5 Key Elements of a Successful Partner Engagement Plan

5 Key Elements of a Successful Partner Engagement Plan

One question we frequently receive from our customers here at Zift? “How do I…


Success Planning in the Channel

The Importance of Success Planning in the Channel

It was Ben Franklin who said that “a failure to plan is a plan to fail” – and he…


Improved Business Planning

Driving Success Through Improved Business Planning

As we approach 2022, it’s important to consider overall business goals and how your…


Success Plans Zift Solutions

Press Release: Success Plans from Zift Solutions Empower Partners and Vendors for Mutual Success

CARY, NC – Nov. 9, 2021 – Zift Solutions, a leading provider of partner…


best channel programs

7 Ways the Best Channel Programs are Budgeting for 2022

Simplified, effective budgeting can be achieved when the right tools power…


partner strategy

Perfecting Your Partner Strategy through Effective Co-Selling

Those who have been in the IT channel long enough will remember channel partners…


The Key to Your Channel Marketing Strategy? Preparation

The Key to Your Channel Marketing Strategy? Preparation

It’s a four-letter word many people don’t like to hear used, but it’s critical to…


The Data-Driven Channel Chief

The Data-Driven Channel Chief: Choose Your Tools

Being a data-driven channel chief myself, you’ll find me talking about data quite…


Six Channel ROI Dashboard Tips from the Experts

Six Channel ROI Dashboard Tips from the Experts

Estimating return-on-investment (ROI) is both vital and challenging for…


Check Us Out: The ZiftONE Platform Video

We’d like to take a moment to reintroduce ourselves. ZiftONE…


cost of prms

How Much Does a PRM Cost?

Pricing for most PRM systems is tied in some way to the number of partners in your…


types of prms

What Are the Different Types of PRMs?

The term PRM covers a broad range of channel technologies. Just as in the CRM…


what is prm

What is Partner Relationship Management (PRM)?

When you’re starting to build out a channel program for your business, it’s crucial…


Understanding Your Channel Partner Pipeline

Do the Math: Understanding Your Channel Partner Pipeline

Many see a “pipeline” as a list of opportunities a salesperson is working on.…


leading indicators channel roi

The Leading Indicators of Channel ROI from Engaged Partners

Every channel partner represents a set of resources. As with any resource, there is…


channel partner management

7 Steps to Build a Channel Partner Management Reporting Framework

The channel is more competitive than it has ever been. Even smaller…


channel partner reporting

10 Channel Partner Reporting Best Practices for B2B Companies

Channel partner reporting is an essential component to managing channel…


partner program metrics

5 Partner Program Metrics That Monitor Pipeline

Carefully tracking partner program metrics can put immense power in vendors’ hands;…


Identify Vertical Markets in Channel Partner Data

How to Identify Vertical Markets in Channel Partner Data

Identifying vertical markets in channel partner data yields one particularly…


partner engagement plan

How to Create a Channel Partner Engagement Plan in 30/60/90 Days

Channel partner engagement is both essential to – and a…


Partner Engagement Best Practices

Increase Program Stickiness with Partner Engagement Best Practices

Keeping partners engaged is vital to building a solid…


Channel Partner Engagement Strategy

How to Improve Your Channel Partner Engagement Strategy

In our latest post, we discussed the five rungs of channel partner engagement.…


The 5 Rungs of Channel Partner Engagement

Climbing the Ladder: The 5 Rungs of Channel Partner Engagement

The Rungs of Channel Partner Engagement: Improving Channel Partner…


Channel Partner Marketing Program

How to Create a Channel Partner Marketing Program: 7 Steps to Increase Pipeline

Successful channel marketing doesn’t just happen. It takes planning,…


Channel Marketing Best Practice

11 Channel Marketing Best Practices to Engage Partners and Earn Mindshare

Ah, channel partners—you gotta love ’em. They bring your company business on a…


Marketing and Sales Alignment Strategies

Mergers, Not Acquisitions: 5 Marketing and Sales Alignment Strategies

Honing marketing and sales alignment strategies can better serve Chief Revenue…


sales-marketing-alignment

Lead by Example: How to Help Your Partners Achieve Sales and Marketing Alignment

If you aren’t asking it yet, there’s a crucial question to begin raising with your…


partner enablement

How to Create a Repeatable Partner Enablement Framework to Grow Your Partners and Your Channel

