eBooks
Reinventing Channel Marketing
Most people can agree: the channel marketing landscape has changed substantially in the past few years. With standards shifting constantly, you may be asking: what is the new normal? What do partners want and need from my channel program?
eBooks
SUPERCHARGE PARTNER RECRUITMENT
Recruiting. It’s a difficult chore for vendor channel professionals. Onerous as it is, recruiting the right channel partners is just as important as recruiting the right internal talent. But recruiting the right channel partners is no simple task.
eBooks
SUPERCHARGE PARTNER ENGAGEMENT
In “How To: Supercharge Partner Engagement,” Zift throws you a line and answers the tough questions about what makes for an electric engagement experience that keeps partners coming back for more.
eBooks
SUPERCHARGE PARTNER ENABLEMENT
Converting channel prospects into channel partners is one thing, but converting prospects into engaged, loyal and high-performing partners is another thing.
eBooks
The Top 3 Best Practices for Better Channel Program Management
When building and refining a channel program the most important thing to remember is that it cannot be done overnight. In this eBook we share key lessons that you can turn into actionable steps to improve your channel program.
eBooks
THE PATH TO HIGH-PERFORMANCE PARTNER MARKETING FOR MANUFACTURERS
Discover the path to high-performance marketing and profitability in manufacturing with expert guidance from Zift Solutions and MAPI (Manufacturers Alliance for Productivity and Innovation).
eBooks
7 STEPS TO GROWING A PROFITABLE CHANNEL PARTNER ECOSYSTEM WITH PRM
Creating a healthy partner ecosystem is vital to channel success. While Partner Relationship Management (PRM) can help, it requires proper planning and groundwork. Plant the seeds of profitability with PRM with the latest eBook from Zift.
eBooks
4 SIMPLE STEPS TO DRIVE CHANNEL SALES WITH RULES-BASED LEAD DISTRIBUTION
Among channel partner requirements, the demand for Sales Qualified Leads is perhaps the most pressing. To succeed, channel partners need leads, complete with prospecting details, reliably delivered to the right people at the right stage in the sales process with clearly defined reporting mechanisms enabled.
eBooks
3 STEPS TO SUCCESSFUL CHANNEL PARTNER MARKETING
The sales environment has evolved – and channel marketing has to change to respond to vital shifts that have created a buyer’s market. This informative resource not only digs into the current state of channel partner marketing, but also shows you exactly how to tackle supplier and partner challenges head-on.
eBooks
4 CORNERSTONES OF CHANNEL MARKETING AUTOMATION SUCCESS
Many channel organizations want to hit the ground running with Channel Marketing Automation (CMA). Find out what it takes to avoid CMA disaster and set yourself and your partners up for the best results from the start in this eBook.
eBooks
CONTENT SYNDICATION: A 360-DEGREE VIEW OF THE CHANNEL
Find out how to lift the burden of content creation, boost conversion rates by 50% and enhance visibility across the sales cycle. You’ll discover the unique value of Dynamic Content Syndication, which automatically embeds and adjusts content in channel partner websites to match prospect interests and online behavior.
eBooks
MAPI & ZIFT SOLUTIONS STUDY: MANUFACTURERS COLLABORATING WITH CHANNEL PARTNERS TO DRIVE FASTER GROWTH
Discover the path to high-performance marketing and profitability with expert guidance from Zift and MAPI (Manufacturers Alliance for Productivity). Learn how to leverage the full capacity of your dealers, distributors, and resellers.
eBooks
UNLOCKING THE 6 SECRETS OF HIGH PERFORMANCE CHANNEL MARKETING
Channel marketing has never seemed more complex. In this eBook, we’re unlocking the 6 secrets of high-performance channel marketing and providing real-world examples of how industry-leading channel programs are capturing more revenue, closing the loop with partners to increase visibility and achieving unmatched results.
eBooks
THE 5 KEY INGREDIENTS OF A POSITIVE AND PROFITABLE PARTNER EXPERIENCE
In this eBook from Zift and Oracle, we’re digging into The 5 Key Ingredients of a Positive & Profitable Partner Experience to help you create and sustain a program that drives partner engagement and profits for both sides of the channel.
