Sharing is Caring: The Importance of Data-Driven Collaboration
In our engagements, we often see vendors missing a critical boat: They don’t share…
Let’s Conquer the World: Tips on Going Global with Your Channel
The world is smaller than ever, and opportunities to expand into global markets are…
The Top Complaint from Partners about Vendors is Entirely Avoidable
We’ve said it before, and we’ll say it again: Channel conflict is one of the top…
All Aboard! 10 Best Practices for Channel Partner Onboarding
We all know that channel partners help vendors scale by expanding their reach,…
How Partner Programs Can Ensure Tiering Compliance
Tiered partner programs are a proven channel management strategy for identifying…
How Building Materials Companies can Maximize the ROI of their Marketing Programs
In the building materials industry, marketing is critical for generating brand…
A Guide for Partner Training: In-Person Vs. Online
Partner training is a universal requirement for partner programs. However, the…
Unleashing the Power of Custom Objects in ZiftONE: Empowering Channel Partners for Success
Prepare to embark on a journey of unparalleled customization and efficiency within…
Evolving Partner Business Models: Empowering Partners in the Subscription Services Era
Change is the steadfast companion of progress. The winds of tech transformation…
What’s Your Channel Operating System?
If your channel organization is like most, it’s come together over time with a…
5 Keys for Building Materials Manufacturers to Build Partnerships and Maximize Sales
Maximizing Sales Through Distributors In order to be successful in the building…
Easy Registration and Improved Tracking with ZiftONE Partner Events for In-Person Trainings
CARY, N.C. – August 29, 2023 – Zift Solutions, a leading provider of Partner…
CRM Vs. PRM Explained
Startup and growing partner programs with expanding partner ecosystems must make…
Unveiling the Important Lessons: Insights from Women Thriving in the Tech Realm
The rapidly evolving tech sector is no longer a realm dominated solely by men –…
Zift Solutions Appoints Industry Leader Kris Blackmon as Head of Channel Communities
CARY, N.C. – August 25, 2023 – Zift Solutions, a leading provider of Partner…
How Artificial Intelligence (AI) Has Changed Channel Marketing in 2023
Marketing, and by extension channel marketing, has undergone a radical…
The Power of Face-to-Face Partner Connections
Welcome to the digital age, where pixels weave our stories and screens serve as our…
Elevating Partner Engagement: Golden Insights from the Channel Focus Webinar
In this whirlwind of ever-changing markets and customer profiles, how we engage and…
Partnering for Success: How Vendors Can Empower Partners Through Transformation
Welcome to the ever-evolving business and technology landscape of 2023, where…
3 Channel Marketing Mistakes Building Material Manufacturing Companies Make and How to Avoid Them
You have a good product, but your sales aren’t growing. You are calling on the…
The Impact of Digital Distribution on Building Materials
The building materials sector is currently experiencing a substantial…
How Technology Investments Can Help Your Partner Program Weather Economic Uncertainty
With rollercoaster inflation and predictions of recession stretching back more than…
Zift Solutions and AchieveUnite Partner to Offer Customers Channel Education and Advisory Services
Announcing AchieveUnite Services Packages Now Sold by Zift Industry-leading PRM and…
Breaking Ground: Launching Disruptive Products in the Building Material Manufacturing Industry
Creating a truly innovative, disruptive product is the Holy Grail for any company,…
Zift Solutions Named a Leader in Partner Relationship Management Report by Independent Research Firm
ZiftONE Platform earns highest scores possible across 12 criteria including Roadmap…
6 Steps to Create a Successful Channel Incentives Program
Channel incentives programs should determine sales based on industry standards.…
Constructing Customer Loyalty: Build a Strong Foundation with Your Dealer Management Solution
In the building materials industry, the best kind of customer is a smart customer.…
How Vendors Can Address Partner Marketing Needs in 2023 with Through-Channel Marketing Automation
Techaisle, a data-driven global SMB IT market research and industry analyst…