In any service or support business, there’s one key question that investors ask…


Channel enablement practices

Earning Partner Mindshare: 9 Channel Enablement Best Practices from Today’s Channel Leaders

I can’t tell you how often channel leaders sign up partners and expect the sales to…


Channel sales enablement

Channel Partner Enablement: 5 Strategies to Swipe from Direct Sales

Sometimes it seems there is much confusion as to the definition of exactly what…


Channel engagement conflict

The Rules of Channel Engagement: 5 Tips to Avoid Channel Conflict

“If someone can take a customer away from you, they were never your customer to…


Channel partner engagement

How to Measure Partner Engagement: 5 Metrics That Matter

The best way for a supplier to waste time and money is to go through the extensive…


Automated partner onboarding

Automated Partner Onboarding: How to Make Time for the Conversations That Matter

Though it has been credited to many, including Mark Twain, most notably Bob Burg,…


Channel partner onboarding

How to Create a Channel Partner Onboarding Program to Gain and Retain Loyal Partners

Your channel managers have been hard at work scouring their contact lists, referral…


Channel partner onboarding

What Partners Want from Your Channel Partner Onboarding Program

Context is a necessary element to incorporate when building a successful partner…


Channel partner onboarding

Ready to Move Past Recruitment? 9 Partner Onboarding Best Practices to Set Partners Up for Success

Once you’ve buttoned down your strategy for recruiting channel partners,…


Channel partner recruiting

Reverse the Interview: What Channel Partner Recruits Want to Know Tells You Everything You Need to Know

Partners, like candidates, know all the typical questions they’ll be encountering…


Channel partner recruiting

When Recruiting Partners, Seek Business Model Alignment

There has never been a “one-size-fits-all” definition for “channel partner.” Some…


Channel partner recruitment

How to Recruit Channel Partners: 10 Strategies from Channel Leaders to Recruit Partners that Produce

Learning how to recruit channel partners is the holy grail of many tech firms…


Recruiting channel partners

Pursuing Prospective Partners in a Pandemic

When recruiting channel partners to represent your products and services you’d…


Channel marketing collateral

Why Your Channel Marketing Collateral Isn’t Working For Your Partners

How many partners do you have in the NFL cities? How do you think their customers…


Engagement Model

Your Partners Thrive on Reusable Engagement Models

Value of Services in a SaaS Market - Part 1 Your service provider partners may find…


Proving Your Channel’s Value in 2021 – Your Questions Answered

On December 10th, Zift teamed up with the experts at Vistex & AchieveUnite to…


Channel Account Manager

What Happens When You Focus on the Last Word in “Channel Account Manager”

It’s easy to get your channel partners to exile your channel account managers (CAM)…


10 Channel Strategies to Drive Higher Sales & Marketing ROI

There really is no precedent one can draw an analogy from to describe the level of…


Full Sales Funnel Management: Dancing Backward — And in Heels

I suppose it goes with the turf, but I have been doing a lot of thinking about…


Tracking the Winds of Change in Growth Marketing

When I joined my first SaaS marketing organization, the winds of Predictable…


Channel Chatter LIVE CTO

Channel Chatter LIVE Captures Zift’s Ever-Elusive CTO

As the host of Channel Chatter LIVE, I’m learning everyone has a favorite podcast.…


Hang 10 in the Channel

Zift Makes Waves: Hang-10 & Get Barreled in the Channel

It wasn’t until the turn of the 20th Century that surfing caught on around the…


Healthy Pipeline Healthy You

Healthy Pipeline, Healthy You

Right now, in this COVID-19 era, protecting and preserving health is a community…


