FeaturedTHE MISADVENTURES OF FRANK THE CHANTECH MONSTERSiriusDecisions' Channel Marketing: Planning Assumptions 2020 Research BriefFrost & Sullivan Marketing Automation Solutions: Innovation Excellence Frost Radar 2019 Show all Case StudiesChannel VisionsDatasheetseBooksReportsWebinarseBooksReinventing Channel MarketingMost people can agree: the channel marketing landscape has changed substantially in the past few years. With standards shifting constantly, you may be asking: what is the new normal? What do partners want and need from my channel program?eBooksSUPERCHARGE PARTNER RECRUITMENTRecruiting. It’s a difficult chore for vendor channel professionals. Onerous as it is, recruiting the right channel partners is just as important as recruiting the right internal talent. But recruiting the right channel partners is no simple task.eBooksSUPERCHARGE PARTNER ENGAGEMENTIn “How To: Supercharge Partner Engagement,” Zift throws you a line and answers the tough questions about what makes for an electric engagement experience that keeps partners coming back for more.eBooksTHE MISADVENTURES OF FRANK THE CHANTECH MONSTERHave you created a monster? Fear not – we’ll help wrangle your ChanTech Frankenstein. You’ll quickly recognize the havoc he’s wreaking on your program and partners in our latest eBook.eBooksSUPERCHARGE PARTNER ENABLEMENTConverting channel prospects into channel partners is one thing, but converting prospects into engaged, loyal and high-performing partners is another thing.eBooksThe Top 3 Best Practices for Better Channel Program ManagementWhen building and refining a channel program the most important thing to remember is that it cannot be done overnight. In this eBook we share key lessons that you can turn into actionable steps to improve your channel program.eBooksTHE PATH TO HIGH-PERFORMANCE PARTNER MARKETING FOR MANUFACTURERSDiscover the path to high-performance marketing and profitability in manufacturing with expert guidance from Zift Solutions and MAPI (Manufacturers Alliance for Productivity and Innovation).eBooks7 STEPS TO GROWING A PROFITABLE CHANNEL PARTNER ECOSYSTEM WITH PRMCreating a healthy partner ecosystem is vital to channel success. While Partner Relationship Management (PRM) can help, it requires proper planning and groundwork. Plant the seeds of profitability with PRM with the latest eBook from Zift.eBooks4 SIMPLE STEPS TO DRIVE CHANNEL SALES WITH RULES-BASED LEAD DISTRIBUTIONAmong channel partner requirements, the demand for Sales Qualified Leads is perhaps the most pressing. To succeed, channel partners need leads, complete with prospecting details, reliably delivered to the right people at the right stage in the sales process with clearly defined reporting mechanisms enabled. eBooks3 STEPS TO SUCCESSFUL CHANNEL PARTNER MARKETINGThe sales environment has evolved – and channel marketing has to change to respond to vital shifts that have created a buyer’s market. This informative resource not only digs into the current state of channel partner marketing, but also shows you exactly how to tackle supplier and partner challenges head-on.eBooks4 CORNERSTONES OF CHANNEL MARKETING AUTOMATION SUCCESSMany channel organizations want to hit the ground running with Channel Marketing Automation (CMA). Find out what it takes to avoid CMA disaster and set yourself and your partners up for the best results from the start in this eBook.eBooksCONTENT SYNDICATION: A 360-DEGREE VIEW OF THE CHANNELFind out how to lift the burden of content creation, boost conversion rates by 50% and enhance visibility across the sales cycle. You’ll discover the unique value of Dynamic Content Syndication, which automatically embeds and adjusts content in channel partner websites to match prospect interests and online behavior. eBooksMAPI & ZIFT SOLUTIONS STUDY: MANUFACTURERS COLLABORATING WITH CHANNEL PARTNERS TO DRIVE FASTER GROWTHDiscover the path to high-performance marketing and profitability with expert guidance from Zift and MAPI (Manufacturers Alliance for Productivity). Learn how to leverage the full capacity of your dealers, distributors, and resellers. eBooksUNLOCKING THE 6 SECRETS OF HIGH PERFORMANCE CHANNEL MARKETINGChannel marketing has never seemed more complex. In this eBook, we’re unlocking the 6 secrets of high-performance channel marketing and providing real-world examples of how industry-leading channel programs are capturing more revenue, closing the loop with partners to increase visibility and achieving unmatched results.eBooksTHE 5 KEY INGREDIENTS OF A POSITIVE AND PROFITABLE PARTNER EXPERIENCEIn this eBook from Zift and Oracle, we’re digging into The 5 Key Ingredients of a Positive & Profitable Partner Experience to help you create and sustain a program that drives partner engagement and profits for both sides of the channel.ReportsIntroducing the SiriusDecisions Fast-Tracking Channel Demand Model Research BriefPower-up partner engagement and improve demand marketing performance with the SiriusDecisions Fast-Track Demand Gen Model.ReportsFrost & Sullivan Marketing