Proving Your Channel’s Value in 2021 – Your Questions Answered
December 17 2020
On December 10th, Zift teamed up with the experts at Vistex & AchieveUnite to…
What Happens When You Focus on the Last Word in “Channel Account Manager”
December 11 2020
It’s easy to get your channel partners to exile your channel account managers (CAM)…
10 Channel Strategies to Drive Higher Sales & Marketing ROI
November 20 2020
There really is no precedent one can draw an analogy from to describe the level of…
Full Sales Funnel Management: Dancing Backward — And in Heels
May 20 2020
I suppose it goes with the turf, but I have been doing a lot of thinking about…
Healthy Pipeline, Healthy You
April 15 2020
Right now, in this COVID-19 era, protecting and preserving health is a community…
Toll Takers & the Channel: Are You Seeing the Full CX Picture?
January 13 2020
In July, The New York Times published an article, The Last Toll Collector, that…
What’s Your Flavor? Sales Excellence: eLearning for Channel Sales Success
August 22 2019
Sales Excellence, one of our Zift Zone Strategic Alliance partners, has been…
AchieveUnite, Channel Acceleration & the Lifetime Value of Partners
August 5 2019
Our Zift Zone Strategic Alliance Program has some standout channel leaders in its…
Customer Experience & the Channel: On Being a Customer Experience Advocate
May 3 2019
After years of leadership as a product manager and product marketing in software…
Don’t Just Take Our Word for It
November 8 2018
It’s one thing to claim you are a market and industry leader. It’s quite another to…
Cheers to Our Channel Leaders & A Pint of Partner Engagement
October 15 2018
You know me. I’m the Southern guy, who loves pimento cheese, soccer and channel…
From Content to Conversion – Moving your Buyer through Every Stage of the Sales Funnel
October 12 2017
Following my last blog post on KPIs, I think the topic of conversions and…
Why Channel Technology Must Integrate or Face Extinction
August 9 2017
As our regular readers know, Zift has been focused on the vision of…
Changing the Channel: Zift is Merging with Relayware
July 12 2017
We’ve got some big news: Zift Solutions has just announced our intent to…
The Deal on Leads
June 26 2017
Lead management and deal registration, two critical components of channel sales and…
SiriusDecisions Summit 2017: Must See Channel Sessions
May 16 2017
We just touched down in Vegas and are ready to roll at SiriusDecisions Summit 2017.…
Love, Trust & Leads – A Manufacturer’s Channel Story
April 21 2017
Trust. The cornerstone of any good relationship. And as we found in a recent study…
Three Mantras for Channel Sales Managers
December 22 2016
Channel sales leaders face a unique set of challenges on a daily basis. Managing…
The Shrinking Sales Cycle: How to Win the Online Content Game
December 8 2016
The beloved sales cycle -- the time it takes someone to move from the Awareness…
Content Marketing & The Buyer’s Journey
December 1 2016
What if you could target each of your partners' customers -- not just based on…
3 Steps to Start Driving Channel Sales
November 2 2016
Did you know that indirect channels make up nearly 70% of all technology sales,…
Why Channel Sales Leaders Should Care About Channel Marketing Automation
September 27 2016
For the past several years as a research analyst, I had a front-row seat watching…
Zifters Go Back to Class
September 2 2016
Summer vacation is over, and school is back in session. As the kids (and some of…
5 Most Memorable Social Media Campaigns of All Time
July 12 2016
Every once in awhile, a social media campaign turns into something truly…
When and How Should You Contact Your Sales Leads?
