Navigating the XChange: Surviving Events Season

It’s that time of year again. The promoting-est, free marketing swag-est, knowledge gathering-est time of year -- it’s spring conference time!  I…


Lead Generation Keeping You Up at Night? Your Dream Channel Strategy is Waiting

We’ve all had nights where we lie awake, full of questions. Did I leave the oven on? Did my sister’s flight get in okay? What does my partner program…


The 7 Keys to a Successful Channel Partner Program

We spend a lot of time in the trenches with channel programs -- ask any of our Support, Customer Success, or Channel Engagement departments. We’re…


5 Key Elements of a Successful Partner Engagement Plan

One common challenge frequently brought up among our customers is partner engagement — how to build it and how to maintain it. In the channel…


It’s Alive! Is Frank Ruining Your Channel Program?

“Beware, for I am fearless, and therefore powerful.” -- Spoken by the monster in Mary Wollstonecraft Shelley's classic sci-fi novel Frankenstein.…


How Campaign Management Can Save Time & Resources

Have you ever been in charge of putting all the pieces of luggage in the car for a family road trip? Playing that game of suitcase Tetris can be…


Get Schooled on a Simpler Approach to Channel Management

School’s back in session. Remember the crisp sounds of opening your new textbook and fresh pencils being sharpened? Maybe helping your kids with…


AchieveUnite, Channel Acceleration & the Lifetime Value of Partners

Our Zift Zone Strategic Alliance Program has some standout channel leaders in its roster. AchieveUnite is no exception, with its commitment to…


Vacation Time? Straighten Out Your ChanTech First

Mid-July. We’ve entered what is traditionally known in business as the “slow” season.  We’re at the beach, in the mountains, or simply kicking back…


GDPR’s One-Year Mark: Wild Wild West No More

It’s been one year since GDPR emerged as the first of several initiatives aimed at data privacy. Here at Zift, data security is a priority. Keeping…