Automation Solutions: Innovation Excellence Frost Radar 2019Zift is honored to receive the 2019 Frost Radar Best Practices Award for Innovation Excellence in the marketing automation solutions market – and excited to share the details with you.ReportsSiriusDecisions' Channel Marketing: Planning Assumptions 2020 Research BriefPlanning for next year is no doubt at the top of your to-do list. With the information found in SiriusDecisions' 2020 Channel Marketing Planning Assumptions research brief, you'll be able to check off "channel marketing planning" with confidence.ReportsNew Strategies for Partner MarketingIn this new interview and feature article from the Association of Strategic Alliance Professionals, channel expert Laz Gonzalez explains why.ReportsZift Solutions Named Top MarTech Solution Provider 2018Enterprise Channel Management leader Zift Solutions was named one of 2018’s Top 10 Marketing Technology (MarTech) Solutions Providers by CIO Applications Magazine, an independent technology magazine specializing in enterprise solutions.WebinarsPeople, Process & Platform: Turning Enterprise Channel Management into Profit30 minutes could be the difference between you and a streamlined channel. Let channel expert Laz Gonzalez and Zift VP of Product Marketing Krista Fuller show you how connecting People, Process and Platform into one integrated experience drives more revenue through channel programs. WebinarsHow A Channel Data Strategy Can Drive Better ResultsZift Solutions and SiriusDecisions are taking a deep dive into channel data to uncover what leading channel suppliers are doing to gain better visibility, engage partner sales and realize stronger ROI!WebinarsPowering 2019 Channel Sales: Why Segmentation and Onboarding MatterWhat are your big resolutions for the fiscal new year? Starting off 2019 with speedier onboarding and time to sales is a good one to check off your list. Tune into Stephanie Sissler, Senior Research Director of Channel Sales Strategies at SiriusDecisions, and Laz Gonzalez, Chief Strategy Officer at Zift, to learn how to get started today for a revenue-packed 2019.WebinarsCHARGE UP YOUR RECRUITING PRACTICESWho do you onboard and why? In this on-demand webinar, channel expert Laz Gonzalez presents a closer look into recruiting practices you should be following to get partners who deliver results.WebinarsHow a Partner-First Approach Drives Revenue & ROILearn how taking a truly partner-first approach pays off in the channel. Channel marketing and management expert Cameron Avery shows you how to engage and enable partners across their journey with modern digital marketing tactics that put their business in the spotlight.WebinarsAMPLIFY YOUR CHANNEL PROGRAMSince the partner’s experience can often determine whether they stick around to run campaigns, it’s vital to make a good first impression. Join channel expert Cameron Avery in this on-demand webinar to find out why you should be putting partners first in your channel program.WebinarsBOOST YOUR PARTNER PROGRAMS PRODUCTIVITYIn just 30 minutes, you’ll learn how to better enable partners and optimize your entire partner ecosystem. In this on-demand webinar, channel expert Laz Gonzalez plugs you into best practices for the best partner enablement possible.WebinarsIntroduction to Creative ServicesYou’ve got big ideas. You want creative campaigns that partners will love, but you’re strapped for time or resources to create them. Does this sound familiar? Zift’s got you covered. With Zift Creative Services, get a leg up on creating impressive campaigns and assets that get leads talking. Get more details from Cameron Avery on why Zift Creative Services can build for you.Webinars5 Planning Assumptions Channel Marketing Leaders Need to Consider Most for 2018Listen to a lively conversation between SiriusDecisions’ Service Director of Channel Marketing Strategies, Maria Chien, and Zift’s Chief Strategy Officer Laz Gonzalez as they share critical insights into how to modify go-to-market strategies and program investments across partner ecosystems to fuel growth and capture more channel revenue in 2018.WebinarsBuilding PRM Capabilities with a Channel Maturity Model Roadmap in MindIn this webinar noted analysts and channel experts, Tim Harmon, Managing Director of Nuvello, and Zift’s Chief Strategy Officer Laz Gonzalez, will provide actionable insight and best practices for aligning priorities to capture partner mindshare, drive breakthrough performance and ensure a stronger ROI with PRM.WebinarsDriving Higher Channel PerformanceIntegration is essential to channel success — and it goes far beyond simply aligning technology and applications. Join Zift Solutions, Forrester and Qlik for a powerful on-demand webinar that dives into the essentials of integration, across functions, processes and technology. WebinarsAdapting to Channel Change: the Cisco StoryOrganizations must be prepared to adapt to channel change. In order to stay ahead, it’s important to align your content, goals, and channel marketing program strategy. This