Direct Integration with Professional Services Automation Platform Drives Partner Engagement

JERSEY CITY, NJ, RESEARCH TRIANGLE PARK, NC and OXFORD, UNITED KINGDOM  August 21, 2018 – Enterprise Channel Management leader Zift Solutions announced today that it has added a partner configurable connector to Datto’s Autotask Professional Services Automation (PSA) system. The new connector drives partner engagement and channel sales by enabling seamless data transfer for Through Channel Marketing Automation (TCMA).

“With more Managed Service Providers and channel partners relying on PSA systems, we’re excited to offer a direct connection to Autotask,” said Gordon Rapkin, CEO of Zift Solutions. “Built for integration, Zift is absolutely committed to helping channel organizations and their partners leverage the systems and data they use every day inside the Zift platform.”

Datto’s mission is to empower the world’s small and medium-sized businesses with the best in enterprise-level technology. Zift’s new connector to Datto’s Autotask PSA allows channel partners and distributors to access and utilize the customer and prospecting data already in Autotask for syndicated marketing and outreach, without uploading or transferring contacts from one system to another.

“Like Zift, we are passionate about giving our customers the best experience along with the very best tools to drive productivity and profitability,” said Joe Rourke, Director of Product Management for Autotask PSA at Datto. “The new Zift connector extends both systems’ functionality and gives MSPs a leg up in an increasingly competitive market.”

Datto’s Autotask PSA joins the growing list of popular systems and business applications with which Zift integrates, including Marketing Automation Platforms (MAPs); Customer Relationship Management (CRM) systems; Analytics Packages, Sales Enablement tools and Incentive Management Platforms.

“Channel partners rely on these extended systems to get their jobs done and they are not going to stop,” stresses well-known channel expert, Laz Gonzalez, Zift’s Chief Strategy Officer. “Synching the Zift Platform with the tools and technology partners are already using speeds time to sales, keeps partners active and engaged, and boosts ROI for channel organizations.”

Learn more about how Zift supports partner engagement through connections in this short video: Partner Engagement Through Connections.

About Zift Solutions

Zift is the Enterprise Channel Management leader, synchronizing the people, processes and technology organizations require to drive channel success. Relied on by more than 80% of top channel chiefs and more than half a million partners, Zift Channel as a Service enhances channel partner program productivity and profitability by automating marketing, sales and operational processes. Our comprehensive range of applications integrates seamlessly with established systems and infrastructure to speed time-to-sales, engage partners, provide faster ROI and deliver better results. To learn more, visit, join the conversation via the blog Channel Chatter and follow us on Twitter @zift.

About Datto

At Datto, our mission is to empower the world’s small and medium sized businesses with the best in enterprise-level technology. We do it by equipping our unique community of Managed Service Provider partners with the right products, tools and knowledge to allow each and every customer to succeed. It’s an approach that’s made us the world’s leading provider of MSP delivered IT solutions. Datto is headquartered in Norwalk, Conn., with offices worldwide.