Not So Dazed and Confused: Refining Your Messaging to Partners and Customers
We’ve all received a text and immediately thought to ourselves, “What?” Just that: What? Utter confusion. Maybe there was no context to the text, or…
Solving for Success: How to Streamline Partner Onboarding & Speed Time to Sales
It’s the eternal equation: Suppliers + Channel Partners + X = Faster Onboarding and Time-to-Sales. So how do you solve for X? And, in doing so,…
Inside Zift Q&A: Meet Krista Fuller and Her Passion for Product Marketing
What brought you to Zift? Leadership and understanding have always been top of mind for me. I’ve invested my career in product management and product…
Digital Marketing Grab Bag: What We Brought Back from the Definitive Digital Marketing Gathering
On November 14 and 15, I went to the Internet Summit, the destination for the latest trends, technologies, best practices and hands-on techniques you…
Lost in Translation: Connecting with International Partners
During a recent trip to Mexico to attend a friend’s wedding, an animated conversation related to my being the gringo loco of the group (that’s “crazy…
What the Channel Can Learn From Veterans
Soldiers think differently. We’re five steps ahead. We know 100 percent of every plan fails. And we know how to prepare for every variability. This…
Don’t Just Take Our Word for It
It’s one thing to claim you are a market and industry leader. It’s quite another to have a well-respected third party affirm your position. We…
Reaching the Peak of Partner Engagement
Exactly how are you inspiring your channel partners to reach higher and go further when it comes to selling your solution? If you’re not giving…
Check Off Your 2019 Channel Resolutions
It’s that time of year again. You’re gearing up for another Q1 and another fresh start for your channel program. No matter where you are in your…
One Voice
Scroll up, scroll down, scroll all around this blog and it’s obvious we love to talk all things Channel. It’s our passion. When you have a powder keg…