Benefits
With ZiftONE, don’t hesitate to do it all: you can manage all of your channel marketing materials in one place for an entire partner ecosystem. While you’re at it, create customized campaigns and content for each unique partner type.
Better yet, there’s no HTML necessary. Our channel marketing tools let you easily create emails, portal pages, and microsites for your partner’s websites without coding.
Better Manage Content and Keep Partners On-Brand
With ZiftONE, you can easily create and manage multiple marketing campaigns – emails, co-brandable collateral, social media posts, and more – so partners can successfully promote your company in a way that most accurately reflects your brand and keeps your messaging consistent, whether customers are reading something from you or any of your partners.
Through-Partner Email Campaigns
Easily curate your content with customizable email campaigns for individual partners or specific partner types, letting you package campaigns for everyone in your partner ecosystem without expanding your team.
Through-Partner Email Campaigns
Your partners can easily customize these campaigns and send them to customers through the platform, changing them reflect their own brand while promoting your products. For partners that send emails through other services, our API automatically connects content with email automation platforms and provides copy-and-paste HTML.
Empower Your Partner to Communicate Your Brand
Collateral Library
No more tracking down old versions of one pagers and brochures! Empower your partners with on-brand, readily available content in the collateral library. Here, you can manage all of your channel marketing content – including videos, images, and co-brandable brochures in one spot.
Your partners can co-brand brochures in just a couple of clicks and access key pieces on-the-go, making your content available at the right time — whenever that is.
Improve Your Partners' Websites and Empower Them to Share Your Brand Online
Custom Microsites and Showcases
Showcase your brand and products on your partners’ websites. Use our templates to quickly create custom microsites and showcases.
Custom Microsites and Showcases
When customers access your partners’ sites, the content will always be on-brand and on-message. Automatic updates enable you to adjust this content without your partner taking any action from their end.
Drive Partner Engagement Straight from the Platform
Partner engagement is key to driving program success. Zift’s engagement tools can help you create better outreach and drive partner behavior.
To-Partner Communications
Send emails to your partners to get them engaged in your program, the portal, or even remind them about upcoming events. Use filters to identify partners by partner type or user behavior, keeping your partner outreach exceeding their needs.
Partner Engagement Services
Need more focused partner outreach? Our partner engagement team can provide training webinars and office hours to ensure that you are easy to do business with and your partners are empowered to succeed.
Partner Portal
Keep your partners engaged with an easy-to-navigate partner portal. With our drag and drop configurations and starter templates, you can seamlessly create and update your portal on your own with custom views and pages for specific partners or partner types.
Onboarding Plans
Create a smooth onboarding process to get your partners activated and engaged. By providing a structured path to progress, you can guide your partners to the content and actions that will make your relationship mutually profitable.
Built-In Learning
ZiftONE's learning tools empower you to use you SCORM course files to create, manage and monitor partner training with ease. Your training program can be used for specialty certifications, product launch training, as well as for marketing or industry skill-building.
Empower the Long-Tail
Not every partner has the resources to market their brand, and your products, effectively. Give them what they need to be successful, without all of the heavy lifting.
Social Media Syndication
Agency-Managed Campaigns
Co-Brandable Video
Measure What Matters
Keep everyone on the same page when it comes to KPIs and key success measures.
With Zift’s reporting dashboard, powered by Looker, you can keep track of lead registrations and attribution of leads, which campaigns and collateral are being used, and which of your partners are the most active. Our data will make it clear what is working and what isn’t–and more importantly what is truly driving revenue and pipeline generation.
Zift’s Partner Explorer feature allows you to easily identify which partners are active within the portal, which ones need a nudge to do more, and which are driving your revenue. View both revenue performance and marketing performance on the individual partner level.
Keep you and your partners on the same page in terms of expectations – and to let your partners know exactly what steps they have to take to achieve success. By creating measurable goals around count of approved accounts, number of registered deals, number of campaign leads, total closed deals or training certifications, your partners will be accountable and ready to achieve.
Did we get your attention?
We'd love to show you firsthand how ZiftONE can empower your partners, drive partner engagement and make your channel program easy for partners.
Want to learn more about ZiftONE Channel Marketing?
Download the ZiftONE Channel Marketing datasheet & learn how to become the champion of your channel.
ZIFTONE CHANNEL MARKETING
ZiftONE puts you in command of multi-touch digital marketing campaigns designed to generate leads — and support pipeline growth — all day, every day.
ZIFTONE CHANNEL SERVICES
From guiding you through the intricacies of recruiting and onboarding to creating winning campaigns, ZiftONE channel services help you shine.
