Benefits

A Simply Exceptional Partner Experience

Think of it as Human Nature 2.0: The more we like a software experience, the more likely we are to repeat it — often. That’s why the ZiftONE Channel Management was built to inspire frequent use, to everyone’s benefit. Your partners have an access-anywhere portal tailored with all of what they want (and none of what they don’t). Buyers benefit from better-trained salespeople who are always primed with your latest offers, incentives and opportunities. And you get broad-spectrum insights into all your ongoing partner programs to drive greater efficiency, consistency and success.

Make a lasting first impression

  • Build a naturally magnetic, mobile-responsive portal to support partner marketing and sales
  • Ramp-up partners quickly and easily through frustration-free onboarding
  • Make your portal a desired destination thanks to effortless updates

Corral siloed partner data

  • Make better-informed decisions by filling in key partner data holes
  • Dive deeper into partner accounts by tracking partner roles (including technical, sales and support teams)
  • Preserve your expensive CRM licenses by giving partner another, more appealing way to engage with your team

Personalize every partner engagement

  • Design unique portal experiences to support different partner needs based on role or segment
  • Deliver timely, highly targeted content
  • Develop and post personalized partner tools (like playbooks and training programs)

Track business commitments & performance

  • Take advantage of out-of-the box reporting and dashboards to track partner engagement and ROI across your program
  • Centralize intelligence from your business and partners’ technology ecosystem to build comprehensive program insights
  • Shift time from reporting on your program to managing it

Capabilities

ZiftONE Partner Management Tools

Until someone develops a magic wand for partner management, you’ll find ZiftONE Partner Management Tools to be nearly just as handy. Because they give you the power to make things happen in a snap — and surprise, amaze and thrill your channel partners in the process.

Intuitive portal builder

  • Design and build portal views to support partners by business role or program tier
  • Quickly edit the portal or add new content to continuously engage partners
  • Align portal content to your desired partner journey

Global portal tools

  • Design portal views for regions your program supports
  • Manage content in up to 14 languages

Partner segmentation planning

  • Create discreet partner segments based on partner behaviors and program tiers to support laser-targeted communications
  • Control access to content, training, marketing and sales tools by planned segments
  • Reward partner achievements with new tier assignments that unlock earned content

Guided onboarding

  • Prescribe best practices for market success as new partners join your program
  • Reduce your Time to First Deal by preparing partners to promote and sell your solutions
  • Ensure consistency in performance across your program

To-partner communications

  • Deliver sensitive material (like special pricing) to qualified partners only through the portal or via to-partner communications

Digital asset management

  • Organize customer-facing and partner-facing content
  • Centrally manage your partner enablement content in a highly flexible digital repository
  • Easily tag and manage content for sharing with partners

Program dashboards and intel

  • Measure and quantify partner engagement and participation with your program to support CAM and campaign decision-making
  • Track the value and growth of the pipeline to continually gauge program health and effectiveness
  • Manage deals throughout their lifecycle for lead, deal registration to close to understand pipeline value and velocity

Channel technology connectors

  • Automatically sync channel intel from ZiftONE with your CRM to maintain data in your key business systems
  • Limit manual tracking by seamlessly syncing channel lead and deal information with your partners’ systems

One Platform for One Pipeline

Peanut butter and jelly. Bangers and mash. Fred and Ginger.

Some things, put simply, are just better together.

ZiftONE brings together the marketing, sales and management you need to build and grow a channel program with your partner community.

ZIFTONE PARTNER MANAGEMENT

Through customized, highly intuitive admin dashboards, ZiftONE makes it easy — enjoyable, even — for your partners to stay engaged with your brands.

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ZIFTONE CHANNEL SALES

Give your PAMs/CAMs the data they need to focus partners on high-value activities, to keep them armed with the right info, and to hold them accountable for their performance.

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ZIFTONE CHANNEL MARKETING

ZiftONE puts you in command of multi-touch digital marketing campaigns designed to generate leads — and support pipeline growth — all day, every day.

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ZIFTONE CHANNEL LEARNING

ZiftONE gives you powerful tools to keep partners skilled up and ready to sell, with webinar management, testing and exams, partner certifications and so much more.

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ZIFTONE CHANNEL CONNECTORS

Thanks to robust brand and partner connectors, ZiftONE helps you seamlessly centralize and segment data from all the systems you and your partners use.

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ZIFTONE CHANNEL SERVICES

From guiding you through the intricacies of recruiting and onboarding to creating winning campaigns, ZiftONE channel services help you shine.

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