Reinventing Channel Marketing
Most can agree: the channel marketing landscape has changed substantially over the years. With standards shifting constantly, you may be asking: what do partners want and need from my channel program?
Supercharge Partner Recruitment
Recruiting the right channel partners is just as important as recruiting the right internal talent - but it's not easy. How can you expand your program by engaging the right prospective partners?
Supercharge Partner Engagement
The old “build it and they will come” channel partner engagement method is no match for today’s competitive channel economy. Learn how to boost partner engagement and keep them coming back for more.
Supercharge Partner Enablement
How do you convert prospects into engaged, loyal and high-performing partners? Partner enablement efforts can continue the positive momentum generated during recruitment.
The Top 3 Best Practices for Better Channel Program Management
Building and refining a channel program can't be done overnight. Learn actionable steps to clearly define recruitment goals, enable your partners with the right tools, and help them create demand.
Essential Channel Visions Greatest Hits Vol.2
What do channel partners need to really succeed? How can data help strategically to boost ROI? What should you look for in channel technology? Learn all this and more from the best in the business.
Get your Channel Greatest Hits
Ready to move your program to the top of the charts? The best in the business share what they do to make their channel programs rock.
The Path to High-Performance Partner Marketing for Manufacturers
Manufacturers are under intense pressure. Global competition aside, they need to become more data-driven, collaborate with partners and measure ROI. Discover the path to profitability in this eBook.
Mapi & Zift Solutions Study: Manufacturers Collaborating With Channel Partners to Drive Faster Growth
Even leading manufacturers can miss opportunities to enable growth and increase channel revenue. Learn how to leverage the full capacity of your partners, and see which metrics matter most.
Frost & Sullivan Marketing Automation Solutions: Innovation Excellence Frost Radar 2019
Zift will help drive your channel success - and Frost & Sullivan agrees. See why we were awarded the 2019 Frost Radar Best Practices Award for Innovation Excellence in marketing automation solutions.
SiriusDecisions' Channel Marketing: Planning Assumptions 2020 Research Brief
Explore the key planning assumptions channel marketing leaders need most to thrive with SiriusDecisions’ research brief, including insights on managing a data-driven channel marketing system.
New Strategies for Partner Marketing
Discover what it takes to get channel partners to adopt your marketing programs. Channel expert Laz Gonzalez explains why partner engagement is low- and why it's crucial to achieve sales alignment.
How A Channel Data Strategy Can Drive Better Results
Take a deep dive into channel data with SiriusDecisions to uncover what leading channel suppliers are doing to gain better visibility, engage partner sales and realize stronger ROI.
Powering 2019 Channel Sales: Why Segmentation and Onboarding Matter
Power your channel sales with SiriusDecisions' expert advice on how to prioritize your partners with the highest growth potential and speed time to sales with the right training and incentives.
Charge Up Your Recruiting Practices Charge Up Your Recruiting Practices
Who do you onboard and why? In this on-demand webinar, channel expert Laz Gonzalez presents a closer look into recruiting practices you should be following to get partners who deliver results.
Amplify Your Channel Program
Since the partner’s experience can often determine whether they stick around to run campaigns, it’s vital to make a good first impression. Join channel expert Cameron Avery in this on-demand webinar to find out why you should be putting partners first in your channel program.
Boost Your Partner Programs Productivity
In just 30 minutes, you’ll learn how to better enable partners and optimize your entire partner ecosystem. In this on-demand webinar, channel expert Laz Gonzalez plugs you into best practices for the best partner enablement possible.
Driving Higher Channel Performance
Integration is essential to channel success — and it goes far beyond simply aligning technology and applications. Join Zift Solutions, Forrester and Qlik for a powerful on-demand webinar that dives into the essentials of integration, across functions, processes and technology.
Aligning Channel Technology with Channel Best Practices
Channel programs win big when they align technology with best practices. We chat with SiriusDecisions to detail exactly how this alignment can support program growth, partner engagement and ROI.
5 Key Ingredients For A Positive & Profitable Partner Experience
Together with SiriusDecisions, we outline the pillars of partner engagement, how to overcome challenges, and the critical importance of using the right technology to support the partner experience.
Lead Distribution Management: How to Avoid the Channel Sales Black Hole
Visibility between suppliers and partners is lacking, and the lead development gap is expanding. Forrester Research helped us uncover how lead distribution management can benefit your channel program.
The ONE and Only All-in-ONE Channel Management Platform
ZiftONE is more than just a PRM - it's an all-in-one solution for your channel sales, marketing, and operations. Learn more about ZiftONE's many capabilities in this datasheet.