How to Amp Up Partner Marketing

How to Amp Up Partner Engagement Now

The channel is always changing. But it’s changing faster than ever (along with the…


Back to Bootcamp for the Channel

Back to Boot Camp for the Channel

The COVID-19 pandemic has dramatically changed the channel landscape. Before COVID,…


CALIFORNIA’S GDPR? CCPA, DATA PRIVACY, AND YOU

CALIFORNIA’S GDPR? CCPA, DATA PRIVACY, AND YOU

Not too long ago, data was treated like a house with all the windows open. You had…


SHARING MEANS CARING (PARTICULARLY ABOUT GDPR)

Calm Meditation and Sleep App users may be drifting off to dreamland listening to…


The 3 Cs of To-Partner Communications Amid COVID-19

I learned a new word this week: Infodemic. It’s officially defined as, “An…


No Handshakes, Please! Coronavirus’ Impact on B2B Channel Leaders

If you’re managing a channel program or some aspect of it, you are likely thinking…


The Cost of Inaction: Big Insights from B2BMX 2020

This year’s B2B Marketing Exchange (#B2BMX) was packed with inspirational ideas and…


Navigating the XChange: Surviving Events Season

It’s that time of year again. The promoting-est, free marketing swag-est, knowledge…


Lead Generation Keeping You Up at Night? Your Dream Channel Strategy is Waiting

We’ve all had nights where we lie awake, full of questions. Did I leave the oven…


The 7 Keys to a Successful Channel Partner Program

We spend a lot of time in the trenches with channel programs -- ask any of our…


Inside Zift: Marc Sachdev, Channel Engagement & Metrics that Matter

Tell us about your career journey. What led you to Zift? Marc Sachdev, Director of…


Step into the Future of Enterprise Channel Management

What a year for Zift Solutions! Early in 2019, we launched ZiftONE, a…


2020 Channel Resolutions — And Revolutions

I love January.  I really do, it’s a time of new beginnings and despite the harsh…


Key Insights into the 2020 B2B Channel Landscape

Lewis Carroll once said, “If you don’t know where you’re going, any road will take…


Toll Takers & the Channel: Are You Seeing the Full CX Picture?

In July, The New York Times published an article, The Last Toll Collector, that…


Up Your Partner Enablement Game with EQ Nurturing

According to Forbes, 70% of global revenue is traveling through third-party…


Inside Zift: Meet Channel Leader & Zift’s New CRO Heather Tenuto

Tell us about your professional journey. What led you to Zift? Heather Tenuto,…


The Island of Misfit ChanTech Toys: Scenes from SiriusDecisions Tech Exchange 2019

Most of us have attended a tech tradeshow. Row upon row of nearly identical booths,…


The Rise of Modern Marketing in B2B Channels

Not long ago, partner marketing relied on selling a product to a customer with a…


ZiftONE is the ECM GOAT! Where’d Those Acronyms Come From, Anyway?

One of my favorite quotes is “You are as young as you feel.” I don’t know who to…


Covering All the Bases: Zift Receives Frost & Sullivan Award for Innovation Excellence

Unless you’ve canceled your cable subscription and disconnected from wifi, you…


It’s Alive! Is Frank Ruining Your Channel Program?

“Beware, for I am fearless, and therefore powerful.” -- Spoken by the monster in…


Channel Onboarding, Engagement, & Services: Lessons from Oxford and London

I have longed to visit the UK for years, particularly Oxford and London. These…


How Campaign Management Can Save Time & Resources

Have you ever been in charge of putting all the pieces of luggage in the car for a…


Enterprise Channel Management and Learning to Skydive

For my 21st birthday a few decades ago, all I wanted to do was skydive. I had never…


Get Schooled on a Simpler Approach to Channel Management

School’s back in session. Remember the crisp sounds of opening your new textbook…


