Zift's Strategic Alliance Program

Zift Zone is a marketplace connecting Zift customers to its growing ecosystem of trusted and certified agencies, applications, and service providers, all of whom drive channel success.

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Agency Partners

Top marketing agencies, automation strategy, and consulting firms position your team for success from the start with specialized content creation, campaigns and training.

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Technology Partners

Complementary software and point solution providers extend the power of ZiftONE and the established CRM, SFA and MA systems channel professionals rely on every day.

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Service Partners

Best-in-class system integrators and implementation firms streamline deployments, offering training and support to maximize results from ZiftONE and your channel partners.

Zift Zone Partners

Zift partners with best in class agencies, applications and service providers to meet our customers’ needs. For more information on any of our ZiftZONE Alliance partners, contact your Zift Customer Success Manager or Kris Blackmon, Head of Channel Community, krisblackmon@ziftsolutions.com.

Join the Zift Zone

Interested in becoming a Zift strategic alliance partner?


360insights provides a single pane of glass into channel incentives and program strategy and execution. Our Channel Success Platform™ enables large brands to leverage data and analytics to rapidly plan, test, learn and optimize their channel programs.



AchieveUnite’s consultancy services and business programs transform organizations by leveraging revenue growth and building strategic alliances and partnerships. Founded by Theresa Caragol in 2016, AchieveUnite helps companies of all sizes generate maximum results from their channel and alliance partner organizations.



bChannels is a global specialist in Partner Networks, providing Market Intelligence, managing Channel Marketing, and driving Sales Acceleration. Our experience and successful outcome driven channel methodologies benefit top global technology vendors and many of the leading industry disruptors. We provide a genuine presence in all regions, understanding the cultural, economic, and market dynamics. This ensures our delivery of program and project outcomes maximizing the sales potential in every Partner Network. Our partnership with Zift enhances your ability to generate sustainable success. As a client-centric channel business that empowers partnerships, we’re uniquely placed to help you drive better partner experiences. Learn more about bChannels at bChannels.com.



BlitzMasters enables partners to maximize the ROI of their MDF spend through on-site and virtual outbound-call-blitz events that scale, resulting in a pipeline full of new opportunities at the end of the day. Trusted by Fortune 500 companies since 2002, we help accelerate partner-generated pipeline growth with tactical skills to build pipeline and improve sales performance, along with cloud-based technology that provides visibility into the performance of sales teams in real time, and custom reports to track ROI. Contact us today at www.BlitzMasters.com, and to learn more about our virtual workshops visit https://workshops.blitzmasters.com/virtual-training/.



Bombora is the leading provider of Intent data for B2B marketers. Bombora’s data aligns marketing and sales teams, enabling them to base their actions on the knowledge of what companies are in market for which products. The source of this data is the first co-operative of premium B2B media companies. Members contribute content consumption and behavioral data about their audiences. In turn, they can better understand their audiences, serve advertisers and monetize their inventory. Learn more about Bombora at bombora.com.



Brandfolder is an industry leader in Digital Asset Management. Partner, channel and distributed organizations require a single source of truth to easily organize, control, deliver and share valuable marketing, sales, promotional and advertising content with internal and external stakeholders. With unlimited free guest users, Brandfolder increases business velocity while protecting brand consistency. By providing an intuitive and visual user experience and thumbnailing over 200 files types, your stakeholders can quickly find and use the content they need, when they need it.


EagleTEQ Advisors

EagleTEQ Advisors, formed by industry veterans (Curt Allen, Ken Bisnoff, Steve Braverman, Michael Cromwell and Cardi Prinzi) has a collective 150+ years of relevant experience in technology sales, marketing and channel leadership. Our primary focus is helping technology solution providers, distributors and their investors improve revenue growth, expand distribution channels, and transform market position. EagleTEQ takes the position as former operators to quickly understand the stakeholders objectives, assess their current environment and help deliver practical and executable outcomes.


Elastic Digital is a creative agency that’s trusted by local and global companies to create an engaging content portfolio, ease workload pressure and help channel marketers be more successful. Learn more at www.elasticdigital.com.