webinar, hosted by Zift with Cisco Systems explores the best way to build and launch a channel marketing program that evolves with you.WebinarsAligning Channel Technology with Channel Best PracticesChannel programs win big when they can align technology with best practices, but doing so is no easy task. Zift Solutions and SiriusDecisions join forces to detail exactly how to support program growth, partner engagement and ROI by aligning emerging channel technology with proven channel best practices.WebinarsAutomation Fusion: Blending Platforms to Drive Direct and Indirect Channel RevenueAre your marketing and sales automation platforms operating in a void? Watch this webinar brought to you by Zift Solutions and Oracle Marketing Cloud (OMC), to understand how to dovetail the power of all of your platforms and use them to help your channel partners (dealers/distributors) succeed.WebinarsUnveiling 5 Hidden Secrets of High Performance Channel MarketingWith this webinar, learn how to optimize program effectiveness, capture more sales qualified leads and improve the partner experience from real-world case studies and examples across the top, middle and bottom of the waterfall.WebinarsZift Solutions & MobilePaks: Closing The Channel Sales Enablement GapZift Solutions and Mobilepaks share key insights into the new expectations and differing attitudes of suppliers and channel partners. They demonstrate how technology can create a closed-loop process that engages partners and addresses both marketing and sales needs by encompassing training, execution and evaluation to generate more revenue for suppliers and channel partners.Webinars5 Key Ingredients For A Positive & Profitable Partner ExperienceIn this webinar, we outline the pillars of partner engagement and uncover the 5 key ingredients for creating a positive and profitable partner experience. Find out from the experts at SiriusDecisions and Zift Solutions how to overcome current partner engagement challenges and the critical importance of using the right technology to support the partner experience.WebinarsLead Distribution Management: How to Avoid the Channel Sales Black HoleVisibility on both sides of the channel is lacking and a growing lead development gap is expanding between suppliers and their channel partners. Zift and Forrester Research explain how lead distribution management can benefit your channel program. WebinarsSearching for the Channel Marketing Silver Bullet? Turn Silver into Gold!While partners struggle to kick off campaigns, nurture prospects and convert leads to sales, you’re bombarded by promises of the “silver bullet” in channel marketing. Join Zift Solutions and Channel Maven Consulting for a powerful joint webinar designed to help you better educate and actually deliver the resources channel partners need to drive demand today. WebinarsEmbracing the New Era of End-to-End Channel AutomationIf your organization is embracing the cloud, it’s essential to see what a truly complete global channel automation solution can be. In this joint webinar with CCI, you’ll learn to how to avoid common PRM and portal pitfalls and get tips that top channel vendors use to succeed. Webinars5 Critical Steps to Extend Social Media Through Channel PartnersSocial Media Syndication empowers your channel partners to become savvy social media marketers and influential voices in promoting your solutions and services, without requiring extra work. Hear from Jan Kelley Marketing and Zift Solutions how to extend your reach with social media syndication. WebinarsHow to Avoid the Empty Promises of Partner PortalsIt's time to stop investing in systems and portals that fail to engage partners or deliver results. In this webinar, learn how you can drive channel marketing success by delivering leads, content and collaborative capabilities directly into the system's partners use every day with Zift Solutions.WebinarsHow Rules-Based Lead Distribution Increases Partner SalesThis webinar shows you how rules-based lead distribution delivers all of the essential elements of effective lead distribution to boost channel sales success. We’ll also share real-world results, including how a multi-billion dollar manufacturer leveraged enhanced visibility and deeper prospecting data to empower its distributors and close 19% more deals in just three months.DatasheetsThe ONE and Only All-in-ONE Channel Management PlatformThe channel has changed — and the channel technology (ChanTech) stack has exploded. B2B organizations are bogged down trying to recruit, manage and enable partners to sell on their behalf. Finally, there is ONE platform you can use to build, manage and set your program apart from the rest. DatasheetsChannel as a ServiceTo hit revenue goals, today’s B2B channel organizations are required to do a lot with limited resources. With unmatched channel expertise, proven channel engagement processes and the largest community of channel partners around the globe, Zift knows exactly how to help you drive partner adoption, capture more channel revenue and deliver