Maximizing Partner Engagement During Summer

Innovative Strategies for Success Charles Bowen said, "Summertime is always the…


Measuring for Success

How to Identify and Track the Right Metrics Your business thrives when you…


How AI is Revolutionizing Channel Marketing Strategies

  As channel companies seek ways to optimize their marketing strategies and…


Partner Onboarding Part Two: An Investigation into Task Completion

Partner Onboarding: Task Completion Building upon our previous research on partner…


Channel Chats Podcast: Partner Onboarding Decoded

Welcome to the first part of our podcast series on Partner Onboarding Insights,…


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Zift Solutions Reinforces Its Leadership in G2’s Spring 2024 Rankings with Leading-Edge Security and AI Capabilities

Zift Solutions Continues to Redefine Industry Standards with Advanced Security and…


Zift Solutions at Channel Focus Virtual 2024

We are proud Platinum sponsor of Channel Focus Virtual 2024, April 17-18! If you…


5 Ways to Boost Revenue through Strategic Partner Marketing

Introduction In today's ever-evolving business landscape, establishing and…


Unlocking Partner Engagement: Strategies for Successful Onboarding and Lifecycle Engagement

Partner Onboarding: Lifecycle Engagement Strategies In the dynamic world of…


Celebrating Excellence: Alex Connell Wins Internet 2.0 Conference Outstanding Leadership Award

Zift Solutions Proudly Announces Alex Connell's Internet 2.0 Conference Leadership…


Investment with Market Development Funds (MDF) and Beyond for Partners

Historically, vendors make investments in channel programs and partners with…


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Navigating Partner Engagement in 2024: Strategies for Success

Partner Engagement in Channel Marketing In the dynamic landscape of channel…


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Zift Solutions at Channel Partners Conference & Expo 2024

Join Us at CPEXPO 2024 For over 25 years, the Channel Partners Conference and Expo…


Zift Solutions Launch Industry-First AI Solution for Partner Relationship Management

ZiftONE AI Assistant is a virtual concierge facilitating enhanced partner portal…


2024 Success Guide: Top 5 Strategies for Professional Growth in the New Year

Are you ready to make 2024 your most organized and productive year yet? We all…


The Art of Cross-Channel Marketing

Ah, cross-channel marketing – that delightful puzzle where you try to make sure…


2023 Year in Review for ZiftONE

It was a busy year for Zift and its product team. At the start of the year, we laid…


Breaking Down Channel Events: Where to Go, What to Do, and How to Make the Most of It

Let's journey back to 1979 when COMDEX (the Computer Dealers Exposition) marked the…


A Guide to Channel Events Execution

An effective event strategy requires careful planning, resource allocation, and…


5 Essential Partner Engagement Metrics for IT Channel Vendors

Peter Drucker once famously said, "What gets measured, gets managed," highlighting…


6 Channel Partner Program Predictions for 2024

It’s hard to believe that yet another year has passed. This has been a big one for…


AI in Channel Marketing: What You Need to Know

The world of channel marketing is on the cusp of a revolution, and the driving…


The MSP Channel: How and Why to Use It

There is little debate that managed service providers (MSPs) have become essential…


The Reseller Channel: How and Why to Use It

With all the talk about MSPs, referral partners, influencer channels, and dozens of…


7 Best Practices for Managing a Partner Program After a Merger or Acquisition

Merger and acquisition (M&A) activity among technology solution providers,…


Unraveling Our Discomfort with Negotiations

Do negotiations make you uneasy? You're in good company. Many of us instinctively…


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Give Everyone on Your Partner Portal a Truly Customized Experience

Have you found yourself wishing you could collect useful information about your…


Evolving With the Ecosystem: Is With-Partner Marketing Up for the Challenge?