HubSpot is the world’s leading inbound marketing and sales platform. Today, more than 11,500 customers in more than 70 countries use HubSpot’s software, services, and support to transform the way they attract, engage, and delight customers. HubSpot’s inbound marketing software, ranked #1 in customer satisfaction by VentureBeat and G2Crowd, includes social media publishing and monitoring, blogging, SEO, website content management, email marketing, marketing automation, and reporting and analytics, all in one integrated platform.



One of the most versatile marketing automation and MarTech service providers across Europe, LeadFabric can serve as an implementation and deployment specialist for ZiftONE as well as offer demand generation consulting, custom App and API Work, Data Strategy and Management, Performance and Revenue Analytics, Target Market Analysis and more. Headquartered in Belgium, Lead Fabric also has offices in the Netherlands, France, Taiwan, Romania, and the United Kingdom.



Macro is a channel marketing operations agency. Whether you’re launching a partner marketing strategy from the ground up, or wanting to get more out of your existing channel, you’ve come to the right place. Macro offers capabilities to help your partners and field reps with a variety of campaigns, content and strategies to accelerate revenue.



Marketo is the leader in digital marketing software and solutions. Their mission is simple: to help marketers master the art and science of digital marketing. Marketo delivers software that helps marketing understand its target audience, engage them as individuals on their terms, measure the impact of their marketing efforts, and manage the team for success. They deliver innovation at the rapid speed needed to help marketers keep pace with the demands of an ever-changing digital world.


Microsoft Dynamics 365

Microsoft Dynamics 365 offers a full range of software focused on delivering business insights that matter to both you and your customers. From customer relationship management (CRM) software to enterprise resource planning (ERP), from supply chain management to business intelligence and reporting, Microsoft Dynamics 365 has a business solution that’s just right for you. Start with the best productivity products and add a healthy dose of collaboration. Connect instantly with your teams from everywhere. Microsoft Dynamics 365 are built for any device, anywhere.


OnSerro helps increase sales and strengthen relationships through community engagement, customer service, support and peer to peer recommendations. Our community engagement platform helps build customer trust and loyalty through recommendations and reviews which can promote, encourage and engender peer to peer engagement and support. We help your customers to remain happy, well informed and most importantly, loyal.


Oracle Marketing Cloud

Modern Marketers choose Oracle Marketing Cloud. Why? To build customer obsessed cultures, create and manage ideal customers, and power revenue performance. They use award-winning technology and expertise to transform marketing by truly knowing the customer, engaging with cross-channel marketing, and achieving data driven accountability. Integrated information from cross-channel marketing, content marketing, and social marketing with data management and dozens of Oracle Marketing AppCloud apps enables these businesses to target, engage, convert, analyze, and use marketing technology to deliver a better customer experience. Learn more about the Oracle Eloqua + Zift integration.



PartnerOptimizer is the SaaS platform that enables B2B tech partnership teams to work smarter and 10x faster to discover the right partners. With a focus on cybersecurity, cloud infrastructure, communications and IT managed services, PartnerOptimizer profiles more than 500,000 partner companies. Customers leverage PartnerOptimizer to accelerate the process of research, recruiting, managing, and activating partners, saving time and resources in the process. The platform provides the tools to create a data-driven Ideal Partner Profile, and determine the size of your total addressable partner market (TAM). To request a demo or free trial visit https://partneroptimizer.com



PartnerTap enables channel, partner, and sales teams to automate account mapping, pipeline sharing, and co-sell with partners. Customers call PartnerTap their ‘data-driven discovery platform for partner revenue’ because it helps them identify new logo accounts and growth opportunities with each partner. PartnerTap connects instantly with your CRM and automates data mapping so your team can stop emailing around account and pipeline spreadsheets. Mapped partner data can also be pushed back into your CRM to enable sales to engage with partners on their accounts directly. PartnerTap gives channel and sales teams the data and tools they need to source and accelerate deals with partners.



