Your Partners Thrive on Reusable Engagement Models

Value of Services in a SaaS Market - Part 1 Your service provider partners may find…


Proving Your Channel’s Value in 2021 – Your Questions Answered

On December 10th, Zift teamed up with the experts at Vistex & AchieveUnite to…


Full Sales Funnel Management: Dancing Backward — And in Heels

I suppose it goes with the turf, but I have been doing a lot of thinking about…


Healthy Pipeline, Healthy You

Right now, in this COVID-19 era, protecting and preserving health is a community…


How to Amp Up Partner Engagement Now

The channel is always changing. But it’s changing faster than ever (along with the…


SHARING MEANS CARING (PARTICULARLY ABOUT GDPR)

Calm Meditation and Sleep App users may be drifting off to dreamland listening to…


The 3 Cs of To-Partner Communications Amid COVID-19

I learned a new word this week: Infodemic. It’s officially defined as, “An…


The 7 Keys to a Successful Channel Partner Program

We spend a lot of time in the trenches with channel programs -- ask any of our…


5 Key Elements of a Successful Partner Engagement Plan

One common challenge frequently brought up among our customers is partner…


Up Your Partner Enablement Game with EQ Nurturing

According to Forbes, 70% of global revenue is traveling through third-party…


Get Schooled on a Simpler Approach to Channel Management

School’s back in session. Remember the crisp sounds of opening your new textbook…


What Your Partners’ Portal Behavior Reveals

Move Over James Bond -- We’ve Got Partner Behavior in our Sights I came across this…


How Are High-Performing Partners Getting Ahead?

I sat down on the Heads in the Cloud podcast with hosts David Portnowitz and Graham…


Is Your Partner Portal Coming to Play or Win?

What’s the main difference between any old partner portal and a partner portal…


More than Carnival Prizes: Qualities Your Incentives Program Should Shoot For

If there’s one thing people love, it’s rewards. Whether it’s enticing friends to…


Not So Dazed and Confused: Refining Your Messaging to Partners and Customers

We’ve all received a text and immediately thought to ourselves, “What?” Just that:…


Solving for Success: How to Streamline Partner Onboarding & Speed Time to Sales

It’s the eternal equation: Suppliers + Channel Partners + X =  Faster Onboarding…


Lost in Translation: Connecting with International Partners

During a recent trip to Mexico to attend a friend’s wedding, an animated…


Don’t Just Take Our Word for It

It’s one thing to claim you are a market and industry leader. It’s quite another to…


Reaching the Peak of Partner Engagement

Exactly how are you inspiring your channel partners to reach higher and go further…


5 Examples of Click-worthy Trends for Partner Communications

Writing content partners will actually engage with is harder than it sounds,…


Missed Opportunities: The Importance of Partner Onboarding

A better partner onboarding experience will:         Create an immediate positive…


Think You Know What Your Partners Want? Think Again

People are people, and we tend to be stubborn when it comes to what we think is…


Superpowered Capabilities in Purpose-Built Portals

Your partners may need a hero. Sure, there’s no burning building or cat stuck in a…


Turn the Page for Partner-Friendly Campaigns

You walk into a bookstore. You aren’t sure what you’re looking for, but you know…


Channel Visions: Three Investments for Happy Partners

The internet loves a good list. I'm as guilty of this as the next person online. A…


Channel Visions: What Partners Need to Succeed

  One of the biggest pieces of advice we’ve seen offered to channel programs…


Channel Visions: Partner Engagement & ROI

  If there’s one thing marketers are passionate about, it’s data to back up…


Channel Visions: Creating the Perfect Partner Experience

  The one thing that can be counted on in the channel is change. Whether it’s…


Channel Visions: Creating a World Class Channel Program

  If you’re running a partner program, you know how much work it takes to keep…


Three Tips to Navigate the Changing Channel

  If you’ve been in channel marketing for more than a couple of years, you’ve…


Channel Visions: It’s a Matter of Trust

Trust is one of the most important facets of any working business relationship.…


Zeroing in on the Right Suspects: Where to Look for Partner Recruitment Success

  You're constantly on the hunt for them. Your program can't exist without…


Pamper Your Partners by Putting Them First

  One of the toughest aspects of managing a channel marketing program is…


Rules of Engagement: Getting and Keeping Partners Engaged

  There exists a type of partner that companies dream of working with  - the…


5 (More) Reasons to Automate your Channel Now

  If your organization has built a successful and growing channel program, you…


Who Ya Gonna Call?  Ghostbusters, PRM, and You

I love Halloween movies. If Tim Burton directed it, you will find me watching it…


3 is a Magic Number: Driving Higher Channel Performance through Integration

If you grew up in the 70s, like me, you learned, "3 is a Magic Number" watching…


Pillars to Build a Successful Channel Strategy

Bradford Giles, vice president of channel marketing for Cayan is back in a second…


Channel Visions: Becoming a Better Business Partner in the Channel

The point of sales (POS) systems market is growing more competitive.   As a…


Channel Breakthrough: Tapping into the Power of Partner Currency

At the recent Channel Breakthrough LIVE event in Boston, I learned a few things…


Adapt or Fail: Evolving with Today’s Channel

As the channel landscape continues to evolve, suppliers and their channel partners…


Watch Your Partnerships & ROI Bloom with PRM

If you haven’t already, it’s time to shed those winter coats and take a peek…


Create a Data-Driven Manufacturing Channel

Recent research from Zift and MAPI shows that nearly 80 percent of manufactures are…


Why Partners Don’t Need Another Water Cooler

Some tech providers and suppliers believe that creating partner communities, where…


Driving Channel Adoption and Sales Pipeline through Partner Marketing

In today’s oversaturated channel environment, suppliers must enable partners…


Why Process Should Precede Technology

Zift’s debut of Channel as a Service was met with excitement and a fair share of…


Content for Every Stage of the Buying Cycle

Zift and MAPI’s new manufacturing-focused video series continues with a fresh…


Wish List 2017: What’s on Top Channel Leader’s To-Do Lists?

