ZiftONE Expands Digital Communication
May 12 2022
New Co-Brandable Videos, Improved Through-Partner Social Media and To-Partner…
Eyeing the C-Suite? Two Questions to Ask Yourself
May 12 2022
One day, my fourth-grade teacher asked the class to write an essay about what we…
Zift Solutions Wins Globee® Awards in the 2022 Sales, Marketing, Customer Success, and Operations Awards
May 11 2022
CARY, NC – May 11, 2022 – Zift Solutions announced today that The Globee® Awards,…
Product Update: Social Media Administration
May 10 2022
Looking for a way to help your partners gain followers, sell your products, and…
Gwyn Edwards from Zift Solutions Named on CRN’s 2022 Women of the Channel List
May 9 2022
CARY, N.C. – May 9, 2022 – Zift Solutions, a leading provider of partner…
The Benefits of Connecting With Partners On Social Media
May 3 2022
Social media has forever changed the way we communicate, opening new channels and…
8 Fundamentals of Through-Channel Marketing Automation
April 26 2022
Through-channel marketing is vital to sales partner relationship…
Product Update: To-Partner Emails and Pop-Ups
April 25 2022
Now you can easily create emails to your partners and add pop-up messages in your…
Product Update: Co-Brandable Video
April 15 2022
As a supplier, you create content that enables partners to build up business…
Product Update: Favorite and Filter Your Analytics Dashboards
April 12 2022
One of ZiftONE’s best features is the extensive reporting you get out of the box.…
Zift Solutions to Sponsor Alliance of Channel Women
April 7 2022
Zift Solutions to Sponsor Alliance of Channel Women Networking Event on the Main…
6 Best Practices for Through-Partner Communications
April 5 2022
Partner communications should build trust between the provider and sales…
Zift Solutions Named Number 1 in G2 Through-Channel Marketing Spring Reports
April 4 2022
CARY, N.C. – April 4, 2022 – Zift Solutions, a leading provider of partner…
Which Came First? The Question or The Answer?
March 29 2022
Ever hear the one about the ice salesman who walked into the igloo, said hello to…
9 Best Practices for To-Partner Communications
March 23 2022
Channel communications (particularly to-partner communications) are vital…
Zift Solutions Celebrates its Sixteenth Anniversary
March 22 2022
Today we’re joined by Lionel Farr, Chief Technology Officer here at Zift Solutions.…
Zift Solutions: Resources to Support Ukraine
March 21 2022
We have watched in horror as Ukrainian people have been senselessly attacked and…
The Top 2022 Channel Events and Conferences
March 16 2022
Attending industry conferences is the best way for evolving companies to access the…
The Secrets to Boosting Channel Partner Enablement
March 10 2022
If you’re wondering what the difference between sales training and sales enablement…
International Women’s Day 2022: Career Advice to Our Younger Selves
March 8 2022
It wasn't that long ago that women in senior positions in the technology sector…
How to Build the Most Productive Channel Partner Relationships
March 1 2022
There seem to be two “camps” of IT suppliers with opposing perspectives about how…
Getting the Right Balance: To-, Through- and For-Channel Marketing Strategies
February 22 2022
Without a tie-in to overarching goals, channel marketing typically takes a…
7 Reasons Your Channel Partner Program Needs QBRs in 2022
February 9 2022
QBRs remain highly relevant in 2022 as essential, multidimensional tools…
Partner Experience with Glenn Robertson, Purechannels
February 8 2022
Gwyn Edwards, our Director of Partnerships and Alliances, recently sat down with…
How to Optimize Your QBRs for Stronger Partner-Vendor Collaboration
February 2 2022
Done right, quarterly business reviews can result in channel partners and vendors…
Save Your Money, Spend More Time with Channel Partners
January 25 2022
Expand your budget process this year to include projections of how much time your…
Create a New Relationship Avenue with Virtual Events
January 19 2022
As we’ve all seen, COVID-19 has drastically changed the landscape of the channel.…
Zift Solutions’ Virtual Event Campaigns Integrate the Webinar Experience
January 18 2022
CARY, N.C. – Jan. 18, 2022 – Zift Solutions, a leading provider of partner…
6 Channel Partner Program Predictions for 2022
January 11 2022
Some traditional channel challenges – access to talent, smart budgeting,…
How to Build Your 2022 Forecast: Go Ask Your Customers!
