Forrester Research Names Zift a Leader in PRM & TCMA.

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The Forrester Wave™. Through Channel Marketing Automation, Q2, 2018. | The Forrester Wave™. Partner Relationship Management, Q4 2018.

The Zift leadership team has a proven track record across multiple industries, with deep expertise in marketing automation, online marketing optimization and sales channel management. The Zift team takes a strong hands-on approach to developing solutions that support channel success by understanding the practical realities of marketing in a channel sales environment.

Gordon Rapkin - Chief Executive Officer


As CEO, Gordon is the driving force behind Zift’s strategic vision and mission to deliver easy, integrated solutions that provide everything needed to build and grow a profitable channel partner program. Gordon has over 30 years of experience in the high tech industry, and has served as CEO of four technology companies, including Relayware prior to Zift. His career has focused on practical business applications of technology, and he has performed or led nearly every corporate function, holding senior executive positions at several public, private equity-backed, and venture capital-backed companies. He has also served on public and private company boards of directors. Gordon has built and led teams across the globe, with experience selling through both direct sales and channel partners. He holds a law degree (JD) and MBA from Emory University.

Lionel Farr – Chief Technology Officer


Lionel has a passion for new technology and a strong background in building and leading agile software development teams. As Zift’s Chief Technology Officer, he is responsible for the development of all Zift technologies, products and services. Before joining Zift Solutions, he served as Senior Engineer at DoubleClick where he played a key role in a major product redesign to ensure quality and scalability for such online giants as eBay, AOL and Orbitz. Prior to DoubleClick, Lionel spent more than three years as a Senior Engineer and Developer for IBM. He holds a BS in Computer Science from James Madison University.

Jen Fleissner – Chief Financial Officer


Jen brings 25 years of leadership experience to her role as Chief Financial Officer at Zift, where she oversees the company’s global financial operations, strategy and performance. Before joining Zift, Jen served as CFO at Relayware and several private equity and venture-backed growth companies. Prior to Relayware, she was the CFO of Archive Systems, a technology enabled document management business. She brings deep knowledge and experience in all financial, human capital and operational aspects of company management. A graduate of the University of Richmond with a B.S. in Accounting, Jen started her career in the financial markets group at Arthur Andersen.

Bryan Ferren – Chief Revenue Officer


With over 24 years of experience working with high-growth software and high-tech companies, Bryan is a proven business operations, sales and international business development professional. As Zift’s CRO, Bryan is responsible for all revenue-generating operations and leads both direct and indirect sales teams. Before joining Zift, he served as Managing Director of EMEA for SmartPath. Ferren also served as VP of International Sales and VP of Corporate Accounts at Aprimo, where he was responsible for developing and managing the company’s largest strategic accounts, including Intel, Target, CitiGroup and Nestle. Prior to SmartPath, he was President and CEO of MicroMass Communications and a Manager in Ernst & Young’s Entrepreneurial Services Group. Bryan holds a BA in Political Science and a minor in Accounting from North Carolina State University.

Laz Gonzalez – Chief Strategy Officer


A prominent industry analyst and thought leader, Laz brings unparalleled channel expertise to Zift and has served as strategic advisor to leading B2B channel programs worldwide. Since joining, Laz has helped launch Zift’s Channel as a Service (CHaaS) platform, which has redefined the channel technology landscape. Before Zift, Laz was Group Director of Channel Sales and Marketing Strategies at SiriusDecisions, where his team published extensively on channel management, partner recruitment, enablement and lead generation, while developing transformative frameworks, such as the SiriusDecisions Channel Program Model©. Prior to SiriusDecisions, Laz headed up North American Channels for Unipress Software, served as EVP of sales and marketing at Beast Financials, and VP of alliances and OEM programs at Viewpoint. Internationally, Laz led sales efforts for Lotus Development in Latin America and Baan in Europe. He attended the U.S. Air Force Academy and majored in computer science at Rutgers University.

Roi Amir – Chief Customer Officer


As Zift’s CCO, Roi is focused on creating a seamless and superior experience for channel leaders and their partners, who rely on Zift Channel as a Service. A veteran software executive and R&D specialist with more than two decades of high-tech experience, Roi led Relayware’s R&D team while implementing strategic product development activities prior to Zift. Previously, Amir served as the Director of R&D at NICE Systems, where he established and managed the company’s Big Data R&D group. He also oversaw all engineering, technology, product and integration aspects in NICE Systems acquisition of the Customer Experience Management software Causata. Prior to NICE Systems, Amir led the R&D group at Algotec, and served in various software development roles.Amir holds a B.A in Economics from the Tel-Aviv University and an M.B.A from Northwestern, Kellogg School of Management.

David Buffaloe – SVP of Marketing


David is responsible for all aspects of marketing including strategy, tactics and programs needed to create interest, demand and recognition for Zift Solutions. Prior to this role he was Director of Marketing at SciQuest, Inc. where he managed internal and external communications through their Initial Public Offering and three acquisitions. Before SciQuest, he was president and founder of M-pact Marketing, a services company geared at helping early stage companies grow through integrated marketing. He was also VP of Marketing at First Research where he helped drive the company’s growth, which led to the acquisition by Dun & Bradstreet. David holds a BA in Business Management with a concentration in Marketing from North Carolina State University.

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