Personalizing Dealer Portals for Building Material Manufacturers
Your building materials partners’ sales people are, in a very real sense, the face…
Supercharge Your MSP Business: How a Channel Management Platform Drives Profitability and Market Domination
In today’s dynamic landscape, Managed Service Providers (MSPs) must embrace a…
Zift Solutions Launches Features to Increase Partner Engagement
CARY, N.C. – June 29, 2023 – Zift Solutions, a leading provider of Partner…
6 Best Practices for a Successful Channel Incentives Program
Channel incentive programs should prioritize long-term incentives to stay…
Zift Solutions Launches ZiftONE Global for B2B Enterprises to Accelerate Growth and Drive Revenue Through Channel Partners
CARY, N.C. – JUNE 22, 2023 – Zift Solutions, a leading provider of Partner…
Partner Lead Distribution: Benefits, Steps & Software
Forward-thinking partner ecosystems and partner programs can edge out their…
Zift Solutions Featured in G2 Summer 2023 Reports
CARY, N.C. – June 14, 2023 – Zift Solutions, a leading provider of Partner…
How to (Truly) Drive Channel Partner Engagement Through Social Posts
How do you get channel partners to engage with your social media posts? By posts,…
Boost Channel Sales and Growth with Channel Management Software
Channel Management Software – also known as Partner Relationship Management, or PRM…
Starting a New Portal Just Got Easier
Whether you’re adopting a new Partner Relationship Management (PRM) system or…
How to Increase Partner Engagement with ZiftONE
As we all know, partner engagement is one critical aspect of developing a…
Building Materials Industry Challenges? Meet Zift Solutions and ZiftONE
We’re thrilled to share our recent feature in the May 15th edition of Engineering…
Channel Chief Anthony D’Angelo Hired at Zift Solutions as Head of Customer Growth
CARY, N.C. – May 23, 2023 – Zift Solutions, a leading provider of Partner…
Control Access with ZiftONE User Roles
Partner programs have many people involved – and even more stakeholders. Internal…
What Does a Successful Partnership Development Plan Look Like?
The main goal of any partner program is to recruit an ideal partner and turn them…
Zift Solutions Launches AI-Generated Text Feature for Partner Communications
CARY, N.C. – May 8, 2023 – Zift Solutions, a leading provider of Partner…
Employee Spotlight: Jenine Williams
Welcome to another round of Zift's Employee Spotlight series! We're interviewing…
Zift Solutions Announces Cosmo Mariano as Company’s Chief Customer Officer
CARY, N.C. – Apr. 20, 2023 – Zift Solutions, a leading provider of Partner…
Five Tips for Improving Channel Partner Experience
In case you missed it, Zift Solutions and SpurReply recently teamed up to share…
7 Best Practices in Managing Global Partner Programs
Global partner programs need to have local points of contact. Global partner…
Zift Solutions Featured in G2 Spring 2023 Reports
CARY, N.C. – Apr. 3, 2023 – Zift Solutions, a leading provider of Partner…
What Are the Stages of Partnership Development?
Developing an indirect sales channel is a smart financial move for most businesses,…
What Should You Look for in a PRM Software Platform?
The success of a channel program depends heavily on its ability to establish and…
International Women’s Day: Career Advice to Our Younger Selves
It wasn't that long ago that women in senior positions in the technology sector…
6 Channel Enablement Best Practices for Partner Programs to Use in 2023
Partner programs should ask partners what enablement they need. Partner programs…
How Do You Recruit Channel Sales Partners?
There’s not one right way – or even a prevailing method– to recruit channel…
What is a Channel Account Manager & Why Do Channel Partner Programs Need Them?
Channel account managers aren’t traditional account managers. Channel account…
6 Channel Management Best Practices Necessary for Success
Partner programs need top-down channel commitment on realistic ROI timelines.…
Zift Solutions Receives $70 Million in Funding to Expand Market Leadership
CARY, N.C. – January 23, 2023 – Zift Solutions, a leading provider of Partner…
The Unsung Heroes of Partner Ecosystems: Non-Transactional Partners
In a few of our recent articles, “What is a Partnership Ecosystem & Why Do…
How Do Partner Programs Create High-Quality Channel Marketing Programs?