January 5 2022
Picture this: You’re a salesperson. Your sales manager has given you marching…
Speaking of Value-Add: What Differentiates Your Product
December 21 2021
It’s one of the oldest concepts in the channel: Distinguish yourself from the…
Zift Solutions Expands Global Offering to Include a New European Data Center
December 9 2021
CARY, NC – Dec. 9, 2021 –Zift Solutions, a leading provider of partner relationship…
The Questions to Ask for Channel Partner Success in 2022
December 7 2021
Time now for partying, presents, and planning. Holiday season, yes, but also the…
This Quarter’s Top Channel Learning Resources to Educate Your Program
November 29 2021
In an October 2015 article in the Harvard Business Review, authors Kenneth…
5 Key Elements of a Successful Partner Engagement Plan
November 22 2021
One question we frequently receive from our customers here at Zift? “How do I…
The Importance of Success Planning in the Channel
November 16 2021
It was Ben Franklin who said that “a failure to plan is a plan to fail” – and he…
Driving Success Through Improved Business Planning
November 10 2021
As we approach 2022, it’s important to consider overall business goals and how your…
Success Plans from Zift Solutions Empower Partners and Vendors for Mutual Success
November 9 2021
CARY, NC – Nov. 9, 2021 – Zift Solutions, a leading provider of partner…
7 Ways the Best Channel Programs are Budgeting for 2022
October 28 2021
Simplified, effective budgeting can be achieved when the right tools power…
Perfecting Your Partner Strategy through Effective Co-Selling
October 19 2021
Those who have been in the IT channel long enough will remember channel partners…
The Key to Your Channel Marketing Strategy? Preparation
October 14 2021
It’s a four-letter word many people don’t like to hear used, but it’s critical to…
The Data-Driven Channel Chief: Choose Your Tools
October 11 2021
Being a data-driven channel chief myself, you’ll find me talking about data quite…
Six Channel ROI Dashboard Tips from the Experts
October 6 2021
Estimating return-on-investment (ROI) is both vital and challenging for…
Check Us Out: The ZiftONE Platform Video
September 28 2021
We’d like to take a moment to reintroduce ourselves. ZiftONE…
How Much Does a PRM Cost?
September 23 2021
Pricing for most PRM systems is tied in some way to the number of partners in your…
What Are the Different Types of PRMs?
September 22 2021
The term PRM covers a broad range of channel technologies. Just as in the CRM…
What is Partner Relationship Management (PRM)?
September 21 2021
When you’re starting to build out a channel program for your business, it’s crucial…
Do the Math: Understanding Your Channel Partner Pipeline
September 8 2021
Many see a “pipeline” as a list of opportunities a salesperson is working on.…
The Leading Indicators of Channel ROI from Engaged Partners
September 1 2021
Every channel partner represents a set of resources. As with any resource, there is…
7 Steps to Build a Channel Partner Management Reporting Framework
August 24 2021
The channel is more competitive than it has ever been. Even smaller…
10 Channel Partner Reporting Best Practices for B2B Companies
August 18 2021
Channel partner reporting is an essential component to managing channel…
5 Partner Program Metrics That Monitor Pipeline
August 11 2021
Carefully tracking partner program metrics can put immense power in vendors’ hands;…
How to Identify Vertical Markets in Channel Partner Data
August 4 2021
Identifying vertical markets in channel partner data yields one particularly…
How to Create a Channel Partner Engagement Plan in 30/60/90 Days
July 29 2021
Channel partner engagement is both essential to – and a…
Increase Program Stickiness with Partner Engagement Best Practices
July 22 2021
Keeping partners engaged is vital to building a solid…
How to Improve Your Channel Partner Engagement Strategy
July 20 2021
In our latest post, we discussed the five rungs of channel partner engagement.…
Climbing the Ladder: The 5 Rungs of Channel Partner Engagement
July 14 2021
The Rungs of Channel Partner Engagement: Improving Channel Partner…
10 Steps to Achieve Channel Marketing and Sales Alignment for Your B2B Company
July 8 2021
Sales and marketing alignment increases the power of marketing’s…
