Why Your Channel Marketing Collateral Isn’t Working For Your Partners

How many partners do you have in the NFL cities? How do you think their customers…


Proving Your Channel’s Value in 2021 – Your Questions Answered

On December 10th, Zift teamed up with the experts at Vistex & AchieveUnite to…


10 Channel Strategies to Drive Higher Sales & Marketing ROI

There really is no precedent one can draw an analogy from to describe the level of…


Tracking the Winds of Change in Growth Marketing

When I joined my first SaaS marketing organization, the winds of Predictable…


How to Amp Up Partner Marketing

How to Amp Up Partner Engagement Now

The channel is always changing. But it’s changing faster than ever (along with the…


Back to Bootcamp for the Channel

Back to Boot Camp for the Channel

The COVID-19 pandemic has dramatically changed the channel landscape. Before COVID,…


The 3 Cs of To-Partner Communications Amid COVID-19

I learned a new word this week: Infodemic. It’s officially defined as, “An…


Lead Generation Keeping You Up at Night? Your Dream Channel Strategy is Waiting

We’ve all had nights where we lie awake, full of questions. Did I leave the oven…


5 Key Elements of a Successful Partner Engagement Plan

One common challenge frequently brought up among our customers is partner…


Up Your Partner Enablement Game with EQ Nurturing

According to Forbes, 70% of global revenue is traveling through third-party…


The Island of Misfit ChanTech Toys: Scenes from SiriusDecisions Tech Exchange 2019

Most of us have attended a tech tradeshow. Row upon row of nearly identical booths,…


The Rise of Modern Marketing in B2B Channels

Not long ago, partner marketing relied on selling a product to a customer with a…


Channel Onboarding, Engagement, & Services: Lessons from Oxford and London

I have longed to visit the UK for years, particularly Oxford and London. These…


How Campaign Management Can Save Time & Resources

Have you ever been in charge of putting all the pieces of luggage in the car for a…


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AchieveUnite, Channel Acceleration & the Lifetime Value of Partners

Our Zift Zone Strategic Alliance Program has some standout channel leaders in its…


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Rethinking To-Through-For-Channel Marketing

For several years as a research analyst focused on B2B channels, I conducted dozens…


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SiriusDecisions Highlights: Leading the Changing Channel

“A leader is one who knows the way, goes the way, and shows the way.” – John C.…


UX Best Practices for the Channel

Sign into the solutions or platform you’re using to manage your channel program.…


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Views from the Summit: The Best of Channel Marketing

One of the best parts about working at Zift is celebrating our customer successes!…


Make Yourself Heard: The Importance of Social Media Branding

Having a social media presence as a business is a no-brainer. The influx of…


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SEO in 2019: 4 Paths to Success

It’s 2019, and SEO strategies have changed (for the better). Gone are the days of…


Bridge to City

Email Deliverability: How to Land in Contacts’ Inboxes

You draft. You revise. You test. And test again. And test some more, just for good…


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WeChat: The Social Media Giant You Should Be Paying Attention To

“So, what’s the deal with WeChat?” That was the question among coworkers and I…


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Misalignment Mayhem: Defeat Your Channel Challenges

What problems are hitting your channel program hard? Do you feel up against the…


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The Art of Social Listening

You’ve got your social media accounts set up on the usual suspects: Twitter,…


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Think Again: Using Predictive Analytics and ABM to Your Advantage

How can you implement Account-Based Marketing (ABM) and make smarter, more…


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Not So Dazed and Confused: Refining Your Messaging to Partners and Customers

We’ve all received a text and immediately thought to ourselves, “What?” Just that:…


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5 Examples of Click-worthy Trends for Partner Communications

Writing content partners will actually engage with is harder than it sounds,…


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5 Marketing Best Practices for Your Channel Program

Recently, I presented at Viavi’s Americas Partner meeting, and I’ll be covering…


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When Trucking Meets B2B Marketing

Breaker one-nine, this here's the Rubber Duck, You got a copy on me Pigpen? C'mon.…


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Keep in Touch: The Importance of Launching Campaigns When Rebranding

  Technology innovations and the expanding global economy have led to rapid…


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Two Sides, One Reality: Overcoming Branding Changes in the Channel

