The Rise of Modern Marketing in B2B Channels

Not long ago, partner marketing relied on selling a product to a customer with a limited set of marketing channels. Suppliers provided the air cover…


ZiftONE is the ECM GOAT! Where’d Those Acronyms Come From, Anyway?

One of my favorite quotes is “You are as young as you feel.” I don’t know who to give credit to. Google credits an Irishman in a book of Celtic…


Covering All the Bases: Zift Receives Frost & Sullivan Award for Innovation Excellence

Unless you’ve canceled your cable subscription and disconnected from wifi, you can’t avoid the barrage of sporting events taking place around us. In…


It’s Alive! Is Frank Ruining Your Channel Program?

“Beware, for I am fearless, and therefore powerful.” -- Spoken by the monster in Mary Wollstonecraft Shelley's classic sci-fi novel Frankenstein.…


Channel Onboarding, Engagement, & Services: Lessons from Oxford and London

I have longed to visit the UK for years, particularly Oxford and London. These cities are the heart of English language and literature, dream…


How Campaign Management Can Save Time & Resources

Have you ever been in charge of putting all the pieces of luggage in the car for a family road trip? Playing that game of suitcase Tetris can be…


Enterprise Channel Management and Learning to Skydive

For my 21st birthday a few decades ago, all I wanted to do was skydive. I had never been skydiving before, but I loved roller coasters and flying.…


Get Schooled on a Simpler Approach to Channel Management

School’s back in session. Remember the crisp sounds of opening your new textbook and fresh pencils being sharpened? Maybe helping your kids with…


What’s Your Flavor? Sales Excellence: eLearning for Channel Sales Success

Sales Excellence, one of our Zift Zone Strategic Alliance partners, has been training companies to meet and exceed sales goals for 18 years. We’re…


AchieveUnite, Channel Acceleration & the Lifetime Value of Partners

Our Zift Zone Strategic Alliance Program has some standout channel leaders in its roster. AchieveUnite is no exception, with its commitment to…