partner strategy

Perfecting Your Partner Strategy through Effective Co-Selling

Those who have been in the IT channel long enough will remember channel partners…


cost of prms

How Much Does a PRM Cost?

Pricing for most PRM systems is tied in some way to the number of partners in your…


types of prms

What Are the Different Types of PRMs?

The term PRM covers a broad range of channel technologies. Just as in the CRM…


what is prm

What is Partner Relationship Management (PRM)?

When you’re starting to build out a channel program for your business, it’s crucial…


Understanding Your Channel Partner Pipeline

Do the Math: Understanding Your Channel Partner Pipeline

Many see a “pipeline” as a list of opportunities a salesperson is working on.…


leading indicators channel roi

The Leading Indicators of Channel ROI from Engaged Partners

Every channel partner represents a set of resources. As with any resource, there is…


partner engagement plan

How to Create a Channel Partner Engagement Plan in 30/60/90 Days

Channel partner engagement is both essential to – and a…


Partner Engagement Best Practices

Increase Program Stickiness with Partner Engagement Best Practices

Keeping partners engaged is vital to building a solid…


Channel Partner Engagement Strategy

How to Improve Your Channel Partner Engagement Strategy

In our latest post, we discussed the five rungs of channel partner engagement.…


The 5 Rungs of Channel Partner Engagement

Climbing the Ladder: The 5 Rungs of Channel Partner Engagement

The Rungs of Channel Partner Engagement: Improving Channel Partner…


Channel Marketing Best Practice

11 Channel Marketing Best Practices to Engage Partners and Earn Mindshare

Ah, channel partners—you gotta love ’em. They bring your company business on a…


partner enablement

How to Create a Repeatable Partner Enablement Framework to Grow Your Partners and Your Channel

In any service or support business, there’s one key question that investors ask…


Channel enablement practices

Earning Partner Mindshare: 9 Channel Enablement Best Practices from Today’s Channel Leaders

I can’t tell you how often channel leaders sign up partners and expect the sales to…


Channel engagement conflict

The Rules of Channel Engagement: 5 Tips to Avoid Channel Conflict

“If someone can take a customer away from you, they were never your customer to…


Channel partner engagement

How to Measure Partner Engagement: 5 Metrics That Matter

The best way for a supplier to waste time and money is to go through the extensive…


Automated partner onboarding

Automated Partner Onboarding: How to Make Time for the Conversations That Matter

Though it has been credited to many, including Mark Twain, most notably Bob Burg,…


Channel partner onboarding

How to Create a Channel Partner Onboarding Program to Gain and Retain Loyal Partners

Your channel managers have been hard at work scouring their contact lists, referral…


Channel partner onboarding

What Partners Want from Your Channel Partner Onboarding Program

Context is a necessary element to incorporate when building a successful partner…


Channel partner onboarding

Ready to Move Past Recruitment? 9 Partner Onboarding Best Practices to Set Partners Up for Success

Once you’ve buttoned down your strategy for recruiting channel partners,…


Channel partner recruiting

Reverse the Interview: What Channel Partner Recruits Want to Know Tells You Everything You Need to Know

Partners, like candidates, know all the typical questions they’ll be encountering…


Channel partner recruiting

When Recruiting Partners, Seek Business Model Alignment

There has never been a “one-size-fits-all” definition for “channel partner.” Some…


Channel partner recruitment

How to Recruit Channel Partners: 10 Strategies from Channel Leaders to Recruit Partners that Produce

Learning how to recruit channel partners is the holy grail of many tech firms…


Recruiting channel partners

Pursuing Prospective Partners in a Pandemic

When recruiting channel partners to represent your products and services you’d…


Engagement Model

Your Partners Thrive on Reusable Engagement Models

Value of Services in a SaaS Market - Part 1 Your service provider partners may find…


Proving Your Channel’s Value in 2021 – Your Questions Answered

On December 10th, Zift teamed up with the experts at Vistex & AchieveUnite to…


Full Sales Funnel Management: Dancing Backward — And in Heels

I suppose it goes with the turf, but I have been doing a lot of thinking about…


Healthy Pipeline Healthy You

Healthy Pipeline, Healthy You

Right now, in this COVID-19 era, protecting and preserving health is a community…


How to Amp Up Partner Marketing

How to Amp Up Partner Engagement Now

The channel is always changing. But it’s changing faster than ever (along with the…


SHARING MEANS CARING (PARTICULARLY ABOUT GDPR)

Calm Meditation and Sleep App users may be drifting off to dreamland listening to…