What’s Your Flavor? Sales Excellence: eLearning for Channel Sales Success

Sales Excellence, one of our Zift Zone Strategic Alliance partners, has been…


Boy on ladder reaching into cloudy sky

AchieveUnite, Channel Acceleration & the Lifetime Value of Partners

Our Zift Zone Strategic Alliance Program has some standout channel leaders in its…


Pilot's view over a city

Rethinking To-Through-For-Channel Marketing

For several years as a research analyst focused on B2B channels, I conducted dozens…


Three pink umbrellas on a beach

Vacation Time? Straighten Out Your ChanTech First

Mid-July. We’ve entered what is traditionally known in business as the “slow”…


Welcome To The 2019 Channel Partner Draft

Welcome to the 2019 Channel Partner Draft! Following the 2019 NBA Draft and in the…


Cowboy and horses with mountains in the background

GDPR’s One-Year Mark: Wild Wild West No More

It’s been one year since GDPR emerged as the first of several initiatives aimed at…


AICPA SOC Logo

SOC 2 Type II Success: Keeping Data Security Close to Home

Zift Solutions has completed our annual SOC 2 Type II certification under the…


Black and white photo of crowd waiting at a crosswalk

Acronym Mayhem: The Fine Line Between Expertise and Jargonese

You’ve seen them. We all have. You’ve listened to presentations full of…


Skydiver in midair

Necessary Risks? Skydiving for Channel Technology

Skydiving. It’s something people love or hate. You can imagine the expression of a…


Person in sunglasses holding magnifying glass

What Your Partners’ Portal Behavior Reveals

Move Over James Bond -- We’ve Got Partner Behavior in our Sights I came across this…


Purple flowers blooming in green foliage

Zoned In: Zift’s Strategic Alliance Program is Blooming

We’re growing, like a plant blooming in the sun. With the launch of ZiftONE, we…


Two women on bicycles in front of a building

Picking Up Speed: Women’s Leadership in the Channel

Is the channel still a boys’ club? According to the statistics, it is. This isn’t…


Woman holding a red clock over her face

Kick Procrastination to the Curb: Practical Tips to Stay on Task

We all do it. So I looked to the Internet for an answer. “Why do we procrastinate?”…


Sage's Kerstin Demko speaking in front of a slide that reads

SiriusDecisions Highlights: Leading the Changing Channel

“A leader is one who knows the way, goes the way, and shows the way.” – John C.…


UX Best Practices for the Channel

Sign into the solutions or platform you’re using to manage your channel program.…


shows Citrix and Cisco won 2019 Program of the Year Award at SiriusDecisions Summit

Views from the Summit: The Best of Channel Marketing

One of the best parts about working at Zift is celebrating our customer successes!…


kids' baseball game. child swinging bat at ball.

People, Process, and Platform = High-Performance Wins

It’s the season for spring sports. Zifters debate over the Stanley Cup in…


Team of rowers in a boat

Customer Experience & the Channel: On Being a Customer Experience Advocate

After years of leadership as a product manager and product marketing in software…


Dog with TrainOurTroops goggles

Channel Partners Expo Superstar: Meet Juan Johnny Rico!

At the recent Channel Partners Conference & Expo in Las Vegas, Zift had the…


Keep It Simple: Managing a Stable ChanTech Stack

Remember those towers of blocks where, one by one, you take out supporting blocks…


Make Yourself Heard: The Importance of Social Media Branding

Having a social media presence as a business is a no-brainer. The influx of…


channel kingdom

Rule Your Channel Kingdom with ECM

Imagine, if you will, you’re the ruler of a kingdom -- or seven kingdoms, even.…


green chameleon in grass

Passing the Torch: The Changing Channel Workforce

Channel folks, let’s talk. The channel is changing, though that’s a given. It…


White ZiftONE sneaker in front of box

Welcome to the Future. Welcome to ZiftONE.