Built for Success: Sales and Marketing Alignment Best Practices from Channel Leaders
June 28 2021
Sales and marketing alignment is a challenging but worthwhile pursuit…
How to Create a Channel Partner Marketing Program: 7 Steps to Increase Pipeline
June 16 2021
Successful channel marketing doesn’t just happen. It takes planning,…
11 Channel Marketing Best Practices to Engage Partners and Earn Mindshare
June 9 2021
Ah, channel partners—you gotta love ’em. They bring your company business on a…
Mergers, Not Acquisitions: 5 Marketing and Sales Alignment Strategies
June 1 2021
Honing marketing and sales alignment strategies can better serve Chief Revenue…
Lead by Example: How to Help Your Partners Achieve Sales and Marketing Alignment
May 24 2021
If you aren’t asking it yet, there’s a crucial question to begin raising with your…
How to Create a Repeatable Partner Enablement Framework to Grow Your Partners and Your Channel
May 12 2021
In any service or support business, there’s one key question that investors ask…
Earning Partner Mindshare: 9 Channel Enablement Best Practices from Today’s Channel Leaders
May 4 2021
I can’t tell you how often channel leaders sign up partners and expect the sales to…
Channel Partner Enablement: 5 Strategies to Swipe from Direct Sales
April 21 2021
Sometimes it seems there is much confusion as to the definition of exactly what…
The Rules of Channel Engagement: 5 Tips to Avoid Channel Conflict
April 15 2021
“If someone can take a customer away from you, they were never your customer to…
How to Measure Partner Engagement: 5 Metrics That Matter
April 12 2021
The best way for a supplier to waste time and money is to go through the extensive…
Automated Partner Onboarding: How to Make Time for the Conversations That Matter
April 8 2021
Though it has been credited to many, including Mark Twain, most notably Bob Burg,…
How to Create a Channel Partner Onboarding Program to Gain and Retain Loyal Partners
March 29 2021
Your channel managers have been hard at work scouring their contact lists, referral…
What Partners Want from Your Channel Partner Onboarding Program
March 26 2021
Context is a necessary element to incorporate when building a successful partner…
Ready to Move Past Recruitment? 9 Partner Onboarding Best Practices to Set Partners Up for Success
March 18 2021
Once you’ve buttoned down your strategy for recruiting channel partners,…
Reverse the Interview: What Channel Partner Recruits Want to Know Tells You Everything You Need to Know
March 4 2021
Partners, like candidates, know all the typical questions they’ll be encountering…
When Recruiting Partners, Seek Business Model Alignment
March 2 2021
There has never been a “one-size-fits-all” definition for “channel partner.” Some…
How to Recruit Channel Partners: 10 Strategies from Channel Leaders to Recruit Partners that Produce
February 19 2021
Learning how to recruit channel partners is the holy grail of many tech firms…
Pursuing Prospective Partners in a Pandemic
January 22 2021
When recruiting channel partners to represent your products and services you’d…
Why Your Channel Marketing Collateral Isn’t Working For Your Partners
January 21 2021
How many partners do you have in the NFL cities? How do you think their customers…
Your Partners Thrive on Reusable Engagement Models
January 7 2021
Value of Services in a SaaS Market - Part 1 Your service provider partners may find…
Proving Your Channel’s Value in 2021 – Your Questions Answered
December 17 2020
On December 10th, Zift teamed up with the experts at Vistex & AchieveUnite to…
What Happens When You Focus on the Last Word in “Channel Account Manager”
December 11 2020
It’s easy to get your channel partners to exile your channel account managers (CAM)…
10 Channel Strategies to Drive Higher Sales & Marketing ROI
November 20 2020
There really is no precedent one can draw an analogy from to describe the level of…
Zift Solutions Announces a Strategic Partnership with Vistex to Simplify Channel Incentive Management
October 1 2020
Removing the Complexity of Market Development Funds (MDF) Helps Suppliers Promote…
Full Sales Funnel Management: Dancing Backward — And in Heels
May 20 2020
I suppose it goes with the turf, but I have been doing a lot of thinking about…
Tracking the Winds of Change in Growth Marketing
