Hang 10 in the Channel

Zift Makes Waves: Hang-10 & Get Barreled in the Channel

It wasn’t until the turn of the 20th Century that surfing caught on around the…


CALIFORNIA’S GDPR? CCPA, DATA PRIVACY, AND YOU

CALIFORNIA’S GDPR? CCPA, DATA PRIVACY, AND YOU

Not too long ago, data was treated like a house with all the windows open. You had…


No Handshakes, Please! Coronavirus’ Impact on B2B Channel Leaders

If you’re managing a channel program or some aspect of it, you are likely thinking…


The Cost of Inaction: Big Insights from B2BMX 2020

This year’s B2B Marketing Exchange (#B2BMX) was packed with inspirational ideas and…


Navigating the XChange: Surviving Events Season

It’s that time of year again. The promoting-est, free marketing swag-est, knowledge…


Inside Zift: Marc Sachdev, Channel Engagement & Metrics that Matter

Tell us about your career journey. What led you to Zift? Marc Sachdev, Director of…


Step into the Future of Enterprise Channel Management

What a year for Zift Solutions! Early in 2019, we launched ZiftONE, a…


2020 Channel Resolutions — And Revolutions

I love January.  I really do, it’s a time of new beginnings and despite the harsh…


Inside Zift: Meet Channel Leader & Zift’s New CRO Heather Tenuto

Tell us about your professional journey. What led you to Zift? Heather Tenuto,…


ZiftONE is the ECM GOAT! Where’d Those Acronyms Come From, Anyway?

One of my favorite quotes is “You are as young as you feel.” I don’t know who to…


Covering All the Bases: Zift Receives Frost & Sullivan Award for Innovation Excellence

Unless you’ve canceled your cable subscription and disconnected from wifi, you…


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GDPR’s One-Year Mark: Wild Wild West No More

It’s been one year since GDPR emerged as the first of several initiatives aimed at…


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SOC 2 Type II Success: Keeping Data Security Close to Home

Zift Solutions has completed our annual SOC 2 Type II certification under the…


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Zoned In: Zift’s Strategic Alliance Program is Blooming

We’re growing, like a plant blooming in the sun. With the launch of ZiftONE, we…


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Picking Up Speed: Women’s Leadership in the Channel

Is the channel still a boys’ club? According to the statistics, it is. This isn’t…


shows Citrix and Cisco won 2019 Program of the Year Award at SiriusDecisions Summit

Views from the Summit: The Best of Channel Marketing

One of the best parts about working at Zift is celebrating our customer successes!…


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People, Process, and Platform = High-Performance Wins

It’s the season for spring sports. Zifters debate over the Stanley Cup in…


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Channel Partners Expo Superstar: Meet Juan Johnny Rico!

At the recent Channel Partners Conference & Expo in Las Vegas, Zift had the…


5 B2B Companies Doing Social Media Right

You’ve heard it -- and perhaps even felt it. B2B social media isn’t always fun. B2B…


Laz Gonzalez Leading Discussion

Big Insights from B2BMX

Just back from B2B Marketing Exchange or #B2BMX, one of the most exciting…


Channel Visions: Sage’s Self-Serve Philosophy

“If you give a man a fish, you feed him for a day. If you teach a man to fish, you…


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The Season of Giving: Zift’s Annual Holiday Program Returns

My kids are big country music fans. Maybe you’ve heard the Luke Bryan song, “Most…


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Innovation and Inspiration: Takeaways from Women of the Channel East

The channel is changing. We say it all the time, but as inclusivity moves to the…


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Inside Zift Q&A: Meet Krista Fuller and Her Passion for Product Marketing

What brought you to Zift? Leadership and understanding have always been top of mind…


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Digital Marketing Grab Bag: What We Brought Back from the Definitive Digital Marketing Gathering

On November 14 and 15, I went to the Internet Summit, the destination for the…


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What the Channel Can Learn From Veterans

Soldiers think differently. We’re five steps ahead. We know 100 percent of every…


Forrester PRM Wave

Don’t Just Take Our Word for It

It’s one thing to claim you are a market and industry leader. It’s quite another to…


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Check Off Your 2019 Channel Resolutions

It’s that time of year again. You’re gearing up for another Q1 and another fresh…


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Square Pegs or Future Icons?

