Getting the Right Balance: To-, Through-, and For-Partner Channel Marketing Strategies
Originally Published: February 22, 2022 Without a tie-in to overarching…
Zift Solutions Named Industry Leader in G2 Fall 2022 Reports
CARY, N.C. – Sep. 22, 2022 – Zift Solutions, a leading provider of Partner…
The 5 Partner Engagement Metrics That (Really) Matter
Originally Published: April 12, 2021 The best way for a supplier to…
ZiftONE Provider Locator: Connect Your Channel Partners with the Right Resources
Have you ever struggled to connect your channel partners with approved agencies,…
ZiftONE Provider Locator Connects Partners with the Right Resources
CARY, N.C. – Sep. 13, 2022 – Zift Solutions, a leading provider of Partner…
Zift Solutions’ Heather Tenuto a Featured Speaker at MSP Summit Women’s Leadership Summit
CARY, N.C. – Sep. 6, 2022 – Zift Solutions, a leading provider of Partner…
Zift Solutions’ Demar Amacker Named To 2022 Channel Futures DE&I 101 List
CARY, N.C. – Sep. 1, 2022 – Zift Solutions, a leading provider of Partner…
Zift Solutions Receives $16.5 Million Growth Funding to Expand Market Leadership
CARY, N.C. – Aug. 31, 2022 – Zift Solutions, a leading provider of Partner…
Why Reading a P&L Matters to Channel Leaders
Here’s something that never changes: People saying the channel is changing. They’re…
ZiftONE for Microsoft Dynamics 365
Are you ready to reduce complexity with a seamless Partner Relationship Management…
What is Partner Relationship Management (PRM) Software?
Originally Published: September 21, 2021 When you start to build out…
Zift Solutions Marks Six Years of SOC 2 Compliance
CARY, N.C. – Aug. 3, 2022 – Zift Solutions, a leading provider of Partner…
6 Best Practices for Using a PRM Software Platform in Your Channel Partner Program
PRM software platforms require buy-in from vendor channel sales and…
6 Reasons Your Channel Partner Program Needs a PRM Platform
PRM software platforms represent a vendor’s partner program operations,…
What Can Be Done to Activate Inactive Channel Partners?
Vilfredo Pareto first told us that 80% of our success will come from 20% of our…
Ready to Move Past Recruitment? 5 Partner Onboarding Best Practices to Set Partners Up for Success
What is Partner Onboarding? When you were recruiting your channel partner, the…
Seeking a Simpler Channel Program? Use Service Points
To hit revenue goals, channel programs are asked to do a lot without many…
Successful To-Partner Communications Are Easier Than You Think
To-, through-, for-partner communications… In the world of channel marketing, there…
Zift Solutions Launches Integration Between ZiftONE and Microsoft Dynamics 365
CARY, N.C. – June 15, 2022 – Zift Solutions, a leading provider of partner…
Introducing Portal Posts
To-partner communications is key to building partner engagement and to making sure…
8 Key Elements of a Successful Partner Engagement Plan
One question we frequently receive from our customers here at Zift? “How do I…
Zift Solutions Wins People’s Choice Stevie® Award in 2022 American Business Awards®
CARY, NC – June 1, 2022 – Zift Solutions was named a winner of a People’s Choice…
Become Easy to Love with a Channel Partner Onboarding Template
Every partner who joins your channel program wants to be successful. The easier you…
ZiftONE Expands Digital Communication
New Co-Brandable Videos, Improved Through-Partner Social Media and To-Partner…
Eyeing the C-Suite? Two Questions to Ask Yourself
One day, my fourth-grade teacher asked the class to write an essay about what we…
