The Zift leadership team has a proven track record across multiple industries, with deep expertise in marketing automation, online marketing optimization and sales channel management. The Zift team takes a strong hands-on approach to developing solutions that support channel success by understanding the practical realities of marketing in a channel sales environment.

Gordon Rapkin - Chief Executive Officer


As CEO, Gordon is the driving force behind Zift’s strategic vision and mission to deliver easy, integrated solutions that provide everything needed to build and grow a profitable channel partner program. Gordon has over 30 years of experience in the high tech industry, and has served as CEO of four technology companies, including Relayware prior to Zift. His career has focused on practical business applications of technology, and he has performed or led nearly every corporate function, holding senior executive positions at several public, private equity-backed, and venture capital-backed companies. He has also served on public and private company boards of directors. Gordon has built and led teams across the globe, with experience selling through both direct sales and channel partners. He holds a law degree (JD) and MBA from Emory University.

Gordon Rapkin

Lionel Farr

Lionel Farr – Chief Technology Officer


Lionel has a passion for new technology and a strong background in building and leading agile software development teams. As Zift’s Chief Technology Officer, he is responsible for the development of all Zift technologies, products and services. Before joining Zift Solutions, he served as Senior Engineer at DoubleClick where he played a key role in a major product redesign to ensure quality and scalability for such online giants as eBay, AOL and Orbitz. Prior to DoubleClick, Lionel spent more than three years as a Senior Engineer and Developer for IBM. He holds a BS in Computer Science from James Madison University.

Laz Gonzalez

Laz Gonzalez – Chief Strategy Officer


A prominent industry analyst and thought leader, Laz brings unparalleled channel expertise to Zift and has served as strategic advisor to leading B2B channel programs worldwide. Before Zift, Laz was Group Director of Channel Sales and Marketing Strategies at SiriusDecisions, where his team published extensively on channel management, partner recruitment, enablement and lead generation, while developing transformative frameworks, such as the SiriusDecisions Channel Program Model©. Prior to SiriusDecisions, Laz headed up North American Channels for Unipress Software, served as EVP of sales and marketing at Beast Financials, and VP of alliances and OEM programs at Viewpoint. Internationally, Laz led sales efforts for Lotus Development in Latin America and Baan in Europe. He attended the U.S. Air Force Academy and majored in computer science at Rutgers University.

Heather Tenuto – Chief Revenue Officer


Throughout her career, Heather has helped tech companies accelerate revenue through both direct sales and channel partnerships. Her two passions come together in her role as Chief Revenue Officer at Zift, where her mission is to help companies achieve real channel success. Previously, Heather served at VP of SMB Sales and Indirect Channels at Office Depot, and Vice President of Channels at ShoreTel. Prior to ShoreTel’s acquisition of M5 Networks in 2012, she spent five years at the SaaS start-up in several roles leading sales and marketing efforts. Before that, Heather brought her innovative sales and education experience to businesses in many industries including technology, manufacturing, retail, agriculture, and healthcare in both enablement and direct sales roles. Heather has a Bachelor of Arts degree from New York University and a Masters of Arts from City University of New York.

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