Getting the Right Balance: To-, Through-, and For-Partner Channel Marketing Strategies

Originally Published: February 22, 2022 Without a tie-in to overarching…


Zift Solutions Named Industry Leader in G2 Fall 2022 Reports

CARY, N.C. – Sep. 22, 2022 – Zift Solutions, a leading provider of Partner…


the 5 partner engagement metrics that really matter

The 5 Partner Engagement Metrics That (Really) Matter

Originally Published: April 12, 2021 The best way for a supplier to…


ZiftONE Provider Locator: Connect Your Channel Partners with the Right Resources

Have you ever struggled to connect your channel partners with approved agencies,…


ZiftONE Provider Locator Connects Partners with the Right Resources

CARY, N.C. – Sep. 13, 2022 – Zift Solutions, a leading provider of Partner…


Zift Solutions’ Heather Tenuto a Featured Speaker at MSP Summit Women’s Leadership Summit

CARY, N.C. – Sep. 6, 2022 – Zift Solutions, a leading provider of Partner…


Zift Solutions’ Demar Amacker Named To 2022 Channel Futures DE&I 101 List

CARY, N.C. – Sep. 1, 2022 – Zift Solutions, a leading provider of Partner…


Zift Solutions Receives $16.5 Million Growth Funding to Expand Market Leadership

CARY, N.C. – Aug. 31, 2022 – Zift Solutions, a leading provider of Partner…


Why Reading a P&L Matters to Channel Leaders

Here’s something that never changes: People saying the channel is changing. They’re…


ZiftONE for Microsoft Dynamics 365

Are you ready to reduce complexity with a seamless Partner Relationship Management…


What is Partner Relationship Management (PRM) Software?

Originally Published: September 21, 2021 When you start to build out…


Zift Solutions Marks Six Years of SOC 2 Compliance

CARY, N.C. – Aug. 3, 2022 – Zift Solutions, a leading provider of Partner…


6 Reasons Your Channel Partner Program Needs a PRM Platform

PRM software platforms represent a vendor’s partner program operations,…


What Can Be Done to Activate Inactive Channel Partners?

Vilfredo Pareto first told us that 80% of our success will come from 20% of our…


Ready to Move Past Recruitment? 5 Partner Onboarding Best Practices to Set Partners Up for Success

What is Partner Onboarding? When you were recruiting your channel partner, the…


Seeking a Simpler Channel Program? Use Service Points

To hit revenue goals, channel programs are asked to do a lot without many…


Successful To-Partner Communications Are Easier Than You Think

To-, through-, for-partner communications… In the world of channel marketing, there…


Zift Solutions Launches Integration Between ZiftONE and Microsoft Dynamics 365

CARY, N.C. – June 15, 2022 – Zift Solutions, a leading provider of partner…


Introducing Portal Posts

To-partner communications is key to building partner engagement and to making sure…


8 Key Elements of a Successful Partner Engagement Plan

8 Key Elements of a Successful Partner Engagement Plan

One question we frequently receive from our customers here at Zift? “How do I…


2022 People's Choice Stevie Awards

Zift Solutions Wins People’s Choice Stevie® Award in 2022 American Business Awards®

CARY, NC – June 1, 2022 – Zift Solutions was named a winner of a People’s Choice…


Become Easy to Love with a Channel Partner Onboarding Template

Every partner who joins your channel program wants to be successful. The easier you…


ZiftONE Expands Digital Communication

New Co-Brandable Videos, Improved Through-Partner Social Media and To-Partner…


Eyeing the C-Suit

Eyeing the C-Suite? Two Questions to Ask Yourself

One day, my fourth-grade teacher asked the class to write an essay about what we…


Zift Solutions Wins Globee® Awards in the 2022 Sales, Marketing, Customer Success, and Operations Awards

CARY, NC – May 11, 2022 – Zift Solutions announced today that The Globee® Awards,…