May 14 2020
When I joined my first SaaS marketing organization, the winds of Predictable…
Channel Chatter LIVE Captures Zift’s Ever-Elusive CTO
May 6 2020
As the host of Channel Chatter LIVE, I’m learning everyone has a favorite podcast.…
Zift Makes Waves: Hang-10 & Get Barreled in the Channel
April 22 2020
It wasn’t until the turn of the 20th Century that surfing caught on around the…
Zift Solutions Named a Leader in Through Channel Marketing Automation
April 20 2020
Analyst Firm Recognizes Zift as a TCMA Leader in 2020 JERSEY CITY, NJ, RESEARCH…
Healthy Pipeline, Healthy You
April 15 2020
Right now, in this COVID-19 era, protecting and preserving health is a community…
How to Amp Up Partner Engagement Now
April 8 2020
The channel is always changing. But it’s changing faster than ever (along with the…
Back to Boot Camp for the Channel
April 1 2020
The COVID-19 pandemic has dramatically changed the channel landscape. Before COVID,…
CALIFORNIA’S GDPR? CCPA, DATA PRIVACY, AND YOU
March 19 2020
Not too long ago, data was treated like a house with all the windows open. You had…
SHARING MEANS CARING (PARTICULARLY ABOUT GDPR)
March 17 2020
Calm Meditation and Sleep App users may be drifting off to dreamland listening to…
The 3 Cs of To-Partner Communications Amid COVID-19
March 12 2020
I learned a new word this week: Infodemic. It’s officially defined as, “An…
No Handshakes, Please! Coronavirus’ Impact on B2B Channel Leaders
March 6 2020
If you’re managing a channel program or some aspect of it, you are likely thinking…
The Cost of Inaction: Big Insights from B2BMX 2020
March 4 2020
This year’s B2B Marketing Exchange (#B2BMX) was packed with inspirational ideas and…
Navigating the XChange: Surviving Events Season
February 28 2020
It’s that time of year again. The promoting-est, free marketing swag-est, knowledge…
Lead Generation Keeping You Up at Night? Your Dream Channel Strategy is Waiting
February 26 2020
We’ve all had nights where we lie awake, full of questions. Did I leave the oven…
The 7 Keys to a Successful Channel Partner Program
February 18 2020
We spend a lot of time in the trenches with channel programs -- ask any of our…
Inside Zift: Marc Sachdev, Channel Engagement & Metrics that Matter
February 11 2020
Tell us about your career journey. What led you to Zift? Marc Sachdev, Director of…
Step into the Future of Enterprise Channel Management
January 29 2020
What a year for Zift Solutions! Early in 2019, we launched ZiftONE, a…
2020 Channel Resolutions — And Revolutions
January 21 2020
I love January. I really do, it’s a time of new beginnings and despite the harsh…
Key Insights into the 2020 B2B Channel Landscape
January 14 2020
Lewis Carroll once said, “If you don’t know where you’re going, any road will take…
Toll Takers & the Channel: Are You Seeing the Full CX Picture?
January 13 2020
In July, The New York Times published an article, The Last Toll Collector, that…
Up Your Partner Enablement Game with EQ Nurturing
December 19 2019
According to Forbes, 70% of global revenue is traveling through third-party…
Inside Zift: Meet Channel Leader & Zift’s New CRO Heather Tenuto
December 17 2019
Tell us about your professional journey. What led you to Zift? Heather Tenuto,…
The Island of Misfit ChanTech Toys: Scenes from SiriusDecisions Tech Exchange 2019
December 16 2019
Most of us have attended a tech tradeshow. Row upon row of nearly identical booths,…
The Rise of Modern Marketing in B2B Channels
December 4 2019
Not long ago, partner marketing relied on selling a product to a customer with a…
ZiftONE is the ECM GOAT! Where’d Those Acronyms Come From, Anyway?
November 21 2019
One of my favorite quotes is “You are as young as you feel.” I don’t know who to…
Heather Tenuto Joins Zift Solutions as Chief Revenue Officer
November 19 2019
Channel Sales Leader Hired to Accelerate Growth and Revenue Worldwide JERSEY CITY,…
Covering All the Bases: Zift Receives Frost & Sullivan Award for Innovation Excellence
November 4 2019
Unless you’ve canceled your cable subscription and disconnected from wifi, you…
Zift Welcomes Creative Services Agency Elastic Digital to the Zift Zone
October 31 2019
Powerful New Strategic Alliance & Channel-Focused Creative Services Deliver…
It’s Alive! Is Frank Ruining Your Channel Program?