results.DatasheetsPRMCapturing and keeping the attention of channel partners is difficult in today’s crowded marketplace. A core element of Channel as a Service, Zift PRM spans the entire lifecycle of successful channel and alliance relationships, enabling easy and efficient collaboration across your entire partner ecosystem, speeding time-to-revenue and empowering higher close rates and margins for both sides of the channel.DatasheetsCRM ConnectorGet a 360-degree view of your CRM and PRM data with a master dashboard that displays all activities, including real-time synchronization status. Zift’s CRM connector allows near-real-time automated synchronization of data between Zift Partner Relationship Management (PRM) and your Customer Relationship Management (CRM) application, be it Salesforce.com or Microsoft® Dynamics. DatasheetsCMMB2B organizations who rely upon strategic partners and distributors to market and sell their products and services often struggle to drive partner sales and marketing effectiveness. Zift is the undisputed Channel Marketing and Management (CMM) leader, providing best-of- breed, fully-integrated CMM solutions that empower collaborative marketing to, through and for channel partners.DatasheetsCampaign MarketplaceDeveloping effective marketing is complex and time consuming. Campaign Marketplace extends Zift’s industry-leading self-service marketing solutions for channel partners with full-service marketing campaigns delivered by professional Marketing Service Agencies along with innovative tools to optimize the use of MDF.DatasheetsContent SyndicationThe demand for up-to-date website content that engages today’s self-empowered buyers and nurtures current customers is relentless. Zift’s content syndication engages end-users and boosts conversion rates by as much as 50 percent.DatasheetsLead Distribution ManagementWhen the leads you pass to partners disappear into the channel sales black hole, opportunities vanish and channel programs are torn apart. Zift Solutions delivers unmatched visibility into the partner pipeline and across the entire sales lifecycle.DatasheetsSocial Media SyndicationThe power of social media can no longer be denied. Zift’s Social Media Syndication empowers channel partners to become savvy social media marketers and influential voices in promoting your solutions and services — without weighing them down with extra tasks or expenses.DatasheetsThrough Partner Marketing Automation (TPMA)Traditional marketing automation tools can’t cut through the complexity of today’s channel marketing and sales landscape. Help partners build sales pipeline and capture more revenue with turn-key execution of multi-touch campaigns leveraging a wider array of marketing tactics and activities.DatasheetsChannel Focused Learning ManagementZift makes all of the complexities involved in running your channel program training simple. Upload training materials in an array of multimedia formats, create multi-level module hierarchies and manage all of your training content from one central location.DatasheetsCustomized CollateralIncrease your channel partner engagement and brand reach by providing fresh, customizable collateral that makes sharing marketing and sales materials a snap. Zift’s customized collateral capability puts the power of your brand’s collateral where it belongs — in your hands so it can be better in theirs.DatasheetsServices and SupportThere’s much more involved in channel success than quickly establishing a partner portal or launching a campaign. Zift provides self-service, managed and custom service options to create a solid foundation for channel success.DatasheetsTraining - The Edge you NeedDriving measurable channel success requires more than even the very best technology. Zift provides expert training to give you, your partners, and third-party marketing agencies an edge at building and growing more profitable channel programs using Zift Channel as a Service (CHaaS).DatasheetsTraining - Content Builder CertificationDemonstrate your ability to design, create, and deploy best-practice channel marketing content using Zift Channel as a Service (CHaaS). Zift’s hands-on training and in-depth curriculum combines product competence with best practice insight to help you create industry-leading campaigns and content that generates high quality leads.DatasheetsEffective Partner recruitment & OnboardingSet the stage for success through recruitment and onboarding that primes partners to get to work faster—and more productively. Zift Solutions guides you through the key components and processes for developing a successful partner recruitment and onboarding plan. DatasheetsOptimizing Your Channel as A ServiceDiscover how to keep your CHaaS engine revved up by identifying and optimizing key supplier processes and work streams. This workshop provides an overview of all processes and work streams suppliers need to optimize their Channel as a Service (CHaaS) platform for marketing to, through and for partners.DatasheetsHigh Performance Channel MarketingLeverage