Every day is busy when you’re managing channel sales. With ZiftONE, show the value you bring to your company, focus your efforts on the right partners, and help them grow and improve your channel relationships and avoid escalations. Zift’s unique PRM platform will make your company easier to do business with. Provide your partners a customized experience while getting the analytics you need to make better decisions and focus your efforts.

Demonstrate the Value of the Channel and Focus Your Efforts on the Right Partners


Demonstrate your team’s value and the value of the channel to your organization. With Zift’s analytics from Looker, you have access to 13 different built-in dashboards, 40 different built-in reports, and the ability to build custom reports to suit your individual needs. Use these reports to track how your program, partners, training, and collateral are performing. Your team can use these stats to identify top performers and partners poised for growth, so you can stop spending time on partners that don’t provide value.

Reports can be scheduled to email daily, weekly, biweekly, or monthly, to help you keep your stakeholders informed. ZiftONE reports on each phase of the channel lifecycle with tailored dashboards suited for end-users and executives, showcasing pipeline growth, partner participation, and performance. By adjusting timeframes, you can track performance and trends by month, quarter, or year-over-year.

deal analytics

Manage Pipeline and Avoid Channel Conflict

With Zift’s lead registration, lead distribution, and deal registration tools, your partner can be confident that you know who their customers are, helping you avoid escalations and conflict.

Know which customers your partners are working with and identify conflict early. Zift makes it easy for partners to translate the leads they receive from marketing and sales activities into lead and deal registrations, allowing you to see who is targeting which customers. ZiftONE lets you manage leads to ensure that they are nurtured towards making a purchase while avoiding friction that could develop if you have a partner(s) and your internal sales teams competing to sell to the same prospects. Once a lead has been assigned to and accepted by a partner, the closed-loop process begins to track the sales touches and opportunities generated on the lead. Any updates to the lead records and related opportunities are reported directly back to your CRM system.

Improve partner relationships with Zift’s easy-to-use deal registration. With Zift’s deal registration dashboard and analytics reports, you will stop direct sales teams or other partners from chasing after the same deal. By integrating with your CRM, Zift’s deal registration creates a holistic pipeline visibility, better enabling you and everyone you work with to make decisions that matter.

Funnel hot leads to the right partners. In ZiftONE, you will route leads by territory rules, performance measures, or contractual commitments. ZiftONE supports a collaborative sales process by automatically assigning and distributing qualified leads via intelligent email notifications or directly syncing into your partners’ CRM systems. Distributed leads include relevant details, such as profile data (name, company, etc.) and lead history (campaign, emails opened/clicked, website views, etc.) to establish rapport, nurture prospects and close more deals.

Tamco deals

Empower Your Partner to Communicate Your Brand

Partners don’t always want to rely on Channel Account Managers (CAMs) for information. Many have significant tenure and prefer to learn from highly knowledgeable industry veterans. As such, you need to make it easy for partners to understand and communicate about your business, products, and services. ZiftONE enables an efficient training process to educate partners on your company’s value proposition and the breadth and depth of your portfolio.

Partner Portal

Improve partner engagement and the partner experience with a Partner Portal from Zift. Zift’s Partner Portals include everything your team needs to get partners activated and engaged, including on-demand training, co-brandable collateral, and customized portal pages. Make it easy for them to speak to your brand and its value: Content is searchable by keyword and can be filtered by the terms that make sense for your company. Best of all, with Zift’s partner groups and filters by assigned roles, you can create views and filter collateral and training by relevance. Hide everything about the products your partners aren’t allowed to sell to make it easier for them to find information about the ones they can.

Zift’s analytics track what’s getting used and viewed, so if a piece of collateral isn’t popular or a course isn’t getting viewed, or if your partners are ignoring information about one of your key products, you will identify the issue before it starts to affect sales.

collateral library

Have Better QBRs and Make Expectations Clear

Success Plans

Improve your relationship with your partners. With Partner Success Plans, you and your partners can stay on the same page in terms of expectations – and let your partners know exactly what steps they must take to achieve success. By creating measurable goals around count of approved accounts, number of registered deals, number of campaign leads, total closed deals or training certifications, your partners will be accountable and ready to achieve. They can view their progress on their Partner Portal and your team can view it in Zift’s Partner Explorer. Success Plans can be assigned by partner type, partner tier, individually, or by any grouping you choose.

success plans

Partner Explorer

Your CAMs can also use Partner Explorer to better facilitate discussions during QBRs and other check-ins. Every partner in Zift has both a Partner Overview and Marketing Report dashboard, making it easy to visualize and share what the partner is and is not doing in your account.

Partner Explorer

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We'd love to show you firsthand how ZiftONE can empower your partners, drive partner engagement and make your channel program easy for partners.

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Through customized, highly intuitive admin dashboards, ZiftONE makes it easy — enjoyable, even — for your partners to stay engaged with your brands.

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Give your PAMs/CAMs the data they need to focus partners on high-value activities, to keep them armed with the right info, and to hold them accountable for their performance.

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ZiftONE puts you in command of multi-touch digital marketing campaigns designed to generate leads — and support pipeline growth — all day, every day.

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ZiftONE will help you increase your active partners and increase the amount of revenue-driving partners by improving partner relationships.

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ZIFTONE Technical Information

ZiftONE was designed to ensure uptime and continuous performance for global partner programs, abide by their privacy needs and to meet the highest security standards.

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From guiding you through the intricacies of recruiting and onboarding to creating winning campaigns, ZiftONE channel services help you shine.

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