SOC 2 Type II Success: Keeping Data Security Close to Home

Zift Solutions has completed our annual SOC 2 Type II certification under the Security Trust Principle with AARC-360. We’re committed to protecting…


Acronym Mayhem: The Fine Line Between Expertise and Jargonese

You’ve seen them. We all have. You’ve listened to presentations full of jargon-packed paragraphs with acronyms peppered in for flavor. But where is…


Necessary Risks? Skydiving for Channel Technology

Skydiving. It’s something people love or hate. You can imagine the expression of a first-time skydiver at the foot of the take-off door, facing that…


What Your Partners’ Portal Behavior Reveals

Move Over James Bond -- We’ve Got Partner Behavior in our Sights I came across this video recently, where a former FBI agent walks through body…


Zoned In: Zift’s Strategic Alliance Program is Blooming

We’re growing, like a plant blooming in the sun. With the launch of ZiftONE, we established Enterprise Channel Management as the future of the…


Picking Up Speed: Women’s Leadership in the Channel

Is the channel still a boys’ club? According to the statistics, it is. This isn’t going unaddressed, though. More and more women-focused events are…


Kick Procrastination to the Curb: Practical Tips to Stay on Task

We all do it. So I looked to the Internet for an answer. “Why do we procrastinate?” The search engine showed me a picture of a brain first, with…


SiriusDecisions Highlights: Leading the Changing Channel

“A leader is one who knows the way, goes the way, and shows the way.” – John C. Maxwell   At SiriusDecisions Summit 2019, I introduced Kerstin…


UX Best Practices for the Channel

Sign into the solutions or platform you’re using to manage your channel program. Okay, no, keep reading! Let’s make this a mental exercise.   How…


Views from the Summit: The Best of Channel Marketing

One of the best parts about working at Zift is celebrating our customer successes! My professional commitment to the product disciplines of product…