Last week, we officially launched ZiftONE.  ZiftONE embodies years of channel…


Girl at doctor's office getting her eyes examined

Measure the Health of Your Channel with Assessments

When something isn't right, whether it's your car, your pet or yourself, you're…


Flying in a Plane

SEO in 2019: 4 Paths to Success

It’s 2019, and SEO strategies have changed (for the better). Gone are the days of…


Bridge to City

Email Deliverability: How to Land in Contacts’ Inboxes

You draft. You revise. You test. And test again. And test some more, just for good…


Chinese lanterns in a marketplace

WeChat: The Social Media Giant You Should Be Paying Attention To

“So, what’s the deal with WeChat?” That was the question among coworkers and I…


5 B2B Companies Doing Social Media Right

You’ve heard it -- and perhaps even felt it. B2B social media isn’t always fun. B2B…


Black and white photo of two men blocking with boxing gloves

Misalignment Mayhem: Defeat Your Channel Challenges

What problems are hitting your channel program hard? Do you feel up against the…


Laz Gonzalez Leading Discussion

Big Insights from B2BMX

Just back from B2B Marketing Exchange or #B2BMX, one of the most exciting…


artist with paintings

The Art of Social Listening

You’ve got your social media accounts set up on the usual suspects: Twitter,…


Work Team Selfie

Inside Zift: Margaret Clair & Channel Engagement

Margaret Clair has been a Zifter since 2010 and has seen her fair share of change…


Plane flying over mountains

Think Again: Using Predictive Analytics and ABM to Your Advantage

How can you implement Account-Based Marketing (ABM) and make smarter, more…


Pile of Legos

The ChanTech Challenge: Build Vs. Buy

First, I thought it was a rumor. But this topic is popping up in conversations more…


Easy Listening: Record spinning on record player

Easy Listening: Can’t-Miss Tracks from Essential Channel Visions

Alright, I admit it: I’m a millennial. An avocado-on-toast, phone-toting,…


Channel Visions: Sage’s Self-Serve Philosophy

“If you give a man a fish, you feed him for a day. If you teach a man to fish, you…


The Inside Scoop: What’s Up & What’s Next for Zift Solutions

2018 was a huge year for Zift Solutions. Industry analysts, insiders, and channel…


Book floating in bookstore surrounded by other books on shelves

Leaving the Library: Getting the Most Out of Your CMM Platform

Shh! You’re in a library. Or are you? I’ve noticed a trend of suppliers and…


Bridge lit up at night with cars driving on it towards city

How Are High-Performing Partners Getting Ahead?

I sat down on the Heads in the Cloud podcast with hosts David Portnowitz and Graham…


Woman punching man in the face with boxing gloves on

Leaving Money on the Table: A Vendor/MSP Love-Hate Story

I travel constantly. If you don’t already know me, you’ve likely seen me or will…


Red and white fireworks against a night sky

Top 10 Channel Chatters of 2018

We were chatterboxes this past year -- and for good reason. We had a lot to share.…


Young boy cheering and girl excitedly pointing at computer screen

Is Your Partner Portal Coming to Play or Win?

What’s the main difference between any old partner portal and a partner portal…


White and blue ornaments on evergreen tree with sparkling lights sprinkled with glitter

The Season of Giving: Zift’s Annual Holiday Program Returns

My kids are big country music fans. Maybe you’ve heard the Luke Bryan song, “Most…


Colorful carnival game with stuffed toys promising big prizes

More than Carnival Prizes: Qualities Your Incentives Program Should Shoot For

If there’s one thing people love, it’s rewards. Whether it’s enticing friends to…


Woman walking down street adjusting sunglasses with brick buildings behind her

Innovation and Inspiration: Takeaways from Women of the Channel East

The channel is changing. We say it all the time, but as inclusivity moves to the…


Woman holding phone with ocean behind her

Not So Dazed and Confused: Refining Your Messaging to Partners and Customers

We’ve all received a text and immediately thought to ourselves, “What?” Just that:…