March 30 2016
There’s a fine line between helpful and creepy. A colleague knowing that you were…
Channel Marketing Success Cornerstone #4: CMA Platform Operating Model (part 4 of 4)
March 10 2016
Zift’s latest eBook uncovers The 4 Cornerstones of Channel Marketing Success. In…
4 Ways to Align your Sales and Marketing Teams
February 26 2016
Does your organization suffer from a tenuous relationship between your sales and…
Closing the Sales Enablement Gap
August 20 2015
As Zift has grown within the channel marketing automation space, becoming a leader…
A Blueprint for Channel Success: Resellers (Part 2)
June 23 2015
Building a successful channel program is a lot like building a house. This blog…
5 Ways to Take the Guesswork Out of Your Sales Process
June 11 2015
Zift welcomes guest blogger, Amanda Kahlow, CEO and founder of 6Sense. On July 8…
How Automation Can Transform Channel Partner Sales
May 1 2015
Gil Cargill (Principal of Cargill Consulting Group) authored a Channel Pro magazine…
How Many Tactics Does it Take to Secure a Deal?
December 15 2014
I’ll admit it. I’m a 1970s kid. If you are as well, then you likely remember that…
7 Secrets of Lead Nurturing Success
December 3 2014
Bob Lamkin recently joined Zift Solutions as part of the Marketing Advocate…
Planning for 2015? Focus on Partner and Supplier Sales Activity
November 13 2014
While some are still wrapping up their quarterly reports for Q3, savvy channel…
A New Era for Channel Sales and Marketing
October 30 2014
Our industry is experiencing a new era – and so is Zift Solutions. We recognize…
Not So Fast! Build a Foundation Before Leads Hit the Funnel
October 16 2014
Our customers and their partners continually tell us that they want more leads. Who…
Stretching Content Out: The Benefits of Repurposing
September 30 2014
Stretch Armstrong! We all know the buying process has changed and research shows…
Generating & Nurturing Leads Through to Close
September 16 2014
We’re excited to welcome guest blogger Chris White, AVP of Marketing for Orasi…
3 Proven First Steps For Increasing Lead Generation in the Channel
August 25 2014
We are excited to have guest blogger, Heather Margolis, Founder and President at…
Putting an End to the Leaky Pipe Syndrome
August 19 2014
Lead generation can be expensive. According to Hubspot, the average cost per lead…
Turning Leads Into Opportunities With Zift
July 10 2014
Join us in welcoming guest blogger, Brent Clouse, VP of Marketing for…
3 Reasons Why B2B Companies Should Use PPC to Grow Sales [VIDEO]
June 5 2014
Is Pay-Per-Click (PPC) a part of your marketing mix? Hopefully you're nodding. If…
Why Lead Nurturing is Essential to Channel Partner Success (Part 3 of 4)
February 19 2014
This blog post is the third part in our series which aims to help suppliers…
How to Introduce and Optimize Automated Lead Distribution (Part 2 of 4)
February 13 2014
This blog post is the second part in our series which aims to help suppliers…
Rethinking Lead Distribution to Transform Opportunities into Real Revenue (Part 1 of 4)
February 6 2014
It’s time to rethink lead distribution and the importance of partner pipeline…
Times Have Changed: The Sales Environment Evolution (Part 1 of 4)
October 17 2013
Dramatic shifts in today’s sales environment are driving big changes in channel…
3 Ways to Optimize Partner Sales
June 10 2013
As so many of today’s businesses rely on channel partners to drive product sales,…
3 Effective Ways To Increase Leads & Conversion Rates
November 20 2012
You have just seconds to convince someone that your web page is worth reading.…
Branding & Profits Through Ad Retargeting
September 7 2012
Bringing Back Interested Prospects When I talk to people about their marketing…
Listen To Your Customers To Boost Channel Sales
February 14 2012
A Basic Worth Repeating: The Importance of Listening When it comes to B2B channel…
Review of IDC Paper: Data.com: The Fuel for High-Performance B2B Marketing and Sales Engines
January 24 2012
Letting You Know The SkyIs Blue Overall: 2/5 stars – marketing 101 information…
The Truth About Content Syndication and SEO
January 10 2012
Occationally questions come up around the effect of content syndication on SEO. We…