The Zift leadership team has a proven track record across multiple industries, with deep expertise in marketing automation, online marketing optimization and sales channel management. The Zift team takes a strong hands-on approach to developing solutions that support channel success by understanding the practical realities of marketing in a channel sales environment.

Gordon Rapkin - Chief Executive Officer


As CEO, Gordon is the driving force behind Zift’s strategic vision and mission to deliver easy, integrated solutions that provide everything needed to build and grow a profitable channel partner program. Gordon has over 30 years of experience in the high tech industry, and has served as CEO of four technology companies, including Relayware prior to Zift. His career has focused on practical business applications of technology, and he has performed or led nearly every corporate function, holding senior executive positions at several public, private equity-backed, and venture capital-backed companies. He has also served on public and private company boards of directors. Gordon has built and led teams across the globe, with experience selling through both direct sales and channel partners. He holds a law degree (JD) and MBA from Emory University.

Gordon Rapkin

Lionel Farr

Lionel Farr – Chief Technology Officer


Lionel has a passion for new technology and a strong background in building and leading agile software development teams. As Zift’s Chief Technology Officer, he is responsible for the development of all Zift technologies, products and services. Before joining Zift Solutions, he served as Senior Engineer at DoubleClick where he played a key role in a major product redesign to ensure quality and scalability for such online giants as eBay, AOL and Orbitz. Prior to DoubleClick, Lionel spent more than three years as a Senior Engineer and Developer for IBM. He holds a BS in Computer Science from James Madison University.

Jen Fleissner – Chief Financial Officer


Jen brings 25 years of leadership experience to her role as Chief Financial Officer at Zift, where she oversees the company’s global financial operations, strategy and performance. Before joining Zift, Jen served as CFO at Relayware and several private equity and venture-backed growth companies. Prior to Relayware, she was the CFO of Archive Systems, a technology enabled document management business. She brings deep knowledge and experience in all financial, human capital and operational aspects of company management. A graduate of the University of Richmond with a B.S. in Accounting, Jen started her career in the financial markets group at Arthur Andersen.

Jen Fleissner

Laz Gonzalez

Laz Gonzalez – Chief Strategy Officer


A prominent industry analyst and thought leader, Laz brings unparalleled channel expertise to Zift and has served as strategic advisor to leading B2B channel programs worldwide. Since joining, Laz has helped launch Zift’s Channel as a Service (CHaaS) platform, which has redefined the channel technology landscape. Before Zift, Laz was Group Director of Channel Sales and Marketing Strategies at SiriusDecisions, where his team published extensively on channel management, partner recruitment, enablement and lead generation, while developing transformative frameworks, such as the SiriusDecisions Channel Program Model©. Prior to SiriusDecisions, Laz headed up North American Channels for Unipress Software, served as EVP of sales and marketing at Beast Financials, and VP of alliances and OEM programs at Viewpoint. Internationally, Laz led sales efforts for Lotus Development in Latin America and Baan in Europe. He attended the U.S. Air Force Academy and majored in computer science at Rutgers University.

Roi Amir – Chief Customer Officer


As Zift’s CCO, Roi is focused on creating a seamless and superior experience for channel leaders and their partners, who rely on Zift Channel as a Service. A veteran software executive and R&D specialist with more than two decades of high-tech experience, Roi led Relayware’s R&D team while implementing strategic product development activities prior to Zift. Previously, Amir served as the Director of R&D at NICE Systems, where he established and managed the company’s Big Data R&D group. He also oversaw all engineering, technology, product and integration aspects in NICE Systems acquisition of the Customer Experience Management software Causata. Prior to NICE Systems, Amir led the R&D group at Algotec, and served in various software development roles.Amir holds a B.A in Economics from the Tel-Aviv University and an M.B.A from Northwestern, Kellogg School of Management.

Roi Amir

Heather Tenuto – Chief Revenue Officer


Throughout her career, Heather has helped tech companies accelerate revenue through both direct sales and channel partnerships. Her two passions come together in her role as Chief Revenue Officer at Zift, where her mission is to help companies achieve real channel success. Previously, Heather served at VP of SMB Sales and Indirect Channels at Office Depot, and Vice President of Channels at ShoreTel. Prior to ShoreTel’s acquisition of M5 Networks in 2012, she spent five years at the SaaS start-up in several roles leading sales and marketing efforts. Before that, Heather brought her innovative sales and education experience to businesses in many industries including technology, manufacturing, retail, agriculture, and healthcare in both enablement and direct sales roles. Heather has a Bachelor of Arts degree from New York University and a Masters of Arts from City University of New York.

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