Green chalkboard with equations written on it

Solving for Success: How to Streamline Partner Onboarding & Speed Time to Sales

It’s the eternal equation: Suppliers + Channel Partners + X =  Faster Onboarding…


Close up of dark green leafy plant

Inside Zift Q&A: Meet Krista Fuller and Her Passion for Product Marketing

What brought you to Zift? Leadership and understanding have always been top of mind…


Black and white photo of man presenting on stage in front of a crowd

Digital Marketing Grab Bag: What We Brought Back from the Definitive Digital Marketing Gathering

On November 14 and 15, I went to the Internet Summit, the destination for the…


Hands with colorful world map painted on them held up in front of cloudy sky

Lost in Translation: Connecting with International Partners

During a recent trip to Mexico to attend a friend’s wedding, an animated…


Two men presenting at Channel Partners Evolution studio booth

What the Channel Can Learn From Veterans

Soldiers think differently. We’re five steps ahead. We know 100 percent of every…


Forrester PRM Wave

Don’t Just Take Our Word for It

It’s one thing to claim you are a market and industry leader. It’s quite another to…


Two people hiking towards mountain with snow and blue sky

Reaching the Peak of Partner Engagement

Exactly how are you inspiring your channel partners to reach higher and go further…


Woman releasing a paper lantern with many other paper lanterns being released into the night sky behind her

Check Off Your 2019 Channel Resolutions

It’s that time of year again. You’re gearing up for another Q1 and another fresh…


One Voice

Scroll up, scroll down, scroll all around this blog and it’s obvious we love to…


Two men overlooking city through fog and taking photos with cellphones

5 Examples of Click-worthy Trends for Partner Communications

Writing content partners will actually engage with is harder than it sounds,…


David and Mason at a soccer game

Cheers to Our Channel Leaders & A Pint of Partner Engagement

You know me. I’m the Southern guy, who loves pimento cheese, soccer and channel…


Photo of young man waiting for metro underground with people walking past

Missed Opportunities: The Importance of Partner Onboarding

A better partner onboarding experience will:         Create an immediate positive…


Close up photo of metal grid

Square Pegs or Future Icons?

I work closely with industry analysts on a regular basis in my role at Zift -- and…


Woman grasping sticky note on wall of with other sticky notes while co-workers look on

Think You Know What Your Partners Want? Think Again

People are people, and we tend to be stubborn when it comes to what we think is…


Hurricane Buckets & Boots on the Ground

I live in Wilmington, North Carolina, where Hurricane Florence just took a spin.…


Person holding glasses with blurry street behind them

Channel Visions: Staying Focused on the Partner

Like most of us, I sometimes struggle with focus.   I can feel it, even now as I’m…


Photo of office buildings rising into clouds from ground up

5 Marketing Best Practices for Your Channel Program

Recently, I presented at Viavi’s Americas Partner meeting, and I’ll be covering…


Woman in yellow sweater holding sparkler with black background

Ten Reasons to Love Our New Website

We’re pretty excited about our new website. That’s a slight understatement,…


Boy facing away from camera wearing cape and mask with brick building behind him

Superpowered Capabilities in Purpose-Built Portals

Your partners may need a hero. Sure, there’s no burning building or cat stuck in a…


Turn the Page for Partner-Friendly Campaigns

You walk into a bookstore. You aren’t sure what you’re looking for, but you know…


Pink and red heart graphics against a black background

I Can See My Future with You

From the moment you saw it, you knew. You clicked around, figured out their pros…


Man standing in front of white semi truck

When Trucking Meets B2B Marketing

Breaker one-nine, this here's the Rubber Duck, You got a copy on me Pigpen? C'mon.…


Number three made of linked bike chain on orange background

Channel Visions: Three Investments for Happy Partners

The internet loves a good list. I'm as guilty of this as the next person online. A…