Zift Solutions Wins Globee® Awards in the 2022 Sales, Marketing, Customer Success, and Operations Awards
CARY, NC – May 11, 2022 – Zift Solutions announced today that The Globee® Awards,…
Product Update: Social Media Administration
Looking for a way to help your partners gain followers, sell your products, and…
Gwyn Edwards from Zift Solutions Named on CRN’s 2022 Women of the Channel List
CARY, N.C. – May 9, 2022 – Zift Solutions, a leading provider of partner…
The Benefits of Connecting With Partners On Social Media
Social media has forever changed the way we communicate, opening new channels and…
8 Fundamentals of Through-Channel Marketing Automation
Through-channel marketing is vital to sales partner relationship…
Product Update: To-Partner Emails and Pop-Ups
Now you can easily create emails to your partners and add pop-up messages in your…
Product Update: Co-Brandable Video
As a supplier, you create content that enables partners to build up business…
Product Update: Favorite and Filter Your Analytics Dashboards
One of ZiftONE’s best features is the extensive reporting you get out of the box.…
Zift Solutions to Sponsor Alliance of Channel Women
Zift Solutions to Sponsor Alliance of Channel Women Networking Event on the Main…
6 Best Practices for Through-Partner Communications
Partner communications should build trust between the provider and sales…
Zift Solutions Named Number 1 in G2 Through-Channel Marketing Spring Reports
CARY, N.C. – April 4, 2022 – Zift Solutions, a leading provider of partner…
Which Came First? The Question or The Answer?
Ever hear the one about the ice salesman who walked into the igloo, said hello to…
9 Best Practices for To-Partner Communications
Channel communications (particularly to-partner communications) are vital…
Zift Solutions Celebrates its Sixteenth Anniversary
Today we’re joined by Lionel Farr, Chief Technology Officer here at Zift Solutions.…
Zift Solutions: Resources to Support Ukraine
We have watched in horror as Ukrainian people have been senselessly attacked and…
The Top 2022 Channel Events and Conferences
Attending industry conferences is the best way for evolving companies to access the…
The Secrets to Boosting Channel Partner Enablement
If you’re wondering what the difference between sales training and sales enablement…
International Women’s Day 2022: Career Advice to Our Younger Selves
It wasn't that long ago that women in senior positions in the technology sector…
How to Build the Most Productive Channel Partner Relationships
There seem to be two “camps” of IT suppliers with opposing perspectives about how…
7 Reasons Your Channel Partner Program Needs QBRs in 2022
QBRs remain highly relevant in 2022 as essential, multidimensional tools…
Partner Experience with Glenn Robertson, Purechannels
Gwyn Edwards, our Director of Partnerships and Alliances, recently sat down with…
How to Optimize Your QBRs for Stronger Partner-Vendor Collaboration
Done right, quarterly business reviews can result in channel partners and vendors…
Save Your Money, Spend More Time with Channel Partners
Expand your budget process this year to include projections of how much time your…
Create a New Relationship Avenue with Virtual Events
As we’ve all seen, COVID-19 has drastically changed the landscape of the channel.…
Zift Solutions’ Virtual Event Campaigns Integrate the Webinar Experience
CARY, N.C. – Jan. 18, 2022 – Zift Solutions, a leading provider of partner…
6 Channel Partner Program Predictions for 2022
Some traditional channel challenges – access to talent, smart budgeting,…
How to Build Your 2022 Forecast: Go Ask Your Customers!
