Full Sales Funnel Management: New Voices in the Journey

You may have seen the blog post I recently wrote about Full Funnel Management. My premise was that ZiftONE uniquely manages the entire buyer’s…


Full Sales Funnel Management: Dancing Backward — And in Heels

I suppose it goes with the turf, but I have been doing a lot of thinking about channel management, and lately, my focus has turned to sales funnel…


Tracking the Winds of Change in Growth Marketing

When I joined my first SaaS marketing organization, the winds of Predictable Revenue by Aaron Ross and Marylou Tyler were blowing through technology…


Channel Chatter LIVE Captures Zift’s Ever-Elusive CTO

As the host of Channel Chatter LIVE, I’m learning everyone has a favorite podcast. Recent guest Krista Fuller is a big fan of WorkLife with Adam…


Zift Makes Waves: Hang-10 & Get Barreled in the Channel

It wasn’t until the turn of the 20th Century that surfing caught on around the world -- led by Duke Paoa Kahinu Mokoe Hulikohola Kahanamoku, an…


Healthy Pipeline, Healthy You

Right now, in this COVID-19 era, protecting and preserving health is a community effort. Perhaps that’s why on my just-released podcast chat with my…


How to Amp Up Partner Engagement Now

The channel is always changing. But it’s changing faster than ever (along with the rest of the world) amid COVID-19. Gordon Rapkin and I discussed…


Back to Boot Camp for the Channel

The COVID-19 pandemic has dramatically changed the channel landscape. Before COVID, the dominant channel partner tactic was events. Channel partners…


CALIFORNIA’S GDPR? CCPA, DATA PRIVACY, AND YOU

Not too long ago, data was treated like a house with all the windows open. You had the option to install blinds or curtains if you chose, but all too…