Your Partners Thrive on Reusable Engagement Models
January 7 2021
Value of Services in a SaaS Market - Part 1 Your service provider partners may find…
Proving Your Channel’s Value in 2021 – Your Questions Answered
December 17 2020
On December 10th, Zift teamed up with the experts at Vistex & AchieveUnite to…
Full Sales Funnel Management: Dancing Backward — And in Heels
May 20 2020
I suppose it goes with the turf, but I have been doing a lot of thinking about…
Healthy Pipeline, Healthy You
April 15 2020
Right now, in this COVID-19 era, protecting and preserving health is a community…
How to Amp Up Partner Engagement Now
April 8 2020
The channel is always changing. But it’s changing faster than ever (along with the…
SHARING MEANS CARING (PARTICULARLY ABOUT GDPR)
March 17 2020
Calm Meditation and Sleep App users may be drifting off to dreamland listening to…
The 3 Cs of To-Partner Communications Amid COVID-19
March 12 2020
I learned a new word this week: Infodemic. It’s officially defined as, “An…
The 7 Keys to a Successful Channel Partner Program
February 18 2020
We spend a lot of time in the trenches with channel programs -- ask any of our…
5 Key Elements of a Successful Partner Engagement Plan
January 9 2020
One common challenge frequently brought up among our customers is partner…
Up Your Partner Enablement Game with EQ Nurturing
December 19 2019
According to Forbes, 70% of global revenue is traveling through third-party…
Get Schooled on a Simpler Approach to Channel Management
August 30 2019
School’s back in session. Remember the crisp sounds of opening your new textbook…
What Your Partners’ Portal Behavior Reveals
June 13 2019
Move Over James Bond -- We’ve Got Partner Behavior in our Sights I came across this…
How Are High-Performing Partners Getting Ahead?
January 10 2019
I sat down on the Heads in the Cloud podcast with hosts David Portnowitz and Graham…
Is Your Partner Portal Coming to Play or Win?
December 20 2018
What’s the main difference between any old partner portal and a partner portal…
More than Carnival Prizes: Qualities Your Incentives Program Should Shoot For
December 13 2018
If there’s one thing people love, it’s rewards. Whether it’s enticing friends to…
Not So Dazed and Confused: Refining Your Messaging to Partners and Customers
December 5 2018
We’ve all received a text and immediately thought to ourselves, “What?” Just that:…
Solving for Success: How to Streamline Partner Onboarding & Speed Time to Sales
November 30 2018
It’s the eternal equation: Suppliers + Channel Partners + X = Faster Onboarding…
Lost in Translation: Connecting with International Partners
November 19 2018
During a recent trip to Mexico to attend a friend’s wedding, an animated…
Don’t Just Take Our Word for It
November 8 2018
It’s one thing to claim you are a market and industry leader. It’s quite another to…
Reaching the Peak of Partner Engagement
November 2 2018
Exactly how are you inspiring your channel partners to reach higher and go further…
5 Examples of Click-worthy Trends for Partner Communications
October 18 2018
Writing content partners will actually engage with is harder than it sounds,…
Missed Opportunities: The Importance of Partner Onboarding
October 3 2018
A better partner onboarding experience will: Create an immediate positive…
Think You Know What Your Partners Want? Think Again
September 26 2018
People are people, and we tend to be stubborn when it comes to what we think is…
Superpowered Capabilities in Purpose-Built Portals
August 31 2018
Your partners may need a hero. Sure, there’s no burning building or cat stuck in a…
Turn the Page for Partner-Friendly Campaigns
August 24 2018
You walk into a bookstore. You aren’t sure what you’re looking for, but you know…
Channel Visions: Three Investments for Happy Partners
August 3 2018
The internet loves a good list. I'm as guilty of this as the next person online. A…
Channel Visions: What Partners Need to Succeed
July 2 2018
One of the biggest pieces of advice we’ve seen offered to channel programs…
Channel Visions: Partner Engagement & ROI
June 18 2018
If there’s one thing marketers are passionate about, it’s data to back up…
Channel Visions: Creating the Perfect Partner Experience
June 5 2018
The one thing that can be counted on in the channel is change. Whether it’s…
Channel Visions: Creating a World Class Channel Program
May 21 2018
If you’re running a partner program, you know how much work it takes to keep…
Three Tips to Navigate the Changing Channel
April 24 2018
