Necessary Risks? Skydiving for Channel Technology
Skydiving. It’s something people love or hate. You can imagine the expression of a first-time skydiver at the foot of the take-off door, facing that…
What Your Partners’ Portal Behavior Reveals
Move Over James Bond -- We’ve Got Partner Behavior in our Sights I came across this video recently, where a former FBI agent walks through body…
Zoned In: Zift’s Strategic Alliance Program is Blooming
We’re growing, like a plant blooming in the sun. With the launch of ZiftONE, we established Enterprise Channel Management as the future of the…
Picking Up Speed: Women’s Leadership in the Channel
Is the channel still a boys’ club? According to the statistics, it is. This isn’t going unaddressed, though. More and more women-focused events are…
Kick Procrastination to the Curb: Practical Tips to Stay on Task
We all do it. So I looked to the Internet for an answer. “Why do we procrastinate?” The search engine showed me a picture of a brain first, with…
SiriusDecisions Highlights: Leading the Changing Channel
“A leader is one who knows the way, goes the way, and shows the way.” – John C. Maxwell At SiriusDecisions Summit 2019, I introduced Kerstin…
UX Best Practices for the Channel
Sign into the solutions or platform you’re using to manage your channel program. Okay, no, keep reading! Let’s make this a mental exercise. How…
Views from the Summit: The Best of Channel Marketing
One of the best parts about working at Zift is celebrating our customer successes! My professional commitment to the product disciplines of product…
People, Process, and Platform = High-Performance Wins
It’s the season for spring sports. Zifters debate over the Stanley Cup in breakrooms and Slack channels and watch kids’ soccer and baseball games.…
Customer Experience & the Channel: On Being a Customer Experience Advocate
After years of leadership as a product manager and product marketing in software and tech companies, I’ve concluded that Product Managers might have…