Setting up a channel marketing strategy to successfully motivate partners is one of…
6 Channel Partner Program Predictions for 2023
Customer events will increase in favor over vendor-partner events. Vendors and…
Zift Solutions Featured in G2 Winter 2023 Reports
CARY, N.C. – Dec. 13, 2022 – Zift Solutions, a leading provider of Partner…
Zift Solutions Named a Top Channel Marketing Solutions Provider in 2022
CARY, N.C. – Dec. 6, 2022 – Zift Solutions, a leading provider of Partner…
Translate Your Portal Into Your Partners’ Languages – Automatically
Do you struggle to serve an international partner community without having…
How Do You Build a Successful Partnership Ecosystem Framework?
Successful partner ecosystem frameworks require a complete infrastructure.…
Why Should Your Partner Program Use a PRM Platform?
The six-fold power of a PRM platform Partner programs should consider using a PRM…
CRO Heather Tenuto Named to the Top 50 Women Leaders in SaaS of 2022 List
CARY, N.C. – Nov. 15, 2022 – Zift Solutions, a leading provider of Partner…
How Much Does a PRM Cost?
Pricing for most PRM systems is tied in some way to the number of partners in your…
Employee Spotlight: Laura Crawford
Welcome to the first of Zift's Employee Spotlight series! We're starting off by…
What is a Partnership Ecosystem & Why Do Channel Partner Programs Need Them?
Partner ecosystems foster faster and more effective co-marketing and co-selling.…
Best Practices for Launching Your Partner Portal
You probably already know that a partner portal is a critical place for enabling…
Zift Solutions Announces Partnership with bChannels to Further Drive Channel Success
CARY, N.C. – Oct. 25, 2022 – Zift Solutions, a leading provider of Partner…
The Power of the Ecosystem in Your Channel Partner Program
At Zift Solutions, we see partner relationship management’s (PRM) role in channel…
Zift Solutions Introduces ZiftONE for Ecosystems to Power the Next Generation of Channel Programs
CARY, N.C. – Oct. 17, 2022 – Zift Solutions, a leading provider of Partner…
ZiftONE Advanced Partner CRM Integration: Simplify Getting Deal and Lead Data from Your Large Partners
Your largest partners and distributors are some of the most valuable relationships…
ZiftONE’s Advanced Partner CRM Integration Provides Simplicity for Partners
CARY, N.C. – Oct. 11, 2022 – Zift Solutions, a leading provider of Partner…
Zift Solutions Earns a 2022 Tech Cares Award From TrustRadius
CARY, N.C. – Oct. 5, 2022 – Zift Solutions, a leading provider of Partner…
Getting the Right Balance: To-, Through-, and For-Partner Channel Marketing Strategies
Originally Published: February 22, 2022 Without a tie-in to overarching…
Zift Solutions Named Industry Leader in G2 Fall 2022 Reports
CARY, N.C. – Sep. 22, 2022 – Zift Solutions, a leading provider of Partner…
The 5 Partner Engagement Metrics That (Really) Matter
Originally Published: April 12, 2021 The best way for a supplier to…
ZiftONE Provider Locator: Connect Your Channel Partners with the Right Resources
Have you ever struggled to connect your channel partners with approved agencies,…
ZiftONE Provider Locator Connects Partners with the Right Resources
CARY, N.C. – Sep. 13, 2022 – Zift Solutions, a leading provider of Partner…
Zift Solutions’ Heather Tenuto a Featured Speaker at MSP Summit Women’s Leadership Summit
CARY, N.C. – Sep. 6, 2022 – Zift Solutions, a leading provider of Partner…
Zift Solutions’ Demar Amacker Named To 2022 Channel Futures DE&I 101 List
CARY, N.C. – Sep. 1, 2022 – Zift Solutions, a leading provider of Partner…
Zift Solutions Receives $16.5 Million Growth Funding to Expand Market Leadership
CARY, N.C. – Aug. 31, 2022 – Zift Solutions, a leading provider of Partner…
Why Reading a P&L Matters to Channel Leaders
Here’s something that never changes: People saying the channel is changing. They’re…
ZiftONE + Dynamics 365: Streamline Your Marketing Efforts
Are you ready to reduce complexity with a seamless Partner Relationship Management…
What is Partner Relationship Management (PRM) Software?