Monthly View of Social Media posts

Product Update: Social Media Administration

Looking for a way to help your partners gain followers, sell your products, and…


Gwyn Edwards from Zift Solutions Named on CRN’s 2022 Women of the Channel List

CARY, N.C. – May 9, 2022 – Zift Solutions, a leading provider of partner…


The Benefits of Connecting With Partners On Social Media

The Benefits of Connecting With Partners On Social Media

Social media has forever changed the way we communicate, opening new channels and…


Fundamentals of Through-Channel Marketing Automation

8 Fundamentals of Through-Channel Marketing Automation

Through-channel marketing is vital to sales partner relationship…


Product Update: To-Partner Emails and Pop-Ups

Now you can easily create emails to your partners and add pop-up messages in your…


Product Update: Co-Brandable Video

As a supplier, you create content that enables partners to build up business…


Analytics report

Product Update: Favorite and Filter Your Analytics Dashboards

One of ZiftONE’s best features is the extensive reporting you get out of the box.…


Zift Solutions to Sponsor Alliance of Channel Women

Zift Solutions to Sponsor Alliance of Channel Women Networking Event on the Main…


6 Best Practices for Through-Partner Communications

Partner communications should build trust between the provider and sales…


g2 through-channel marketing automation spring 2022

Zift Solutions Named Number 1 in G2 Through-Channel Marketing Spring Reports

CARY, N.C. – April 4, 2022 – Zift Solutions, a leading provider of partner…


Which Came First? The Question or The Answer?

Ever hear the one about the ice salesman who walked into the igloo, said hello to…


9 Best Practices for To-Partner Communications

9 Best Practices for To-Partner Communications

Channel communications (particularly to-partner communications) are vital…


Zift Solutions Celebrates its Sixteenth Anniversary

Today we’re joined by Lionel Farr, Chief Technology Officer here at Zift Solutions.…


Ukrainian flag

Zift Solutions: Resources to Support Ukraine

We have watched in horror as Ukrainian people have been senselessly attacked and…


2022 Channel Events and Conferences

The Top 2022 Channel Events and Conferences

Attending industry conferences is the best way for evolving companies to access the…


The Secret to Boosting Channel Partner Enablement

The Secrets to Boosting Channel Partner Enablement

If you’re wondering what the difference between sales training and sales enablement…


International Women’s Day 2022: Career Advice to Our Younger Selves

It wasn't that long ago that women in senior positions in the technology sector…


How to Build the Most Productive Channel Partner Relationships

How to Build the Most Productive Channel Partner Relationships

There seem to be two “camps” of IT suppliers with opposing perspectives about how…


Reasons your channel partner program needs QBRs

7 Reasons Your Channel Partner Program Needs QBRs in 2022

QBRs remain highly relevant in 2022 as essential, multidimensional tools…


Partner Experience with Glenn Robertson, Purechannels

Gwyn Edwards, our Director of Partnerships and Alliances, recently sat down with…


How to Optimize Your QBRs for Stronger Partner-Vendor Collaboration

Done right, quarterly business reviews can result in channel partners and vendors…


Spend More Time with Channel Partners

Save Your Money, Spend More Time with Channel Partners

Expand your budget process this year to include projections of how much time your…


Virtual Events Zift Solutions

Create a New Relationship Avenue with Virtual Events

As we’ve all seen, COVID-19 has drastically changed the landscape of the channel.…


Virtual Events PRM Zift Solutions

Zift Solutions’ Virtual Event Campaigns Integrate the Webinar Experience

CARY, N.C. – Jan. 18, 2022 – Zift Solutions, a leading provider of partner…


6 Channel Partner Program Predictions for 2022

Some traditional channel challenges – access to talent, smart budgeting,…


How to Build Your 2022 Forecast_ Go Ask Your Customers! (2)

How to Build Your 2022 Forecast: Go Ask Your Customers!