Picture this: You’re a salesperson. Your sales manager has given you marching…
Speaking of Value-Add: What Differentiates Your Product
It’s one of the oldest concepts in the channel: Distinguish yourself from the…
Zift Solutions Expands Global Offering to Include a New European Data Center
CARY, NC – Dec. 9, 2021 –Zift Solutions, a leading provider of partner relationship…
The Questions to Ask for Channel Partner Success in 2022
Time now for partying, presents, and planning. Holiday season, yes, but also the…
The Importance of Success Planning in the Channel
It was Ben Franklin who said that “a failure to plan is a plan to fail” – and he…
Driving Success Through Improved Business Planning
As we approach 2022, it’s important to consider overall business goals and how your…
Success Plans from Zift Solutions Empower Partners and Vendors for Mutual Success
CARY, NC – Nov. 9, 2021 – Zift Solutions, a leading provider of partner…
7 Ways the Best Channel Programs are Budgeting for 2022
Simplified, effective budgeting can be achieved when the right tools power…
Perfecting Your Partner Strategy through Effective Co-Selling
Those who have been in the IT channel long enough will remember channel partners…
The Key to Your Channel Marketing Strategy? Preparation
It’s a four-letter word many people don’t like to hear used, but it’s critical to…
The Data-Driven Channel Chief: Choose Your Tools
Being a data-driven channel chief myself, you’ll find me talking about data quite…
Six Channel ROI Dashboard Tips from the Experts
Estimating return-on-investment (ROI) is both vital and challenging for…
Check Us Out: The ZiftONE Platform Video
We’d like to take a moment to reintroduce ourselves. ZiftONE…
How Much Does a PRM Cost?
Pricing for most PRM systems is tied in some way to the number of partners in your…
What Are the Different Types of PRMs?
The term PRM covers a broad range of channel technologies. Just as in the CRM…
Do the Math: Understanding Your Channel Partner Pipeline
Many see a “pipeline” as a list of opportunities a salesperson is working on.…
The Leading Indicators of Channel ROI from Engaged Partners
Every channel partner represents a set of resources. As with any resource, there is…
7 Steps to Build a Channel Partner Management Reporting Framework
The channel is more competitive than it has ever been. Even smaller…
10 Channel Partner Reporting Best Practices for B2B Companies
Channel partner reporting is an essential component to managing channel…
5 Partner Program Metrics That Monitor Pipeline
Carefully tracking partner program metrics can put immense power in vendors’ hands;…
How to Identify Vertical Markets in Channel Partner Data
Identifying vertical markets in channel partner data yields one particularly…
How to Create a Channel Partner Engagement Plan in 30/60/90 Days
Channel partner engagement is both essential to – and a…
Increase Program Stickiness with Partner Engagement Best Practices
Keeping partners engaged is vital to building a solid…
How to Improve Your Channel Partner Engagement Strategy
In our latest post, we discussed the five rungs of channel partner engagement.…
Climbing the Ladder: The 5 Rungs of Channel Partner Engagement
The Rungs of Channel Partner Engagement: Improving Channel Partner…
10 Steps to Achieve Channel Marketing and Sales Alignment for Your B2B Company
Sales and marketing alignment increases the power of marketing’s…
Built for Success: Sales and Marketing Alignment Best Practices from Channel Leaders
Sales and marketing alignment is a challenging but worthwhile pursuit…
How to Create a Channel Partner Marketing Program: 7 Steps to Increase Pipeline
Successful channel marketing doesn’t just happen. It takes planning,…
11 Channel Marketing Best Practices to Engage Partners and Earn Mindshare
Ah, channel partners—you gotta love ’em. They bring your company business on a…
Mergers, Not Acquisitions: 5 Marketing and Sales Alignment Strategies
Honing marketing and sales alignment strategies can better serve Chief Revenue…
Lead by Example: How to Help Your Partners Achieve Sales and Marketing Alignment
If you aren’t asking it yet, there’s a crucial question to begin raising with your…
How to Create a Repeatable Partner Enablement Framework to Grow Your Partners and Your Channel
In any service or support business, there’s one key question that investors ask…
Earning Partner Mindshare: 9 Channel Enablement Best Practices from Today’s Channel Leaders
I can’t tell you how often channel leaders sign up partners and expect the sales to…
Channel Partner Enablement: 5 Strategies to Swipe from Direct Sales
Sometimes it seems there is much confusion as to the definition of exactly what…
The Rules of Channel Engagement: 5 Tips to Avoid Channel Conflict
“If someone can take a customer away from you, they were never your customer to…
Automated Partner Onboarding: How to Make Time for the Conversations That Matter