Purechannels is a specialist, channel-only agency, providing strategic channel sales and marketing services exclusively to the IT and Telecoms channel since 2005. We help vendors, distributors and partners transform and optimise their channel activity through visionary thinking, outstanding creative and with every employee 100% focused on the channel, ensuring that everything leads to positive ROI, increased revenue and placing PX at the core.


Robotic Marketer

Robotic Marketer is a marketing strategy consulting and technology firm that uses artificial intelligence, big data and machine learning to deep diving into a company’s competitors, market and customer insights, connecting key messages and marketing tactics with audiences to generate leads. Companies benefit from a marketing strategy that is developed faster, smarter and more intuitively than traditional methods, creating not only the blueprint to achieve sales and marketing goals, but also targeted lists of influencers, media, events and awards. Help your marketing team achieve greater success, generating more leads from customers that your company wants.



Salesforce is the Customer Success Platform. Their social and mobile cloud technologies—including their flagship sales and CRM applications—help companies connect with customers, partners, and employees in entirely new ways. Today, Salesforce is powering innovation in sales, service, marketing, community, analytics, apps, and more. Industries and companies of all sizes can connect to their customers like never before using the latest innovations in mobile, social, and cloud technology.


The Spur Group’s Channel Automation and Strategy practice specializes in optimizing and modernizing channel programs and the partner experience. We help vendors assess, optimize, implement, and manage their partner-facing tools. Our unique combination of channel strategists and automation experts allows us to take a holistic approach to projects and drive the ultimate partner experience through the Zift platform. We have refined a set of proven methodologies that maximize our end-to-end process to address the unique channel business challenges. Our established approach and capabilities have helped hundreds of clients transform their channel strategy and performance.


Successful Channels

Successful Channels provides a suite of channel manager productivity tools for partner business planning, resource delivery and QBR management. Channel managers can build deeper partner commitments with performance/capability dashboards, develop stronger partnerships, scale local successes across an entire channel, and establish a QBR Cadence for premier partners with ease. Successful Channels tools seamlessly integrate with PRM platforms to provide more in-depth channel manager / partner management capabilities.


Sugar CRM

SugarCRM enables businesses to create extraordinary customer relationships with the most innovative, flexible and affordable CRM solution in the market. The company uniquely places the individual at the center of its solution—helping businesses transform the customer experience and enable highly personalized interactions that drive customer excellence and loyalty throughout the entire customer lifecycle. SugarCRM delivers a fully transformed, personalized user experience that is immersive, engaging and intuitive.



Tipalti is the only company handling both global partner payments and Accounts Payable (AP) workflows for high-velocity companies across the entire financial operations cycle: onboarding and managing global suppliers, instituting procurement controls, streamlining invoice processing and approvals, executing payments around the world, and reconciling payables data across a multi-subsidiary finance organization. Tipalti can help ZiftONE customers scale quickly by making the global referral and MDF payment processes strategic with operational, compliance, and financial controls. Tipalti is a licensed money transmitter, helping companies securely make payments to 196 countries in 120 currencies via 6 payment methods within minutes. Learn more today.



Turtl is the Enterprise Content Automation platform that helps enterprise businesses forge scalable relationships with their audience through interactive and immersive content. At the heart of the platform lies our psychology-based digital format that is scientifically proven to increase reader engagement by 73%. Detailed analytics turn the lights on your content’s performance, uncovering new insights and tracking the journeys of individual readers. Our software’s ease-of-use, cross-business applications, and automated personalization capabilities transform digital content operations, saving up to 90% on production costs. We’re proud to work with innovative companies like Cisco, Nestle, Lexus, Baker McKenzie, and Bloomberg. To learn more about what we do, check out turtl.co, email hello@turtl.co, or connect with us on LinkedIn and Twitter.


Vistex Inc.

Vistex provides enterprise solutions that manage pricing, incentive, rebate, royalty and channel programs to enhance business performance while reducing labor and infrastructure costs. The industry-optimized Go-to-Market Suite® provides end-to-end solutions for design, management and administration of the complete spectrum of programs. With an unparalleled offering of software and services, enterprises are empowered with unprecedented visibility into program performance, gaining deeper insights to better enable fact-based decisions that drive revenue, control cost, minimize leakage, and streamline processes.


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