two puzzle pieces coming together

Navigating Partner Engagement in 2024: Strategies for Success

Partner Engagement in Channel Marketing In the dynamic landscape of channel…


5 Essential Partner Engagement Metrics for IT Channel Vendors

Peter Drucker once famously said, "What gets measured, gets managed," highlighting…


The MSP Channel: How and Why to Use It

There is little debate that managed service providers (MSPs) have become essential…


The Reseller Channel: How and Why to Use It

With all the talk about MSPs, referral partners, influencer channels, and dozens of…


7 Best Practices for Managing a Partner Program After a Merger or Acquisition

Merger and acquisition (M&A) activity among technology solution providers,…


Unraveling Our Discomfort with Negotiations

Do negotiations make you uneasy? You're in good company. Many of us instinctively…


Evolving With the Ecosystem: Is With-Partner Marketing Up for the Challenge?

We often talk about to-partner marketing, where suppliers create materials and…


The Influencer Channel: How and Why to Use It

Over the past few years, business-to-business (B2B) selling has been changing. In…


10 Things Partners Want Their Channel Leaders to Know

Navigating the intricate landscape of channel partnerships is not just about…


Partner Onboarding 101: Tips for Building Lasting Partnerships

Effective channel partner onboarding is the cornerstone of successful partnerships.…


The 4 Channel Ops Best Practices Every Channel Leader Should Know

Launching or expanding domestic or global partner programs is no small undertaking.…


7 Tips for a Successful Partner Ecosystem Strategy

Partner ecosystems are growing in popularity, with almost a third of total global…


5 Key Metrics for Effective Channel Partner Engagement

When it comes to channel business partnerships, success hinges on more than just…


The Alliance Channel: How and Why to Use It

Channel-driven organizations have traditionally focused on nurturing sales…


The Retention Channel: How and Why to Use It

Customer experience (CX) is king. We've come to accept this oft-repeated mantra as…


Sharing is Caring: The Importance of Data-Driven Collaboration

In our engagements, we often see vendors missing a critical boat: They don’t share…


Let’s Conquer the World: Tips on Going Global with Your Channel

The world is smaller than ever, and opportunities to expand into global markets are…


The Top Complaint from Partners about Vendors is Entirely Avoidable

We’ve said it before, and we’ll say it again: Channel conflict is one of the top…


All Aboard! 10 Best Practices for Channel Partner Onboarding

We all know that channel partners help vendors scale by expanding their reach,…


How Partner Programs Can Ensure Tiering Compliance

Tiered partner programs are a proven channel management strategy for identifying…


A Guide for Partner Training: In-Person Vs. Online

Partner training is a universal requirement for partner programs. However, the…


Evolving Partner Business Models: Empowering Partners in the Subscription Services Era

Change is the steadfast companion of progress. The winds of tech transformation…


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What’s Your Channel Operating System?

If your channel organization is like most, it’s come together over time with a…


weighing scales

CRM Vs. PRM Explained

Startup and growing partner programs with expanding partner ecosystems must make…


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The Power of Face-to-Face Partner Connections

Welcome to the digital age, where pixels weave our stories and screens serve as our…


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Elevating Partner Engagement: Golden Insights from the Channel Focus Webinar

In this whirlwind of ever-changing markets and customer profiles, how we engage and…


6 Steps to Create a Successful Channel Incentives Program

Channel incentives programs should determine sales based on industry standards.…


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Constructing Customer Loyalty: Build a Strong Foundation with Your Dealer Management Solution

In the building materials industry, the best kind of customer is a smart customer.…


6 Best Practices for a Successful Channel Incentives Program

Channel incentive programs should prioritize long-term incentives to stay…


How to (Truly) Drive Channel Partner Engagement Through Social Posts

How to (Truly) Drive Channel Partner Engagement Through Social Posts

How do you get channel partners to engage with your social media posts? By posts,…


How to Increase Partner Engagement with ZiftONE

As we all know, partner engagement is one critical aspect of developing a…


What Does a Successful Partnership Development Plan Look Like?

The main goal of any partner program is to recruit an ideal partner and turn them…


Five Tips for Improving Channel Partner Experience

In case you missed it, Zift Solutions and SpurReply recently teamed up to share…


7 Best Practices in Managing Global Partner Programs

Global partner programs need to have local points of contact. Global partner…


What Are the Stages of Partnership Development

What Are the Stages of Partnership Development?

Developing an indirect sales channel is a smart financial move for most businesses,…


6 Channel Enablement Best Practices for Partner Programs to Use in 2023

Partner programs should ask partners what enablement they need. Partner programs…


What is a Channel Account Manager & Why Do Channel Partner Programs Need Them?

