CARY, N.C. – June 14, 2023 – Zift Solutions, a leading provider of Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) software, is proud to announce its inclusion in review platform G2’s Summer 2023 reports. Zift Solutions has again been named an industry leader in the Through-Channel Marketing and Partner Management software categories.

The company has been named an overall leading provider of Through-Channel Marketing software. Zift Solutions has also earned recognition as the top provider for small businesses, meaning it is the easiest to do business with, is most likely to be recommended, and has the highest quality of support, amongst other factors. Zift’s newest recognition is as a Momentum leader, meaning that the company’s ZiftONE platform ranks in the top 25% of their category’s products by G2 users.

Within the Partner Management Software category, Zift Solutions has once again been recognized as an overall leader, a leader for enterprise companies, mid-market companies, and small businesses. Zift also earned a badge for being a Momentum leader in the PRM space. The company has received 20+ user reviews with an average 4.0-star rating.

“Our ongoing market expansion and the increasing adoption of our ZiftONE platform by numerous companies have led to the continued positive recognition by G2,” said Gordon Rapkin, CEO of Zift Solutions. “We extend our gratitude to the users of ZiftONE for their unwavering support and valuable feedback as we continue to provide the leading PRM and TCMA applications.”

Zift Solutions is the only product in its market to be built as one to work as one. The company’s ZiftONE platform provides its global customer base with top-to-bottom funnel management that aligns channel sales, marketing, and enablement around growth. Customers include Dell, Cisco, Nutanix, and more. To learn more about Zift Solutions and ZiftONE, inquiries can be directed to this contact page.


About Zift Solutions

Founded in 2006, Zift Solutions is the only Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) tool built as one to work as one. The company’s ZiftONE platform manages the flow from onboarding to enablement, lead generation to marketing, all the way through sales. Backed by the most experienced team in the industry and fueled by the recent $70M capital investment by Investcorp, Zift has been named the only leader in both Channel Marketing Automation and Partner Relationship Management by Forrester Research and a market leader in Partner Management Software and Through-Channel Marketing Software by G2. For more information, visit