  Marketing isn’t easy in B2B channels.  Branding efforts can be even tougher.…


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Channel Visions: Partner Engagement & ROI

  If there’s one thing marketers are passionate about, it’s data to back up…


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Marketing Misalignment in Manufacturing: Lessons Learned from the MAPI Summit

  I recently had the opportunity to lead a series of round-table discussions…


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Three Tips to Navigate the Changing Channel

  If you’ve been in channel marketing for more than a couple of years, you’ve…


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One and Done? Not in Channel Marketing

  As the NCAA Final Four draws to a close with the National Championship…


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The Importance of Providing Partners with Relevant, Engaging Content

  Channel marketing has undergone a dramatic transformation in recent years.…


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Rules of Engagement: Getting and Keeping Partners Engaged

  There exists a type of partner that companies dream of working with  - the…


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Five Tips to Organically Grow Your List

The lynchpin of a good digital marketing campaign is your list. The hunt for new…


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Digital Advertising KPIs: Your Keys to Measuring Performance

No matter what content you create and/or what platforms you are using, setting…


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Time is Money: Why Channel Tools Matter

Tegile Systems knows how to build and sustain strong channel partner relationships…


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SiriusDecisions Summit 2017: Must See Channel Sessions

We just touched down in Vegas and are ready to roll at SiriusDecisions Summit 2017.…


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Filling Some Big Shoes

Channel Chatter welcomes Channel Marketing Expert, Mike Gallagher as a guest…


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Dispatches from Dell EMC World 2017 Global Partner Summit: 3 Best Practices for Digital Marketing in the Channel

Photo courtesy Sarah Locke @Social4Sarah This week, I had the privilege of speaking…


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Part 2: Overcoming Account Based Marketing Obstacles in the Channel

In my previous Channel Chatter post, I explained why Account-Based Marketing (ABM)…


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Overcoming Account-Based Marketing Obstacles in the Channel (Part 1 of 2)

The Holy Grail of sales has long been the warm lead. It’s far easier to sell to…


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One is the Loneliest Number

  At a recent event, I overheard a supplier talking about demand creation and…


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The Manufacturing CMO ‘Must-Do’ List [Infographic]

When you’re already behind the curve, there’s no time for a traditional ‘To-Do’…


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Blending the Art & Science of Digital Marketing

Blending the art and the science of digital media marketing means staying ahead of…


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Want to Grow Your Leads? Automate, Automate, Automate

Leads are the lifeblood of your business, the fertile soil in which revenue grows.…


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A Manifesto for Marvelous Marketing Analytics Reporting

Today’s marketers are swimming in data from multiple sources, including their CRM,…


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Demystifying the Digital Advertising Channel

While digital advertising as a viable marketing tool has been around for years now,…


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Writers of the Lost Art: Email Subject Lines

The email subject line.  It’s what stands between you and your beloved reader.…


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The Shrinking Sales Cycle: How to Win the Online Content Game

The beloved sales cycle -- the time it takes someone to move from the Awareness…


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Content Marketing & The Buyer’s Journey

What if you could target each of your partners' customers -- not just based on…


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What Makes Them Click? Digital Ads in a Noisy World

Eighty percent of smartphone owners check their phones each morning before brushing…


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Channel Marketing Enablement: Moving the Herd

In Laz’s latest Channel Chatter post, he highlights key points from his new…


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Top 10 TED Talks for Marketers & Connecting with People

TED talks are a great source of inspiration and knowledge. Though they only became…


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Assessing Channel Marketing at the SiriusDecisions EMEA Summit

Last week, I attended the SiriusDecisions EMEA Summit in London, a two-day event…


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Why Channel Sales Leaders Should Care About Channel Marketing Automation

For the past several years as a research analyst, I had a front-row seat watching…


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6 Steps to Consider Before Purchasing & Implementing a TCMA Solution

At Zift, I get the opportunity to work closely with organizations interested in…


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Does Blogging Still Fit in Today’s Marketing Mix?

