The 7 Keys to a Successful Channel Partner Program

We spend a lot of time in the trenches with channel programs -- ask any of our Support, Customer Success, or Channel Engagement departments. We’re…


Inside Zift: Marc Sachdev, Channel Engagement & Metrics that Matter

Tell us about your career journey. What led you to Zift? Marc Sachdev, Director of Channel Engagement: I've been in the technology industry most of…


Step into the Future of Enterprise Channel Management

What a year for Zift Solutions! Early in 2019, we launched ZiftONE, a groundbreaking fresh approach to Enterprise Channel Management. ZiftONE was…


2020 Channel Resolutions — And Revolutions

I love January.  I really do, it’s a time of new beginnings and despite the harsh weather and short days, I feel so excited for the prospect of what…


Key Insights into the 2020 B2B Channel Landscape

Lewis Carroll once said, “If you don’t know where you’re going, any road will take you there.” Given the current state of constant change in B2B…


Toll Takers & the Channel: Are You Seeing the Full CX Picture?

In July, The New York Times published an article, The Last Toll Collector, that outlined how New York and New Jersey were reducing the number of toll…


5 Key Elements of a Successful Partner Engagement Plan

One common challenge frequently brought up among our customers is partner engagement — how to build it and how to maintain it. In the channel…


Up Your Partner Enablement Game with EQ Nurturing

According to Forbes, 70% of global revenue is traveling through third-party channels. How much time, energy and resources are you devoting to…


Inside Zift: Meet Channel Leader & Zift’s New CRO Heather Tenuto

Tell us about your professional journey. What led you to Zift? Heather Tenuto, Chief Revenue Officer for Zift: I started my career in technology but…


The Island of Misfit ChanTech Toys: Scenes from SiriusDecisions Tech Exchange 2019

Most of us have attended a tech tradeshow. Row upon row of nearly identical booths, forced smiles, harsh fluorescent lighting, crazy giveaways, and…