What is a Channel Account Manager & Why Do Channel Partner Programs Need Them?

Channel account managers aren’t traditional account managers. Channel account…


6 Channel Management Best Practices Necessary for Success

6 Channel Management Best Practices Necessary for Success

Partner programs need top-down channel commitment on realistic ROI timelines.…


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The Unsung Heroes of Partner Ecosystems: Non-Transactional Partners

In a few of our recent articles, “What is a Partnership Ecosystem & Why Do…


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6 Channel Partner Program Predictions for 2023

Customer events will increase in favor over vendor-partner events. Vendors and…


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How Do You Build a Successful Partnership Ecosystem Framework?

Successful partner ecosystem frameworks require a complete infrastructure.…


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Why Should Your Partner Program Use a PRM Platform?

The six-fold power of a PRM platform Partner programs should consider using a PRM…


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How Much Does a PRM Cost?

Pricing for most PRM systems is tied in some way to the number of partners in your…


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What is a Partnership Ecosystem & Why Do Channel Partner Programs Need Them?

Partner ecosystems foster faster and more effective co-marketing and co-selling.…


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Best Practices for Launching Your Partner Portal

You probably already know that a partner portal is a critical place for enabling…


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The 5 Partner Engagement Metrics That (Really) Matter

Originally Published: April 12, 2021 The best way for a supplier to…


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What is Partner Relationship Management (PRM) Software?

Originally Published: September 21, 2021 When you start to build out…


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6 Reasons Your Channel Partner Program Needs a PRM Platform

PRM software platforms represent a vendor’s partner program operations,…


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What Can Be Done to Activate Inactive Channel Partners?

Vilfredo Pareto first told us that 80% of our success will come from 20% of our…


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Ready to Move Past Recruitment? 5 Partner Onboarding Best Practices to Set Partners Up for Success

What is Partner Onboarding? When you were recruiting your channel partner, the…


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Successful To-Partner Communications Are Easier Than You Think

To-, through-, for-partner communications… In the world of channel marketing, there…


blog posts

Introducing Portal Posts

To-partner communications is key to building partner engagement and to making sure…


Dice

8 Key Elements of a Successful Partner Engagement Plan

One question we frequently receive from our customers here at Zift? “How do I…


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Become Easy to Love with a Channel Partner Onboarding Template

Every partner who joins your channel program wants to be successful. The easier you…


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The Benefits of Connecting With Partners On Social Media

Social media has forever changed the way we communicate, opening new channels and…


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6 Best Practices for Through-Partner Communications

Partner communications should build trust between the provider and sales…


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9 Best Practices for To-Partner Communications

Channel communications (particularly to-partner communications) are vital…


The Secret to Boosting Channel Partner Enablement

The Secrets to Boosting Channel Partner Enablement

If you’re wondering what the difference between sales training and sales enablement…


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How to Build the Most Productive Channel Partner Relationships

There seem to be two “camps” of IT suppliers with opposing perspectives about how…


Reasons your channel partner program needs QBRs

7 Reasons Your Channel Partner Program Needs QBRs in 2022

QBRs remain highly relevant in 2022 as essential, multidimensional tools…


partner experience

Partner Experience with Glenn Robertson, Purechannels

Gwyn Edwards, our Director of Partnerships and Alliances, recently sat down with…


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How to Optimize Your QBRs for Stronger Partner-Vendor Collaboration

Done right, quarterly business reviews can result in channel partners and vendors…


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Save Your Money, Spend More Time with Channel Partners

Expand your budget process this year to include projections of how much time your…


Success Planning in the Channel

The Importance of Success Planning in the Channel

It was Ben Franklin who said that “a failure to plan is a plan to fail” – and he…


Success Plans Zift Solutions

Success Plans from Zift Solutions Empower Partners and Vendors for Mutual Success

CARY, NC – Nov. 9, 2021 – Zift Solutions, a leading provider of partner…


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Perfecting Your Partner Strategy through Effective Co-Selling

Those who have been in the IT channel long enough will remember channel partners…


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Different Types of PRMs

The term PRM covers a broad range of channel technologies. Just as in the CRM…


Understanding Your Channel Partner Pipeline

Do the Math: Understanding Your Channel Partner Pipeline

Many see a “pipeline” as a list of opportunities a salesperson is working on.…


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The Leading Indicators of Channel ROI from Engaged Partners

Every channel partner represents a set of resources. As with any resource, there is…


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How to Create a Channel Partner Engagement Plan in 30/60/90 Days

Channel partner engagement is both essential to – and a…


team meeting

Increase Program Stickiness with Partner Engagement Best Practices

Keeping partners engaged is vital to building a solid…


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How to Improve Your Channel Partner Engagement Strategy

