10 Channel Strategies to Drive Higher Sales & Marketing ROI
There really is no precedent one can draw an analogy from to describe the level of change B2B channels have had to adjust to in 2020. Digital…
Full Sales Funnel Management: Dancing Backward — And in Heels
I suppose it goes with the turf, but I have been doing a lot of thinking about channel management, and lately, my focus has turned to sales funnel…
Tracking the Winds of Change in Growth Marketing
When I joined my first SaaS marketing organization, the winds of Predictable Revenue by Aaron Ross and Marylou Tyler were blowing through technology…
Channel Chatter LIVE Captures Zift’s Ever-Elusive CTO
As the host of Channel Chatter LIVE, I’m learning everyone has a favorite podcast. Recent guest Krista Fuller is a big fan of WorkLife with Adam…
Zift Makes Waves: Hang-10 & Get Barreled in the Channel
It wasn’t until the turn of the 20th Century that surfing caught on around the world -- led by Duke Paoa Kahinu Mokoe Hulikohola Kahanamoku, an…
Healthy Pipeline, Healthy You
Right now, in this COVID-19 era, protecting and preserving health is a community effort. Perhaps that’s why on my just-released podcast chat with my…
How to Amp Up Partner Engagement Now
The channel is always changing. But it’s changing faster than ever (along with the rest of the world) amid COVID-19. Gordon Rapkin and I discussed…
Back to Boot Camp for the Channel
The COVID-19 pandemic has dramatically changed the channel landscape. Before COVID, the dominant channel partner tactic was events. Channel partners…
CALIFORNIA’S GDPR? CCPA, DATA PRIVACY, AND YOU
Not too long ago, data was treated like a house with all the windows open. You had the option to install blinds or curtains if you chose, but all too…
SHARING MEANS CARING (PARTICULARLY ABOUT GDPR)
Calm Meditation and Sleep App users may be drifting off to dreamland listening to “Once Upon a GDPR” -- a complete reading of the 57,509-word,…