Though it has been credited to many, including Mark Twain, most notably Bob Burg,…
How to Create a Channel Partner Onboarding Program to Gain and Retain Loyal Partners
Your channel managers have been hard at work scouring their contact lists, referral…
What Partners Want from Your Channel Partner Onboarding Program
Context is a necessary element to incorporate when building a successful partner…
Ready to Move Past Recruitment? 9 Partner Onboarding Best Practices to Set Partners Up for Success
Once you’ve buttoned down your strategy for recruiting channel partners,…
Reverse the Interview: What Channel Partner Recruits Want to Know Tells You Everything You Need to Know
Partners, like candidates, know all the typical questions they’ll be encountering…
When Recruiting Partners, Seek Business Model Alignment
There has never been a “one-size-fits-all” definition for “channel partner.” Some…
How to Recruit Channel Partners: 10 Strategies from Channel Leaders to Recruit Partners that Produce
Learning how to recruit channel partners is the holy grail of many tech firms…
Pursuing Prospective Partners in a Pandemic
When recruiting channel partners to represent your products and services you’d…
Why Your Channel Marketing Collateral Isn’t Working For Your Partners
How many partners do you have in the NFL cities? How do you think their customers…
Your Partners Thrive on Reusable Engagement Models
Value of Services in a SaaS Market - Part 1 Your service provider partners may find…
Proving Your Channel’s Value in 2021 – Your Questions Answered
On December 10th, Zift teamed up with the experts at Vistex & AchieveUnite to…
What Happens When You Focus on the Last Word in “Channel Account Manager”
It’s easy to get your channel partners to exile your channel account managers (CAM)…
10 Channel Strategies to Drive Higher Sales & Marketing ROI
There really is no precedent one can draw an analogy from to describe the level of…
Zift Solutions Announces a Strategic Partnership with Vistex to Simplify Channel Incentive Management
Removing the Complexity of Market Development Funds (MDF) Helps Suppliers Promote…
Full Sales Funnel Management: Dancing Backward — And in Heels
I suppose it goes with the turf, but I have been doing a lot of thinking about…
Tracking the Winds of Change in Growth Marketing
When I joined my first SaaS marketing organization, the winds of Predictable…
Channel Chatter LIVE Captures Zift’s Ever-Elusive CTO
As the host of Channel Chatter LIVE, I’m learning everyone has a favorite podcast.…
Zift Makes Waves: Hang-10 & Get Barreled in the Channel
It wasn’t until the turn of the 20th Century that surfing caught on around the…
Zift Solutions Named a Leader in Through Channel Marketing Automation
Analyst Firm Recognizes Zift as a TCMA Leader in 2020 JERSEY CITY, NJ, RESEARCH…
Healthy Pipeline, Healthy You
Right now, in this COVID-19 era, protecting and preserving health is a community…
How to Amp Up Partner Engagement Now
The channel is always changing. But it’s changing faster than ever (along with the…
Back to Boot Camp for the Channel
The COVID-19 pandemic has dramatically changed the channel landscape. Before COVID,…
CALIFORNIA’S GDPR? CCPA, DATA PRIVACY, AND YOU
Not too long ago, data was treated like a house with all the windows open. You had…
SHARING MEANS CARING (PARTICULARLY ABOUT GDPR)
Calm Meditation and Sleep App users may be drifting off to dreamland listening to…
The 3 Cs of To-Partner Communications Amid COVID-19
I learned a new word this week: Infodemic. It’s officially defined as, “An…
No Handshakes, Please! Coronavirus’ Impact on B2B Channel Leaders
If you’re managing a channel program or some aspect of it, you are likely thinking…
The Cost of Inaction: Big Insights from B2BMX 2020
This year’s B2B Marketing Exchange (#B2BMX) was packed with inspirational ideas and…
Navigating the XChange: Surviving Events Season
It’s that time of year again. The promoting-est, free marketing swag-est, knowledge…
Lead Generation Keeping You Up at Night? Your Dream Channel Strategy is Waiting
We’ve all had nights where we lie awake, full of questions. Did I leave the oven…
The 7 Keys to a Successful Channel Partner Program
We spend a lot of time in the trenches with channel programs -- ask any of our…
Inside Zift: Marc Sachdev, Channel Engagement & Metrics that Matter
Tell us about your career journey. What led you to Zift? Marc Sachdev, Director of…
Step into the Future of Enterprise Channel Management
What a year for Zift Solutions! Early in 2019, we launched ZiftONE, a…
2020 Channel Resolutions — And Revolutions
I love January. I really do, it’s a time of new beginnings and despite the harsh…
Key Insights into the 2020 B2B Channel Landscape
Lewis Carroll once said, “If you don’t know where you’re going, any road will take…
Toll Takers & the Channel: Are You Seeing the Full CX Picture?