Reports
SiriusDecisions' Channel Marketing: Planning Assumptions 2020 Research Brief
Planning for next year is no doubt at the top of your to-do list. With the information found in SiriusDecisions' 2020 Channel Marketing Planning Assumptions research brief, you'll be able to check off "channel marketing planning" with confidence.
Reports
The Forrester Wave™. Partner Relationship Management, Q4 2018
Forrester Research has named Zift Solutions a Leader in Partner Relationship Management. Ready to learn why?
Reports
New Strategies for Partner Marketing
In this new interview and feature article from the Association of Strategic Alliance Professionals, channel expert Laz Gonzalez explains why.
Reports
Zift Solutions Named Top MarTech Solution Provider 2018
Enterprise Channel Management leader Zift Solutions was named one of 2018’s Top 10 Marketing Technology (MarTech) Solutions Providers by CIO Applications Magazine, an independent technology magazine specializing in enterprise solutions.
Webinars
People, Process & Platform: Turning Enterprise Channel Management into Profit
30 minutes could be the difference between you and a streamlined channel. Let channel expert Laz Gonzalez and Zift VP of Product Marketing Krista Fuller show you how connecting People, Process and Platform into one integrated experience drives more revenue through channel programs.
Webinars
How A Channel Data Strategy Can Drive Better Results
Zift Solutions and SiriusDecisions are taking a deep dive into channel data to uncover what leading channel suppliers are doing to gain better visibility, engage partner sales and realize stronger ROI!
Webinars
Powering 2019 Channel Sales: Why Segmentation and Onboarding Matter
What are your big resolutions for the fiscal new year? Starting off 2019 with speedier onboarding and time to sales is a good one to check off your list. Tune into Stephanie Sissler, Senior Research Director of Channel Sales Strategies at SiriusDecisions, and Laz Gonzalez, Chief Strategy Officer at Zift, to learn how to get started today for a revenue-packed 2019.
Webinars
CHARGE UP YOUR RECRUITING PRACTICES
Who do you onboard and why? In this on-demand webinar, channel expert Laz Gonzalez presents a closer look into recruiting practices you should be following to get partners who deliver results.
Webinars
How a Partner-First Approach Drives Revenue & ROI
Learn how taking a truly partner-first approach pays off in the channel. Channel marketing and management expert Cameron Avery shows you how to engage and enable partners across their journey with modern digital marketing tactics that put their business in the spotlight.
Webinars
AMPLIFY YOUR CHANNEL PROGRAM
Since the partner’s experience can often determine whether they stick around to run campaigns, it’s vital to make a good first impression. Join channel expert Cameron Avery in this on-demand webinar to find out why you should be putting partners first in your channel program.
Webinars
BOOST YOUR PARTNER PROGRAMS PRODUCTIVITY
In just 30 minutes, you’ll learn how to better enable partners and optimize your entire partner ecosystem. In this on-demand webinar, channel expert Laz Gonzalez plugs you into best practices for the best partner enablement possible.
Webinars
Introduction to Creative Services
You’ve got big ideas. You want creative campaigns that partners will love, but you’re strapped for time or resources to create them. Does this sound familiar? Zift’s got you covered. With Zift Creative Services, get a leg up on creating impressive campaigns and assets that get leads talking. Get more details from Cameron Avery on why Zift Creative Services can build for you.
Webinars
5 Planning Assumptions Channel Marketing Leaders Need to Consider Most for 2018
Listen to a lively conversation between SiriusDecisions’ Service Director of Channel Marketing Strategies, Maria Chien, and Zift’s Chief Strategy Officer Laz Gonzalez as they share critical insights into how to modify go-to-market strategies and program investments across partner ecosystems to fuel growth and capture more channel revenue in 2018.
Webinars
Building PRM Capabilities with a Channel Maturity Model Roadmap in Mind
In this webinar noted analysts and channel experts, Tim Harmon, Managing Director of Nuvello, and Zift’s Chief Strategy Officer Laz Gonzalez, will provide actionable insight and best practices for aligning priorities to capture partner mindshare, drive breakthrough performance and ensure a stronger ROI with PRM.
Webinars
Driving Higher Channel Performance
Integration is essential to channel success — and it goes far beyond simply aligning technology and applications. Join Zift Solutions, Forrester and Qlik for a powerful on-demand webinar that dives into the essentials of integration, across functions, processes and technology.
