Acronym Mayhem: The Fine Line Between Expertise and Jargonese

You’ve seen them. We all have. You’ve listened to presentations full of jargon-packed paragraphs with acronyms peppered in for flavor. But where is…


Kick Procrastination to the Curb: Practical Tips to Stay on Task

We all do it. So I looked to the Internet for an answer. “Why do we procrastinate?” The search engine showed me a picture of a brain first, with…


Rule Your Channel Kingdom with ECM

Imagine, if you will, you’re the ruler of a kingdom -- or seven kingdoms, even. You’ve got advisers and councils that oversee every aspect of your…


Passing the Torch: The Changing Channel Workforce

Channel folks, let’s talk. The channel is changing, though that’s a given. It evolves every time a fresh, exciting product takes the industry by…


Email Deliverability: How to Land in Contacts’ Inboxes

You draft. You revise. You test. And test again. And test some more, just for good measure. But even if you craft the perfect email, it will go…


WeChat: The Social Media Giant You Should Be Paying Attention To

“So, what’s the deal with WeChat?” That was the question among coworkers and I discussing social media matters. Being American and thus not WeChat’s…


5 B2B Companies Doing Social Media Right

You’ve heard it -- and perhaps even felt it. B2B social media isn’t always fun. B2B social should be serious and business-oriented, and therefore,…


The Art of Social Listening

You’ve got your social media accounts set up on the usual suspects: Twitter, Facebook, LinkedIn and a handful of others. You’re sending out social…


Easy Listening: Can’t-Miss Tracks from Essential Channel Visions

Alright, I admit it: I’m a millennial. An avocado-on-toast, phone-toting, hashtag-using millennial. (#JustMillennialThings) I’ll likely never fully…


Channel Visions: Sage’s Self-Serve Philosophy

“If you give a man a fish, you feed him for a day. If you teach a man to fish, you feed him for a lifetime.” Likely you’re familiar with the old…