Picture this: You’re a salesperson. Your sales manager has given you marching…


Speaking of Value Add

Speaking of Value-Add: What Differentiates Your Product

It’s one of the oldest concepts in the channel: Distinguish yourself from the…


Zift Solutions Expands Global Offering to Include a New European Data Center

CARY, NC – Dec. 9, 2021 –Zift Solutions, a leading provider of partner relationship…


The Questions to Ask for Channel Partner Success in 2022 banner image

The Questions to Ask for Channel Partner Success in 2022

Time now for partying, presents, and planning. Holiday season, yes, but also the…


Success Planning in the Channel

The Importance of Success Planning in the Channel

It was Ben Franklin who said that “a failure to plan is a plan to fail” – and he…


Improved Business Planning

Driving Success Through Improved Business Planning

As we approach 2022, it’s important to consider overall business goals and how your…


Success Plans Zift Solutions

Success Plans from Zift Solutions Empower Partners and Vendors for Mutual Success

CARY, NC – Nov. 9, 2021 – Zift Solutions, a leading provider of partner…


best channel programs

7 Ways the Best Channel Programs are Budgeting for 2022

Simplified, effective budgeting can be achieved when the right tools power…


partner strategy

Perfecting Your Partner Strategy through Effective Co-Selling

Those who have been in the IT channel long enough will remember channel partners…


The Key to Your Channel Marketing Strategy? Preparation

The Key to Your Channel Marketing Strategy? Preparation

It’s a four-letter word many people don’t like to hear used, but it’s critical to…


The Data-Driven Channel Chief

The Data-Driven Channel Chief: Choose Your Tools

Being a data-driven channel chief myself, you’ll find me talking about data quite…


Six Channel ROI Dashboard Tips from the Experts

Six Channel ROI Dashboard Tips from the Experts

Estimating return-on-investment (ROI) is both vital and challenging for…


Check Us Out: The ZiftONE Platform Video

We’d like to take a moment to reintroduce ourselves. ZiftONE…


cost of prms

How Much Does a PRM Cost?

Pricing for most PRM systems is tied in some way to the number of partners in your…


types of prms

What Are the Different Types of PRMs?

The term PRM covers a broad range of channel technologies. Just as in the CRM…


Understanding Your Channel Partner Pipeline

Do the Math: Understanding Your Channel Partner Pipeline

Many see a “pipeline” as a list of opportunities a salesperson is working on.…


leading indicators channel roi

The Leading Indicators of Channel ROI from Engaged Partners

Every channel partner represents a set of resources. As with any resource, there is…


channel partner management

7 Steps to Build a Channel Partner Management Reporting Framework

The channel is more competitive than it has ever been. Even smaller…


channel partner reporting

10 Channel Partner Reporting Best Practices for B2B Companies

Channel partner reporting is an essential component to managing channel…


partner program metrics

5 Partner Program Metrics That Monitor Pipeline

Carefully tracking partner program metrics can put immense power in vendors’ hands;…


Identify Vertical Markets in Channel Partner Data

How to Identify Vertical Markets in Channel Partner Data

Identifying vertical markets in channel partner data yields one particularly…


partner engagement plan

How to Create a Channel Partner Engagement Plan in 30/60/90 Days

Channel partner engagement is both essential to – and a…


Partner Engagement Best Practices

Increase Program Stickiness with Partner Engagement Best Practices

Keeping partners engaged is vital to building a solid…


Channel Partner Engagement Strategy

How to Improve Your Channel Partner Engagement Strategy

In our latest post, we discussed the five rungs of channel partner engagement.…


The 5 Rungs of Channel Partner Engagement

Climbing the Ladder: The 5 Rungs of Channel Partner Engagement

The Rungs of Channel Partner Engagement: Improving Channel Partner…


10 Steps to Achieve Channel Marketing and Sales Alignment

10 Steps to Achieve Channel Marketing and Sales Alignment for Your B2B Company

Sales and marketing alignment increases the power of marketing’s…


Sales and Marketing Alignment Best Practices

Built for Success: Sales and Marketing Alignment Best Practices from Channel Leaders