Webinars
Adapting to Channel Change: the Cisco Story
Organizations must be prepared to adapt to channel change. In order to stay ahead, it’s important to align your content, goals, and channel marketing program strategy. This webinar, hosted by Zift with Cisco Systems explores the best way to build and launch a channel marketing program that evolves with you.
Webinars
Aligning Channel Technology with Channel Best Practices
Channel programs win big when they can align technology with best practices, but doing so is no easy task. Zift Solutions and SiriusDecisions join forces to detail exactly how to support program growth, partner engagement and ROI by aligning emerging channel technology with proven channel best practices.
Webinars
Automation Fusion: Blending Platforms to Drive Direct and Indirect Channel Revenue
Are your marketing and sales automation platforms operating in a void? Watch this webinar brought to you by Zift Solutions and Oracle Marketing Cloud (OMC), to understand how to dovetail the power of all of your platforms and use them to help your channel partners (dealers/distributors) succeed.
Webinars
Unveiling 5 Hidden Secrets of High Performance Channel Marketing
With this webinar, learn how to optimize program effectiveness, capture more sales qualified leads and improve the partner experience from real-world case studies and examples across the top, middle and bottom of the waterfall.
Webinars
Zift Solutions & MobilePaks: Closing The Channel Sales Enablement Gap
Zift Solutions and Mobilepaks share key insights into the new expectations and differing attitudes of suppliers and channel partners. They demonstrate how technology can create a closed-loop process that engages partners and addresses both marketing and sales needs by encompassing training, execution and evaluation to generate more revenue for suppliers and channel partners.
Webinars
5 Key Ingredients For A Positive & Profitable Partner Experience
In this webinar, we outline the pillars of partner engagement and uncover the 5 key ingredients for creating a positive and profitable partner experience. Find out from the experts at SiriusDecisions and Zift Solutions how to overcome current partner engagement challenges and the critical importance of using the right technology to support the partner experience.
Webinars
Lead Distribution Management: How to Avoid the Channel Sales Black Hole
Visibility on both sides of the channel is lacking and a growing lead development gap is expanding between suppliers and their channel partners. Zift and Forrester Research explain how lead distribution management can benefit your channel program.
Webinars
Searching for the Channel Marketing Silver Bullet? Turn Silver into Gold!
While partners struggle to kick off campaigns, nurture prospects and convert leads to sales, you’re bombarded by promises of the “silver bullet” in channel marketing. Join Zift Solutions and Channel Maven Consulting for a powerful joint webinar designed to help you better educate and actually deliver the resources channel partners need to drive demand today.
Webinars
Embracing the New Era of End-to-End Channel Automation
If your organization is embracing the cloud, it’s essential to see what a truly complete global channel automation solution can be. In this joint webinar with CCI, you’ll learn to how to avoid common PRM and portal pitfalls and get tips that top channel vendors use to succeed.
Webinars
5 Critical Steps to Extend Social Media Through Channel Partners
Social Media Syndication empowers your channel partners to become savvy social media marketers and influential voices in promoting your solutions and services, without requiring extra work. Hear from Jan Kelley Marketing and Zift Solutions how to extend your reach with social media syndication.
Webinars
How to Avoid the Empty Promises of Partner Portals
It's time to stop investing in systems and portals that fail to engage partners or deliver results. In this webinar, learn how you can drive channel marketing success by delivering leads, content and collaborative capabilities directly into the system's partners use every day with Zift Solutions.
Webinars
How Rules-Based Lead Distribution Increases Partner Sales
This webinar shows you how rules-based lead distribution delivers all of the essential elements of effective lead distribution to boost channel sales success. We’ll also share real-world results, including how a multi-billion dollar manufacturer leveraged enhanced visibility and deeper prospecting data to empower its distributors and close 19% more deals in just three months.
Datasheets
The ONE and Only All-in-ONE Channel Management Platform
The channel has changed — and the channel technology (ChanTech) stack has exploded. B2B organizations are bogged down trying to recruit, manage and enable partners to sell on their behalf. Finally, there is ONE platform you can use to build, manage and set your program apart from the rest.
Datasheets
Channel as a Service
To hit revenue goals, today’s B2B channel organizations are required to do a lot with limited resources. With unmatched channel expertise, proven channel engagement processes and the largest community of channel partners around the globe, Zift knows exactly how to help you drive partner adoption, capture more channel revenue and deliver results.
