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Channel Resources

Cutting-edge channel content at your fingertips

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Essential Channel Visions Greatest Hits Vol.2

Essential Channel Visions Greatest Hits Vol.2

Get your Channel Greatest Hits

Rock and roll fist graphic with red fireworks and text Essential Channel Visions

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Channel Management
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  • Case Studies
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A Comprehensive Guide to Channel Sales

eBooks

Our Comprehensive Guide to Channel Sales covers what you need to know about channel sales models and how to build and activate your channel sales network.

A Guide to Channel Marketing

eBooks

Our Guide to Channel Marketing equips you with everything you need to know about the specialized, targeted marketing approach indirect channels demand.

Reinventing Channel Marketing book

Reinventing Channel Marketing

eBooks

Most can agree: the channel marketing landscape has changed substantially over the years. With standards shifting constantly, you may be asking: what do partners want and need from my channel program?

Supercharge Partner Recruitment

Supercharge Partner Recruitment

eBooks

Recruiting the right channel partners is just as important as recruiting the right internal talent - but it's not easy. How can you expand your program by engaging the right prospective partners?

Supercharge Partner Engagement

Supercharge Partner Engagement

eBooks

The old “build it and they will come” channel partner engagement method is no match for today’s competitive channel economy. Learn how to boost partner engagement and keep them coming back for more.

Supercharge Partner Enablement

Supercharge Partner Enablement

eBooks

How do you convert prospects into engaged, loyal and high-performing partners? Partner enablement efforts can continue the positive momentum generated during recruitment.

Top 3 Better Channel Program Management book with runners on the cover

The Top 3 Best Practices for Better Channel Program Management

eBooks

Building and refining a channel program can't be done overnight. Learn actionable steps to clearly define recruitment goals, enable your partners with the right tools, and help them create demand.

Essential Channel Visions Greatest Hits Vol.2

Essential Channel Visions Greatest Hits Vol.2

Channel Visions,eBooks

What do channel partners need to really succeed? How can data help strategically to boost ROI? What should you look for in channel technology? Learn all this and more from the best in the business.

Rock and roll fist graphic with red fireworks and text Essential Channel Visions

Get your Channel Greatest Hits

Channel Visions,eBooks

Ready to move your program to the top of the charts? The best in the business share what they do to make their channel programs rock.

The Path to High-Performance Partner Marketing for Manufacturers

The Path to High-Performance Partner Marketing for Manufacturers

eBooks

Manufacturers are under intense pressure. Global competition aside, they need to become more data-driven, collaborate with partners and measure ROI. Discover the path to profitability in this eBook.

Mapi & Zift Solutions Study: Manufacturers Collaborating With Channel Partners to Drive Faster Growth

Mapi & Zift Solutions Study: Manufacturers Collaborating With Channel Partners to Drive Faster Growth

eBooks

Even leading manufacturers can miss opportunities to enable growth and increase channel revenue. Learn how to leverage the full capacity of your partners, and see which metrics matter most.

Frost & Sullivan Marketing Automation Solutions: Innovation Excellence Frost Radar

Frost & Sullivan Marketing Automation Solutions: Innovation Excellence Frost Radar

Reports

Zift will help drive your channel success - and Frost & Sullivan agrees. See why we were awarded the Frost Radar Best Practices Award for Innovation Excellence in marketing automation solutions.

SiriusDecisions' Channel Marketing: Planning Assumptions Research Brief

SiriusDecisions' Channel Marketing: Planning Assumptions Research Brief

Reports

Explore the key planning assumptions channel marketing leaders need most to thrive with SiriusDecisions’ research brief, including insights on managing a data-driven channel marketing system.

New Strategies for Partner Marketing booklet

New Strategies for Partner Marketing

Reports

Discover what it takes to get channel partners to adopt your marketing programs. Channel expert Laz Gonzalez explains why partner engagement is low- and why it's crucial to achieve sales alignment.

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How A Channel Data Strategy Can Drive Better Results

Webinars

Take a deep dive into channel data with SiriusDecisions to uncover what leading channel suppliers are doing to gain better visibility, engage partner sales and realize stronger ROI.

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Powering 2019 Channel Sales: Why Segmentation and Onboarding Matter

Webinars

Power your channel sales with SiriusDecisions' expert advice on how to prioritize your partners with the highest growth potential and speed time to sales with the right training and incentives.

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Charge Up Your Recruiting Practices Charge Up Your Recruiting Practices

Webinars

Who do you onboard and why? In this on-demand webinar, channel expert Laz Gonzalez presents a closer look into recruiting practices you should be following to get partners who deliver results.

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Amplify Your Channel Program

Webinars

Since the partner’s experience can often determine whether they stick around to run campaigns, it’s vital to make a good first impression. Join channel expert Cameron Avery in this on-demand webinar to find out why you should be putting partners first in your channel program.

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Boost Your Partner Programs Productivity

Webinars

In just 30 minutes, you’ll learn how to better enable partners and optimize your entire partner ecosystem. In this on-demand webinar, channel expert Laz Gonzalez plugs you into best practices for the best partner enablement possible.

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Driving Higher Channel Performance

Webinars

Integration is essential to channel success — and it goes far beyond simply aligning technology and applications. Join Zift Solutions, Forrester and Qlik for a powerful on-demand webinar that dives into the essentials of integration, across functions, processes and technology.

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Aligning Channel Technology with Channel Best Practices

Webinars

Channel programs win big when they align technology with best practices. We chat with SiriusDecisions to detail exactly how this alignment can support program growth, partner engagement and ROI.

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5 Key Ingredients For A Positive & Profitable Partner Experience

Webinars

Together with SiriusDecisions, we outline the pillars of partner engagement, how to overcome challenges, and the critical importance of using the right technology to support the partner experience.