Sales and marketing alignment is a challenging but worthwhile pursuit…


Channel Partner Marketing Program

How to Create a Channel Partner Marketing Program: 7 Steps to Increase Pipeline

Successful channel marketing doesn’t just happen. It takes planning,…


Channel Marketing Best Practice

11 Channel Marketing Best Practices to Engage Partners and Earn Mindshare

Ah, channel partners—you gotta love ’em. They bring your company business on a…


Marketing and Sales Alignment Strategies

Mergers, Not Acquisitions: 5 Marketing and Sales Alignment Strategies

Honing marketing and sales alignment strategies can better serve Chief Revenue…


sales-marketing-alignment

Lead by Example: How to Help Your Partners Achieve Sales and Marketing Alignment

If you aren’t asking it yet, there’s a crucial question to begin raising with your…


partner enablement

How to Create a Repeatable Partner Enablement Framework to Grow Your Partners and Your Channel

In any service or support business, there’s one key question that investors ask…


Channel enablement practices

Earning Partner Mindshare: 9 Channel Enablement Best Practices from Today’s Channel Leaders

I can’t tell you how often channel leaders sign up partners and expect the sales to…


Channel sales enablement

Channel Partner Enablement: 5 Strategies to Swipe from Direct Sales

Sometimes it seems there is much confusion as to the definition of exactly what…


Channel engagement conflict

The Rules of Channel Engagement: 5 Tips to Avoid Channel Conflict

“If someone can take a customer away from you, they were never your customer to…


Automated partner onboarding

Automated Partner Onboarding: How to Make Time for the Conversations That Matter

Though it has been credited to many, including Mark Twain, most notably Bob Burg,…


Channel partner onboarding

How to Create a Channel Partner Onboarding Program to Gain and Retain Loyal Partners

Your channel managers have been hard at work scouring their contact lists, referral…


Channel partner onboarding

What Partners Want from Your Channel Partner Onboarding Program

Context is a necessary element to incorporate when building a successful partner…


Channel partner onboarding

Ready to Move Past Recruitment? 9 Partner Onboarding Best Practices to Set Partners Up for Success

Once you’ve buttoned down your strategy for recruiting channel partners,…


Channel partner recruiting

Reverse the Interview: What Channel Partner Recruits Want to Know Tells You Everything You Need to Know

Partners, like candidates, know all the typical questions they’ll be encountering…


Channel partner recruiting

When Recruiting Partners, Seek Business Model Alignment

There has never been a “one-size-fits-all” definition for “channel partner.” Some…


Channel partner recruitment

How to Recruit Channel Partners: 10 Strategies from Channel Leaders to Recruit Partners that Produce

Learning how to recruit channel partners is the holy grail of many tech firms…


Recruiting channel partners

Pursuing Prospective Partners in a Pandemic

When recruiting channel partners to represent your products and services you’d…


Channel marketing collateral

Why Your Channel Marketing Collateral Isn’t Working For Your Partners

How many partners do you have in the NFL cities? How do you think their customers…


Engagement Model

Your Partners Thrive on Reusable Engagement Models

Value of Services in a SaaS Market - Part 1 Your service provider partners may find…


Proving Your Channel’s Value in 2021 – Your Questions Answered

On December 10th, Zift teamed up with the experts at Vistex & AchieveUnite to…


Channel Account Manager

What Happens When You Focus on the Last Word in “Channel Account Manager”

It’s easy to get your channel partners to exile your channel account managers (CAM)…


10 Channel Strategies to Drive Higher Sales & Marketing ROI

There really is no precedent one can draw an analogy from to describe the level of…


Zift Solutions Announces a Strategic Partnership with Vistex to Simplify Channel Incentive Management

Removing the Complexity of Market Development Funds (MDF) Helps Suppliers Promote…


Full Sales Funnel Management: Dancing Backward — And in Heels

I suppose it goes with the turf, but I have been doing a lot of thinking about…


Tracking the Winds of Change in Growth Marketing

When I joined my first SaaS marketing organization, the winds of Predictable…


Channel Chatter LIVE CTO

Channel Chatter LIVE Captures Zift’s Ever-Elusive CTO

As the host of Channel Chatter LIVE, I’m learning everyone has a favorite podcast.…