CRM Connector
Siloed data can slow you down and create roadblocks to success. ZiftONE's CRM connector integrates with CRMs like Salesforce or Microsoft Dynamics so you can see your channel in real-time.
Campaign Marketplace
A lack of support for marketing campaigns can mean partners are leaving MDF on the table. With Zift's Campaign Marketplace, partners can easily launch pre-approved, customized campaigns using MDF.
Content Syndication
Most partners don't have the resources to keep their website up to date. ZiftONE's Content Syndication automatically delivers the most recent, relevant content directly to partner websites.
Lead Distribution Management
Don't let the leads you pass to partners disappear. With automated Lead Distribution Management, ZiftONE delivers unmatched visibility into the partner pipeline and across the entire sales lifecycle.
Social Media Syndication
ZiftONE's Social Media Syndication enables your partners to become savvy social sellers without weighing them down with extra tasks, allowing them to stand out among the noise.
Services and Support
At Zift, we're not just providing a tool to manage your channel - we're an extension of your channel strategy. Take advantage of our array of services and support to supercharge your channel success.
Choosing a Channel Technology Vendor
When it came to choosing the right technology vendor for their channel program, Qlik found the partnership and channel experts they were looking for in Zift.
Star2Star Drives Engagement & Achieves ROI in 3 Months
With a 100% focus on partner sales, Star2Star needed a comprehensive solution for their channel management. With Zift, they achieved a 400% ROI, driving nearly $200K pipeline in just 3 months.
ORASI CASE STUDY
With the ROI realized with Zift, HPE Platnium Partner Orasi has been able to expand their reach, generating new leads and opportunities without stretching their team too thin.
RESULTSPOSITIVE CASE STUDY
Zift helped ResultsPositive reduce their lead lifecycle by 30% - allowing for a 25% increase in discovery meetings in just the first month.
Partner Perspective - What Channel Partners Need to Succeed
We talked with Beth Wallace from Neteffect technologies about what's needed from suppliers to increase partner satisfaction - including the importance of providing partners with easy-to-use campaigns.
Staying Focused on the Partner
With 100% of their sales through the channel, Star2Star knows all about "channel focus." David Portnowitz talks about the importance of making partners your first priority, and how this pays off.
Three Investments for Happy Partners
Being the “easiest channel company to work with” is a lofty goal. David Portnowitz of Star2Star talks about how he and his team support partners to foster trust and good business relationships.
Partner Engagement Roi
Who says you can’t correlate partner engagement to revenue? Lisa Stifelman-Perry with Qlik explains how it all comes down to creating a world-class partner experience.
Creating the Perfect Partner Experience
Lisa Stifelman-Perry talks about an awakening at Qlik that prompted the change they needed to not just be “operational” when it comes to their partners, but to look at the overall experience.
Channel Technology Built For Growth
Learn how Skillsoft’s Gwenn Lazar thinks beyond a cookie-cutter approach to channel partners, tailoring strategy to each partner's individual needs while still offering a reliably cohesive experience.
Creating World Class Channel Partner Program
How do you get partners excited and engaged with your channel program? Skillsoft’s Gwenn Lazar encourages doing the research, asking a lot of questions, and talking to partners about their needs.
Its a Matter of Trust
Trust is a key component in channel partner relationships. According to Gwenn Lazar at Skillsoft, this ensures partners can be confident they are getting the best business practices possible.
Time is Money – Channel Tools Matter
Sherman Tam shares tips on providing channel solutions that are flexible, integrated, and easy to use from Tegile Systems, winner of a 5-star rating in CRN's Partner Program Guide for 5 years running.
Adapt or Fail
Sherman Tam of Tegile Systems talks about the shifting relationship between suppliers and channel partners, and how suppliers need to adapt to the way channel partners do business to be successful.
Two Things – Lessons Learned in Building Effective Channel Programs
Mike Gallagher shares two keys to building a winning channel program. First, suppliers must stand in their partner’s shoes - then, leverage change management resources to get maximum partner adoption.
Becoming a Better Business Partner in the Channel
As competition gets fiercer, suppliers need to go beyond the traditional approach of partner relationship management. Learn from Bradford Giles with Cayan how to become a stronger business partner.
Pillars to Build a Successful Channel Strategy
Learn from Bradford Giles with Cayan why channel leaders should take a more holistic view of channel partners – and how to put the tools and resources together to support your partner ecosystem.