Zift’s Tour Rolls On: Find Out Where You Can Join Us & Turn Up the Volume on Your Channel

Zift’s Spring Tour has been such a hit that we’re rolling on with new Summer and Fall dates! Come experience the music of Channel Marketing and…


Stepping into the Social Media Arena with Confidence

Zift welcomes guest blogger, Stacy Madden, Marketing Manager of Greenlight Group, a Hewlett Packard Enterprise (HPE) Partner and software consulting…


Adapt or Die: How Retargeting Is Helping to Evolve Channel Marketing

Is it a bit coincidental that almost every website you're visiting is advertising the exact pair of shoes or the TV you were tempted to purchase last…


3 Simple Steps for Solving the Partner Content Conundrum

  When channel partners clamor for content, Content Syndication can seem like a quick and easy fix. By embedding your own content right into…


Content Marketing: 5 Quick Tips For Producing Great Content

To remain competitive, you need to be heard above your competitors. The continuous noise of emails, banner ads, telemarketing calls and paid search…


How Often Should SMBs Post to Social Media

Social media has taken a front row seat within the channel marketing arena. It not only plays an integral role in lead generation, awareness building…


Generating & Nurturing Leads Through to Close

We’re excited to welcome guest blogger Chris White, AVP of Marketing for Orasi Software, an HP Platinum Partner and Zift Solutions customer.…


Turning Leads Into Opportunities With Zift

Join us in welcoming guest blogger, Brent Clouse, VP of Marketing for ResultsPositive, a business technology solutions, software and consulting…


Introducing the Most Amazing…Glossary

While it may not be the most glamorous resource Zift has ever created – the new Zift Solutions Glossary serves as an incredibly useful reference for…


3 Reasons Why B2B Companies Should Use PPC to Grow Sales [VIDEO]

Is Pay-Per-Click (PPC) a part of your marketing mix? Hopefully you're nodding. If not, let me show you how you could be benefiting today. PPC allows…