Hang 10 in the Channel

Zift Makes Waves: Hang-10 & Get Barreled in the Channel

It wasn’t until the turn of the 20th Century that surfing caught on around the…


Zift Solutions Named a Leader in Through Channel Marketing Automation

Analyst Firm Recognizes Zift as a TCMA Leader in 2020 JERSEY CITY, NJ, RESEARCH…


Healthy Pipeline Healthy You

Healthy Pipeline, Healthy You

Right now, in this COVID-19 era, protecting and preserving health is a community…


How to Amp Up Partner Marketing

How to Amp Up Partner Engagement Now

The channel is always changing. But it’s changing faster than ever (along with the…


Back to Bootcamp for the Channel

Back to Boot Camp for the Channel

The COVID-19 pandemic has dramatically changed the channel landscape. Before COVID,…


CALIFORNIA’S GDPR? CCPA, DATA PRIVACY, AND YOU

CALIFORNIA’S GDPR? CCPA, DATA PRIVACY, AND YOU

Not too long ago, data was treated like a house with all the windows open. You had…


SHARING MEANS CARING (PARTICULARLY ABOUT GDPR)

Calm Meditation and Sleep App users may be drifting off to dreamland listening to…


The 3 Cs of To-Partner Communications Amid COVID-19

I learned a new word this week: Infodemic. It’s officially defined as, “An…


No Handshakes, Please! Coronavirus’ Impact on B2B Channel Leaders

If you’re managing a channel program or some aspect of it, you are likely thinking…


The Cost of Inaction: Big Insights from B2BMX 2020

This year’s B2B Marketing Exchange (#B2BMX) was packed with inspirational ideas and…


Navigating the XChange: Surviving Events Season

It’s that time of year again. The promoting-est, free marketing swag-est, knowledge…


Lead Generation Keeping You Up at Night? Your Dream Channel Strategy is Waiting

We’ve all had nights where we lie awake, full of questions. Did I leave the oven…


The 7 Keys to a Successful Channel Partner Program

We spend a lot of time in the trenches with channel programs -- ask any of our…


Inside Zift: Marc Sachdev, Channel Engagement & Metrics that Matter

Tell us about your career journey. What led you to Zift? Marc Sachdev, Director of…


Step into the Future of Enterprise Channel Management

What a year for Zift Solutions! Early in 2019, we launched ZiftONE, a…


2020 Channel Resolutions — And Revolutions

I love January.  I really do, it’s a time of new beginnings and despite the harsh…


Key Insights into the 2020 B2B Channel Landscape

Lewis Carroll once said, “If you don’t know where you’re going, any road will take…


Toll Takers & the Channel: Are You Seeing the Full CX Picture?

In July, The New York Times published an article, The Last Toll Collector, that…


Up Your Partner Enablement Game with EQ Nurturing

According to Forbes, 70% of global revenue is traveling through third-party…


Inside Zift: Meet Channel Leader & Zift’s New CRO Heather Tenuto

Tell us about your professional journey. What led you to Zift? Heather Tenuto,…


The Island of Misfit ChanTech Toys: Scenes from SiriusDecisions Tech Exchange 2019

Most of us have attended a tech tradeshow. Row upon row of nearly identical booths,…


The Rise of Modern Marketing in B2B Channels

Not long ago, partner marketing relied on selling a product to a customer with a…


ZiftONE is the ECM GOAT! Where’d Those Acronyms Come From, Anyway?

One of my favorite quotes is “You are as young as you feel.” I don’t know who to…


Heather Tenuto Joins Zift Solutions as Chief Revenue Officer

Channel Sales Leader Hired to Accelerate Growth and Revenue Worldwide JERSEY CITY,…


Covering All the Bases: Zift Receives Frost & Sullivan Award for Innovation Excellence

Unless you’ve canceled your cable subscription and disconnected from wifi, you…


Zift Welcomes Creative Services Agency Elastic Digital to the Zift Zone

Powerful New Strategic Alliance & Channel-Focused Creative Services Deliver…


It’s Alive! Is Frank Ruining Your Channel Program?