We often talk about to-partner marketing, where suppliers create materials and…


The Influencer Channel: How and Why to Use It

Over the past few years, business-to-business (B2B) selling has been changing. In…


10 Things Partners Want Their Channel Leaders to Know

Navigating the intricate landscape of channel partnerships is not just about…


Partner Onboarding 101: Tips for Building Lasting Partnerships

Effective channel partner onboarding is the cornerstone of successful partnerships.…


The 4 Channel Ops Best Practices Every Channel Leader Should Know

Launching or expanding domestic or global partner programs is no small undertaking.…


7 Tips for a Successful Partner Ecosystem Strategy

Partner ecosystems are growing in popularity, with almost a third of total global…


5 Key Metrics for Effective Channel Partner Engagement

When it comes to channel business partnerships, success hinges on more than just…


The Alliance Channel: How and Why to Use It

Channel-driven organizations have traditionally focused on nurturing sales…


The Retention Channel: How and Why to Use It

Customer experience (CX) is king. We've come to accept this oft-repeated mantra as…


RevOps, Explained

Revenue Operations (RevOps) is a relatively new approach to doing business, but…


Sharing is Caring: The Importance of Data-Driven Collaboration

In our engagements, we often see vendors missing a critical boat: They don’t share…


Let’s Conquer the World: Tips on Going Global with Your Channel

The world is smaller than ever, and opportunities to expand into global markets are…


The Top Complaint from Partners about Vendors is Entirely Avoidable

We’ve said it before, and we’ll say it again: Channel conflict is one of the top…


All Aboard! 10 Best Practices for Channel Partner Onboarding

We all know that channel partners help vendors scale by expanding their reach,…


How Partner Programs Can Ensure Tiering Compliance

Tiered partner programs are a proven channel management strategy for identifying…


How Building Materials Companies can Maximize the ROI of their Marketing Programs

In the building materials industry, marketing is critical for generating brand…


A Guide for Partner Training: In-Person Vs. Online

Partner training is a universal requirement for partner programs. However, the…


Unleashing the Power of Custom Objects in ZiftONE: Empowering Channel Partners for Success

Prepare to embark on a journey of unparalleled customization and efficiency within…


Evolving Partner Business Models: Empowering Partners in the Subscription Services Era

Change is the steadfast companion of progress. The winds of tech transformation…


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What’s Your Channel Operating System?

If your channel organization is like most, it’s come together over time with a…


5 Keys for Building Materials Manufacturers to Build Partnerships and Maximize Sales

Maximizing Sales Through Distributors In order to be successful in the building…


Easy Registration and Improved Tracking with ZiftONE Partner Events for In-Person Trainings

CARY, N.C. – August 29, 2023 – Zift Solutions, a leading provider of Partner…


weighing scales

CRM Vs. PRM Explained

Startup and growing partner programs with expanding partner ecosystems must make…


Unveiling the Important Lessons: Insights from Women Thriving in the Tech Realm

The rapidly evolving tech sector is no longer a realm dominated solely by men –…


Zift Solutions Appoints Industry Leader Kris Blackmon as Head of Channel Communities

CARY, N.C. – August 25, 2023 – Zift Solutions, a leading provider of Partner…


How Artificial Intelligence (AI) Has Changed Channel Marketing in 2023

Marketing, and by extension channel marketing, has undergone a radical…


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The Power of Face-to-Face Partner Connections

Welcome to the digital age, where pixels weave our stories and screens serve as our…


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Elevating Partner Engagement: Golden Insights from the Channel Focus Webinar

In this whirlwind of ever-changing markets and customer profiles, how we engage and…


Partnering for Success: How Vendors Can Empower Partners Through Transformation

Welcome to the ever-evolving business and technology landscape of 2023, where…


3 Channel Marketing Mistakes Building Material Manufacturing Companies Make and How to Avoid Them

You have a good product, but your sales aren’t growing. You are calling on the…


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The Impact of Digital Distribution on Building Materials

The building materials sector is currently experiencing a substantial…


weighing scales

How Technology Investments Can Help Your Partner Program Weather Economic Uncertainty

With rollercoaster inflation and predictions of recession stretching back more than…


Zift Solutions and AchieveUnite Partner to Offer Customers Channel Education and Advisory Services