In July, The New York Times published an article, The Last Toll Collector, that…
Up Your Partner Enablement Game with EQ Nurturing
According to Forbes, 70% of global revenue is traveling through third-party…
Inside Zift: Meet Channel Leader & Zift’s New CRO Heather Tenuto
Tell us about your professional journey. What led you to Zift? Heather Tenuto,…
The Island of Misfit ChanTech Toys: Scenes from SiriusDecisions Tech Exchange 2019
Most of us have attended a tech tradeshow. Row upon row of nearly identical booths,…
The Rise of Modern Marketing in B2B Channels
Not long ago, partner marketing relied on selling a product to a customer with a…
ZiftONE is the ECM GOAT! Where’d Those Acronyms Come From, Anyway?
One of my favorite quotes is “You are as young as you feel.” I don’t know who to…
Heather Tenuto Joins Zift Solutions as Chief Revenue Officer
Channel Sales Leader Hired to Accelerate Growth and Revenue Worldwide JERSEY CITY,…
Covering All the Bases: Zift Receives Frost & Sullivan Award for Innovation Excellence
Unless you’ve canceled your cable subscription and disconnected from wifi, you…
Zift Welcomes Creative Services Agency Elastic Digital to the Zift Zone
Powerful New Strategic Alliance & Channel-Focused Creative Services Deliver…
It’s Alive! Is Frank Ruining Your Channel Program?
“Beware, for I am fearless, and therefore powerful.” -- Spoken by the monster in…
Channel Onboarding, Engagement, & Services: Lessons from Oxford and London
I have longed to visit the UK for years, particularly Oxford and London. These…
How Campaign Management Can Save Time & Resources
Have you ever been in charge of putting all the pieces of luggage in the car for a…
OnSerro Joins the Zift Zone to Enable Channel Community Communication, Collaboration & Engagement
Zift Zone Strategic Alliance and New Zift Communities Empower Partner Engagement…
Zift Solutions Wins 2019 Frost Radar Award for Innovation Excellence in Global Marketing Automation
Frost & Sullivan Analysts Recognize Zift Solutions’ Visionary Understanding of…
Enterprise Channel Management and Learning to Skydive
For my 21st birthday a few decades ago, all I wanted to do was skydive. I had never…
TrainOurTroops Premieres ZiftONE at Channel Partners™ Evolution to Ignite Veterans’ Careers
ZiftONE Delivers Direct Access to Free Advanced Online Training and Business…
Get Schooled on a Simpler Approach to Channel Management
School’s back in session. Remember the crisp sounds of opening your new textbook…
What’s Your Flavor? Sales Excellence: eLearning for Channel Sales Success
Sales Excellence, one of our Zift Zone Strategic Alliance partners, has been…
Zift Solutions Welcomes Sales Excellence® to the Zift Zone
New Strategic Alliance Supports Global Delivery of World-Class Channel Sales…
AchieveUnite, Channel Acceleration & the Lifetime Value of Partners
Our Zift Zone Strategic Alliance Program has some standout channel leaders in its…
Rethinking To-Through-For-Channel Marketing
For several years as a research analyst focused on B2B channels, I conducted dozens…
Vacation Time? Straighten Out Your ChanTech First
Mid-July. We’ve entered what is traditionally known in business as the “slow”…