In our latest post, we discussed the five rungs of channel partner engagement.…


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Climbing the Ladder: The 5 Rungs of Channel Partner Engagement

The Rungs of Channel Partner Engagement: Improving Channel Partner…


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11 Channel Marketing Best Practices to Engage Partners and Earn Mindshare

Ah, channel partners—you gotta love ’em. They bring your company business on a…


partner enablement

How to Create a Repeatable Partner Enablement Framework to Grow Your Partners and Your Channel

In any service or support business, there’s one key question that investors ask…


Channel enablement practices

Earning Partner Mindshare: 9 Channel Enablement Best Practices from Today’s Channel Leaders

I can’t tell you how often channel leaders sign up partners and expect the sales to…


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The Rules of Channel Engagement: 5 Tips to Avoid Channel Conflict

“If someone can take a customer away from you, they were never your customer to…


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Automated Partner Onboarding: How to Make Time for the Conversations That Matter

Though it has been credited to many, including Mark Twain, most notably Bob Burg,…


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How to Create a Channel Partner Onboarding Program to Gain and Retain Loyal Partners

Your channel managers have been hard at work scouring their contact lists, referral…


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What Partners Want from Your Channel Partner Onboarding Program

Context is a necessary element to incorporate when building a successful partner…


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Ready to Move Past Recruitment? 9 Partner Onboarding Best Practices to Set Partners Up for Success

Once you’ve buttoned down your strategy for recruiting channel partners,…


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Reverse the Interview: What Channel Partner Recruits Want to Know Tells You Everything You Need to Know

Partners, like candidates, know all the typical questions they’ll be encountering…


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When Recruiting Partners, Seek Business Model Alignment

There has never been a “one-size-fits-all” definition for “channel partner.” Some…


Japanese garden

How to Recruit Channel Partners: 10 Strategies from Channel Leaders to Recruit Partners that Produce

Learning how to recruit channel partners is the holy grail of many tech firms…


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Pursuing Prospective Partners in a Pandemic

When recruiting channel partners to represent your products and services you’d…


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Your Partners Thrive on Reusable Engagement Models

Value of Services in a SaaS Market - Part 1 Your service provider partners may find…


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Proving Your Channel’s Value in 2021 – Your Questions Answered

On December 10th, Zift teamed up with the experts at Vistex & AchieveUnite to…


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Full Sales Funnel Management: Dancing Backward — And in Heels

I suppose it goes with the turf, but I have been doing a lot of thinking about…


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Healthy Pipeline, Healthy You

Right now, in this COVID-19 era, protecting and preserving health is a community…


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How to Amp Up Partner Engagement Now

The channel is always changing. But it’s changing faster than ever (along with the…


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SHARING MEANS CARING (PARTICULARLY ABOUT GDPR)

Calm Meditation and Sleep App users may be drifting off to dreamland listening to…


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The 3 Cs of To-Partner Communications Amid COVID-19

I learned a new word this week: Infodemic. It’s officially defined as, “An…


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The 7 Keys to a Successful Channel Partner Program

We spend a lot of time in the trenches with channel programs -- ask any of our…


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Up Your Partner Enablement Game with EQ Nurturing

According to Forbes, 70% of global revenue is traveling through third-party…


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Get Schooled on a Simpler Approach to Channel Management

School’s back in session. Remember the crisp sounds of opening your new textbook…


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What Your Partners’ Portal Behavior Reveals

Move Over James Bond -- We’ve Got Partner Behavior in our Sights I came across this…


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How Are High-Performing Partners Getting Ahead?

I sat down on the Heads in the Cloud podcast with hosts David Portnowitz and Graham…


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Is Your Partner Portal Coming to Play or Win?

What’s the main difference between any old partner portal and a partner portal…


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More than Carnival Prizes: Qualities Your Incentives Program Should Shoot For

If there’s one thing people love, it’s rewards. Whether it’s enticing friends to…


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Not So Dazed and Confused: Refining Your Messaging to Partners and Customers

We’ve all received a text and immediately thought to ourselves, “What?” Just that:…


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Solving for Success: How to Streamline Partner Onboarding & Speed Time to Sales

It’s the eternal equation: Suppliers + Channel Partners + X =  Faster Onboarding…


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Lost in Translation: Connecting with International Partners

During a recent trip to Mexico to attend a friend’s wedding, an animated…


Forrester PRM Wave

Don’t Just Take Our Word for It

It’s one thing to claim you are a market and industry leader. It’s quite another to…


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Reaching the Peak of Partner Engagement

Exactly how are you inspiring your channel partners to reach higher and go further…


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5 Examples of Click-worthy Trends for Partner Communications

Writing content partners will actually engage with is harder than it sounds,…


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Missed Opportunities: The Importance of Partner Onboarding