Originally Published: September 21, 2021 When you start to build out…
Zift Solutions Marks Six Years of SOC 2 Compliance
CARY, N.C. – Aug. 3, 2022 – Zift Solutions, a leading provider of Partner…
6 Best Practices for Using a PRM Software Platform in Your Channel Partner Program
PRM software platforms require buy-in from vendor channel sales and…
6 Reasons Your Channel Partner Program Needs a PRM Platform
PRM software platforms represent a vendor’s partner program operations,…
What Can Be Done to Activate Inactive Channel Partners?
Vilfredo Pareto first told us that 80% of our success will come from 20% of our…
Ready to Move Past Recruitment? 5 Partner Onboarding Best Practices to Set Partners Up for Success
What is Partner Onboarding? When you were recruiting your channel partner, the…
Seeking a Simpler Channel Program? Use Service Points
To hit revenue goals, channel programs are asked to do a lot without many…
Successful To-Partner Communications Are Easier Than You Think
To-, through-, for-partner communications… In the world of channel marketing, there…
Zift Solutions Launches Integration Between ZiftONE and Microsoft Dynamics 365
CARY, N.C. – June 15, 2022 – Zift Solutions, a leading provider of partner…
Introducing Portal Posts
To-partner communications is key to building partner engagement and to making sure…
8 Key Elements of a Successful Partner Engagement Plan
One question we frequently receive from our customers here at Zift? “How do I…
Zift Solutions Wins People’s Choice Stevie® Award in 2022 American Business Awards®
CARY, NC – June 1, 2022 – Zift Solutions was named a winner of a People’s Choice…
Become Easy to Love with a Channel Partner Onboarding Template
Every partner who joins your channel program wants to be successful. The easier you…
ZiftONE Expands Digital Communication
New Co-Brandable Videos, Improved Through-Partner Social Media and To-Partner…
Eyeing the C-Suite? Two Questions to Ask Yourself
One day, my fourth-grade teacher asked the class to write an essay about what we…
Zift Solutions Wins Globee® Awards in the 2022 Sales, Marketing, Customer Success, and Operations Awards
CARY, NC – May 11, 2022 – Zift Solutions announced today that The Globee® Awards,…
Product Update: Social Media Administration
Looking for a way to help your partners gain followers, sell your products, and…
Gwyn Edwards from Zift Solutions Named on CRN’s 2022 Women of the Channel List
CARY, N.C. – May 9, 2022 – Zift Solutions, a leading provider of partner…
The Benefits of Connecting With Partners On Social Media
Social media has forever changed the way we communicate, opening new channels and…
8 Fundamentals of Through-Channel Marketing Automation
Through-channel marketing is vital to sales partner relationship…
Product Update: To-Partner Emails and Pop-Ups
Now you can easily create emails to your partners and add pop-up messages in your…
Product Update: Co-Brandable Video
As a supplier, you create content that enables partners to build up business…
Product Update: Favorite and Filter Your Analytics Dashboards
One of ZiftONE’s best features is the extensive reporting you get out of the box.…
Zift Solutions to Sponsor Alliance of Channel Women
Zift Solutions to Sponsor Alliance of Channel Women Networking Event on the Main…
6 Best Practices for Through-Partner Communications
Partner communications should build trust between the provider and sales…
Zift Solutions Named Number 1 in G2 Through-Channel Marketing Spring Reports
CARY, N.C. – April 4, 2022 – Zift Solutions, a leading provider of partner…
Which Came First? The Question or The Answer?