“Beware, for I am fearless, and therefore powerful.” -- Spoken by the monster in…


Channel Onboarding, Engagement, & Services: Lessons from Oxford and London

I have longed to visit the UK for years, particularly Oxford and London. These…


How Campaign Management Can Save Time & Resources

Have you ever been in charge of putting all the pieces of luggage in the car for a…


OnSerro Joins the Zift Zone to Enable Channel Community Communication, Collaboration & Engagement

Zift Zone Strategic Alliance and New Zift Communities Empower Partner Engagement…


Zift Solutions Wins 2019 Frost Radar Award for Innovation Excellence in Global Marketing Automation

Frost & Sullivan Analysts Recognize Zift Solutions’ Visionary Understanding of…


Enterprise Channel Management and Learning to Skydive

For my 21st birthday a few decades ago, all I wanted to do was skydive. I had never…


Train Our Troops Logo

TrainOurTroops Premieres ZiftONE at Channel Partners™ Evolution to Ignite Veterans’ Careers

ZiftONE Delivers Direct Access to Free Advanced Online Training and Business…


Get Schooled on a Simpler Approach to Channel Management

School’s back in session. Remember the crisp sounds of opening your new textbook…


What’s Your Flavor? Sales Excellence: eLearning for Channel Sales Success

Sales Excellence, one of our Zift Zone Strategic Alliance partners, has been…


Zift Solutions Welcomes Sales Excellence® to the Zift Zone

New Strategic Alliance Supports Global Delivery of World-Class Channel Sales…


Boy on ladder reaching into cloudy sky

AchieveUnite, Channel Acceleration & the Lifetime Value of Partners

Our Zift Zone Strategic Alliance Program has some standout channel leaders in its…


Pilot's view over a city

Rethinking To-Through-For-Channel Marketing

For several years as a research analyst focused on B2B channels, I conducted dozens…


Three pink umbrellas on a beach

Vacation Time? Straighten Out Your ChanTech First

Mid-July. We’ve entered what is traditionally known in business as the “slow”…


Welcome To The 2019 Channel Partner Draft

Welcome to the 2019 Channel Partner Draft! Following the 2019 NBA Draft and in the…


Cowboy and horses with mountains in the background

GDPR’s One-Year Mark: Wild Wild West No More

It’s been one year since GDPR emerged as the first of several initiatives aimed at…


Zift Solutions and 360insights Announce Partnership and Platform Integration

New Strategic Alliance Optimizes Channel Program Incentives, Strategy, and…


AICPA SOC Logo

SOC 2 Type II Success: Keeping Data Security Close to Home

Zift Solutions has completed our annual SOC 2 Type II certification under the…


Black and white photo of crowd waiting at a crosswalk

Acronym Mayhem: The Fine Line Between Expertise and Jargonese

You’ve seen them. We all have. You’ve listened to presentations full of…


Skydiver in midair

Necessary Risks? Skydiving for Channel Technology

Skydiving. It’s something people love or hate. You can imagine the expression of a…


Person in sunglasses holding magnifying glass

What Your Partners’ Portal Behavior Reveals

Move Over James Bond -- We’ve Got Partner Behavior in our Sights I came across this…


The Channel Company Logo

The Channel Company Joins Zift Solutions’ Strategic Alliance Program

New Zift Zone Alliance Enables Breakthrough IT Channel Performance JERSEY CITY,…


Purple flowers blooming in green foliage

Zoned In: Zift’s Strategic Alliance Program is Blooming

We’re growing, like a plant blooming in the sun. With the launch of ZiftONE, we…


ZiftZONE Alliance Program Logo

Zift Solutions’ Strategic Alliance Program Expands In EMEA

bChannels, Blueprint CPQ, and LeadFabric Join the Zift Zone JERSEY CITY, NJ,…


Two women on bicycles in front of a building

Picking Up Speed: Women’s Leadership in the Channel

Is the channel still a boys’ club? According to the statistics, it is. This isn’t…