Welcome To The 2019 Channel Partner Draft
Welcome to the 2019 Channel Partner Draft! Following the 2019 NBA Draft and in the…
GDPR’s One-Year Mark: Wild Wild West No More
It’s been one year since GDPR emerged as the first of several initiatives aimed at…
Zift Solutions and 360insights Announce Partnership and Platform Integration
New Strategic Alliance Optimizes Channel Program Incentives, Strategy, and…
SOC 2 Type II Success: Keeping Data Security Close to Home
Zift Solutions has completed our annual SOC 2 Type II certification under the…
Acronym Mayhem: The Fine Line Between Expertise and Jargonese
You’ve seen them. We all have. You’ve listened to presentations full of…
Necessary Risks? Skydiving for Channel Technology
Skydiving. It’s something people love or hate. You can imagine the expression of a…
What Your Partners’ Portal Behavior Reveals
Move Over James Bond -- We’ve Got Partner Behavior in our Sights I came across this…
The Channel Company Joins Zift Solutions’ Strategic Alliance Program
New Zift Zone Alliance Enables Breakthrough IT Channel Performance JERSEY CITY,…
Zoned In: Zift’s Strategic Alliance Program is Blooming
We’re growing, like a plant blooming in the sun. With the launch of ZiftONE, we…
Zift Solutions’ Strategic Alliance Program Expands In EMEA
bChannels, Blueprint CPQ, and LeadFabric Join the Zift Zone JERSEY CITY, NJ,…
Picking Up Speed: Women’s Leadership in the Channel
Is the channel still a boys’ club? According to the statistics, it is. This isn’t…
Kick Procrastination to the Curb: Practical Tips to Stay on Task
We all do it. So I looked to the Internet for an answer. “Why do we procrastinate?”…
SiriusDecisions Highlights: Leading the Changing Channel
“A leader is one who knows the way, goes the way, and shows the way.” – John C.…
UX Best Practices for the Channel
Sign into the solutions or platform you’re using to manage your channel program.…
Zift Solutions Launches Strategic Partner Program
Zift Zone Expands Reach, Capacity, and Revenue of Channel Organizations JERSEY…
Views from the Summit: The Best of Channel Marketing
One of the best parts about working at Zift is celebrating our customer successes!…
People, Process, and Platform = High-Performance Wins
It’s the season for spring sports. Zifters debate over the Stanley Cup in…
Customer Experience & the Channel: On Being a Customer Experience Advocate
After years of leadership as a product manager and product marketing in software…
Channel Partners Expo Superstar: Meet Juan Johnny Rico!
At the recent Channel Partners Conference & Expo in Las Vegas, Zift had the…
Keep It Simple: Managing a Stable ChanTech Stack
Remember those towers of blocks where, one by one, you take out supporting blocks…
Make Yourself Heard: The Importance of Social Media Branding
Having a social media presence as a business is a no-brainer. The influx of…
Rule Your Channel Kingdom with ECM
Imagine, if you will, you’re the ruler of a kingdom -- or seven kingdoms, even.…
Passing the Torch: The Changing Channel Workforce
Channel folks, let’s talk. The channel is changing, though that’s a given. It…
Welcome to the Future. Welcome to ZiftONE.
