More than Carnival Prizes: Qualities Your Incentives Program Should Shoot For

If there’s one thing people love, it’s rewards. Whether it’s enticing friends to help you move with the offer of free lunch or buy-two-get-one-free…


Innovation and Inspiration: Takeaways from Women of the Channel East

The channel is changing. We say it all the time, but as inclusivity moves to the forefront and women continue to break the glass ceiling in STEM…


Not So Dazed and Confused: Refining Your Messaging to Partners and Customers

We’ve all received a text and immediately thought to ourselves, “What?” Just that: What? Utter confusion. Maybe there was no context to the text, or…


Solving for Success: How to Streamline Partner Onboarding & Speed Time to Sales

It’s the eternal equation: Suppliers + Channel Partners + X =  Faster Onboarding and Time-to-Sales. So how do you solve for X? And, in doing so,…


Inside Zift Q&A: Meet Krista Fuller and Her Passion for Product Marketing

What brought you to Zift? Leadership and understanding have always been top of mind for me. I’ve invested my career in product management and product…


Digital Marketing Grab Bag: What We Brought Back from the Definitive Digital Marketing Gathering

On November 14 and 15, I went to the Internet Summit, the destination for the latest trends, technologies, best practices and hands-on techniques you…


Lost in Translation: Connecting with International Partners

During a recent trip to Mexico to attend a friend’s wedding, an animated conversation related to my being the gringo loco of the group (that’s “crazy…


What the Channel Can Learn From Veterans

Soldiers think differently. We’re five steps ahead. We know 100 percent of every plan fails. And we know how to prepare for every variability. This…


Forrester PRM Wave

Don’t Just Take Our Word for It

It’s one thing to claim you are a market and industry leader. It’s quite another to have a well-respected third party affirm your position. We…


Reaching the Peak of Partner Engagement

Exactly how are you inspiring your channel partners to reach higher and go further when it comes to selling your solution? If you’re not giving…