Datasheets
PRM
Capturing and keeping the attention of channel partners is difficult in today’s crowded marketplace. A core element of Channel as a Service, Zift PRM spans the entire lifecycle of successful channel and alliance relationships, enabling easy and efficient collaboration across your entire partner ecosystem, speeding time-to-revenue and empowering higher close rates and margins for both sides of the channel.
Datasheets
CRM Connector
Get a 360-degree view of your CRM and PRM data with a master dashboard that displays all activities, including real-time synchronization status. Zift’s CRM connector allows near-real-time automated synchronization of data between Zift Partner Relationship Management (PRM) and your Customer Relationship Management (CRM) application, be it Salesforce.com or Microsoft® Dynamics.
Datasheets
CMM
B2B organizations who rely upon strategic partners and distributors to market and sell their products and services often struggle to drive partner sales and marketing effectiveness. Zift is the undisputed Channel Marketing and Management (CMM) leader, providing best-of- breed, fully-integrated CMM solutions that empower collaborative marketing to, through and for channel partners.
Datasheets
Campaign Marketplace
Developing effective marketing is complex and time consuming. Campaign Marketplace extends Zift’s industry-leading self-service marketing solutions for channel partners with full-service marketing campaigns delivered by professional Marketing Service Agencies along with innovative tools to optimize the use of MDF.
Datasheets
Content Syndication
The demand for up-to-date website content that engages today’s self-empowered buyers and nurtures current customers is relentless. Zift’s content syndication engages end-users and boosts conversion rates by as much as 50 percent.
Datasheets
Lead Distribution Management
When the leads you pass to partners disappear into the channel sales black hole, opportunities vanish and channel programs are torn apart. Zift Solutions delivers unmatched visibility into the partner pipeline and across the entire sales lifecycle.
Datasheets
Social Media Syndication
The power of social media can no longer be denied. Zift’s Social Media Syndication empowers channel partners to become savvy social media marketers and influential voices in promoting your solutions and services — without weighing them down with extra tasks or expenses.
Datasheets
Through Partner Marketing Automation (TPMA)
Traditional marketing automation tools can’t cut through the complexity of today’s channel marketing and sales landscape. Help partners build sales pipeline and capture more revenue with turn-key execution of multi-touch campaigns leveraging a wider array of marketing tactics and activities.
Datasheets
Channel Focused Learning Management
Zift makes all of the complexities involved in running your channel program training simple. Upload training materials in an array of multimedia formats, create multi-level module hierarchies and manage all of your training content from one central location.
Datasheets
Customized Collateral
Increase your channel partner engagement and brand reach by providing fresh, customizable collateral that makes sharing marketing and sales materials a snap. Zift’s customized collateral capability puts the power of your brand’s collateral where it belongs — in your hands so it can be better in theirs.
Datasheets
Services and Support
There’s much more involved in channel success than quickly establishing a partner portal or launching a campaign. Zift provides self-service, managed and custom service options to create a solid foundation for channel success.
Datasheets
Training - The Edge you Need
Driving measurable channel success requires more than even the very best technology. Zift provides expert training to give you, your partners, and third-party marketing agencies an edge at building and growing more profitable channel programs using Zift Channel as a Service (CHaaS).
Datasheets
Training - Content Builder Certification
Demonstrate your ability to design, create, and deploy best-practice channel marketing content using Zift Channel as a Service (CHaaS). Zift’s hands-on training and in-depth curriculum combines product competence with best practice insight to help you create industry-leading campaigns and content that generates high quality leads.
Datasheets
Effective Partner recruitment & Onboarding
Set the stage for success through recruitment and onboarding that primes partners to get to work faster—and more productively. Zift Solutions guides you through the key components and processes for developing a successful partner recruitment and onboarding plan.
Datasheets
Optimizing Your Channel as A Service
Discover how to keep your CHaaS engine revved up by identifying and optimizing key supplier processes and work streams. This workshop provides an overview of all processes and work streams suppliers need to optimize their Channel as a Service (CHaaS) platform for marketing to, through and for partners.
