Zift Solutions would like to welcome David Buffaloe to our executive team as the VP of Marketing. You can learn more about his background from the Zift Solutions leadership team page.

David will be a regular contributor to our blog, so we recently spent a few minutes with him to learn more about his background and what brings him to Zift Solutions.


Q. What about Zift Solutions drew you to this role?

A. Zift Solutions works with some of the most respected brands in the world of channel marketing. The success of those organizations is reliant on the relationships they have with their partners and they are always looking for new and innovative ways to ensure their success.

Zift Solutions provides the platform needed to drive channel sales through three key areas: Co-branded Marketing, Sales Collaboration and ROI Analytics. We’ll be sharing more about each of these areas in upcoming posts.

Q. What you will be doing in your role as vice president of marketing?

A. I will be responsible for all aspects of marketing including strategy, tactics and programs needed to create interest, demand and recognition for Zift Solutions. In addition, I look forward to working closely with our suppliers and their partners to improve the effectiveness of their marketing efforts leveraging the Zift Solutions platform.

Q. Can you share any ideas or programs that you hope to implement at Zift Solutions?

A. Currently I am still getting to know our products as well as understanding the unique needs of our customers. I am very impressed with the collaboration among the various teams and how they work closely with the suppliers and their partners.

Ultimately our goal is to provide the very best platform that drives more visibility, more engagement and more revenue for the suppliers and their partners. My goal is to expand our communications with our community and share best practices that will help everyone be more successful. This starts by ensuring there is an open line of communication.

I will be attending some upcoming industry conferences including Baptie Channel Focus Conference and SiriusDecisions Summit, so I look forward to meeting many of you (our customers and others in the industry) soon. If you are planning to be at any of these events, please stop by and introduce yourself.

Be sure to continue to check back here as we continue to share more insights into partner marketing. You can also sign up to receive the latest updates via email.