Announcing AchieveUnite Services Packages Now Sold by Zift Industry-leading PRM and…


Breaking Ground: Launching Disruptive Products in the Building Material Manufacturing Industry

Creating a truly innovative, disruptive product is the Holy Grail for any company,…


Forrester PRM Wave

Zift Solutions Named a Leader in Partner Relationship Management Report by Independent Research Firm

ZiftONE Platform earns highest scores possible across 12 criteria including Roadmap…


6 Steps to Create a Successful Channel Incentives Program

Channel incentives programs should determine sales based on industry standards.…


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Constructing Customer Loyalty: Build a Strong Foundation with Your Dealer Management Solution

In the building materials industry, the best kind of customer is a smart customer.…


How Vendors Can Address Partner Marketing Needs in 2023 with Through-Channel Marketing Automation

Techaisle, a data-driven global SMB IT market research and industry analyst…


Personalizing Dealer Portals

Personalizing Dealer Portals for Building Material Manufacturers

Your building materials partners’ sales people are, in a very real sense, the face…


Supercharge Your MSP Business: How a Channel Management Platform Drives Profitability and Market Domination

In today’s dynamic landscape, Managed Service Providers (MSPs) must embrace a…


Zift Solutions Launches Features to Increase Partner Engagement

CARY, N.C. – June 29, 2023 – Zift Solutions, a leading provider of Partner…


6 Best Practices for a Successful Channel Incentives Program

Channel incentive programs should prioritize long-term incentives to stay…


Partner Lead Distribution: Benefits, Steps & Software

Forward-thinking partner ecosystems and partner programs can edge out their…


Zift Solutions Featured in G2 Summer 2023 Reports

CARY, N.C. – June 14, 2023 – Zift Solutions, a leading provider of Partner…


How to (Truly) Drive Channel Partner Engagement Through Social Posts

How to (Truly) Drive Channel Partner Engagement Through Social Posts

How do you get channel partners to engage with your social media posts? By posts,…


Boost Channel Sales and Growth with Channel Management Software

Channel Management Software – also known as Partner Relationship Management, or PRM…


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Starting a New Portal Just Got Easier

Whether you’re adopting a new Partner Relationship Management (PRM) system or…


How to Increase Partner Engagement with ZiftONE

As we all know, partner engagement is one critical aspect of developing a…


Building materials industry

Building Materials Industry Challenges? Meet Zift Solutions and ZiftONE

We’re thrilled to share our recent feature in the May 15th edition of Engineering…


Channel Chief Anthony D’Angelo Hired at Zift Solutions as Head of Customer Growth

CARY, N.C. – May 23, 2023 – Zift Solutions, a leading provider of Partner…


Control Access with ZiftONE User Roles

Partner programs have many people involved – and even more stakeholders. Internal…


What Does a Successful Partnership Development Plan Look Like?

The main goal of any partner program is to recruit an ideal partner and turn them…


Zift Solutions Launches AI-Generated Text Feature for Partner Communications

CARY, N.C. – May 8, 2023 – Zift Solutions, a leading provider of Partner…


Employee Spotlight: Jenine Williams

Welcome to another round of Zift's Employee Spotlight series! We're interviewing…


Zift Solutions Announces Cosmo Mariano as Company’s Chief Customer Officer

CARY, N.C. – Apr. 20, 2023 – Zift Solutions, a leading provider of Partner…


Five Tips for Improving Channel Partner Experience

In case you missed it, Zift Solutions and SpurReply recently teamed up to share…


7 Best Practices in Managing Global Partner Programs

Global partner programs need to have local points of contact. Global partner…


Zift Solutions Featured in G2 Spring 2023 Reports

CARY, N.C. – Apr. 3, 2023 – Zift Solutions, a leading provider of Partner…


What Are the Stages of Partnership Development

What Are the Stages of Partnership Development?

Developing an indirect sales channel is a smart financial move for most businesses,…


What Should You Look for in a PRM Software Platform?

