Channel Onboarding, Engagement, & Services: Lessons from Oxford and London
I have longed to visit the UK for years, particularly Oxford and London. These cities are the heart of English language and literature, dream…
How Campaign Management Can Save Time & Resources
Have you ever been in charge of putting all the pieces of luggage in the car for a family road trip? Playing that game of suitcase Tetris can be…
Enterprise Channel Management and Learning to Skydive
For my 21st birthday a few decades ago, all I wanted to do was skydive. I had never been skydiving before, but I loved roller coasters and flying.…
Get Schooled on a Simpler Approach to Channel Management
School’s back in session. Remember the crisp sounds of opening your new textbook and fresh pencils being sharpened? Maybe helping your kids with…
What’s Your Flavor? Sales Excellence: eLearning for Channel Sales Success
Sales Excellence, one of our Zift Zone Strategic Alliance partners, has been training companies to meet and exceed sales goals for 18 years. We’re…
AchieveUnite, Channel Acceleration & the Lifetime Value of Partners
Our Zift Zone Strategic Alliance Program has some standout channel leaders in its roster. AchieveUnite is no exception, with its commitment to…
Rethinking To-Through-For-Channel Marketing
For several years as a research analyst focused on B2B channels, I conducted dozens of benchmark studies that closely examined how channel marketers…
Vacation Time? Straighten Out Your ChanTech First
Mid-July. We’ve entered what is traditionally known in business as the “slow” season. We’re at the beach, in the mountains, or simply kicking back…
Welcome To The 2019 Channel Partner Draft
Welcome to the 2019 Channel Partner Draft! Following the 2019 NBA Draft and in the midst of free agency (for the less sports-savvy among us, free…
GDPR’s One-Year Mark: Wild Wild West No More
It’s been one year since GDPR emerged as the first of several initiatives aimed at data privacy. Here at Zift, data security is a priority. Keeping…