Email Deliverability: How to Land in Contacts’ Inboxes

You draft. You revise. You test. And test again. And test some more, just for good measure. But even if you craft the perfect email, it will go…


WeChat: The Social Media Giant You Should Be Paying Attention To

“So, what’s the deal with WeChat?” That was the question among coworkers and I discussing social media matters. Being American and thus not WeChat’s…


5 B2B Companies Doing Social Media Right

You’ve heard it -- and perhaps even felt it. B2B social media isn’t always fun. B2B social should be serious and business-oriented, and therefore,…


Misalignment Mayhem: Defeat Your Channel Challenges

What problems are hitting your channel program hard? Do you feel up against the ropes due to misalignment between Channel Sales and Marketing? Maybe…


Big Insights from B2BMX

Just back from B2B Marketing Exchange or #B2BMX, one of the most exciting B2B-focused events of the year.  Zift Solutions was instrumental in shaping…


The Art of Social Listening

You’ve got your social media accounts set up on the usual suspects: Twitter, Facebook, LinkedIn and a handful of others. You’re sending out social…


Inside Zift: Margaret Clair & Channel Engagement

Margaret Clair has been a Zifter since 2010 and has seen her fair share of change since Zift Solutions’ beginnings. When a company goes from a…


Think Again: Using Predictive Analytics and ABM to Your Advantage

How can you implement Account-Based Marketing (ABM) and make smarter, more predictive decisions in your channel program? Bring your program into the…


The ChanTech Challenge: Build Vs. Buy

First, I thought it was a rumor. But this topic is popping up in conversations more often. It seems that, in their search for new and low-cost…


Easy Listening: Can’t-Miss Tracks from Essential Channel Visions

Alright, I admit it: I’m a millennial. An avocado-on-toast, phone-toting, hashtag-using millennial. (#JustMillennialThings) I’ll likely never fully…