The Zift leadership team has a proven track record across multiple industries, with deep expertise in marketing automation, online marketing optimization and sales channel management. The Zift team takes a strong hands-on approach to developing solutions that support channel success by understanding the practical realities of marketing in a channel sales environment.

Tobias Hartmann - Chief Executive Officer


As CEO, Tobi is the driving force behind Zift’s strategic vision and mission to deliver easy, integrated solutions that provide everything needed to build and grow a profitable channel program. With more than two decades of experience in the technology industry, Tobi has led and scaled software and SaaS companies around the globe. Prior to joining Zift, he served as CEO of Corsearch, building the company into the leader in brand risk and performance. He also held leadership roles at Karnov Group and Lexis Nexis. Tobi is a German and American national and holds masters degrees from the University of Pittsburgh and the University of Augsburg.

Lionel Farr

Lionel Farr – Chief Technology Officer


Lionel has a passion for new technology and a strong background in building and leading agile software development teams. As Zift’s Chief Technology Officer, he is responsible for the development of all Zift technologies, products and services. Before founding Zift Solutions, he served as Senior Engineer at DoubleClick where he played a key role in a major product redesign to ensure quality and scalability for such online giants as eBay, AOL and Orbitz. Prior to DoubleClick, Lionel spent more than three years as a Senior Engineer and Developer for IBM. He holds a BS in Computer Science from James Madison University.

Adrian Muniz – Chief Financial Officer


Adrian brings more than 25 years of finance, legal, HR, M&A and fundraising experience to the Zift team. Most recently, Adrian worked with Capitol Canary and before that with Logi Analytics, where he spent 12 years helping lead the company to significant ARR and profitability growth, subsequently helping lead the acquisition of Logi Analytics by Insight Software in April 2021. Adrian also held leadership positions at e-Security, Inc., Brabeion Software, and Icarus Corporation, among others. He is a CPA as well as a Charter Global Management Accountant (CGMA) and a previous winner of the Emerging Growth CFO of the Year award from the Greater Washington Area Technology Council. Adrian holds a Business Administration degree with a concentration in Finance/Accounting from The Catholic University of PR.

Cosmo Mariano

Cosmo Mariano – Chief Customer Officer


As Zift’s Chief Customer Officer, Cosmo is responsible for unifying the Customer Operations Team by combining Professional Services, Customer Success, and Customer Support. With a background in design thinking, Cosmo brings a fresh perspective to customer experience and value delivery. He is a seasoned executive with over two decades of experience scaling and transforming technology companies for success in mainstream markets. Before joining Zift, he was the Vice President of Services at UberFlip Software. Cosmo is a foodie that likes to cook as well as eat! He also enjoys video production for storytelling, education, and social media, buying and never playing guitars, skiing, golfing, and walking.

Laura Crawford - VP of Global Human Resources


As Vice President of Global Human Resources, Laura is driven by helping people and companies work together to excel. Laura has an extensive background in all aspects of HR, particularly in organizations that are undergoing business transformation and evolution. Laura is committed to fostering the power of people to drive superior performance. In her first year at Zift, she worked tirelessly with the management team to create the Zift Employee Value Proposition and define job roles, responsibilities, and competencies across the organization. Laura fervently believes that fueling our human innate curiosity through professional development is critical for employee engagement and enables the organization’s capability to scale and grow. She has successfully leveraged the expertise of members of each functional area to take Zift's Professional Development to the next level, focusing on increasing business acumen across the organization. In her recruitment mandate, Laura has established relationships with entities that enable Zift to compliantly hire talent across the globe from a variety of backgrounds, leading to a robust and diverse roster of Zifters. Laura earned her bachelor’s degree at Franklin and Marshall College and her MBA from Meredith College, along with having her Professional in Human Resources and HRCI Certifications.

Anthony D'Angelo - VP of Sales


As Vice President of Sales at Zift Solutions, Anthony leads the organization's revenue-generating functions, steering a multifaceted team that handles direct sales and channel partnerships, as well as sales engineering and enablement solutions. With a track record extending over 20 years in leading technology sectors, Anthony excels at devising go-to-market strategies, particularly for high-growth SaaS organizations operating on a global stage. Anthony's leadership experience is diverse, encompassing both agile startups and industry-leading tech giants. He has held impactful sales leadership roles at companies such as Cato Networks, Cisco Systems, Viptela, Westcon Group, HP Enterprise, TippingPoint, and RSA. In each of these roles, he has revitalized go-to-market approaches, driven market expansion efforts, consistently doubled key sales metrics, and facilitated scalable and sustainable growth.