Datasheets
High Performance Channel Marketing
Leverage a data-driven, performance-based execution plan to help channel partners thrive. Zift Solutions guides your organization through the key components and organizational processes necessary to plan, execute and generate predictable pipeline revenue through channel partners.
Case Studies
Choosing a Channel Technology Vendor
Lisa Stifelman-Perry, Director of Partner Marketing Operations & Experience at Qlik, talks choosing the right technology vendor for Qlik’s channel program, and about the benefit of working with people who understand the channel.
Case Studies
Star2Star Drives Engagement & Achieves ROI in 3 Months
Star2Star’s marketing team works closely with Zift’s Channel Engagement Team to keep partner adoption high, which was a problem they encountered with previous platforms. Zift makes it easy for Star2Star’s marketing team to reach out, give scalable support to their 400+ partners and tie sales back to platform activities.
Case Studies
Avid Case Study
Avid wanted to fully capture their tremendous opportunity for revenue growth and expansion, and given the importance of the indirect channel to their business, they knew they had to develop a world-class global channel partner program to capitalize on that potential. Zift offers them the leading edge.
Case Studies
Extreme Networks Case Study
Extreme found the solution they needed with Zift Creative Services, which provided direct access to internal creative experts who design and deliver high-impact partner-first campaigns, including overseeing content setup and layout, developing customized digital assets and more to enable and support partners.
Case Studies
Gemalto Case Study
Working with value added distributors and resellers, service providers and technology partners, Gemalto recognizes the tremendous growth opportunity that the channel brings. Zift provides a scalable solution that enables Gemalto’s SafeNet Cipher Partner Program’s growth and success.
Case Studies
Kaspersky Case Study
Kaspersky required a high-performance, highly available, and a highly scalable purpose-built B2B collaboration & multi-channel communication solution. Zift offered the capability to connect their global indirect sales channel to the internal tools, information and resources they needed.
Case Studies
Nutanix Case Study
Nutanix is committed to providing its partners with the tools that they need to achieve success. Zift easily connects to a number of other solutions, so as Nutanix grows, the company can connect its partner management to other solutions, such as through-partner marketing, channel incentive management solutions or marketing automation solutions.
Case Studies
Oracle Case Study
When Oracle saw how many leads were being generated by campaigns, they added telemarketing support to more effectively process and score leads to get the hottest opportunities to the sales force as quickly as possible. With Zift Solutions, Oracle can now easily see and measure results of their marketing efforts.
Case Studies
BARCODE FACTORY CASE STUDY
Using email campaigns and syndicated content is helping Barcode Factory stay out in front of emerging trends and capture the attention of its target audience easily. Zift gives them the ability to launch new campaigns with the click of a button.
Case Studies
BOSTON ENGINEERING CASE STUDY
Boston Engineering is dedicated to keeping their customers ahead of the curve. In order to keep its own brand and PTC solutions top-of-mind with prospects and customers, Boston Engineering worked with Zift Solutions to launch a content-rich microsite and lead nurturing campaign.
Case Studies
CLOUD CARIB CASE STUDY
Cloud Carib found that by tapping into VMware product-specific and best-practice industry content - it could finally make a significant impact. The company likes the control to choose what content to distribute and the results generated by Zift Social Media Syndication services.
Case Studies
GREENLIGHT GROUP CASE STUDY
Greenlight Group uses social media as a powerful platform to keep customers informed and engaged. Zift has been a powerful catalyst to improve GLG’s social media presence and is helping the firm achieve its mission to serve as a true educator to customers.
Case Studies
INTELLIQA CASE STUDY
IntelliQA needed to expand online visibility, grab prospects’ attention and, like all proactive channel partners, deliver a continuous flow of leads to its sales team. With help from Zift Solutions, IntelliQA was able to capitalize on the reach and flexibility of PPC advertising while promoting the unique value of their company.
Case Studies
MSM SOLUTIONS CASE STUDY
MSM Solutions needed help communicating their value consistently to prospects and customers, capturing information about their leads, and wanted to do more to stand out from the crowd across their key verticals. Zift made it easy to reach out to longstanding customers and show new prospects that MSM was a forward-thinking company with a strong history.
Case Studies
ORASI CASE STUDY
Using Zift, Orasi Software has solved lead generation and nurturing challenges, extended marketing resources, and captured more sales opportunities through an integrated approach complete with online advertising, multi-touch campaigns and social media.
