One Voice

Scroll up, scroll down, scroll all around this blog and it’s obvious we love to talk all things Channel. It’s our passion. When you have a powder keg…


5 Examples of Click-worthy Trends for Partner Communications

Writing content partners will actually engage with is harder than it sounds, especially in an era where skimming text is the norm. Still, whether…


Cheers to Our Channel Leaders & A Pint of Partner Engagement

You know me. I’m the Southern guy, who loves pimento cheese, soccer and channel management. Typically, you’ll find me at Zift’s North Carolina-based…


Missed Opportunities: The Importance of Partner Onboarding

A better partner onboarding experience will:        Create an immediate positive experience for partners         Turn your partner reps into…


Square Pegs or Future Icons?

I work closely with industry analysts on a regular basis in my role at Zift -- and I have tremendous respect for their work. It’s their job to survey…


Think You Know What Your Partners Want? Think Again

People are people, and we tend to be stubborn when it comes to what we think is right. (You may have noticed this on social media). Everyone has an…


Hurricane Buckets & Boots on the Ground

I live in Wilmington, North Carolina, where Hurricane Florence just took a spin. The damage here and in surrounding areas is serious. With a flick of…


Channel Visions: Staying Focused on the Partner

Like most of us, I sometimes struggle with focus.   I can feel it, even now as I’m writing this post. It’s not that focus is difficult. It just…


5 Marketing Best Practices for Your Channel Program

Recently, I presented at Viavi’s Americas Partner meeting, and I’ll be covering part of what I talked about there in this post. In short, my…


Ten Reasons to Love Our New Website

We’re pretty excited about our new website. That’s a slight understatement, actually; we’re thrilled about our new website. We’re shouting about it…