The success of a channel program depends heavily on its ability to establish and…


International Women’s Day: Career Advice to Our Younger Selves

It wasn't that long ago that women in senior positions in the technology sector…


6 Channel Enablement Best Practices for Partner Programs to Use in 2023

Partner programs should ask partners what enablement they need. Partner programs…


How Do You Recruit Channel Sales Partners?

There’s not one right way – or even a prevailing method– to recruit channel…


What is a Channel Account Manager & Why Do Channel Partner Programs Need Them?

What is a Channel Account Manager & Why Do Channel Partner Programs Need Them?

Channel account managers aren’t traditional account managers. Channel account…


6 Channel Management Best Practices Necessary for Success

6 Channel Management Best Practices Necessary for Success

Partner programs need top-down channel commitment on realistic ROI timelines.…


Zift Solutions Receives $70 Million in Funding to Expand Market Leadership

CARY, N.C. – January 23, 2023 – Zift Solutions, a leading provider of Partner…


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The Unsung Heroes of Partner Ecosystems: Non-Transactional Partners

In a few of our recent articles, “What is a Partnership Ecosystem & Why Do…


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How Do Partner Programs Create High-Quality Channel Marketing Programs?

Setting up a channel marketing strategy to successfully motivate partners is one of…


2023 numbers hanging from rope

6 Channel Partner Program Predictions for 2023

Customer events will increase in favor over vendor-partner events. Vendors and…


Zift Solutions Featured in G2 Winter 2023 Reports

Zift Solutions Featured in G2 Winter 2023 Reports

CARY, N.C. – Dec. 13, 2022 – Zift Solutions, a leading provider of Partner…


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Zift Solutions Named a Top Channel Marketing Solutions Provider in 2022

CARY, N.C. – Dec. 6, 2022 – Zift Solutions, a leading provider of Partner…


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Translate Your Portal Into Your Partners’ Languages – Automatically

Do you struggle to serve an international partner community without having…


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How Do You Build a Successful Partnership Ecosystem Framework?

Successful partner ecosystem frameworks require a complete infrastructure.…


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CRO Heather Tenuto Named to the Top 50 Women Leaders in SaaS of 2022 List

CARY, N.C. – Nov. 15, 2022 – Zift Solutions, a leading provider of Partner…


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How Much Does a PRM Cost?

Pricing for most PRM systems is tied in some way to the number of partners in your…


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Employee Spotlight: Laura Crawford

Welcome to the first of Zift's Employee Spotlight series! We're starting off by…


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What is a Partnership Ecosystem & Why Do Channel Partner Programs Need Them?

Partner ecosystems foster faster and more effective co-marketing and co-selling.…


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Best Practices for Launching Your Partner Portal

You probably already know that a partner portal is a critical place for enabling…


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Zift Solutions Announces Partnership with bChannels to Further Drive Channel Success

CARY, N.C. – Oct. 25, 2022 – Zift Solutions, a leading provider of Partner…


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The Power of the Ecosystem in Your Channel Partner Program

At Zift Solutions, we see partner relationship management’s (PRM) role in channel…


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Zift Solutions Introduces ZiftONE for Ecosystems to Power the Next Generation of Channel Programs

CARY, N.C. – Oct. 17, 2022 – Zift Solutions, a leading provider of Partner…


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ZiftONE Advanced Partner CRM Integration: Simplify Getting Deal and Lead Data from Your Large Partners

Your largest partners and distributors are some of the most valuable relationships…


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ZiftONE’s Advanced Partner CRM Integration Provides Simplicity for Partners

CARY, N.C. – Oct. 11, 2022 – Zift Solutions, a leading provider of Partner…


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Zift Solutions Earns a 2022 Tech Cares Award From TrustRadius

CARY, N.C. – Oct. 5, 2022 – Zift Solutions, a leading provider of Partner…


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Getting the Right Balance: To-, Through-, and For-Partner Channel Marketing Strategies