Case Studies
PURE INTEGRATION CASE STUDY
As an IT Systems Integrator, Platinum HP Partner and Premier Intel Security Partner, pureIntegration has a lot to juggle with only one marketing resource. Zift makes it easy to support multi-touch campaigns that propel prospects through sales cycles that can last six months to a year.
Case Studies
RESULTSPOSITIVE CASE STUDY
Zift has enabled a more collaborative sales process by delivering leads directly to the right ResultsPositive individuals at the right time and with enhanced visibility. A streamlined sales pipeline and closed loop reporting make it easy for HPE and ResultsPositive to evaluate the efficacy of our marketing efforts.
Channel Visions,eBooks
Get your Channel Greatest Hits
In this exclusive compilation eBook, we bring you the best in the business sharing what they do to make their channel programs rock. Ready to move your program to the top of the charts? Get tips and words of wisdom from some of the channel’s leading artists who have built channel programs that deliver results. Flip. Read. Watch. Rock on!
Channel Visions
Partner Perspective - What Channel Partners Need to Succeed
Channel suppliers looking for answers on partner satisfaction, look no further: Beth Wallace with neteffect technologies walks you through what partners need from suppliers. She also stresses the importance of providing partners with easy-to-use campaigns.
Channel Visions
Staying Focused on the Partner
If you’re looking for an example of “channel focus,” look no further – Star2Star does 100% of their sales through the channel. David Portnowitz talks about the importance of making partners your first priority, and how this thought process pays off.
Channel Visions
Three Investments for Happy Partners
Being the “easiest channel company to work with” is a lofty goal. Star2Star Chief Marketing Officer, David Portnowitz talks about how he and his team support partners to foster trust and good business relationships.
Channel Visions
Partner Engagement Roi
Think you can’t correlate partner engagement to revenue? Lisa says think again, and that it all comes down to creating a world-class partner experience.
Channel Visions
Creating the Perfect Partner Experience
Lisa talks about an awakening at Qlik that prompted the change they needed to not just be “operational” when it comes to their partners, but to look at the overall experience.
Channel Visions
Channel Technology Built For Growth
Skillsoft, the global leader in online learning, is poised on the brink of astounding growth within the channel. In this episode, Gwenn shares her entrepreneurial view of working in the channel, and how Skillsoft aims for nothing less than a world-class partner experience.
Channel Visions
Creating World Class Channel Partner Program
There are different ways to get partners excited and engaged with your channel program. In this episode, Skillsoft’s Gwenn Lazar shares what’s worked for her. She encourages viewers to do research, ask a lot of questions, and talk to partners about their needs.
Channel Visions
Its a Matter of Trust
Skillsoft makes trust a key component in their channel partner relationships. This ensures a positive experience for partners, who can be confident they are getting the best business practices possible. In this episode, Gwenn Lazar, Channel Partner Programs Manager at Skillsoft, stresses the importance of trust between partners and vendors.
Channel Visions
Time is Money – Channel Tools Matter
Tegile Systems has earned a 5-Star Rating in CRN’s Partner Program Guide five years in a row. Sherman Tam shares tips on providing channel marketing and management solutions that are flexible, integrated, and easy to use.
Channel Visions
Adapt or Fail
In this episode of Channel Visions, Sherman Tam talks about the shifting relationship between suppliers and channel partners, and how suppliers need to adapt to the way channel partners do business to be successful.
Channel Visions
Two Things – Lessons Learned in Building Effective Channel Programs
In this episode of Channel Visions, experienced Partner Marketing Executive, Mike Gallagher shares the two things channel organizations must do to build a winning channel program.
Channel Visions
Becoming a Better Business Partner in the Channel
As margins get tighter and competition gets more fierce, suppliers need to go beyond the traditional approach of partner relationship management, and deliver resources to become a stronger business partner. Bradford Giles, VP of Channel Marketing at Cayan explains how in this episode.
Channel Visions
Pillars to Build a Successful Channel Strategy
Bradford Giles, VP of Channel Marketing at Cayan, discusses the vital importance of structure, training, tools and motivation for channel programs. Find out why channel leaders should take a more holistic view of channel partners – and how to put the tools, tech and resources together to influence, engage and support your entire partner ecosystem.