Ever hear the one about the ice salesman who walked into the igloo, said hello to…
9 Best Practices for To-Partner Communications
Channel communications (particularly to-partner communications) are vital…
Zift Solutions Celebrates its Sixteenth Anniversary
Today we’re joined by Lionel Farr, Chief Technology Officer here at Zift Solutions.…
Zift Solutions: Resources to Support Ukraine
We have watched in horror as Ukrainian people have been senselessly attacked and…
The Top 2022 Channel Events and Conferences
Attending industry conferences is the best way for evolving companies to access the…
The Secrets to Boosting Channel Partner Enablement
If you’re wondering what the difference between sales training and sales enablement…
How to Build the Most Productive Channel Partner Relationships
There seem to be two “camps” of IT suppliers with opposing perspectives about how…
7 Reasons Your Channel Partner Program Needs QBRs in 2022
QBRs remain highly relevant in 2022 as essential, multidimensional tools…
Partner Experience with Glenn Robertson, Purechannels
Gwyn Edwards, our Director of Partnerships and Alliances, recently sat down with…
How to Optimize Your QBRs for Stronger Partner-Vendor Collaboration
Done right, quarterly business reviews can result in channel partners and vendors…
Save Your Money, Spend More Time with Channel Partners
Expand your budget process this year to include projections of how much time your…
Create a New Relationship Avenue with Virtual Events
As we’ve all seen, COVID-19 has drastically changed the landscape of the channel.…
Zift Solutions’ Virtual Event Campaigns Integrate the Webinar Experience
CARY, N.C. – Jan. 18, 2022 – Zift Solutions, a leading provider of partner…
6 Channel Partner Program Predictions for 2022
Some traditional channel challenges – access to talent, smart budgeting,…
How to Build Your 2022 Forecast: Go Ask Your Customers!
Picture this: You’re a salesperson. Your sales manager has given you marching…
Speaking of Value-Add: What Differentiates Your Product
It’s one of the oldest concepts in the channel: Distinguish yourself from the…
Zift Solutions Expands Global Offering to Include a New European Data Center
CARY, NC – Dec. 9, 2021 –Zift Solutions, a leading provider of partner relationship…
The Questions to Ask for Channel Partner Success in 2022
Time now for partying, presents, and planning. Holiday season, yes, but also the…
The Importance of Success Planning in the Channel
It was Ben Franklin who said that “a failure to plan is a plan to fail” – and he…
Driving Success Through Improved Business Planning
As we approach 2022, it’s important to consider overall business goals and how your…
Success Plans from Zift Solutions Empower Partners and Vendors for Mutual Success
CARY, NC – Nov. 9, 2021 – Zift Solutions, a leading provider of partner…
7 Ways the Best Channel Programs are Budgeting for 2022
Simplified, effective budgeting can be achieved when the right tools power…
Perfecting Your Partner Strategy through Effective Co-Selling
Those who have been in the IT channel long enough will remember channel partners…
The Key to Your Channel Marketing Strategy? Preparation
It’s a four-letter word many people don’t like to hear used, but it’s critical to…
The Data-Driven Channel Chief: Choose Your Tools
Being a data-driven channel chief myself, you’ll find me talking about data quite…
Six Channel ROI Dashboard Tips from the Experts
Estimating return-on-investment (ROI) is both vital and challenging for…
Check Us Out: The ZiftONE Platform Video
We’d like to take a moment to reintroduce ourselves. ZiftONE…
Different Types of PRMs
The term PRM covers a broad range of channel technologies. Just as in the CRM…
Do the Math: Understanding Your Channel Partner Pipeline
Many see a “pipeline” as a list of opportunities a salesperson is working on.…
The Leading Indicators of Channel ROI from Engaged Partners
Every channel partner represents a set of resources. As with any resource, there is…
7 Steps to Build a Channel Partner Management Reporting Framework
The channel is more competitive than it has ever been. Even smaller…