The 3 Cs of To-Partner Communications Amid COVID-19

I learned a new word this week: Infodemic. It’s officially defined as, “An…


The 7 Keys to a Successful Channel Partner Program

We spend a lot of time in the trenches with channel programs -- ask any of our…


5 Key Elements of a Successful Partner Engagement Plan

One common challenge frequently brought up among our customers is partner…


Up Your Partner Enablement Game with EQ Nurturing

According to Forbes, 70% of global revenue is traveling through third-party…


Get Schooled on a Simpler Approach to Channel Management

School’s back in session. Remember the crisp sounds of opening your new textbook…


Person in sunglasses holding magnifying glass

What Your Partners’ Portal Behavior Reveals

Move Over James Bond -- We’ve Got Partner Behavior in our Sights I came across this…


Bridge lit up at night with cars driving on it towards city

How Are High-Performing Partners Getting Ahead?

I sat down on the Heads in the Cloud podcast with hosts David Portnowitz and Graham…


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Is Your Partner Portal Coming to Play or Win?

What’s the main difference between any old partner portal and a partner portal…


Colorful carnival game with stuffed toys promising big prizes

More than Carnival Prizes: Qualities Your Incentives Program Should Shoot For

If there’s one thing people love, it’s rewards. Whether it’s enticing friends to…


Woman holding phone with ocean behind her

Not So Dazed and Confused: Refining Your Messaging to Partners and Customers

We’ve all received a text and immediately thought to ourselves, “What?” Just that:…


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Solving for Success: How to Streamline Partner Onboarding & Speed Time to Sales

It’s the eternal equation: Suppliers + Channel Partners + X =  Faster Onboarding…


Hands with colorful world map painted on them held up in front of cloudy sky

Lost in Translation: Connecting with International Partners

During a recent trip to Mexico to attend a friend’s wedding, an animated…


Forrester PRM Wave

Don’t Just Take Our Word for It

It’s one thing to claim you are a market and industry leader. It’s quite another to…


Two people hiking towards mountain with snow and blue sky

Reaching the Peak of Partner Engagement

Exactly how are you inspiring your channel partners to reach higher and go further…


Two men overlooking city through fog and taking photos with cellphones

5 Examples of Click-worthy Trends for Partner Communications

Writing content partners will actually engage with is harder than it sounds,…


Photo of young man waiting for metro underground with people walking past

Missed Opportunities: The Importance of Partner Onboarding

A better partner onboarding experience will:         Create an immediate positive…


Woman grasping sticky note on wall of with other sticky notes while co-workers look on

Think You Know What Your Partners Want? Think Again

People are people, and we tend to be stubborn when it comes to what we think is…


Boy facing away from camera wearing cape and mask with brick building behind him

Superpowered Capabilities in Purpose-Built Portals

Your partners may need a hero. Sure, there’s no burning building or cat stuck in a…


Turn the Page for Partner-Friendly Campaigns

You walk into a bookstore. You aren’t sure what you’re looking for, but you know…


Number three made of linked bike chain on orange background

Channel Visions: Three Investments for Happy Partners

The internet loves a good list. I'm as guilty of this as the next person online. A…


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Channel Visions: What Partners Need to Succeed

  One of the biggest pieces of advice we’ve seen offered to channel programs…


Person pointing to papers on desk with pen surrounded by reports, a coffee, and a computer

Channel Visions: Partner Engagement & ROI

  If there’s one thing marketers are passionate about, it’s data to back up…


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Channel Visions: Creating the Perfect Partner Experience

  The one thing that can be counted on in the channel is change. Whether it’s…


Black and white photo of a traffic circle with a single car driving on it

Channel Visions: Creating a World Class Channel Program

  If you’re running a partner program, you know how much work it takes to keep…


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Three Tips to Navigate the Changing Channel

  If you’ve been in channel marketing for more than a couple of years, you’ve…


Man and woman shaking hands across a table and coffee

Channel Visions: It’s a Matter of Trust

Trust is one of the most important facets of any working business relationship.…


Person holding lens against night city where city in lens is in focus, and surrounding background is out of focus

Zeroing in on the Right Suspects: Where to Look for Partner Recruitment Success

  You're constantly on the hunt for them. Your program can't exist without…


Bathtub with wooden plank across it holding a candle, a bath bomb, and.a towel

Pamper Your Partners by Putting Them First

  One of the toughest aspects of managing a channel marketing program is…


Man facing away from camera with arms raised field and mountains in background

Rules of Engagement: Getting and Keeping Partners Engaged

  There exists a type of partner that companies dream of working with  - the…


Lightning striking city at night

5 (More) Reasons to Automate your Channel Now

  If your organization has built a successful and growing channel program, you…


Three ghosts with silly faces

Who Ya Gonna Call?  Ghostbusters, PRM, and You

I love Halloween movies. If Tim Burton directed it, you will find me watching it…