I work closely with industry analysts on a regular basis in my role at Zift -- and…


Hurricane Buckets & Boots on the Ground

I live in Wilmington, North Carolina, where Hurricane Florence just took a spin.…


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Channel Visions: Staying Focused on the Partner

Like most of us, I sometimes struggle with focus.   I can feel it, even now as I’m…


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Ten Reasons to Love Our New Website

We’re pretty excited about our new website. That’s a slight understatement,…


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GDPR and the Channel: Three Brands Changing the Marketing Game

  Last time, Laz Gonzalez talked about how marketers need to update their…


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GDPR and the Channel: We’ve Updated Your Marketing Policies

  “We’ve updated our privacy policy.” How many times have you seen this…


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SIRIUSLY, VEGAS!

  What Happened at SiriusDecisions Summit 2018 Doesn't Have to Stay There...…


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GDPR Made Simple

  There are two common reactions to the General Data Protection Regulation:…


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VEGAS, BABY! See You at SiriusDecisions Summit 2018

  I know what you’re expecting. A snazzy little blog about the awesomeness of…


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Channel Expertise and a Bite of Pimento Cheese

  I love pimento cheese. Seriously love it. A Southern classic, it’s the taste…


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Top 10 Channel Chatters of 2017

There was plenty to chat about in the channel this year.  Check out the most…


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Share the Warmth: Zift’s Annual Holiday Giving Program is Back

As we celebrate the holiday season, the team at Zift has been reflecting on the…


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Zift Acquires Elastic Grid

As we’ve grown and worked with channel leaders across every industry and hundreds…


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Moving Past the Merger: People, Processes & Partnership

The merger of Zift and Relayware has been an exciting process. We’ve worked hard…


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The Workhorse of Lead Generation: Creating Webinars that Still Work

The other day we were having a conversation in the office about the pros and cons…


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Prepare for Global Domination: Zift Adds WeChat

During the past decade, social media has reshaped the sales landscape along with…


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Zift Solutions – Spring has Sprung World Tour 2017

Event season is in full bloom and Zift Solutions will be hitting the road to meet…


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Channel as a Service: The Product Team’s Perspective

In my years of experience managing product lines, I’ve learned being a market…


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In Focus: Manufacturers & The Channel

We’ve learned a lot here at Zift by working with the Manufacturers Alliance for…


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Wish List 2017: What’s on Top Channel Leader’s To-Do Lists?

Happy new year!  It’s time to settle back into our grooves and tackle the to-dos…


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Channel Chatter Countdown: The Top 10 Posts of 2016

It's countdown season again with a "best of the best" list almost everywhere you…


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Tis’ the Season for Giving Once Again

“We make a living by what we get, but we make a life by what we give” -Winston S.…


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Zifters Give Thanks

On a recent flight, I came across a line of copy in some Southwest Airlines…


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Adapting to Channel Change: The Cisco Story

We are pleased to have Chad Reese, Director of Partner Digital Marketing for Cisco…


The Manufacturers’ Black Hole of Lead Status [Infographic]

Recent research from Zift and MAPI has uncovered a startling reality. While 84% of…


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It’s Time to Check Your Alignment: Key Takeaways From the MAPI Marketing Council

As the chill starts to settle into the Northeast, signaling that autumn has…


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Assessing Channel Marketing at the SiriusDecisions EMEA Summit

Last week, I attended the SiriusDecisions EMEA Summit in London, a two-day event…


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SimpliVity Partner MR2 Solutions Navigates IT Shifts

Zift is pleased to have Ron Salazar, General Manager, MR2 Solutions, as a guest…


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Are Manufacturers Missing Out? New MAPI Study Says YES

Industrial manufacturing is in the midst of significant change with mergers and…


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The 5 Reasons I Chose Zift Solutions

Like most people, I was looking forward to some downtime this summer. In…


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Building a Channel Dream Team

I’m not a big basketball fan. Don’t get me wrong, I enjoy the occasional game, but…


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Zift’s Tour Rolls On: Find Out Where You Can Join Us & Turn Up the Volume on Your Channel

Zift’s Spring Tour has been such a hit that we’re rolling on with new Summer and…


Woman presenting Demand Creation Stage information

WANTED: Best Practices from SiriusDecisions Summit

Zift was in Nashville, Tennessee last week as a sponsor of the 2016 SiriusDecisions…


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What’s Hot Now in the Channel [Infographic]

The channel is turning up the heat. As more channel marketing organizations…


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Your Backstage Pass for Zift’s Spring Tour

Forget Coachella, Burning Man and Bonaroo. The must-see shows of the season are…


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Seeing Stars at Channel Focus North America 2016

Zift was in Hollywood last week taking part in Channel Focus North America 2016.…


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Earth Day: Reduce, Reuse & Recycle Your Marketing Content

Source Earth Day. A day to think about reducing waste, recycling and thinking of…


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Channel Visions: Zift Talks Channel Transformation with SiriusDecisions’ Maria Chien

Some channel leaders shine particularly bright. There is an undeniable spark as…


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Establishing Authority and Building Value in a Digital World

We're pleased to welcome Matt Slutz, Business Development Executive for MSM…


The Google Campus

The Inside Scoop from Channel Breakthrough Live!