10 Channel Partner Reporting Best Practices for B2B Companies
Channel partner reporting is an essential component to managing channel…
5 Partner Program Metrics That Monitor Pipeline
Carefully tracking partner program metrics can put immense power in vendors’ hands;…
How to Identify Vertical Markets in Channel Partner Data
Identifying vertical markets in channel partner data yields one particularly…
How to Create a Channel Partner Engagement Plan in 30/60/90 Days
Channel partner engagement is both essential to – and a…
Increase Program Stickiness with Partner Engagement Best Practices
Keeping partners engaged is vital to building a solid…
How to Improve Your Channel Partner Engagement Strategy
In our latest post, we discussed the five rungs of channel partner engagement.…
Climbing the Ladder: The 5 Rungs of Channel Partner Engagement
The Rungs of Channel Partner Engagement: Improving Channel Partner…
10 Steps to Achieve Channel Marketing and Sales Alignment for Your B2B Company
Sales and marketing alignment increases the power of marketing’s…
Built for Success: Sales and Marketing Alignment Best Practices from Channel Leaders
Sales and marketing alignment is a challenging but worthwhile pursuit…
How to Create a Channel Partner Marketing Program: 7 Steps to Increase Pipeline
Successful channel marketing doesn’t just happen. It takes planning,…
11 Channel Marketing Best Practices to Engage Partners and Earn Mindshare
Ah, channel partners—you gotta love ’em. They bring your company business on a…
Mergers, Not Acquisitions: 5 Marketing and Sales Alignment Strategies
Honing marketing and sales alignment strategies can better serve Chief Revenue…
Lead by Example: How to Help Your Partners Achieve Sales and Marketing Alignment
If you aren’t asking it yet, there’s a crucial question to begin raising with your…
How to Create a Repeatable Partner Enablement Framework to Grow Your Partners and Your Channel
In any service or support business, there’s one key question that investors ask…
Earning Partner Mindshare: 9 Channel Enablement Best Practices from Today’s Channel Leaders
I can’t tell you how often channel leaders sign up partners and expect the sales to…
Channel Partner Enablement: 5 Strategies to Swipe from Direct Sales
Sometimes it seems there is much confusion as to the definition of exactly what…
The Rules of Channel Engagement: 5 Tips to Avoid Channel Conflict
“If someone can take a customer away from you, they were never your customer to…
Automated Partner Onboarding: How to Make Time for the Conversations That Matter
Though it has been credited to many, including Mark Twain, most notably Bob Burg,…
How to Create a Channel Partner Onboarding Program to Gain and Retain Loyal Partners
Your channel managers have been hard at work scouring their contact lists, referral…
What Partners Want from Your Channel Partner Onboarding Program
Context is a necessary element to incorporate when building a successful partner…
Ready to Move Past Recruitment? 9 Partner Onboarding Best Practices to Set Partners Up for Success
Once you’ve buttoned down your strategy for recruiting channel partners,…
Reverse the Interview: What Channel Partner Recruits Want to Know Tells You Everything You Need to Know
Partners, like candidates, know all the typical questions they’ll be encountering…
When Recruiting Partners, Seek Business Model Alignment
There has never been a “one-size-fits-all” definition for “channel partner.” Some…
How to Recruit Channel Partners: 10 Strategies from Channel Leaders to Recruit Partners that Produce
Learning how to recruit channel partners is the holy grail of many tech firms…
Pursuing Prospective Partners in a Pandemic
When recruiting channel partners to represent your products and services you’d…
Why Your Channel Marketing Collateral Isn’t Working For Your Partners
How many partners do you have in the NFL cities? How do you think their customers…
Your Partners Thrive on Reusable Engagement Models
Value of Services in a SaaS Market - Part 1 Your service provider partners may find…
Proving Your Channel’s Value in 2021 – Your Questions Answered