If you’ve been in channel marketing for more than a couple of years, you’ve…
Channel Visions: It’s a Matter of Trust
April 16 2018
Trust is one of the most important facets of any working business relationship.…
Zeroing in on the Right Suspects: Where to Look for Partner Recruitment Success
April 11 2018
You're constantly on the hunt for them. Your program can't exist without…
Pamper Your Partners by Putting Them First
April 6 2018
One of the toughest aspects of managing a channel marketing program is…
Rules of Engagement: Getting and Keeping Partners Engaged
March 22 2018
There exists a type of partner that companies dream of working with - the…
5 (More) Reasons to Automate your Channel Now
December 15 2017
If your organization has built a successful and growing channel program, you…
Who Ya Gonna Call? Ghostbusters, PRM, and You
October 30 2017
I love Halloween movies. If Tim Burton directed it, you will find me watching it…
3 is a Magic Number: Driving Higher Channel Performance through Integration
October 2 2017
If you grew up in the 70s, like me, you learned, "3 is a Magic Number" watching…
Pillars to Build a Successful Channel Strategy
September 12 2017
Bradford Giles, vice president of channel marketing for Cayan is back in a second…
Channel Visions: Becoming a Better Business Partner in the Channel
September 8 2017
The point of sales (POS) systems market is growing more competitive. As a…
Channel Breakthrough: Tapping into the Power of Partner Currency
June 8 2017
At the recent Channel Breakthrough LIVE event in Boston, I learned a few things…
Adapt or Fail: Evolving with Today’s Channel
June 6 2017
As the channel landscape continues to evolve, suppliers and their channel partners…
Watch Your Partnerships & ROI Bloom with PRM
April 26 2017
If you haven’t already, it’s time to shed those winter coats and take a peek…
Create a Data-Driven Manufacturing Channel
March 21 2017
Recent research from Zift and MAPI shows that nearly 80 percent of manufactures are…
Why Partners Don’t Need Another Water Cooler
March 14 2017
Some tech providers and suppliers believe that creating partner communities, where…
Driving Channel Adoption and Sales Pipeline through Partner Marketing
February 28 2017
In today’s oversaturated channel environment, suppliers must enable partners…
Why Process Should Precede Technology
February 23 2017
Zift’s debut of Channel as a Service was met with excitement and a fair share of…
Content for Every Stage of the Buying Cycle
February 9 2017
Zift and MAPI’s new manufacturing-focused video series continues with a fresh…
Wish List 2017: What’s on Top Channel Leader’s To-Do Lists?
January 5 2017
Happy new year! It’s time to settle back into our grooves and tackle the to-dos…
Manufacturers and Channel Partners: A State of Disconnect [Infographic]
December 13 2016
The channel and manufacturer dynamic is in upheaval. Recent research from Zift and…
Adapting to Channel Change: The Cisco Story
November 17 2016
We are pleased to have Chad Reese, Director of Partner Digital Marketing for Cisco…
Capturing Mindshare & Loyalty: Treat Channel Partners like Leads
November 15 2016
I recently had the pleasure of serving as speaker and workshop participant at…
Channel Marketing Enablement: Moving the Herd
November 10 2016
In Laz’s latest Channel Chatter post, he highlights key points from his new…
Your Email Marketing Journey and the Danger of Being Blacklisted [Infographic]
July 15 2016
Cisco recently published the infographic “What’s Your Online Health and…
Sharing Is Caring: 5 Key Ingredients of a Positive & Profitable Partner Experience
June 24 2016
While many channel organizations claim that creating and sustaining a rewarding…
Channel Management Transformation on Tap at Channel Visionaries Event
June 10 2016
The recent Channel Visionaries’ Channel Chief Series in Santa Clara served up a…
Channel Data: Tracking Partner Program Performance
June 8 2016
Today’s B2B channel program managers have access to more advanced resources,…
Channel Visions: Measuring Direct ROI with SiriusDecisions’ Maria Chien
May 27 2016
Some channel leaders shine particularly bright. There is an undeniable spark as…
Keep it Simple: The 5 Key Ingredients of a Positive & Profitable Partner Experience
May 24 2016
While many channel organizations claim that creating and sustaining a rewarding…
Channel Visions: Adapting to Change with SiriusDecisions’ Maria Chien
May 20 2016
Some channel leaders shine particularly bright. There is an undeniable spark as…
What’s the Secret Recipe For a Profitable Partner Experience?