Last week, we officially launched ZiftONE. ZiftONE embodies years of channel…
Zift Solutions Powers TrainOurTroops with ZiftONE Platform
See How Direct Access to Training and Certifications Ignites Career Opportunities…
Measure the Health of Your Channel with Assessments
When something isn't right, whether it's your car, your pet or yourself, you're…
SEO in 2019: 4 Paths to Success
It’s 2019, and SEO strategies have changed (for the better). Gone are the days of…
Email Deliverability: How to Land in Contacts’ Inboxes
You draft. You revise. You test. And test again. And test some more, just for good…
WeChat: The Social Media Giant You Should Be Paying Attention To
“So, what’s the deal with WeChat?” That was the question among coworkers and I…
5 B2B Companies Doing Social Media Right
You’ve heard it -- and perhaps even felt it. B2B social media isn’t always fun. B2B…
Misalignment Mayhem: Defeat Your Channel Challenges
What problems are hitting your channel program hard? Do you feel up against the…
The Art of Social Listening
You’ve got your social media accounts set up on the usual suspects: Twitter,…
Inside Zift: Margaret Clair & Channel Engagement
Margaret Clair has been a Zifter since 2010 and has seen her fair share of change…
Think Again: Using Predictive Analytics and ABM to Your Advantage
How can you implement Account-Based Marketing (ABM) and make smarter, more…
The ChanTech Challenge: Build Vs. Buy
First, I thought it was a rumor. But this topic is popping up in conversations more…
Easy Listening: Can’t-Miss Tracks from Essential Channel Visions
Alright, I admit it: I’m a millennial. An avocado-on-toast, phone-toting,…
Channel Visions: Sage’s Self-Serve Philosophy
“If you give a man a fish, you feed him for a day. If you teach a man to fish, you…
The Inside Scoop: What’s Up & What’s Next for Zift Solutions
2018 was a huge year for Zift Solutions. Industry analysts, insiders, and channel…
Leaving the Library: Getting the Most Out of Your CMM Platform
Shh! You’re in a library. Or are you? I’ve noticed a trend of suppliers and…
How Are High-Performing Partners Getting Ahead?
I sat down on the Heads in the Cloud podcast with hosts David Portnowitz and Graham…
Leaving Money on the Table: A Vendor/MSP Love-Hate Story
I travel constantly. If you don’t already know me, you’ve likely seen me or will…
Top 10 Channel Chatters of 2018
We were chatterboxes this past year -- and for good reason. We had a lot to share.…
Is Your Partner Portal Coming to Play or Win?
What’s the main difference between any old partner portal and a partner portal…
The Season of Giving: Zift’s Annual Holiday Program Returns
My kids are big country music fans. Maybe you’ve heard the Luke Bryan song, “Most…
More than Carnival Prizes: Qualities Your Incentives Program Should Shoot For
If there’s one thing people love, it’s rewards. Whether it’s enticing friends to…
Innovation and Inspiration: Takeaways from Women of the Channel East
The channel is changing. We say it all the time, but as inclusivity moves to the…
Not So Dazed and Confused: Refining Your Messaging to Partners and Customers
We’ve all received a text and immediately thought to ourselves, “What?” Just that:…
Solving for Success: How to Streamline Partner Onboarding & Speed Time to Sales
It’s the eternal equation: Suppliers + Channel Partners + X = Faster Onboarding…
Inside Zift Q&A: Meet Krista Fuller and Her Passion for Product Marketing
What brought you to Zift? Leadership and understanding have always been top of mind…
Digital Marketing Grab Bag: What We Brought Back from the Definitive Digital Marketing Gathering
On November 14 and 15, I went to the Internet Summit, the destination for the…
Lost in Translation: Connecting with International Partners
During a recent trip to Mexico to attend a friend’s wedding, an animated…
What the Channel Can Learn From Veterans
Soldiers think differently. We’re five steps ahead. We know 100 percent of every…
Don’t Just Take Our Word for It
It’s one thing to claim you are a market and industry leader. It’s quite another to…
Reaching the Peak of Partner Engagement
Exactly how are you inspiring your channel partners to reach higher and go further…
Check Off Your 2019 Channel Resolutions
It’s that time of year again. You’re gearing up for another Q1 and another fresh…
5 Examples of Click-worthy Trends for Partner Communications
Writing content partners will actually engage with is harder than it sounds,…