On December 10th, Zift teamed up with the experts at Vistex & AchieveUnite to…
What Happens When You Focus on the Last Word in “Channel Account Manager”
It’s easy to get your channel partners to exile your channel account managers (CAM)…
10 Channel Strategies to Drive Higher Sales & Marketing ROI
There really is no precedent one can draw an analogy from to describe the level of…
Zift Solutions Announces a Strategic Partnership with Vistex to Simplify Channel Incentive Management
Removing the Complexity of Market Development Funds (MDF) Helps Suppliers Promote…
Full Sales Funnel Management: Dancing Backward — And in Heels
I suppose it goes with the turf, but I have been doing a lot of thinking about…
Tracking the Winds of Change in Growth Marketing
When I joined my first SaaS marketing organization, the winds of Predictable…
Channel Chatter LIVE Captures Zift’s Ever-Elusive CTO
As the host of Channel Chatter LIVE, I’m learning everyone has a favorite podcast.…
Zift Makes Waves: Hang-10 & Get Barreled in the Channel
It wasn’t until the turn of the 20th Century that surfing caught on around the…
Zift Solutions Named a Leader in Through Channel Marketing Automation
Analyst Firm Recognizes Zift as a TCMA Leader in 2020 JERSEY CITY, NJ, RESEARCH…
Healthy Pipeline, Healthy You
Right now, in this COVID-19 era, protecting and preserving health is a community…
How to Amp Up Partner Engagement Now
The channel is always changing. But it’s changing faster than ever (along with the…
Back to Boot Camp for the Channel
The COVID-19 pandemic has dramatically changed the channel landscape. Before COVID,…
CALIFORNIA’S GDPR? CCPA, DATA PRIVACY, AND YOU
Not too long ago, data was treated like a house with all the windows open. You had…
SHARING MEANS CARING (PARTICULARLY ABOUT GDPR)
Calm Meditation and Sleep App users may be drifting off to dreamland listening to…
The 3 Cs of To-Partner Communications Amid COVID-19
I learned a new word this week: Infodemic. It’s officially defined as, “An…
No Handshakes, Please! Coronavirus’ Impact on B2B Channel Leaders
If you’re managing a channel program or some aspect of it, you are likely thinking…
The Cost of Inaction: Big Insights from B2BMX 2020
This year’s B2B Marketing Exchange (#B2BMX) was packed with inspirational ideas and…
Navigating the XChange: Surviving Events Season
It’s that time of year again. The promoting-est, free marketing swag-est, knowledge…
Lead Generation Keeping You Up at Night? Your Dream Channel Strategy is Waiting
We’ve all had nights where we lie awake, full of questions. Did I leave the oven…
The 7 Keys to a Successful Channel Partner Program
We spend a lot of time in the trenches with channel programs -- ask any of our…
Inside Zift: Marc Sachdev, Channel Engagement & Metrics that Matter
Tell us about your career journey. What led you to Zift? Marc Sachdev, Director of…
Step into the Future of Enterprise Channel Management
What a year for Zift Solutions! Early in 2019, we launched ZiftONE, a…
2020 Channel Resolutions — And Revolutions
I love January. I really do, it’s a time of new beginnings and despite the harsh…
Key Insights into the 2020 B2B Channel Landscape
Lewis Carroll once said, “If you don’t know where you’re going, any road will take…
Toll Takers & the Channel: Are You Seeing the Full CX Picture?
In July, The New York Times published an article, The Last Toll Collector, that…
Up Your Partner Enablement Game with EQ Nurturing
According to Forbes, 70% of global revenue is traveling through third-party…
Inside Zift: Meet Channel Leader & Zift’s New CRO Heather Tenuto
Tell us about your professional journey. What led you to Zift? Heather Tenuto,…
The Island of Misfit ChanTech Toys: Scenes from SiriusDecisions Tech Exchange 2019
Most of us have attended a tech tradeshow. Row upon row of nearly identical booths,…
The Rise of Modern Marketing in B2B Channels
Not long ago, partner marketing relied on selling a product to a customer with a…
ZiftONE is the ECM GOAT! Where’d Those Acronyms Come From, Anyway?
One of my favorite quotes is “You are as young as you feel.” I don’t know who to…