Cartoon man holding number 3 surrounded by stars

3 is a Magic Number: Driving Higher Channel Performance through Integration

If you grew up in the 70s, like me, you learned, "3 is a Magic Number" watching…


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Pillars to Build a Successful Channel Strategy

Bradford Giles, vice president of channel marketing for Cayan is back in a second…


Mounted binoculars facing the snowy mountains across the lake in the background

Channel Visions: Becoming a Better Business Partner in the Channel

The point of sales (POS) systems market is growing more competitive.   As a…


A variety of old coins hanging from wires

Channel Breakthrough: Tapping into the Power of Partner Currency

At the recent Channel Breakthrough LIVE event in Boston, I learned a few things…


Wave cresting

Adapt or Fail: Evolving with Today’s Channel

As the channel landscape continues to evolve, suppliers and their channel partners…


Field of orange flowers and tall grass

Watch Your Partnerships & ROI Bloom with PRM

If you haven’t already, it’s time to shed those winter coats and take a peek…


Close-up screen of code

Create a Data-Driven Manufacturing Channel

Recent research from Zift and MAPI shows that nearly 80 percent of manufactures are…


Water glass being filled with blue background

Why Partners Don’t Need Another Water Cooler

Some tech providers and suppliers believe that creating partner communities, where…


Birdseye view of interstates overlapping

Driving Channel Adoption and Sales Pipeline through Partner Marketing

In today’s oversaturated channel environment, suppliers must enable partners…


Sticky notes against typed plan

Why Process Should Precede Technology

Zift’s debut of Channel as a Service was met with excitement and a fair share of…


Shopping carts lined up in return shelter

Content for Every Stage of the Buying Cycle

Zift and MAPI’s new manufacturing-focused video series continues with a fresh…


Inspirational quote and calendars against fuzzy blanket and fairy lights

Wish List 2017: What’s on Top Channel Leader’s To-Do Lists?

Happy new year!  It’s time to settle back into our grooves and tackle the to-dos…


Man doing work on computer at wooden desk in front of glass windows overlooking cityscape

Manufacturers and Channel Partners: A State of Disconnect [Infographic]

The channel and manufacturer dynamic is in upheaval. Recent research from Zift and…


Person holding iPhone opened to apps options

Adapting to Channel Change: The Cisco Story

We are pleased to have Chad Reese, Director of Partner Digital Marketing for Cisco…


Woman jumping over hurdles with her in color and the background in grayscale

Capturing Mindshare & Loyalty: Treat Channel Partners like Leads

I recently had the pleasure of serving as speaker and workshop participant at…


Herd of wildebeest in the plains

Channel Marketing Enablement: Moving the Herd

In Laz’s latest Channel Chatter post, he highlights key points from his new…


Person answering emails on laptop with cup of tea next to them

Your Email Marketing Journey and the Danger of Being Blacklisted [Infographic]

Cisco recently published the infographic “What’s Your Online Health and…


Six hands each grabbing a slice of pizza from the box

Sharing Is Caring: 5 Key Ingredients of a Positive & Profitable Partner Experience

While many channel organizations claim that creating and sustaining a rewarding…


Photo of crowd sitting looking at something being presented

Channel Management Transformation on Tap at Channel Visionaries Event

The recent Channel Visionaries’ Channel Chief Series in Santa Clara served up a…


Businessman reviewing a series of charts on a touchpad

Channel Data: Tracking Partner Program Performance

Today’s B2B channel program managers have access to more advanced resources,…


Ruler on math homework

Channel Visions: Measuring Direct ROI with SiriusDecisions’ Maria Chien

Some channel leaders shine particularly bright. There is an undeniable spark as…


Blue and purple sticky notes that say 'Keep it simple!'

Keep it Simple: The 5 Key Ingredients of a Positive & Profitable Partner Experience

While many channel organizations claim that creating and sustaining a rewarding…


Close up photo of grass with sun and trees in background

Channel Visions: Adapting to Change with SiriusDecisions’ Maria Chien

Some channel leaders shine particularly bright. There is an undeniable spark as…


Ingredients and supplies for making pasta scattered on table

What’s the Secret Recipe For a Profitable Partner Experience?