a data-driven, performance-based execution plan to help channel partners thrive. Zift Solutions guides your organization through the key components and organizational processes necessary to plan, execute and generate predictable pipeline revenue through channel partners. Case StudiesChoosing a Channel Technology VendorLisa Stifelman-Perry, Director of Partner Marketing Operations & Experience at Qlik, talks choosing the right technology vendor for Qlik’s channel program, and about the benefit of working with people who understand the channel.Case StudiesStar2Star Drives Engagement & Achieves ROI in 3 MonthsStar2Star’s marketing team works closely with Zift’s Channel Engagement Team to keep partner adoption high, which was a problem they encountered with previous platforms. Zift makes it easy for Star2Star’s marketing team to reach out, give scalable support to their 400+ partners and tie sales back to platform activities.Case StudiesAvid Case StudyAvid wanted to fully capture their tremendous opportunity for revenue growth and expansion, and given the importance of the indirect channel to their business, they knew they had to develop a world-class global channel partner program to capitalize on that potential. Zift offers them the leading edge.Case StudiesExtreme Networks Case StudyExtreme found the solution they needed with Zift Creative Services, which provided direct access to internal creative experts who design and deliver high-impact partner-first campaigns, including overseeing content setup and layout, developing customized digital assets and more to enable and support partners.Case StudiesGemalto Case StudyWorking with value added distributors and resellers, service providers and technology partners, Gemalto recognizes the tremendous growth opportunity that the channel brings. Zift provides a scalable solution that enables Gemalto’s SafeNet Cipher Partner Program’s growth and success.Case StudiesKaspersky Case StudyKaspersky required a high-performance, highly available, and a highly scalable purpose-built B2B collaboration & multi-channel communication solution. Zift offered the capability to connect their global indirect sales channel to the internal tools, information and resources they needed.Case StudiesNutanix Case StudyNutanix is committed to providing its partners with the tools that they need to achieve success. Zift easily connects to a number of other solutions, so as Nutanix grows, the company can connect its partner management to other solutions, such as through-partner marketing, channel incentive management solutions or marketing automation solutions.Case StudiesOracle Case StudyWhen Oracle saw how many leads were being generated by campaigns, they added telemarketing support to more effectively process and score leads to get the hottest opportunities to the sales force as quickly as possible. With Zift Solutions, Oracle can now easily see and measure results of their marketing efforts.Case StudiesBARCODE FACTORY CASE STUDYUsing email campaigns and syndicated content is helping Barcode Factory stay out in front of emerging trends and capture the attention of its target audience easily. Zift gives them the ability to launch new campaigns with the click of a button.Case StudiesBOSTON ENGINEERING CASE STUDYBoston Engineering is dedicated to keeping their customers ahead of the curve. In order to keep its own brand and PTC solutions top-of-mind with prospects and customers, Boston Engineering worked with Zift Solutions to launch a content-rich microsite and lead nurturing campaign.Case StudiesCLOUD CARIB CASE STUDYCloud Carib found that by tapping into VMware product-specific and best-practice industry content - it could finally make a significant impact. The company likes the control to choose what content to distribute and the results generated by Zift Social Media Syndication services.Case StudiesGREENLIGHT GROUP CASE STUDYGreenlight Group uses social media as a powerful platform to keep customers informed and engaged. Zift has been a powerful catalyst to improve GLG’s social media presence and is helping the firm achieve its mission to serve as a true educator to customers.Case StudiesINTELLIQA CASE STUDYIntelliQA needed to expand online visibility, grab prospects’ attention and, like all proactive channel partners, deliver a continuous flow of leads to its sales team. With help from Zift Solutions, IntelliQA was able to capitalize on the reach and flexibility of PPC advertising while promoting the unique value of their company.Case StudiesMSM SOLUTIONS CASE STUDYMSM Solutions needed help communicating their value consistently to prospects and customers, capturing information about their leads, and wanted to do more to stand out from the crowd across their key verticals. Zift made it easy to reach out to longstanding customers and show new prospects that MSM was a forward-thinking company with a strong history.Case StudiesORASI CASE STUDYUsing Zift, Orasi Software has solved lead generation and nurturing challenges, extended marketing resources, and