May 9 2016
While many channel organizations claim that creating and sustaining a rewarding…
How to Increase Partner Activity by 528% In Just 2 Weeks
May 3 2016
As Senior Manager of Channel Engagement for Zift, my focus is on understanding a…
How to Measure Return On Channel Investment (ROCI)
April 15 2016
Business-to-business (B2B) organizations have been investing in channel marketing…
The Next Wave of Channel Partner Performance and Management
March 3 2016
In my previous post, I talked about the marked differences and even overlap between…
Channel Marketing Success Cornerstone #2: Develop a Partner Engagement Plan
February 17 2016
Zift’s latest eBook uncovers The 4 Cornerstones of Channel Marketing Success. In…
3 Simple Steps for Solving the Partner Content Conundrum
November 9 2015
When channel partners clamor for content, Content Syndication can seem like…
A Blueprint for Channel Success: Services and Support (Part 4)
July 28 2015
Building a successful channel program is a lot like building a house. This blog…
A Blueprint for Channel Success: Distributors (Part 3)
July 7 2015
Building a successful channel program is a lot like building a house. This blog…
Partner Pride: PureIntegration Inspires
March 26 2015
You might think that after working with thousands of channel partners, the details…
5 Key Elements of a Successful Partner Engagement Plan
March 18 2015
As an account manager in the channel marketing space, I work with organizations of…
A Day in the Life of a Channel Partner
March 2 2015
Zift welcomes guest blogger, Lisa Vega, Senior Marketing Manager for…
Overcoming the False Promises of Partner Portals [Infographic]
February 23 2015
Many of today’s suppliers and channel marketers are heavily invested in partner…
A Clear View of Success
September 3 2014
Like most channel partners, Macabe Associates knew that they needed to drive…
Powering Partner Perspectives with Content Syndication
August 14 2014
Photo by David Blaikie Of course today’s channel partners know that they need…
How You Can Drive Better Marketing Results by Selecting the Right Tactical Mix
March 27 2014
Are you finding it tougher than ever to transform prospects into customers? That’s…
Do You Have a Clear Line of Site Into Partner Lead Activity? (Part 4 of 4)
March 5 2014
This blog post is the fourth and final part in our series which aims to help…
Why Lead Nurturing is Essential to Channel Partner Success (Part 3 of 4)
February 19 2014
This blog post is the third part in our series which aims to help suppliers…
How to Introduce and Optimize Automated Lead Distribution (Part 2 of 4)
February 13 2014
This blog post is the second part in our series which aims to help suppliers…
How Suppliers Can Maximize Channel Success With Managed Services [Infographic]
January 23 2014
Successfully executing multi-touch campaigns requires marketing and sales…
Deliver Continued Channel Success through Optimization (Part 4 of 4)
December 15 2013
To deliver the greatest value to channel partners and support their continued…
How to Secure Your Channel Partners’ Buy-In (Part 3 of 4)
November 18 2013
Even the most powerful multi-tactic marketing campaigns will fail if you don’t have…
Steps For Becoming Your Channel Partners’ Preferred Vendor
August 8 2013
To lead, channel marketers must commit to change. Our research shows that the…
4 Reasons to Leverage Your Supplier’s Brand
June 18 2013
Today we would like to welcome Mary Abdian as our guest blogger. Mary is the CEO of…
SiriusDecisions Day 1: Change, Collaborate and Relationships
May 9 2013
Yesterday the 2013 SiriusDecisions Summit kicked off in San Diego. The event…
Treating Channel Partners Like Partners
May 2 2013
i.e. What’s Good For The Goose… Not to get too preachy here, but good partnering is…
How 2013’s Emphasis on Marketing Effects Partner Programs
January 21 2013
Data Driven Marketing Comes Of Age If you’ve been following the press about…
Empowerment Is Key To The Channel Partner Relationship
July 20 2012
Empowering Partners Works The goal of any channel partner relationship is for both…
39 Ways to Make It Easier for Channel Partners to do Business With You
May 1 2012
Last week I was at the Baptie conference (which was great by the way) and I helped…
4 Tips for Active Channel Management
February 10 2012
Keeping Your Channel Program Rolling It takes a lot of time and effort to build up…
The 7 Keys to a Successful Channel Partner Program
February 3 2012
Channel Partner Programs Working I work with channel programs all the time, so I…