October 24 2019
“Beware, for I am fearless, and therefore powerful.” -- Spoken by the monster in…
Channel Onboarding, Engagement, & Services: Lessons from Oxford and London
October 21 2019
I have longed to visit the UK for years, particularly Oxford and London. These…
How Campaign Management Can Save Time & Resources
October 14 2019
Have you ever been in charge of putting all the pieces of luggage in the car for a…
OnSerro Joins the Zift Zone to Enable Channel Community Communication, Collaboration & Engagement
October 1 2019
Zift Zone Strategic Alliance and New Zift Communities Empower Partner Engagement…
Zift Solutions Wins 2019 Frost Radar Award for Innovation Excellence in Global Marketing Automation
September 17 2019
Frost & Sullivan Analysts Recognize Zift Solutions’ Visionary Understanding of…
Enterprise Channel Management and Learning to Skydive
September 12 2019
For my 21st birthday a few decades ago, all I wanted to do was skydive. I had never…
TrainOurTroops Premieres ZiftONE at Channel Partners™ Evolution to Ignite Veterans’ Careers
September 10 2019
ZiftONE Delivers Direct Access to Free Advanced Online Training and Business…
Get Schooled on a Simpler Approach to Channel Management
August 30 2019
School’s back in session. Remember the crisp sounds of opening your new textbook…
What’s Your Flavor? Sales Excellence: eLearning for Channel Sales Success
August 22 2019
Sales Excellence, one of our Zift Zone Strategic Alliance partners, has been…
Zift Solutions Welcomes Sales Excellence® to the Zift Zone
August 8 2019
New Strategic Alliance Supports Global Delivery of World-Class Channel Sales…
AchieveUnite, Channel Acceleration & the Lifetime Value of Partners
August 5 2019
Our Zift Zone Strategic Alliance Program has some standout channel leaders in its…
Rethinking To-Through-For-Channel Marketing
July 31 2019
For several years as a research analyst focused on B2B channels, I conducted dozens…
Vacation Time? Straighten Out Your ChanTech First
July 15 2019
Mid-July. We’ve entered what is traditionally known in business as the “slow”…
Welcome To The 2019 Channel Partner Draft
July 8 2019
Welcome to the 2019 Channel Partner Draft! Following the 2019 NBA Draft and in the…
GDPR’s One-Year Mark: Wild Wild West No More
July 2 2019
It’s been one year since GDPR emerged as the first of several initiatives aimed at…
Zift Solutions and 360insights Announce Partnership and Platform Integration
June 27 2019
New Strategic Alliance Optimizes Channel Program Incentives, Strategy, and…
SOC 2 Type II Success: Keeping Data Security Close to Home
June 25 2019
Zift Solutions has completed our annual SOC 2 Type II certification under the…
Acronym Mayhem: The Fine Line Between Expertise and Jargonese
June 20 2019
You’ve seen them. We all have. You’ve listened to presentations full of…
Necessary Risks? Skydiving for Channel Technology
June 18 2019
Skydiving. It’s something people love or hate. You can imagine the expression of a…
What Your Partners’ Portal Behavior Reveals
June 13 2019
Move Over James Bond -- We’ve Got Partner Behavior in our Sights I came across this…
The Channel Company Joins Zift Solutions’ Strategic Alliance Program
June 10 2019
New Zift Zone Alliance Enables Breakthrough IT Channel Performance JERSEY CITY,…
Zoned In: Zift’s Strategic Alliance Program is Blooming
June 5 2019
We’re growing, like a plant blooming in the sun. With the launch of ZiftONE, we…
Zift Solutions’ Strategic Alliance Program Expands In EMEA
June 5 2019
bChannels, Blueprint CPQ, and LeadFabric Join the Zift Zone JERSEY CITY, NJ,…
Picking Up Speed: Women’s Leadership in the Channel
May 30 2019
Is the channel still a boys’ club? According to the statistics, it is. This isn’t…
Kick Procrastination to the Curb: Practical Tips to Stay on Task
May 23 2019
We all do it. So I looked to the Internet for an answer. “Why do we procrastinate?”…
SiriusDecisions Highlights: Leading the Changing Channel
May 20 2019
“A leader is one who knows the way, goes the way, and shows the way.” – John C.…
UX Best Practices for the Channel
May 16 2019
Sign into the solutions or platform you’re using to manage your channel program.…
Zift Solutions Launches Strategic Partner Program
May 14 2019
Zift Zone Expands Reach, Capacity, and Revenue of Channel Organizations JERSEY…
Views from the Summit: The Best of Channel Marketing
May 10 2019
One of the best parts about working at Zift is celebrating our customer successes!…
People, Process, and Platform = High-Performance Wins
May 9 2019
It’s the season for spring sports. Zifters debate over the Stanley Cup in…
Customer Experience & the Channel: On Being a Customer Experience Advocate
May 3 2019
After years of leadership as a product manager and product marketing in software…
Channel Partners Expo Superstar: Meet Juan Johnny Rico!