Framework for a building against a purple sunset

Keep in Touch: The Importance of Launching Campaigns When Rebranding

  Technology innovations and the expanding global economy have led to rapid…


Man in gray suit with a brown watch with his hands in his pockets

Two Sides, One Reality: Overcoming Branding Changes in the Channel

  Marketing isn’t easy in B2B channels.  Branding efforts can be even tougher.…


Photo from above of people dining at black and white tables below

Channel Visions: What Partners Need to Succeed

  One of the biggest pieces of advice we’ve seen offered to channel programs…


Sunrise over a city

GDPR and the Channel: Three Brands Changing the Marketing Game

  Last time, Laz Gonzalez talked about how marketers need to update their…


Person pointing to papers on desk with pen surrounded by reports, a coffee, and a computer

Channel Visions: Partner Engagement & ROI

  If there’s one thing marketers are passionate about, it’s data to back up…


Person typing on laptop with cup of tea next to them

GDPR and the Channel: We’ve Updated Your Marketing Policies

  “We’ve updated our privacy policy.” How many times have you seen this…


View overlooking forest and mountains against blue sky and low hanging clouds

Channel Visions: Creating the Perfect Partner Experience

  The one thing that can be counted on in the channel is change. Whether it’s…


Wooden circle with wooden dowels poking through

Marketing Misalignment in Manufacturing: Lessons Learned from the MAPI Summit

  I recently had the opportunity to lead a series of round-table discussions…


Black and white photo of a traffic circle with a single car driving on it

Channel Visions: Creating a World Class Channel Program

  If you’re running a partner program, you know how much work it takes to keep…


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SIRIUSLY, VEGAS!

  What Happened at SiriusDecisions Summit 2018 Doesn't Have to Stay There...…


Check list with boxes where the word yes is checked and the word no is crossed out

GDPR Made Simple

  There are two common reactions to the General Data Protection Regulation:…


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VEGAS, BABY! See You at SiriusDecisions Summit 2018

  I know what you’re expecting. A snazzy little blog about the awesomeness of…


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Channel Visions: Channel Technology Built for Growth

Though Gwenn Lazar navigates the channel with ease now, she wasn’t always so…


Hand holding compass out in front of evergreen tree

Three Tips to Navigate the Changing Channel

  If you’ve been in channel marketing for more than a couple of years, you’ve…


Man and woman shaking hands across a table and coffee

Channel Visions: It’s a Matter of Trust

Trust is one of the most important facets of any working business relationship.…


Person holding lens against night city where city in lens is in focus, and surrounding background is out of focus

Zeroing in on the Right Suspects: Where to Look for Partner Recruitment Success

  You're constantly on the hunt for them. Your program can't exist without…


Bathtub with wooden plank across it holding a candle, a bath bomb, and.a towel

Pamper Your Partners by Putting Them First

  One of the toughest aspects of managing a channel marketing program is…


Orange basketball sitting on dark gray concrete

One and Done? Not in Channel Marketing

  As the NCAA Final Four draws to a close with the National Championship…


Blank laptop and notebook with pen sitting on wooden desk

The Importance of Providing Partners with Relevant, Engaging Content

  Channel marketing has undergone a dramatic transformation in recent years.…


Man facing away from camera with arms raised field and mountains in background

Rules of Engagement: Getting and Keeping Partners Engaged

  There exists a type of partner that companies dream of working with  - the…


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Channel Expertise and a Bite of Pimento Cheese

  I love pimento cheese. Seriously love it. A Southern classic, it’s the taste…


Underwater shot of wave and surfer

How Zift Became the Global ChanTech Standout: What’s Next and What’s In It For You

I just spent a great week in Cary, NC, working with the entire Zift Solutions team…


Microphone against a black background

Top 10 Channel Chatters of 2017

There was plenty to chat about in the channel this year.  Check out the most…


Two people sitting in armchairs in front of a lit fireplace

Share the Warmth: Zift’s Annual Holiday Giving Program is Back

As we celebrate the holiday season, the team at Zift has been reflecting on the…


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5 (More) Reasons to Automate your Channel Now