This week, Zift had the tremendous honor of co-hosting Channel Breakthrough Live,…


Rocket ship launching

Building Momentum Into 2016 and Beyond

When we launched Zift Solutions, our focus was to empower channel organizations…


Empty factory assembly line

Making the Old New Again: Barcode Factory Drives Sales and Keeps Messaging Fresh with Zift

We are pleased to have John Dombrowski, Marketing Director of The Barcode Factory,…


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Gorilla in the Marketplace

Recently, I was having a conversation with a customer who heard a competitor refer…


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How We’re Extending the Season of Sharing & Caring

In the hustle and bustle of the holidays, it’s easy to lose sight of what’s most…


The Golden Gate bridge, the river and the land on the other side of the bridge

Turning Channel Dreams Into Reality

I’m doing a bit of “California Dreaming” this week while here in San Francisco at…


Graphic of cooking describing 5 Key Ingredients for a Positive and Profitable and Positive Partner Experience

On-Demand Webinar: 5 Key Ingredients For A Positive & Profitable Partner Experience

I recently had the pleasure of presenting and recording a new webinar with Laz…


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The Power of Change: Zift’s Forward Momentum and SharedVue Acquisition

For some, change is stressful. For me and the Zift Solutions team, change is…


iPhone open to apps next to laptop

New Zift App for Hootsuite™ Makes Social Media Hum

OEMs, Suppliers and Distributors around the globe are using Zift Solutions to…


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Channel Visions: Zift Sits Down With Red Hat’s Kimason Brown

I recently sat down with Kimason Brown, Global Partner Programs Manager for Red…


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The Channel Goes Country at SiriusDecisions Summit 2015

World famous for its honky tonks, dive bars and dance halls, Nashville, Tennessee…


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Making a Mark at Marketo’s 2015 Marketing Nation Summit™

With big name celebrities like John Legend and Arianna Huffington here at the…


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California Dreaming: A Look Inside Channel Visionaries 2015

I’m in California this week, attending the 2015 Channel Visionaries Event and…


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Video Explosion Underway at Facebook: The Juicy Marketing Implications

Advertising Age magazine arrived last week, so I had my lunch time reading material…


Tree covered in fairy lights

Make the Season a Little Brighter

As the holidays draw near, you’re likely spending a bit more time than usual…


Person writing to-do list

What Tops Your Channel Marketing To-Do List for 2015?

As 2014 draws to a close and planning ramps up for 2015, channel marketing leaders…


Newspaper and tablet on table

Embracing the New Era of End-to-End Channel Automation

Join us in welcoming guest blogger, Chris Becwar, Director of Marketing and…


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Introducing the Most Amazing…Glossary

While it may not be the most glamorous resource Zift has ever created – the new…


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How Canada’s Anti Spam Legislation (CASL) Affects You!

If you haven’t heard by now, the new Canadian Anti-Spam Legislation (CASL) goes…


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SiriusDecisions Channel Program of the Year

I’ve been in Orlando this week participating in the SiriusDecisions Summit.  For…


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When You Are The Leader…

They say imitation is the sincerest form of flattery. So, when we saw a…


Pens on peg board

Zift Solutions CEO to Share Entrepreneur War Stories as Part of 2013 Internet Summit

Internet Summit is the Southeast's largest gathering of some 2,000 innovators,…


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Zift Solutions Named “Cool Vendor” By Gartner

Zift Solutions Named “Cool Vendor” By Gartner Zift Solutions was recently named a…


And the Winner in Marketing is…

Winners Who Know How To Combine The Right Stuff Earlier today Gartner and 1to1 gave…


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Channel Focus Conference: Day Two

It was another busy day at the Channel Focus North America with Latin America…


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Channel Focus Conference: Day One

It was a jammed, packed day at the Channel Focus North America with Latin America…


Blue and green net

Meet our new VP of Marketing!

Zift Solutions would like to welcome David Buffaloe to our executive team as the VP…


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Welcome

As CEO of Zift Solutions, I am constantly working to make channel partners more…