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Lead Distribution Management: How to Avoid the Channel Sales Black Hole

Webinars

Visibility between suppliers and partners is lacking, and the lead development gap is expanding. Forrester Research helped us uncover how lead distribution management can benefit your channel program.

zift booklets

ZiftONE: Everything Needed to Drive Revenue

Datasheets

ZiftONE is the alternative to standalone PRMs or channel marketing platforms; with a single platform for managing your channel revenue and growth.

Zift booklets

ZiftONE Partner Management

Datasheets

With ZiftONE, deliver a portal tailored to each of your partners. In turn, you’ll get partners who are better enabled – and ready to achieve ROI.

Zift booklets

ZiftONE Channel Sales

Datasheets

Gain accurate insights into your program through ZiftONE’s reporting. Better pipeline visibility means you’re equipped to make smarter business decisions.

Zift booklets

ZiftONE Channel Marketing

Datasheets

With ZiftONE, manage all of your marketing materials in one place. Create partner communications without coding. We like to call this a win/win.

Zift booklets

ZiftONE Channel Learning

Datasheets

Set your partners up for success with ZiftONE’s built-in learning management system. Help partners understand your product and equip them to sell effectively.

zift booklets

Microsoft Dynamics 365

Datasheets

With ZiftONE and the out-of-the-box integration to Microsoft Dynamics 365, the information you see and the data your team works from is the same whether in ZiftONE or in Dynamics 365.

Campaign Marketplace Datasheet

Marketplace

Datasheets

A lack of support for marketing can mean partners are leaving MDF on the table. With Zift's Marketplace, partners can easily work with pre-approved providers using MDF.

Services and Support booklets

Services and Support

Datasheets

At Zift, we're not just providing a tool to manage your channel - we're an extension of your channel strategy. Take advantage of our array of services and support to supercharge your channel success.

Grupo ACI logo

Grupo ACI: Enhancing the Digital Customer Connection

Case Studies

Grupo ACI: Enhancing the Digital Customer Connection with ZiftONE Using Zift, Grupo ACI created a marketing funnel to drive sales and help them better understand and identify interested customers.

Qlik Video Logo

Choosing a Channel Technology Vendor

Case Studies

When it came to choosing the right technology vendor for their channel program, Qlik found the partnership and channel experts they were looking for in Zift.

Star2Star Drives Engagement & Achieves ROI in 3 Months

Star2Star Drives Engagement & Achieves ROI in 3 Months

Case Studies

With a 100% focus on partner sales, Star2Star needed a comprehensive solution for their channel management. With Zift, they achieved a 400% ROI, driving nearly $200K pipeline in just 3 months.

ORASI CASE STUDY

ORASI CASE STUDY

Case Studies

With the ROI realized with Zift, HPE Platnium Partner Orasi has been able to expand their reach, generating new leads and opportunities without stretching their team too thin.

Beth Wallace with white play button on green triangle in bottom right corner

Partner Perspective - What Channel Partners Need to Succeed

Channel Visions

We talked with Beth Wallace from Neteffect technologies about what's needed from suppliers to increase partner satisfaction - including the importance of providing partners with easy-to-use campaigns.

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Staying Focused on the Partner

Channel Visions

With 100% of their sales through the channel, Star2Star knows all about "channel focus." David Portnowitz talks about the importance of making partners your first priority, and how this pays off.

Male smiling with play button in bottom corner

Three Investments for Happy Partners

Channel Visions

Being the “easiest channel company to work with” is a lofty goal. David Portnowitz of Star2Star talks about how he and his team support partners to foster trust and good business relationships.

Lisa with white play button on green triangle in bottom right corner

Partner Engagement Roi

Channel Visions

Who says you can’t correlate partner engagement to revenue? Lisa Stifelman-Perry with Qlik explains how it all comes down to creating a world-class partner experience.

Lisa and a play button on a green triangle in the bottom right corner

Creating the Perfect Partner Experience

Channel Visions

Lisa Stifelman-Perry talks about an awakening at Qlik that prompted the change they needed to not just be “operational” when it comes to their partners, but to look at the overall experience.

Gwenn Lazar with a white play button on a green triangle in the bottom right corner

Channel Technology Built For Growth

Channel Visions

Learn how Skillsoft’s Gwenn Lazar thinks beyond a cookie-cutter approach to channel partners, tailoring strategy to each partner's individual needs while still offering a reliably cohesive experience.

Gwen Lazar and a play button on a green triangle in the bottom right corner

Creating World Class Channel Partner Program

Channel Visions

How do you get partners excited and engaged with your channel program? Skillsoft’s Gwenn Lazar encourages doing the research, asking a lot of questions, and talking to partners about their needs.

Gwenn Lazar and a white play button against a green triangle in the bottom right corner

Its a Matter of Trust

Channel Visions

Trust is a key component in channel partner relationships. According to Gwenn Lazar at Skillsoft, this ensures partners can be confident they are getting the best business practices possible.

Male talking to someone with play button in bottom corner

Two Things – Lessons Learned in Building Effective Channel Programs

Channel Visions

Mike Gallagher shares two keys to building a winning channel program. First, suppliers must stand in their partner’s shoes - then, leverage change management resources to get maximum partner adoption.

Bradford Giles with a play button on a green triangle in the bottom right corner

Becoming a Better Business Partner in the Channel

Channel Visions

As competition gets fiercer, suppliers need to go beyond the traditional approach of partner relationship management. Learn from Bradford Giles with Cayan how to become a stronger business partner.

Bradford Giles with white play button on green triangle right corner

Pillars to Build a Successful Channel Strategy

Channel Visions

Learn from Bradford Giles with Cayan why channel leaders should take a more holistic view of channel partners – and how to put the tools and resources together to support your partner ecosystem.

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