Anyone who sells your product should know how to market it.
Whether that’s a contractor, dealer, distributor, or independent manufacturer’s rep, a full understanding of your product is crucial for sales success.
Within the ZiftONE portal, put the power of your product directly in your sellers’ hands. Easily review the data and information you need to identify what is and isn’t working—and who is driving your company’s success.
Equip sellers to understand—and know how to talk about—your solutions
Do your reps, distributors, and contractors understand your product and know how to talk about it clearly? Get them there with online training. With training in ZiftONE, you can:
- Develop extended certifications to build deep product knowledge.
- Create quick and easy courses that can be watched before meeting with a customer.
- Re-use existing materials–including MP4, PDF, and SCORM files.
Give sellers something to show—and make it easy to find
Even when a contractor is representing you, they’re also representing themselves. They want prospective customers to know who they are and how to contact them.
Within ZiftONE, create PDFs for your sellers with their logo and contact information listed. Wherever a seller is, you’ll be fully represented with your best materials while reinforcing value.
Best of all, ZiftONE makes it easy for your reps, contractors, dealers, and distributors to locate the materials they need before meetings. Achieve this with:
- Content filters.
- Folders that let you auto-package related content.
- Keyword search.
Enable brand and product promotionwith the touch of a button
Use ZiftONE to help sellers promote products and your brand at the same time. Make it happen by:
- Connecting sellers’ existing social media accounts. In only a couple of clicks, on either a company level or through personal accounts, they’ll be able to share posts directly from you.
- Sending customized email campaigns, including ones tied to Zoom or Cisco Webex webinars.
- Dropping a page into sellers’ websites that can automatically change anytime you update it.
Product and brand promotion connects directly to lead tracking and scoring, so sellers can immediately identify who is really interested in buying. They can then share this information with you through lead or deal registration in the platform.
Help customers find the people who *really* know your products
By using ZiftONE’s Locator feature, all of your reps, contractors, distributors, and dealers can be found by location and specialty. Use Locator to easily update personal details and ensure that contact information is up-to-date.
Data? We’ve got it for days
ZiftONE doesn’t just empower your contractors, distributors, reps and dealers. It also empowers you.
Use ZiftONE to monitor who is engaged, who isn’t, and what activities are driving sales. Reports, fueled by Looker, can automatically be sent, helping you show your boss’s your impact. You can look at data in aggregate, by type, region or any filter you choose. You can also look at data at the individual company level, making it easier to have the discussions you need to drive success.