May 2 2019
At the recent Channel Partners Conference & Expo in Las Vegas, Zift had the…
Keep It Simple: Managing a Stable ChanTech Stack
April 30 2019
Remember those towers of blocks where, one by one, you take out supporting blocks…
Make Yourself Heard: The Importance of Social Media Branding
April 23 2019
Having a social media presence as a business is a no-brainer. The influx of…
Rule Your Channel Kingdom with ECM
April 18 2019
Imagine, if you will, you’re the ruler of a kingdom -- or seven kingdoms, even.…
Passing the Torch: The Changing Channel Workforce
April 11 2019
Channel folks, let’s talk. The channel is changing, though that’s a given. It…
Welcome to the Future. Welcome to ZiftONE.
April 9 2019
Last week, we officially launched ZiftONE. ZiftONE embodies years of channel…
Zift Solutions Powers TrainOurTroops with ZiftONE Platform
April 8 2019
See How Direct Access to Training and Certifications Ignites Career Opportunities…
Measure the Health of Your Channel with Assessments
April 4 2019
When something isn't right, whether it's your car, your pet or yourself, you're…
SEO in 2019: 4 Paths to Success
April 2 2019
It’s 2019, and SEO strategies have changed (for the better). Gone are the days of…
Email Deliverability: How to Land in Contacts’ Inboxes
March 20 2019
You draft. You revise. You test. And test again. And test some more, just for good…
WeChat: The Social Media Giant You Should Be Paying Attention To
March 14 2019
“So, what’s the deal with WeChat?” That was the question among coworkers and I…
5 B2B Companies Doing Social Media Right
March 13 2019
You’ve heard it -- and perhaps even felt it. B2B social media isn’t always fun. B2B…
Misalignment Mayhem: Defeat Your Channel Challenges
March 7 2019
What problems are hitting your channel program hard? Do you feel up against the…
Big Insights from B2BMX
March 1 2019
Just back from B2B Marketing Exchange or #B2BMX, one of the most exciting…
The Art of Social Listening
February 28 2019
You’ve got your social media accounts set up on the usual suspects: Twitter,…
Inside Zift: Margaret Clair & Channel Engagement
February 22 2019
Margaret Clair has been a Zifter since 2010 and has seen her fair share of change…
Think Again: Using Predictive Analytics and ABM to Your Advantage
February 18 2019
How can you implement Account-Based Marketing (ABM) and make smarter, more…
The ChanTech Challenge: Build Vs. Buy
February 13 2019
First, I thought it was a rumor. But this topic is popping up in conversations more…
Easy Listening: Can’t-Miss Tracks from Essential Channel Visions
February 8 2019
Alright, I admit it: I’m a millennial. An avocado-on-toast, phone-toting,…
Channel Visions: Sage’s Self-Serve Philosophy
January 29 2019
“If you give a man a fish, you feed him for a day. If you teach a man to fish, you…
The Inside Scoop: What’s Up & What’s Next for Zift Solutions
January 23 2019
2018 was a huge year for Zift Solutions. Industry analysts, insiders, and channel…
Leaving the Library: Getting the Most Out of Your CMM Platform
January 16 2019
Shh! You’re in a library. Or are you? I’ve noticed a trend of suppliers and…
How Are High-Performing Partners Getting Ahead?
January 10 2019
I sat down on the Heads in the Cloud podcast with hosts David Portnowitz and Graham…
Leaving Money on the Table: A Vendor/MSP Love-Hate Story
January 7 2019
I travel constantly. If you don’t already know me, you’ve likely seen me or will…
Top 10 Channel Chatters of 2018
January 3 2019
We were chatterboxes this past year -- and for good reason. We had a lot to share.…
Is Your Partner Portal Coming to Play or Win?