Woman holding a red clock over her face

Kick Procrastination to the Curb: Practical Tips to Stay on Task

We all do it. So I looked to the Internet for an answer. “Why do we procrastinate?”…


Sage's Kerstin Demko speaking in front of a slide that reads

SiriusDecisions Highlights: Leading the Changing Channel

“A leader is one who knows the way, goes the way, and shows the way.” – John C.…


UX Best Practices for the Channel

Sign into the solutions or platform you’re using to manage your channel program.…


ZiftZONE Alliance Program Logo

Zift Solutions Launches Strategic Partner Program

Zift Zone Expands Reach, Capacity, and Revenue of Channel Organizations JERSEY…


shows Citrix and Cisco won 2019 Program of the Year Award at SiriusDecisions Summit

Views from the Summit: The Best of Channel Marketing

One of the best parts about working at Zift is celebrating our customer successes!…


kids' baseball game. child swinging bat at ball.

People, Process, and Platform = High-Performance Wins

It’s the season for spring sports. Zifters debate over the Stanley Cup in…


Team of rowers in a boat

Customer Experience & the Channel: On Being a Customer Experience Advocate

After years of leadership as a product manager and product marketing in software…


Dog with TrainOurTroops goggles

Channel Partners Expo Superstar: Meet Juan Johnny Rico!

At the recent Channel Partners Conference & Expo in Las Vegas, Zift had the…


Keep It Simple: Managing a Stable ChanTech Stack

Remember those towers of blocks where, one by one, you take out supporting blocks…


Make Yourself Heard: The Importance of Social Media Branding

Having a social media presence as a business is a no-brainer. The influx of…


channel kingdom

Rule Your Channel Kingdom with ECM

Imagine, if you will, you’re the ruler of a kingdom -- or seven kingdoms, even.…


green chameleon in grass

Passing the Torch: The Changing Channel Workforce

Channel folks, let’s talk. The channel is changing, though that’s a given. It…


White ZiftONE sneaker in front of box

Welcome to the Future. Welcome to ZiftONE.

Last week, we officially launched ZiftONE.  ZiftONE embodies years of channel…


Train Our Troops Logo

Zift Solutions Powers TrainOurTroops with ZiftONE Platform

See How Direct Access to Training and Certifications Ignites Career Opportunities…


Girl at doctor's office getting her eyes examined

Measure the Health of Your Channel with Assessments

When something isn't right, whether it's your car, your pet or yourself, you're…


Flying in a Plane

SEO in 2019: 4 Paths to Success

It’s 2019, and SEO strategies have changed (for the better). Gone are the days of…


Bridge to City

Email Deliverability: How to Land in Contacts’ Inboxes

You draft. You revise. You test. And test again. And test some more, just for good…


Chinese lanterns in a marketplace

WeChat: The Social Media Giant You Should Be Paying Attention To

“So, what’s the deal with WeChat?” That was the question among coworkers and I…


5 B2B Companies Doing Social Media Right

You’ve heard it -- and perhaps even felt it. B2B social media isn’t always fun. B2B…


Black and white photo of two men blocking with boxing gloves

Misalignment Mayhem: Defeat Your Channel Challenges

What problems are hitting your channel program hard? Do you feel up against the…


Laz Gonzalez Leading Discussion

Big Insights from B2BMX

Just back from B2B Marketing Exchange or #B2BMX, one of the most exciting…


artist with paintings

The Art of Social Listening

You’ve got your social media accounts set up on the usual suspects: Twitter,…


Work Team Selfie

Inside Zift: Margaret Clair & Channel Engagement

Margaret Clair has been a Zifter since 2010 and has seen her fair share of change…