Originally Published: February 22, 2022 Without a tie-in to overarching…


G2 Fall 2022

Zift Solutions Named Industry Leader in G2 Fall 2022 Reports

CARY, N.C. – Sep. 22, 2022 – Zift Solutions, a leading provider of Partner…


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ZiftONE Provider Locator: Connect Your Channel Partners with the Right Resources

Have you ever struggled to connect your channel partners with approved agencies,…


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ZiftONE Provider Locator Connects Partners with the Right Resources

CARY, N.C. – Sep. 13, 2022 – Zift Solutions, a leading provider of Partner…


Heather Tenuto

Zift Solutions’ Heather Tenuto a Featured Speaker at MSP Summit Women’s Leadership Summit

CARY, N.C. – Sep. 6, 2022 – Zift Solutions, a leading provider of Partner…


Demar DE&I Award

Zift Solutions’ Demar Amacker Named To 2022 Channel Futures DE&I 101 List

CARY, N.C. – Sep. 1, 2022 – Zift Solutions, a leading provider of Partner…


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Zift Solutions Receives $16.5 Million Growth Funding to Expand Market Leadership

CARY, N.C. – Aug. 31, 2022 – Zift Solutions, a leading provider of Partner…


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Why Reading a P&L Matters to Channel Leaders

Here’s something that never changes: People saying the channel is changing. They’re…


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ZiftONE + Dynamics 365: Streamline Your Marketing Efforts

Are you ready to reduce complexity with a seamless Partner Relationship Management…


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Zift Solutions Marks Six Years of SOC 2 Compliance

CARY, N.C. – Aug. 3, 2022 – Zift Solutions, a leading provider of Partner…


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6 Reasons Your Channel Partner Program Needs a PRM Platform

PRM software platforms represent a vendor’s partner program operations,…


climbers on a mountain

What Can Be Done to Activate Inactive Channel Partners?

Vilfredo Pareto first told us that 80% of our success will come from 20% of our…


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Ready to Move Past Recruitment? 5 Partner Onboarding Best Practices to Set Partners Up for Success

What is Partner Onboarding? When you were recruiting your channel partner, the…


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Seeking a Simpler Channel Program? Use Service Points

To hit revenue goals, channel programs are asked to do a lot without many…


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Successful To-Partner Communications Are Easier Than You Think

To-, through-, for-partner communications… In the world of channel marketing, there…


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Zift Solutions Launches Integration Between ZiftONE and Microsoft Dynamics 365

CARY, N.C. – June 15, 2022 – Zift Solutions, a leading provider of partner…


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Introducing Portal Posts

To-partner communications is key to building partner engagement and to making sure…


Dice

8 Key Elements of a Successful Partner Engagement Plan

One question we frequently receive from our customers here at Zift? “How do I…


2022 People's Choice Stevie Awards

Zift Solutions Wins People’s Choice Stevie® Award in 2022 American Business Awards®

CARY, NC – June 1, 2022 – Zift Solutions was named a winner of a People’s Choice…


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Become Easy to Love with a Channel Partner Onboarding Template

Every partner who joins your channel program wants to be successful. The easier you…


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ZiftONE Expands Digital Communication

New Co-Brandable Videos, Improved Through-Partner Social Media and To-Partner…


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Eyeing the C-Suite? Two Questions to Ask Yourself

One day, my fourth-grade teacher asked the class to write an essay about what we…


Spring-Summer 22 award

Zift Solutions Wins Globee® Awards in the 2022 Sales, Marketing, Customer Success, and Operations Awards

CARY, NC – May 11, 2022 – Zift Solutions announced today that The Globee® Awards,…


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Product Update: Social Media Administration

Looking for a way to help your partners gain followers, sell your products, and…


Channel CO women of 2022

Gwyn Edwards from Zift Solutions Named on CRN’s 2022 Women of the Channel List

CARY, N.C. – May 9, 2022 – Zift Solutions, a leading provider of partner…


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The Benefits of Connecting With Partners On Social Media

