Leaving the Library: Getting the Most Out of Your CMM Platform

Shh! You’re in a library. Or are you? I’ve noticed a trend of suppliers and partners viewing CMM as more of a storage space for campaign materials…


How Are High-Performing Partners Getting Ahead?

I sat down on the Heads in the Cloud podcast with hosts David Portnowitz and Graham Potter to talk channel shop. The guys on the podcast know what…


Leaving Money on the Table: A Vendor/MSP Love-Hate Story

I travel constantly. If you don’t already know me, you’ve likely seen me or will bump into me at a B2B, Tech or Channel-related event soon. And have…


Top 10 Channel Chatters of 2018

We were chatterboxes this past year -- and for good reason. We had a lot to share. Let’s take a look at the most popular posts of 2018 in a good…


Is Your Partner Portal Coming to Play or Win?

What’s the main difference between any old partner portal and a partner portal that’s ready to hustle? A portal that’s vying for gold has a…


The Season of Giving: Zift’s Annual Holiday Program Returns

My kids are big country music fans. Maybe you’ve heard the Luke Bryan song, “Most People are Good.” I believe that's the case, especially as we get…


More than Carnival Prizes: Qualities Your Incentives Program Should Shoot For

If there’s one thing people love, it’s rewards. Whether it’s enticing friends to help you move with the offer of free lunch or buy-two-get-one-free…


Innovation and Inspiration: Takeaways from Women of the Channel East

The channel is changing. We say it all the time, but as inclusivity moves to the forefront and women continue to break the glass ceiling in STEM…


Not So Dazed and Confused: Refining Your Messaging to Partners and Customers

We’ve all received a text and immediately thought to ourselves, “What?” Just that: What? Utter confusion. Maybe there was no context to the text, or…


Solving for Success: How to Streamline Partner Onboarding & Speed Time to Sales

It’s the eternal equation: Suppliers + Channel Partners + X =  Faster Onboarding and Time-to-Sales. So how do you solve for X? And, in doing so,…