Plane flying over mountains

Think Again: Using Predictive Analytics and ABM to Your Advantage

How can you implement Account-Based Marketing (ABM) and make smarter, more…


Pile of Legos

The ChanTech Challenge: Build Vs. Buy

First, I thought it was a rumor. But this topic is popping up in conversations more…


Easy Listening: Record spinning on record player

Easy Listening: Can’t-Miss Tracks from Essential Channel Visions

Alright, I admit it: I’m a millennial. An avocado-on-toast, phone-toting,…


Channel Visions: Sage’s Self-Serve Philosophy

“If you give a man a fish, you feed him for a day. If you teach a man to fish, you…


The Inside Scoop: What’s Up & What’s Next for Zift Solutions

2018 was a huge year for Zift Solutions. Industry analysts, insiders, and channel…


Book floating in bookstore surrounded by other books on shelves

Leaving the Library: Getting the Most Out of Your CMM Platform

Shh! You’re in a library. Or are you? I’ve noticed a trend of suppliers and…


Bridge lit up at night with cars driving on it towards city

How Are High-Performing Partners Getting Ahead?

I sat down on the Heads in the Cloud podcast with hosts David Portnowitz and Graham…


Woman punching man in the face with boxing gloves on

Leaving Money on the Table: A Vendor/MSP Love-Hate Story

I travel constantly. If you don’t already know me, you’ve likely seen me or will…


Red and white fireworks against a night sky

Top 10 Channel Chatters of 2018

We were chatterboxes this past year -- and for good reason. We had a lot to share.…


Young boy cheering and girl excitedly pointing at computer screen

Is Your Partner Portal Coming to Play or Win?

What’s the main difference between any old partner portal and a partner portal…


White and blue ornaments on evergreen tree with sparkling lights sprinkled with glitter

The Season of Giving: Zift’s Annual Holiday Program Returns

My kids are big country music fans. Maybe you’ve heard the Luke Bryan song, “Most…


Colorful carnival game with stuffed toys promising big prizes

More than Carnival Prizes: Qualities Your Incentives Program Should Shoot For

If there’s one thing people love, it’s rewards. Whether it’s enticing friends to…


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Innovation and Inspiration: Takeaways from Women of the Channel East

The channel is changing. We say it all the time, but as inclusivity moves to the…


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Not So Dazed and Confused: Refining Your Messaging to Partners and Customers

We’ve all received a text and immediately thought to ourselves, “What?” Just that:…


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Solving for Success: How to Streamline Partner Onboarding & Speed Time to Sales

It’s the eternal equation: Suppliers + Channel Partners + X =  Faster Onboarding…


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Inside Zift Q&A: Meet Krista Fuller and Her Passion for Product Marketing

What brought you to Zift? Leadership and understanding have always been top of mind…


Black and white photo of man presenting on stage in front of a crowd

Digital Marketing Grab Bag: What We Brought Back from the Definitive Digital Marketing Gathering

On November 14 and 15, I went to the Internet Summit, the destination for the…


Hands with colorful world map painted on them held up in front of cloudy sky

Lost in Translation: Connecting with International Partners

During a recent trip to Mexico to attend a friend’s wedding, an animated…


Two men presenting at Channel Partners Evolution studio booth

What the Channel Can Learn From Veterans

Soldiers think differently. We’re five steps ahead. We know 100 percent of every…


Forrester PRM Wave

Don’t Just Take Our Word for It

It’s one thing to claim you are a market and industry leader. It’s quite another to…


Two people hiking towards mountain with snow and blue sky

Reaching the Peak of Partner Engagement

Exactly how are you inspiring your channel partners to reach higher and go further…


Woman releasing a paper lantern with many other paper lanterns being released into the night sky behind her

Check Off Your 2019 Channel Resolutions

It’s that time of year again. You’re gearing up for another Q1 and another fresh…


One Voice

Scroll up, scroll down, scroll all around this blog and it’s obvious we love to…


Two men overlooking city through fog and taking photos with cellphones

5 Examples of Click-worthy Trends for Partner Communications

Writing content partners will actually engage with is harder than it sounds,…