Social media has forever changed the way we communicate, opening new channels and…


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8 Fundamentals of Through-Channel Marketing Automation

Through-channel marketing is vital to sales partner relationship…


hands on top of laptop

Product Update: To-Partner Emails and Pop-Ups

Now you can easily create emails to your partners and add pop-up messages in your…


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Product Update: Co-Brandable Video

As a supplier, you create content that enables partners to build up business…


Analytics report

Product Update: Favorite and Filter Your Analytics Dashboards

One of ZiftONE’s best features is the extensive reporting you get out of the box.…


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Zift Solutions to Sponsor Alliance of Channel Women

Zift Solutions to Sponsor Alliance of Channel Women Networking Event on the Main…


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6 Best Practices for Through-Partner Communications

Partner communications should build trust between the provider and sales…


G2 awards

Zift Solutions Named Number 1 in G2 Through-Channel Marketing Spring Reports

CARY, N.C. – April 4, 2022 – Zift Solutions, a leading provider of partner…


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Which Came First? The Question or The Answer?

Ever hear the one about the ice salesman who walked into the igloo, said hello to…


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9 Best Practices for To-Partner Communications

Channel communications (particularly to-partner communications) are vital…


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Zift Solutions Celebrates its Sixteenth Anniversary

Today we’re joined by Lionel Farr, Chief Technology Officer here at Zift Solutions.…


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Zift Solutions: Resources to Support Ukraine

We have watched in horror as Ukrainian people have been senselessly attacked and…


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The Top 2022 Channel Events and Conferences

Attending industry conferences is the best way for evolving companies to access the…


The Secret to Boosting Channel Partner Enablement

The Secrets to Boosting Channel Partner Enablement

If you’re wondering what the difference between sales training and sales enablement…


2 females looking at paperwork

How to Build the Most Productive Channel Partner Relationships

There seem to be two “camps” of IT suppliers with opposing perspectives about how…


Reasons your channel partner program needs QBRs

7 Reasons Your Channel Partner Program Needs QBRs in 2022

QBRs remain highly relevant in 2022 as essential, multidimensional tools…


partner experience

Partner Experience with Glenn Robertson, Purechannels

Gwyn Edwards, our Director of Partnerships and Alliances, recently sat down with…


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How to Optimize Your QBRs for Stronger Partner-Vendor Collaboration

Done right, quarterly business reviews can result in channel partners and vendors…


Alarm clock next to note pad

Save Your Money, Spend More Time with Channel Partners

Expand your budget process this year to include projections of how much time your…


Virtual Events Zift Solutions

Create a New Relationship Avenue with Virtual Events

As we’ve all seen, COVID-19 has drastically changed the landscape of the channel.…


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Zift Solutions’ Virtual Event Campaigns Integrate the Webinar Experience

CARY, N.C. – Jan. 18, 2022 – Zift Solutions, a leading provider of partner…


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6 Channel Partner Program Predictions for 2022

Some traditional channel challenges – access to talent, smart budgeting,…


female looking through binoculars

How to Build Your 2022 Forecast: Go Ask Your Customers!

Picture this: You’re a salesperson. Your sales manager has given you marching…


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Speaking of Value-Add: What Differentiates Your Product

It’s one of the oldest concepts in the channel: Distinguish yourself from the…


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Zift Solutions Expands Global Offering to Include a New European Data Center

CARY, NC – Dec. 9, 2021 –Zift Solutions, a leading provider of partner relationship…


2021 wooden blocks

The Questions to Ask for Channel Partner Success in 2022

Time now for partying, presents, and planning. Holiday season, yes, but also the…


Success Planning in the Channel

The Importance of Success Planning in the Channel

It was Ben Franklin who said that “a failure to plan is a plan to fail” – and he…


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Driving Success Through Improved Business Planning

As we approach 2022, it’s important to consider overall business goals and how your…


Success Plans Zift Solutions

Success Plans from Zift Solutions Empower Partners and Vendors for Mutual Success