captured more sales opportunities through an integrated approach complete with online advertising, multi-touch campaigns and social media. Case StudiesPURE INTEGRATION CASE STUDYAs an IT Systems Integrator, Platinum HP Partner and Premier Intel Security Partner, pureIntegration has a lot to juggle with only one marketing resource. Zift makes it easy to support multi-touch campaigns that propel prospects through sales cycles that can last six months to a year. Case StudiesRESULTSPOSITIVE CASE STUDYZift has enabled a more collaborative sales process by delivering leads directly to the right ResultsPositive individuals at the right time and with enhanced visibility. A streamlined sales pipeline and closed loop reporting make it easy for HPE and ResultsPositive to evaluate the efficacy of our marketing efforts.Channel Visions,eBooksGet your Channel Greatest HitsIn this exclusive compilation eBook, we bring you the best in the business sharing what they do to make their channel programs rock. Ready to move your program to the top of the charts? Get tips and words of wisdom from some of the channel’s leading artists who have built channel programs that deliver results. Flip. Read. Watch. Rock on!Channel VisionsPartner Perspective - What Channel Partners Need to SucceedChannel suppliers looking for answers on partner satisfaction, look no further: Beth Wallace with neteffect technologies walks you through what partners need from suppliers. She also stresses the importance of providing partners with easy-to-use campaigns.Channel VisionsStaying Focused on the PartnerIf you’re looking for an example of “channel focus,” look no further – Star2Star does 100% of their sales through the channel. David Portnowitz talks about the importance of making partners your first priority, and how this thought process pays off.Channel VisionsThree Investments for Happy PartnersBeing the “easiest channel company to work with” is a lofty goal. Star2Star Chief Marketing Officer, David Portnowitz talks about how he and his team support partners to foster trust and good business relationships.Channel VisionsPartner Engagement RoiThink you can’t correlate partner engagement to revenue? Lisa says think again, and that it all comes down to creating a world-class partner experience.Channel VisionsCreating the Perfect Partner ExperienceLisa talks about an awakening at Qlik that prompted the change they needed to not just be “operational” when it comes to their partners, but to look at the overall experience.Channel VisionsChannel Technology Built For GrowthSkillsoft, the global leader in online learning, is poised on the brink of astounding growth within the channel. In this episode, Gwenn shares her entrepreneurial view of working in the channel, and how Skillsoft aims for nothing less than a world-class partner experience.Channel VisionsCreating World Class Channel Partner ProgramThere are different ways to get partners excited and engaged with your channel program. In this episode, Skillsoft’s Gwenn Lazar shares what’s worked for her. She encourages viewers to do research, ask a lot of questions, and talk to partners about their needs.Channel VisionsIts a Matter of TrustSkillsoft makes trust a key component in their channel partner relationships. This ensures a positive experience for partners, who can be confident they are getting the best business practices possible. In this episode, Gwenn Lazar, Channel Partner Programs Manager at Skillsoft, stresses the importance of trust between partners and vendors.Channel VisionsTime is Money – Channel Tools MatterTegile Systems has earned a 5-Star Rating in CRN’s Partner Program Guide five years in a row. Sherman Tam shares tips on providing channel marketing and management solutions that are flexible, integrated, and easy to use.Channel VisionsAdapt or FailIn this episode of Channel Visions, Sherman Tam talks about the shifting relationship between suppliers and channel partners, and how suppliers need to adapt to the way channel partners do business to be successful.Channel VisionsTwo Things – Lessons Learned in Building Effective Channel ProgramsIn this episode of Channel Visions, experienced Partner Marketing Executive, Mike Gallagher shares the two things channel organizations must do to build a winning channel program. Channel VisionsBecoming a Better Business Partner in the ChannelAs margins get tighter and competition gets more fierce, suppliers need to go beyond the traditional approach of partner relationship management, and deliver resources to become a stronger business partner. Bradford Giles, VP of Channel Marketing at Cayan explains how in this episode.Channel VisionsPillars to Build a Successful Channel StrategyBradford Giles, VP of Channel Marketing at Cayan, discusses the vital importance of structure, training, tools and motivation for channel programs. Find out why channel leaders should take a more holistic view of channel partners – and how to put the tools, tech and resources together to influence, engage and support your entire partner ecosystem.