  If your organization has built a successful and growing channel program, you…


Road and desert against a blue sky with clouds

Zift Acquires Elastic Grid

As we’ve grown and worked with channel leaders across every industry and hundreds…


Three ghosts with silly faces

Who Ya Gonna Call?  Ghostbusters, PRM, and You

I love Halloween movies. If Tim Burton directed it, you will find me watching it…


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Five Tips to Organically Grow Your List

The lynchpin of a good digital marketing campaign is your list. The hunt for new…


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From Content to Conversion – Moving your Buyer through Every Stage of the Sales Funnel

Following my last blog post on KPIs, I think the topic of conversions and…


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3 is a Magic Number: Driving Higher Channel Performance through Integration

If you grew up in the 70s, like me, you learned, "3 is a Magic Number" watching…


Two spoonfuls of spices

Digital Advertising KPIs: Your Keys to Measuring Performance

No matter what content you create and/or what platforms you are using, setting…


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Pillars to Build a Successful Channel Strategy

Bradford Giles, vice president of channel marketing for Cayan is back in a second…


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Channel Visions: Becoming a Better Business Partner in the Channel

The point of sales (POS) systems market is growing more competitive.   As a…


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Moving Past the Merger: People, Processes & Partnership

The merger of Zift and Relayware has been an exciting process. We’ve worked hard…


T-Rex skeleton displayed in a museum

Why Channel Technology Must Integrate or Face Extinction

  As our regular readers know, Zift has been focused on the vision of…


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The Workhorse of Lead Generation: Creating Webinars that Still Work

The other day we were having a conversation in the office about the pros and cons…


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Changing the Channel: Zift is Merging with Relayware

  We’ve got some big news: Zift Solutions has just announced our intent to…


Man working on car adding oil to the engine

The Deal on Leads

Lead management and deal registration, two critical components of channel sales and…


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Channel Breakthrough: Tapping into the Power of Partner Currency

At the recent Channel Breakthrough LIVE event in Boston, I learned a few things…


Wave cresting

Adapt or Fail: Evolving with Today’s Channel

As the channel landscape continues to evolve, suppliers and their channel partners…


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Prepare for Global Domination: Zift Adds WeChat

During the past decade, social media has reshaped the sales landscape along with…


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Time is Money: Why Channel Tools Matter

Tegile Systems knows how to build and sustain strong channel partner relationships…


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SiriusDecisions Summit 2017: Must See Channel Sessions

We just touched down in Vegas and are ready to roll at SiriusDecisions Summit 2017.…


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Filling Some Big Shoes

Channel Chatter welcomes Channel Marketing Expert, Mike Gallagher as a guest…


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Dispatches from Dell EMC World 2017 Global Partner Summit: 3 Best Practices for Digital Marketing in the Channel

Photo courtesy Sarah Locke @Social4Sarah This week, I had the privilege of speaking…


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Watch Your Partnerships & ROI Bloom with PRM

If you haven’t already, it’s time to shed those winter coats and take a peek…


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Love, Trust & Leads – A Manufacturer’s Channel Story

Trust.  The cornerstone of any good relationship. And as we found in a recent study…


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Part 2: Overcoming Account Based Marketing Obstacles in the Channel

In my previous Channel Chatter post, I explained why Account-Based Marketing (ABM)…


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Overcoming Account-Based Marketing Obstacles in the Channel (Part 1 of 2)

The Holy Grail of sales has long been the warm lead. It’s far easier to sell to…


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One is the Loneliest Number

  At a recent event, I overheard a supplier talking about demand creation and…


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Zift Solutions – Spring has Sprung World Tour 2017

Event season is in full bloom and Zift Solutions will be hitting the road to meet…


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Create a Data-Driven Manufacturing Channel

Recent research from Zift and MAPI shows that nearly 80 percent of manufactures are…