What the Channel Can Learn From Veterans

Soldiers think differently. We’re five steps ahead. We know 100 percent of every plan fails. And we know how to prepare for every variability. This…


Don’t Just Take Our Word for It

It’s one thing to claim you are a market and industry leader. It’s quite another to have a well-respected third party affirm your position. We…


Reaching the Peak of Partner Engagement

Exactly how are you inspiring your channel partners to reach higher and go further when it comes to selling your solution? If you’re not giving…


Check Off Your 2019 Channel Resolutions

It’s that time of year again. You’re gearing up for another Q1 and another fresh start for your channel program. No matter where you are in your…


One Voice

Scroll up, scroll down, scroll all around this blog and it’s obvious we love to talk all things Channel. It’s our passion. When you have a powder keg…


5 Examples of Click-worthy Trends for Partner Communications

Writing content partners will actually engage with is harder than it sounds, especially in an era where skimming text is the norm. Still, whether…


Cheers to Our Channel Leaders & A Pint of Partner Engagement

You know me. I’m the Southern guy, who loves pimento cheese, soccer and channel management. Typically, you’ll find me at Zift’s North Carolina-based…


Missed Opportunities: The Importance of Partner Onboarding

A better partner onboarding experience will:        Create an immediate positive experience for partners         Turn your partner reps into…


Square Pegs or Future Icons?

I work closely with industry analysts on a regular basis in my role at Zift -- and I have tremendous respect for their work. It’s their job to survey…


Think You Know What Your Partners Want? Think Again

People are people, and we tend to be stubborn when it comes to what we think is right. (You may have noticed this on social media). Everyone has an…