Blogging was one of the first digital marketing tactics to really take off. In…


Successful Channel Marketing Begins with an Effective Marketing Campaign & Collaboration

While the lion's share of pressure to generate sales typically falls to the channel…


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5 Reasons Your Marketing Should Be Denied a Summer Vacation

While we hope your marketing team is enjoying some deserved vacation time this…


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What Channel Marketers Can Learn from Pokémon Go

Image source: The VergeBehavior is a funny thing. Marketers know this as well as…


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Your Email Marketing Journey and the Danger of Being Blacklisted [Infographic]

Cisco recently published the infographic “What’s Your Online Health and…


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Channel Organizations: Why You Need to Market Your Marketing

In both B2B and B2C marketing arenas, channel marketers often have to work with a…


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More Social Media Savvy: The Other Content that Drives Results

Mixing up the types of content you use can be an effective way to re-energize your…


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How to Maximize Your Social Media Channel Efforts

Choosing the right social media channel for your marketing efforts involves…


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6 Email Marketing Best Practices to Generate More Leads

Why is my email open rate so low? Why aren’t my email campaigns producing any…


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Making the Most of the Modern Marketing Experience

Zift’s President and CEO Ken Romley, along with our resident Oracle Marketing Cloud…


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4 Ways to Align your Sales and Marketing Teams

Does your organization suffer from a tenuous relationship between your sales and…


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Channel Marketing Success Cornerstone #3: Content Development & Execution

Zift’s latest eBook uncovers The 4 Cornerstones of Channel Marketing Success. In…


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How Often Should You Update or Rebuild Your Website?

You’d be hard-pressed to come across a business in 2016 that does not have their…


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The 4 Cornerstones of Channel Marketing Automation Success (Part 1 of 4)

Channel Marketing Automation (CMA) promises a host of benefits, from time savings…


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What Are Your Website Analytics Telling You?

In today’s digital world, there is data surrounding almost everything you do as a…


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Stepping into the Social Media Arena with Confidence

Zift welcomes guest blogger, Stacy Madden, Marketing Manager of Greenlight Group, a…


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Email Marketing: 7 Tips to Help You Avoid the Dreaded Spam Filter

NOTE: Read this blog post in its entirety once for yourself, the “savvy email…


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Adapt or Die: How Retargeting Is Helping to Evolve Channel Marketing

Is it a bit coincidental that almost every website you're visiting is advertising…


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4 Common Email Marketing Mistakes SMBs Make (And How to Fix Them!)

Contact lists can make or break your email campaign. So maintaining a healthy…


How to Prove the Value of Social Media Marketing

As a marketer, it can be difficult to prove the value of your social media…


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Marketing Iteration Intelligence: If At First You Don’t Succeed

“If at first you don’t succeed, try, try again,” or, in marketing terms, if your…


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3 Simple Steps for Solving the Partner Content Conundrum

  When channel partners clamor for content, Content Syndication can seem like…


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The Power of Many

We are pleased to have Laurel Burton, Vice President of Marketing at Faction, as a…


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Content Marketing: 5 Quick Tips For Producing Great Content

To remain competitive, you need to be heard above your competitors. The continuous…


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Marketing Win-Wins Take Careful Planning and Expert Advice

One of the hot topics I've been hearing a lot about this year has been how to make…


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Channel Visions: Making Channel Marketing Work with Heather K. Margolis, CEO of Channel Maven (Part 3 of 3)

In Part 3 of this Channel Chatter series, we continue sharing highlights from our…


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Channel Visions: Making Channel Marketing Work with Heather K. Margolis, CEO of Channel Maven (Part 2 of 3)

In Part 2 of this Channel Chatter series, we continue sharing highlights from our…


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Channel Visions: Making Channel Marketing Work with Heather K. Margolis, CEO of Channel Maven (Part 1 of 3)

In this Channel Chatter series, we’ll deliver highlights from our recent interview…


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Video Brings Channel Marketing to Life

Online video has moved front and center into the daily lives of nearly everyone –…


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Why Did My Email Campaign Fail?

