SiriusDecisions Highlights: Leading the Changing Channel
“A leader is one who knows the way, goes the way, and shows the way.” – John C. Maxwell At SiriusDecisions Summit 2019, I introduced Kerstin…
UX Best Practices for the Channel
Sign into the solutions or platform you’re using to manage your channel program. Okay, no, keep reading! Let’s make this a mental exercise. How…
Views from the Summit: The Best of Channel Marketing
One of the best parts about working at Zift is celebrating our customer successes! My professional commitment to the product disciplines of product…
People, Process, and Platform = High-Performance Wins
It’s the season for spring sports. Zifters debate over the Stanley Cup in breakrooms and Slack channels and watch kids’ soccer and baseball games.…
Customer Experience & the Channel: On Being a Customer Experience Advocate
After years of leadership as a product manager and product marketing in software and tech companies, I’ve concluded that Product Managers might have…
Channel Partners Expo Superstar: Meet Juan Johnny Rico!
At the recent Channel Partners Conference & Expo in Las Vegas, Zift had the distinct pleasure of meeting the infamous Juan Johnny Rico (Rico to…
Keep It Simple: Managing a Stable ChanTech Stack
Remember those towers of blocks where, one by one, you take out supporting blocks until it all falls down? It’s a fun game. So much so that we had a…
Make Yourself Heard: The Importance of Social Media Branding
Having a social media presence as a business is a no-brainer. The influx of businesses going social has skyrocketed over the past decade. Today, 94%…
Rule Your Channel Kingdom with ECM
Imagine, if you will, you’re the ruler of a kingdom -- or seven kingdoms, even. You’ve got advisers and councils that oversee every aspect of your…
Passing the Torch: The Changing Channel Workforce
Channel folks, let’s talk. The channel is changing, though that’s a given. It evolves every time a fresh, exciting product takes the industry by…