CARY, NC – Nov. 9, 2021 – Zift Solutions, a leading provider of partner…


best channel programs

7 Ways the Best Channel Programs are Budgeting for 2022

Simplified, effective budgeting can be achieved when the right tools power…


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Perfecting Your Partner Strategy through Effective Co-Selling

Those who have been in the IT channel long enough will remember channel partners…


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The Key to Your Channel Marketing Strategy? Preparation

It’s a four-letter word many people don’t like to hear used, but it’s critical to…


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The Data-Driven Channel Chief: Choose Your Tools

Being a data-driven channel chief myself, you’ll find me talking about data quite…


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Six Channel ROI Dashboard Tips from the Experts

Estimating return-on-investment (ROI) is both vital and challenging for…


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Check Us Out: The ZiftONE Platform Video

We’d like to take a moment to reintroduce ourselves.


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Different Types of PRMs

The term PRM covers a broad range of channel technologies. Just as in the CRM…


Understanding Your Channel Partner Pipeline

Do the Math: Understanding Your Channel Partner Pipeline

Many see a “pipeline” as a list of opportunities a salesperson is working on.…


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The Leading Indicators of Channel ROI from Engaged Partners

Every channel partner represents a set of resources. As with any resource, there is…


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7 Steps to Build a Channel Partner Management Reporting Framework

The channel is more competitive than it has ever been. Even smaller…


channel partner reporting

10 Channel Partner Reporting Best Practices for B2B Companies

Channel partner reporting is an essential component to managing channel…


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5 Partner Program Metrics That Monitor Pipeline

Carefully tracking partner program metrics can put immense power in vendors’ hands;…


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How to Identify Vertical Markets in Channel Partner Data

Identifying vertical markets in channel partner data yields one particularly…


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How to Improve Your Channel Partner Engagement Strategy

In our latest post, we discussed the five rungs of channel partner engagement.…


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Climbing the Ladder: The 5 Rungs of Channel Partner Engagement

The Rungs of Channel Partner Engagement: Improving Channel Partner…


10 Steps to Achieve Channel Marketing and Sales Alignment

10 Steps to Achieve Channel Marketing and Sales Alignment for Your B2B Company

Sales and marketing alignment increases the power of marketing’s…


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Built for Success: Sales and Marketing Alignment Best Practices from Channel Leaders

Sales and marketing alignment is a challenging but worthwhile pursuit…


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How to Create a Channel Partner Marketing Program: 7 Steps to Increase Pipeline

Successful channel marketing doesn’t just happen. It takes planning,…


playing chess

11 Channel Marketing Best Practices to Engage Partners and Earn Mindshare

Ah, channel partners—you gotta love ’em. They bring your company business on a…


planes in sky

Mergers, Not Acquisitions: 5 Marketing and Sales Alignment Strategies

Honing marketing and sales alignment strategies can better serve Chief Revenue…


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Lead by Example: How to Help Your Partners Achieve Sales and Marketing Alignment

If you aren’t asking it yet, there’s a crucial question to begin raising with your…


partner enablement

How to Create a Repeatable Partner Enablement Framework to Grow Your Partners and Your Channel

In any service or support business, there’s one key question that investors ask…


Channel enablement practices

Earning Partner Mindshare: 9 Channel Enablement Best Practices from Today’s Channel Leaders

I can’t tell you how often channel leaders sign up partners and expect the sales to…


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Channel Partner Enablement: 5 Strategies to Swipe from Direct Sales

Sometimes it seems there is much confusion as to the definition of exactly what…


goats fighting

The Rules of Channel Engagement: 5 Tips to Avoid Channel Conflict

“If someone can take a customer away from you, they were never your customer to…


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Automated Partner Onboarding: How to Make Time for the Conversations That Matter

Though it has been credited to many, including Mark Twain, most notably Bob Burg,…


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How to Create a Channel Partner Onboarding Program to Gain and Retain Loyal Partners

Your channel managers have been hard at work scouring their contact lists, referral…