Make Yourself Heard: The Importance of Social Media Branding

Having a social media presence as a business is a no-brainer. The influx of businesses going social has skyrocketed over the past decade. Today, 94%…


Rule Your Channel Kingdom with ECM

Imagine, if you will, you’re the ruler of a kingdom -- or seven kingdoms, even. You’ve got advisers and councils that oversee every aspect of your…


Passing the Torch: The Changing Channel Workforce

Channel folks, let’s talk. The channel is changing, though that’s a given. It evolves every time a fresh, exciting product takes the industry by…


Welcome to the Future. Welcome to ZiftONE.

Last week, we officially launched ZiftONE.  ZiftONE embodies years of channel experience and dedicated development work in a platform that delivers…


Measure the Health of Your Channel with Assessments

When something isn't right, whether it's your car, your pet or yourself, you're likely to have it checked out by an expert who can diagnose the root…


SEO in 2019: 4 Paths to Success

It’s 2019, and SEO strategies have changed (for the better). Gone are the days of keyword stuffing and spammy link-building. These days, to earn…


Email Deliverability: How to Land in Contacts’ Inboxes

You draft. You revise. You test. And test again. And test some more, just for good measure. But even if you craft the perfect email, it will go…


WeChat: The Social Media Giant You Should Be Paying Attention To

“So, what’s the deal with WeChat?” That was the question among coworkers and I discussing social media matters. Being American and thus not WeChat’s…


5 B2B Companies Doing Social Media Right

You’ve heard it -- and perhaps even felt it. B2B social media isn’t always fun. B2B social should be serious and business-oriented, and therefore,…


Misalignment Mayhem: Defeat Your Channel Challenges

What problems are hitting your channel program hard? Do you feel up against the ropes due to misalignment between Channel Sales and Marketing? Maybe…