With the digital world rapidly moving, it’s no surprise that the quantity of emails…


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High Performance Channel Marketing Secret #6: Work Where Your Partners Work

Zift’s latest eBook is Unlocking the 6 Secrets of High Performance Channel…


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High Performance Channel Marketing Secret #5: Count on Measurement

Zift’s latest eBook is Unlocking the 6 Secrets of High Performance Channel…


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High Performance Channel Marketing Secret #4: Provide Campaigns to Existing Base

Zift’s latest eBook is Unlocking the 6 Secrets of High Performance Channel…


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VerticalX Podcast: Best Practice Channel Marketing

I recently had the opportunity to join hosts Sterling Bailey and Marilyn Cox as a…


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High Performance Channel Marketing Secret #3: Evangelize Modern Marketing

Zift’s latest eBook is Unlocking the 6 Secrets of High Performance Channel…


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High Performance Channel Marketing Secret #2: Support Multi-Tactic Campaigns

Zift’s latest eBook is Unlocking the 6 Secrets of High Performance Channel…


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A Blueprint for Channel Success: Segmenting Partners (Part 1)

Building a successful channel program is a lot like building a house. This blog…


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A Blueprint for Channel Success (1 of 4)

Building a successful channel program is a lot like building a house. This blog…


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High Performance Channel Marketing Secret #1: Classify Partners by Potential

Zift’s latest eBook is Unlocking the 6 Secrets of High Performance Channel…


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Handing Over the Keys

Zift is handing over the keys to success with a new eBook: Unlocking the 6 Secrets…


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Making a Mark at Marketo’s 2015 Marketing Nation Summit™

With big name celebrities like John Legend and Arianna Huffington here at the…


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Channel Marketing: A Measure of Selflessness

In today’s competitive environment billions of dollars annually are poured into…


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An Inside Look at Oracle’s Modern Marketing Experience

Everyone’s heard the old saying, “What happens in Vegas, stays in Vegas.” Well, I’m…


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How Often Should SMBs Post to Social Media

Social media has taken a front row seat within the channel marketing arena. It not…


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If Content is King, Quality is the Ace

“Content is King” has undoubtedly become the marketing catch phrase of the past…


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Crawl, Walk, Run: A Proven Approach to Channel Marketing Success

I see it happen all the time. A well-intentioned supplier decides this will be the…


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What Matters Most for High Performance Channel Marketing

I’m pleased to introduce Service Director of Channel Management Strategies for…


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One Game-Changing Channel Marketing Trend For 2015

2015 arrived faster than many of us expected! If you haven’t already done so, now…


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7 Secrets of Lead Nurturing Success

Bob Lamkin recently joined Zift Solutions as part of the Marketing Advocate…


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What Tops Your Channel Marketing To-Do List for 2015?

As 2014 draws to a close and planning ramps up for 2015, channel marketing leaders…


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A New Era for Channel Sales and Marketing

Our industry is experiencing a new era – and so is Zift Solutions. We recognize…


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3 Proven First Steps For Increasing Lead Generation in the Channel

We are excited to have guest blogger, Heather Margolis, Founder and President at…


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Powering Partner Perspectives with Content Syndication

Photo by David Blaikie Of course today’s channel partners know that they need…


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Boost SEO with Content Syndication

Content syndication is not only an effective tool for vendors and partners, it can…


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Content Syndication: A 360-Degree View of the Channel

With today’s buyers spending nearly 70% of their time doing online research before…


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Turning Leads Into Opportunities With Zift

Join us in welcoming guest blogger, Brent Clouse, VP of Marketing for…


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Email Marketing: Kick Through the Noise

So, I will admit it. I’m a huge soccer (err, football or futbol) fan and there is…


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One Size Does NOT Fit All: The Vital Importance of Email List Segmentation

Your product or service is the best on the market. You've got a large email…


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3 Reasons Why B2B Companies Should Use PPC to Grow Sales [VIDEO]

Is Pay-Per-Click (PPC) a part of your marketing mix? Hopefully you're nodding. If…


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6 Steps to Getting Started With Social Media

Illustration by Gerardo Obieta Is your business on social media? Even though social…


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The Balancing Act: Making Global Marketing Work

Image by Pixabay Last week I participated in the Marketo Marketing Nation virtual…


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How to Create a Fantastic Email Newsletter in 5 Easy Steps

The inimitable Helen Hayes once said, “We relish news of our heroes, forgetting…


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Stop Trying to Boil the Ocean!

A former colleague of mine used to always say, “It’s impossible to boil the ocean!”…


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How You Can Drive Better Marketing Results by Selecting the Right Tactical Mix

Are you finding it tougher than ever to transform prospects into customers? That’s…


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Stop the Marketing Madness!

