How to Measure Partner Engagement: 5 Metrics That Matter

The best way for a supplier to waste time and money is to go through the extensive…


Automated Partner Onboarding: How to Make Time for the Conversations That Matter

Though it has been credited to many, including Mark Twain, most notably Bob Burg,…


Proving Your Channel’s Value in 2021 – Your Questions Answered

On December 10th, Zift teamed up with the experts at Vistex & AchieveUnite to…


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What Happens When You Focus on the Last Word in “Channel Account Manager”

It’s easy to get your channel partners to exile your channel account managers (CAM)…


10 Channel Strategies to Drive Higher Sales & Marketing ROI

There really is no precedent one can draw an analogy from to describe the level of…


Full Sales Funnel Management: Dancing Backward — And in Heels

I suppose it goes with the turf, but I have been doing a lot of thinking about…


Healthy Pipeline Healthy You

Healthy Pipeline, Healthy You

Right now, in this COVID-19 era, protecting and preserving health is a community…


Toll Takers & the Channel: Are You Seeing the Full CX Picture?

In July, The New York Times published an article, The Last Toll Collector, that…


What’s Your Flavor? Sales Excellence: eLearning for Channel Sales Success

Sales Excellence, one of our Zift Zone Strategic Alliance partners, has been…


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AchieveUnite, Channel Acceleration & the Lifetime Value of Partners

Our Zift Zone Strategic Alliance Program has some standout channel leaders in its…


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Customer Experience & the Channel: On Being a Customer Experience Advocate

After years of leadership as a product manager and product marketing in software…


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Don’t Just Take Our Word for It

It’s one thing to claim you are a market and industry leader. It’s quite another to…


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Cheers to Our Channel Leaders & A Pint of Partner Engagement

You know me. I’m the Southern guy, who loves pimento cheese, soccer and channel…


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From Content to Conversion – Moving your Buyer through Every Stage of the Sales Funnel

Following my last blog post on KPIs, I think the topic of conversions and…


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Why Channel Technology Must Integrate or Face Extinction

  As our regular readers know, Zift has been focused on the vision of…


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Changing the Channel: Zift is Merging with Relayware

  We’ve got some big news: Zift Solutions has just announced our intent to…


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The Deal on Leads

Lead management and deal registration, two critical components of channel sales and…


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SiriusDecisions Summit 2017: Must See Channel Sessions

We just touched down in Vegas and are ready to roll at SiriusDecisions Summit 2017.…


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Love, Trust & Leads – A Manufacturer’s Channel Story

Trust.  The cornerstone of any good relationship. And as we found in a recent study…


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Three Mantras for Channel Sales Managers

Channel sales leaders face a unique set of challenges on a daily basis.  Managing…


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The Shrinking Sales Cycle: How to Win the Online Content Game

The beloved sales cycle -- the time it takes someone to move from the Awareness…


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Content Marketing & The Buyer’s Journey

What if you could target each of your partners' customers -- not just based on…


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3 Steps to Start Driving Channel Sales

Did you know that indirect channels make up nearly 70% of all technology sales,…


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Why Channel Sales Leaders Should Care About Channel Marketing Automation

For the past several years as a research analyst, I had a front-row seat watching…


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Zifters Go Back to Class

Summer vacation is over, and school is back in session.  As the kids (and some of…


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5 Most Memorable Social Media Campaigns of All Time

Every once in awhile, a social media campaign turns into something truly…


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When and How Should You Contact Your Sales Leads?

There’s a fine line between helpful and creepy. A colleague knowing that you were…


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Channel Marketing Success Cornerstone #4: CMA Platform Operating Model (part 4 of 4)

Zift’s latest eBook uncovers The 4 Cornerstones of Channel Marketing Success. In…


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4 Ways to Align your Sales and Marketing Teams

Does your organization suffer from a tenuous relationship between your sales and…


Closing the Sales Enablement Gap

As Zift has grown within the channel marketing automation space, becoming a leader…


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A Blueprint for Channel Success: Resellers (Part 2)

Building a successful channel program is a lot like building a house. This blog…


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5 Ways to Take the Guesswork Out of Your Sales Process

Zift welcomes guest blogger, Amanda Kahlow, CEO and founder of 6Sense. On July 8…


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How Automation Can Transform Channel Partner Sales

Gil Cargill (Principal of Cargill Consulting Group) authored a Channel Pro magazine…


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How Many Tactics Does it Take to Secure a Deal?

I’ll admit it. I’m a 1970s kid. If you are as well, then you likely remember that…


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7 Secrets of Lead Nurturing Success

Bob Lamkin recently joined Zift Solutions as part of the Marketing Advocate…


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Planning for 2015? Focus on Partner and Supplier Sales Activity

While some are still wrapping up their quarterly reports for Q3, savvy channel…


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A New Era for Channel Sales and Marketing

Our industry is experiencing a new era – and so is Zift Solutions. We recognize…


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Not So Fast! Build a Foundation Before Leads Hit the Funnel

Our customers and their partners continually tell us that they want more leads. Who…


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Stretching Content Out: The Benefits of Repurposing

Stretch Armstrong! We all know the buying process has changed and research shows…


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Generating & Nurturing Leads Through to Close

We’re excited to welcome guest blogger Chris White, AVP of Marketing for Orasi…


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3 Proven First Steps For Increasing Lead Generation in the Channel

We are excited to have guest blogger, Heather Margolis, Founder and President at…


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Putting an End to the Leaky Pipe Syndrome

Lead generation can be expensive. According to Hubspot, the average cost per lead…


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Turning Leads Into Opportunities With Zift

Join us in welcoming guest blogger, Brent Clouse, VP of Marketing for…


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3 Reasons Why B2B Companies Should Use PPC to Grow Sales [VIDEO]

Is Pay-Per-Click (PPC) a part of your marketing mix? Hopefully you're nodding. If…


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Why Lead Nurturing is Essential to Channel Partner Success (Part 3 of 4)

This blog post is the third part in our series which aims to help suppliers…


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How to Introduce and Optimize Automated Lead Distribution (Part 2 of 4)

This blog post is the second part in our series which aims to help suppliers…


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Rethinking Lead Distribution to Transform Opportunities into Real Revenue (Part 1 of 4)

It’s time to rethink lead distribution and the importance of partner pipeline…


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Times Have Changed: The Sales Environment Evolution (Part 1 of 4)

Dramatic shifts in today’s sales environment are driving big changes in channel…


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3 Ways to Optimize Partner Sales

As so many of today’s businesses rely on channel partners to drive product sales,…


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3 Effective Ways To Increase Leads & Conversion Rates

You have just seconds to convince someone that your web page is worth reading.…


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Branding & Profits Through Ad Retargeting

Bringing Back Interested Prospects When I talk to people about their marketing…


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Listen To Your Customers To Boost Channel Sales

A Basic Worth Repeating: The Importance of Listening When it comes to B2B channel…


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Review of IDC Paper: Data.com: The Fuel for High-Performance B2B Marketing and Sales Engines

Letting You Know The SkyIs Blue Overall: 2/5 stars – marketing 101 information…


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The Truth About Content Syndication and SEO

Occationally questions come up around the effect of content syndication on SEO. We…