Happy new year!  It’s time to settle back into our grooves and tackle the to-dos…


Manufacturers and Channel Partners: A State of Disconnect [Infographic]

The channel and manufacturer dynamic is in upheaval. Recent research from Zift and…


Adapting to Channel Change: The Cisco Story

We are pleased to have Chad Reese, Director of Partner Digital Marketing for Cisco…


Capturing Mindshare & Loyalty: Treat Channel Partners like Leads

I recently had the pleasure of serving as speaker and workshop participant at…


Channel Marketing Enablement: Moving the Herd

In Laz’s latest Channel Chatter post, he highlights key points from his new…


Your Email Marketing Journey and the Danger of Being Blacklisted [Infographic]

Cisco recently published the infographic “What’s Your Online Health and…


Sharing Is Caring: 5 Key Ingredients of a Positive & Profitable Partner Experience

While many channel organizations claim that creating and sustaining a rewarding…


Channel Management Transformation on Tap at Channel Visionaries Event

The recent Channel Visionaries’ Channel Chief Series in Santa Clara served up a…


Channel Data: Tracking Partner Program Performance

Today’s B2B channel program managers have access to more advanced resources,…


Channel Visions: Measuring Direct ROI with SiriusDecisions’ Maria Chien

Some channel leaders shine particularly bright. There is an undeniable spark as…


Keep it Simple: The 5 Key Ingredients of a Positive & Profitable Partner Experience

While many channel organizations claim that creating and sustaining a rewarding…


Channel Visions: Adapting to Change with SiriusDecisions’ Maria Chien

Some channel leaders shine particularly bright. There is an undeniable spark as…


What’s the Secret Recipe For a Profitable Partner Experience?

While many channel organizations claim that creating and sustaining a rewarding…


How to Increase Partner Activity by 528% In Just 2 Weeks

As Senior Manager of Channel Engagement for Zift, my focus is on understanding a…


How to Measure Return On Channel Investment (ROCI)

Business-to-business (B2B) organizations have been investing in channel marketing…


The Next Wave of Channel Partner Performance and Management

In my previous post, I talked about the marked differences and even overlap between…


Channel Marketing Success Cornerstone #2: Develop a Partner Engagement Plan

Zift’s latest eBook uncovers The 4 Cornerstones of Channel Marketing Success. In…


3 Simple Steps for Solving the Partner Content Conundrum

  When channel partners clamor for content, Content Syndication can seem like…


A Blueprint for Channel Success: Services and Support (Part 4)

Building a successful channel program is a lot like building a house. This blog…


A Blueprint for Channel Success: Distributors (Part 3)

Building a successful channel program is a lot like building a house. This blog…


Partner Pride: PureIntegration Inspires

You might think that after working with thousands of channel partners, the details…


5 Key Elements of a Successful Partner Engagement Plan

As an account manager in the channel marketing space, I work with organizations of…


A Day in the Life of a Channel Partner

Zift welcomes guest blogger, Lisa Vega, Senior Marketing Manager for…


Overcoming the False Promises of Partner Portals [Infographic]

Many of today’s suppliers and channel marketers are heavily invested in partner…


A Clear View of Success

Like most channel partners, Macabe Associates knew that they needed to drive…


Powering Partner Perspectives with Content Syndication

Photo by David Blaikie Of course today’s channel partners know that they need…


How You Can Drive Better Marketing Results by Selecting the Right Tactical Mix

Are you finding it tougher than ever to transform prospects into customers? That’s…


Do You Have a Clear Line of Site Into Partner Lead Activity? (Part 4 of 4)

This blog post is the fourth and final part in our series which aims to help…


Why Lead Nurturing is Essential to Channel Partner Success (Part 3 of 4)

This blog post is the third part in our series which aims to help suppliers…


How to Introduce and Optimize Automated Lead Distribution (Part 2 of 4)

This blog post is the second part in our series which aims to help suppliers…


How Suppliers Can Maximize Channel Success With Managed Services [Infographic]

Successfully executing multi-touch campaigns requires marketing and sales…


Deliver Continued Channel Success through Optimization (Part 4 of 4)

To deliver the greatest value to channel partners and support their continued…


How to Secure Your Channel Partners’ Buy-In (Part 3 of 4)

Even the most powerful multi-tactic marketing campaigns will fail if you don’t have…


Steps For Becoming Your Channel Partners’ Preferred Vendor

To lead, channel marketers must commit to change. Our research shows that the…


4 Reasons to Leverage Your Supplier’s Brand

Today we would like to welcome Mary Abdian as our guest blogger. Mary is the CEO of…


SiriusDecisions Day 1: Change, Collaborate and Relationships

Yesterday the 2013 SiriusDecisions Summit kicked off in San Diego. The event…


Treating Channel Partners Like Partners

i.e. What’s Good For The Goose… Not to get too preachy here, but good partnering is…


How 2013’s Emphasis on Marketing Effects Partner Programs

Data Driven Marketing Comes Of Age If you’ve been following the press about…


Empowerment Is Key To The Channel Partner Relationship

Empowering Partners Works The goal of any channel partner relationship is for both…


39 Ways to Make It Easier for Channel Partners to do Business With You

Last week I was at the Baptie conference (which was great by the way) and I helped…


4 Tips for Active Channel Management

Keeping Your Channel Program Rolling It takes a lot of time and effort to build up…


The 7 Keys to a Successful Channel Partner Program

Channel Partner Programs Working I work with channel programs all the time, so I…