"March Madness” may work wonders for basketball fans, but the same can’t be said…


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Rethinking Lead Distribution to Transform Opportunities into Real Revenue (Part 1 of 4)

It’s time to rethink lead distribution and the importance of partner pipeline…


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3 Key Steps to Building Effective Marketing Campaigns (Part 2 of 4)

As we shared in our previous post, Times have Changed: The Evolution of the Sales…


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Social Media – The Root of Modern Marketing [Infographic]

Tap into your channel partners network using social media Think social media…


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6 Critical Areas to Ensure Partner Marketing Success

Think you're doing a great job providing channel partners with the marketing assets…


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Bottom Up Approach to Channel Marketing

Businesses today are increasingly placing the responsibility of driving sales on…


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JumpStart Your Marketing!

Evolving Buyers Customers are becoming more dynamic; conducting their own product…


And the Winner in Marketing is…

Winners Who Know How To Combine The Right Stuff Earlier today Gartner and 1to1 gave…


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3 Ways Shared Analytics Helps Gain Control & Visibility into Your Channel

Gain Insight Into Your Channel Not too long ago, the direct sales teams, internal…


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6 Easy SEO Tips for Channel Partners

We understand that most channel partners we work with have limited time and…


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How 2013’s Emphasis on Marketing Effects Partner Programs

Data Driven Marketing Comes Of Age If you’ve been following the press about…


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16 Landing Page Tips to Improve UX and Conversions

Last week, we talked about ways to increase leads and conversion rates. This post…


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Have You Changed Your Attitude Toward Content Creation & SEO Yet?

I know; more harping on about content creation. But, many businesses still don’t…


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3 Effective Ways To Increase Leads & Conversion Rates

You have just seconds to convince someone that your web page is worth reading.…


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Create a Rising Brand that Lifts Your VAR’s Boat

Strong Brands Provide The Wind Behind Your Partners' Sales Today we would like to…


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Marketing Automation Opens New Distribution Doors

Partner Enablement Can Be The Key To Promoting Effective Use Of Your Products Today…


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Marketing Certification: A Best Practice in Channel Marketing

Is the money you're spending on offering partners a marketing program working…


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Communication And Automation Are The Keys To Successful Channel Marketing

Leveraging Technology to Mobilize Partners Managing channel partnership…


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Channel Marketing Programs Need Marketing

Channel Programs Need Launching This is one of those eat your own dog food things.…


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2012 Best Practices In Channel Marketing

Partners Can Bolt Faster Than You Think In 2012, it's become clear that channel…


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Track The Metrics That Really Matter

Right Metric, Right Result While often treated as an expense by the finance…


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Megamergers Point Toward The Future Of Channel Marketing

How Mergers Changed Channel Programs Innovation and adaptation are the two true…


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2012 Will Be A Better Year for Marketing Effectiveness

2012 Marketing Success Requires Leveraging New Developments The statistics on the…


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Proactively Manage Brand’s Reputation in Social Media

Be Careful What You Promote Social media in the B2B channel marketing landscape is…


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Sharing: The Key to Successful Channel Marketing

Sharing the Good Stuff When it comes to channel marketing, we all want to maximize…


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Working With Your Channel Marketers On Your Social Media Efforts

The relationship between social media and channel marketing for the B2B marketplace…


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The Most Effective Way For B2B Companies To Build Their Email Lists

Building an email list is important to any company. Having a way to connect with…


The Case For Email Marketing

A Few Keys To Making Email Work Email marketing often gets a bad rap. Companies are…


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5 B2B Facebook Pages Worth Copying

This is just a short entry reviewing a post from Jeff Bullas that highlights uses…


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Ad Retargeting: An Underused But Powerful Marketing Tool

Ad Retargeting - Efficient Messaging to Targeted Audience There are many tools out…


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Review of IDC Paper: Data.com: The Fuel for High-Performance B2B Marketing and Sales Engines

Letting You Know The SkyIs Blue Overall: 2/5 stars – marketing 101 information…


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Effective Use of Social Media for Small Business [Case Study]

In this video the owner of River Pools and Spas talks about how social media turned…