December 20 2018
What’s the main difference between any old partner portal and a partner portal…
The Season of Giving: Zift’s Annual Holiday Program Returns
December 18 2018
My kids are big country music fans. Maybe you’ve heard the Luke Bryan song, “Most…
More than Carnival Prizes: Qualities Your Incentives Program Should Shoot For
December 13 2018
If there’s one thing people love, it’s rewards. Whether it’s enticing friends to…
Innovation and Inspiration: Takeaways from Women of the Channel East
December 10 2018
The channel is changing. We say it all the time, but as inclusivity moves to the…
Not So Dazed and Confused: Refining Your Messaging to Partners and Customers
December 5 2018
We’ve all received a text and immediately thought to ourselves, “What?” Just that:…
Solving for Success: How to Streamline Partner Onboarding & Speed Time to Sales
November 30 2018
It’s the eternal equation: Suppliers + Channel Partners + X = Faster Onboarding…
Inside Zift Q&A: Meet Krista Fuller and Her Passion for Product Marketing
November 28 2018
What brought you to Zift? Leadership and understanding have always been top of mind…
Digital Marketing Grab Bag: What We Brought Back from the Definitive Digital Marketing Gathering
November 20 2018
On November 14 and 15, I went to the Internet Summit, the destination for the…
Lost in Translation: Connecting with International Partners
November 19 2018
During a recent trip to Mexico to attend a friend’s wedding, an animated…
What the Channel Can Learn From Veterans
November 12 2018
Soldiers think differently. We’re five steps ahead. We know 100 percent of every…
Don’t Just Take Our Word for It
November 8 2018
It’s one thing to claim you are a market and industry leader. It’s quite another to…
Reaching the Peak of Partner Engagement
November 2 2018
Exactly how are you inspiring your channel partners to reach higher and go further…
Check Off Your 2019 Channel Resolutions
October 26 2018
It’s that time of year again. You’re gearing up for another Q1 and another fresh…
One Voice
October 19 2018
Scroll up, scroll down, scroll all around this blog and it’s obvious we love to…
5 Examples of Click-worthy Trends for Partner Communications
October 18 2018
Writing content partners will actually engage with is harder than it sounds,…
Cheers to Our Channel Leaders & A Pint of Partner Engagement
October 15 2018
You know me. I’m the Southern guy, who loves pimento cheese, soccer and channel…
Missed Opportunities: The Importance of Partner Onboarding
October 3 2018
A better partner onboarding experience will: Create an immediate positive…
Square Pegs or Future Icons?
October 1 2018
I work closely with industry analysts on a regular basis in my role at Zift -- and…
Think You Know What Your Partners Want? Think Again
September 26 2018
People are people, and we tend to be stubborn when it comes to what we think is…
Hurricane Buckets & Boots on the Ground
September 25 2018
I live in Wilmington, North Carolina, where Hurricane Florence just took a spin.…
Channel Visions: Staying Focused on the Partner
September 21 2018
Like most of us, I sometimes struggle with focus. I can feel it, even now as I’m…
5 Marketing Best Practices for Your Channel Program
September 17 2018
Recently, I presented at Viavi’s Americas Partner meeting, and I’ll be covering…
Ten Reasons to Love Our New Website
September 7 2018
We’re pretty excited about our new website. That’s a slight understatement,…
Superpowered Capabilities in Purpose-Built Portals
August 31 2018
Your partners may need a hero. Sure, there’s no burning building or cat stuck in a…
Turn the Page for Partner-Friendly Campaigns
August 24 2018
You walk into a bookstore. You aren’t sure what you’re looking for, but you know…
Zift Solutions Adds Connector to Datto’s Autotask PSA
August 20 2018
Direct Integration with Professional Services Automation Platform Drives Partner…
I Can See My Future with You
August 17 2018
From the moment you saw it, you knew. You clicked around, figured out their pros…
When Trucking Meets B2B Marketing
August 8 2018
Breaker one-nine, this here's the Rubber Duck, You got a copy on me Pigpen? C'mon.…
Channel Visions: Three Investments for Happy Partners
August 3 2018
The internet loves a good list. I'm as guilty of this as the next person online. A…
Keep in Touch: The Importance of Launching Campaigns When Rebranding
July 25 2018
Technology innovations and the expanding global economy have led to rapid…
Two Sides, One Reality: Overcoming Branding Changes in the Channel
July 17 2018
Marketing isn’t easy in B2B channels. Branding efforts can be even tougher.…
Channel Visions: What Partners Need to Succeed
July 2 2018
One of the biggest pieces of advice we’ve seen offered to channel programs…
GDPR and the Channel: Three Brands Changing the Marketing Game
June 25 2018
Last time, Laz Gonzalez talked about how marketers need to update their…