While many channel organizations claim that creating and sustaining a rewarding…


Rainbow colored illustrated graphics of people with speech bubbles

How to Increase Partner Activity by 528% In Just 2 Weeks

As Senior Manager of Channel Engagement for Zift, my focus is on understanding a…


Empty test tubes laying in a pile

How to Measure Return On Channel Investment (ROCI)

Business-to-business (B2B) organizations have been investing in channel marketing…


Ocean waves cresting

The Next Wave of Channel Partner Performance and Management

In my previous post, I talked about the marked differences and even overlap between…


Empty weekly calendar, a pen, and a camera

Channel Marketing Success Cornerstone #2: Develop a Partner Engagement Plan

Zift’s latest eBook uncovers The 4 Cornerstones of Channel Marketing Success. In…


Cartoon of men discussing strategy

3 Simple Steps for Solving the Partner Content Conundrum

  When channel partners clamor for content, Content Syndication can seem like…


Man working on architectural plans

A Blueprint for Channel Success: Services and Support (Part 4)

Building a successful channel program is a lot like building a house. This blog…


Architectural plans

A Blueprint for Channel Success: Distributors (Part 3)

Building a successful channel program is a lot like building a house. This blog…


Black and white photo of people sharing photos

Partner Pride: PureIntegration Inspires

You might think that after working with thousands of channel partners, the details…


Two people sharing coffee and talking

5 Key Elements of a Successful Partner Engagement Plan

As an account manager in the channel marketing space, I work with organizations of…


Calendar book and notebook on laptop next to plant

A Day in the Life of a Channel Partner

Zift welcomes guest blogger, Lisa Vega, Senior Marketing Manager for…


Curved building made of glass and metal

Overcoming the False Promises of Partner Portals [Infographic]

Many of today’s suppliers and channel marketers are heavily invested in partner…


Glasses with focused trees within lens and surrounding background around glasses blurry

A Clear View of Success

Like most channel partners, Macabe Associates knew that they needed to drive…


Windmills on green field with cloudy blue sky

Powering Partner Perspectives with Content Syndication

Photo by David Blaikie Of course today’s channel partners know that they need…


Arrows painted onto wooden boards

How You Can Drive Better Marketing Results by Selecting the Right Tactical Mix

Are you finding it tougher than ever to transform prospects into customers? That’s…


Man facing camera looking through binoculars with desert in background behind him

Do You Have a Clear Line of Site Into Partner Lead Activity? (Part 4 of 4)

This blog post is the fourth and final part in our series which aims to help…


Rounded green plant

Why Lead Nurturing is Essential to Channel Partner Success (Part 3 of 4)

This blog post is the third part in our series which aims to help suppliers…


Green fields and mountains

How to Introduce and Optimize Automated Lead Distribution (Part 2 of 4)

This blog post is the second part in our series which aims to help suppliers…


Purple checkered wall

How Suppliers Can Maximize Channel Success With Managed Services [Infographic]

Successfully executing multi-touch campaigns requires marketing and sales…


Man packing a brown box

Deliver Continued Channel Success through Optimization (Part 4 of 4)

To deliver the greatest value to channel partners and support their continued…


Metal fence locked with lock and chain

How to Secure Your Channel Partners’ Buy-In (Part 3 of 4)

Even the most powerful multi-tactic marketing campaigns will fail if you don’t have…


Green painted panel wall

Steps For Becoming Your Channel Partners’ Preferred Vendor

To lead, channel marketers must commit to change. Our research shows that the…


White number 4 on blue background

4 Reasons to Leverage Your Supplier’s Brand

Today we would like to welcome Mary Abdian as our guest blogger. Mary is the CEO of…


Three people looking at laptop screen

SiriusDecisions Day 1: Change, Collaborate and Relationships

Yesterday the 2013 SiriusDecisions Summit kicked off in San Diego. The event…


Two business women talking and smiling

Treating Channel Partners Like Partners

i.e. What’s Good For The Goose… Not to get too preachy here, but good partnering is…


Person with tablet and papers with charts on them

How 2013’s Emphasis on Marketing Effects Partner Programs

Data Driven Marketing Comes Of Age If you’ve been following the press about…


Blank notebook with glasses, a key, and a coffee cup next to it

Empowerment Is Key To The Channel Partner Relationship

Empowering Partners Works The goal of any channel partner relationship is for both…


Tan grass with blue sky in background

39 Ways to Make It Easier for Channel Partners to do Business With You

Last week I was at the Baptie conference (which was great by the way) and I helped…


White number 4 on blue background

4 Tips for Active Channel Management

Keeping Your Channel Program Rolling It takes a lot of time and effort to build up…


Yellow, orange, and blue painted wall

The 7 Keys to a Successful Channel Partner Program

Channel Partner Programs Working I work with channel programs all the time, so I…