A better partner onboarding experience will:         Create an immediate positive…


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Think You Know What Your Partners Want? Think Again

People are people, and we tend to be stubborn when it comes to what we think is…


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Superpowered Capabilities in Purpose-Built Portals

Your partners may need a hero. Sure, there’s no burning building or cat stuck in a…


person inside a book shop

Turn the Page for Partner-Friendly Campaigns

You walk into a bookstore. You aren’t sure what you’re looking for, but you know…


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Channel Visions: Three Investments for Happy Partners

The internet loves a good list. I'm as guilty of this as the next person online. A…


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Channel Visions: What Partners Need to Succeed

  One of the biggest pieces of advice we’ve seen offered to channel programs…


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Channel Visions: Partner Engagement & ROI

  If there’s one thing marketers are passionate about, it’s data to back up…


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Channel Visions: Creating the Perfect Partner Experience

  The one thing that can be counted on in the channel is change. Whether it’s…


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Channel Visions: Creating a World Class Channel Program

  If you’re running a partner program, you know how much work it takes to keep…


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Three Tips to Navigate the Changing Channel

  If you’ve been in channel marketing for more than a couple of years, you’ve…


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Channel Visions: It’s a Matter of Trust

Trust is one of the most important facets of any working business relationship.…


Person holding lens against night city where city in lens is in focus, and surrounding background is out of focus

Zeroing in on the Right Suspects: Where to Look for Partner Recruitment Success

  You're constantly on the hunt for them. Your program can't exist without…


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Pamper Your Partners by Putting Them First

  One of the toughest aspects of managing a channel marketing program is…


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Rules of Engagement: Getting and Keeping Partners Engaged

  There exists a type of partner that companies dream of working with  - the…


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5 (More) Reasons to Automate your Channel Now

  If your organization has built a successful and growing channel program, you…


Three ghosts with silly faces

Who Ya Gonna Call?  Ghostbusters, PRM, and You

I love Halloween movies. If Tim Burton directed it, you will find me watching it…


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3 is a Magic Number: Driving Higher Channel Performance through Integration

If you grew up in the 70s, like me, you learned, "3 is a Magic Number" watching…


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Pillars to Build a Successful Channel Strategy

Bradford Giles, vice president of channel marketing for Cayan is back in a second…


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Channel Visions: Becoming a Better Business Partner in the Channel

The point of sales (POS) systems market is growing more competitive.   As a…


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Channel Breakthrough: Tapping into the Power of Partner Currency

At the recent Channel Breakthrough LIVE event in Boston, I learned a few things…


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Adapt or Fail: Evolving with Today’s Channel

As the channel landscape continues to evolve, suppliers and their channel partners…


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Watch Your Partnerships & ROI Bloom with PRM

If you haven’t already, it’s time to shed those winter coats and take a peek…


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Create a Data-Driven Manufacturing Channel

Recent research from Zift and MAPI shows that nearly 80 percent of manufactures are…


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Why Partners Don’t Need Another Water Cooler

Some tech providers and suppliers believe that creating partner communities, where…


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Driving Channel Adoption and Sales Pipeline through Partner Marketing

In today’s oversaturated channel environment, suppliers must enable partners…


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Why Process Should Precede Technology

Zift’s debut of Channel as a Service was met with excitement and a fair share of…


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Content for Every Stage of the Buying Cycle

Zift and MAPI’s new manufacturing-focused video series continues with a fresh…


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Wish List 2017: What’s on Top Channel Leader’s To-Do Lists?

Happy new year!  It’s time to settle back into our grooves and tackle the to-dos…


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Manufacturers and Channel Partners: A State of Disconnect [Infographic]

The channel and manufacturer dynamic is in upheaval. Recent research from Zift and…


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Adapting to Channel Change: The Cisco Story

We are pleased to have Chad Reese, Director of Partner Digital Marketing for Cisco…


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Capturing Mindshare & Loyalty: Treat Channel Partners like Leads

I recently had the pleasure of serving as speaker and workshop participant at…


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Channel Marketing Enablement: Moving the Herd

In Laz’s latest Channel Chatter post, he highlights key points from his new…


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Your Email Marketing Journey and the Danger of Being Blacklisted [Infographic]

Cisco recently published the infographic “What’s Your Online Health and…


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Sharing Is Caring: 5 Key Ingredients of a Positive & Profitable Partner Experience

While many channel organizations claim that creating and sustaining a rewarding…


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Channel Management Transformation on Tap at Channel Visionaries Event

The recent Channel Visionaries’ Channel Chief Series in Santa Clara served up a…


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Channel Data: Tracking Partner Program Performance

Today’s B2B channel program managers have access to more advanced resources,…


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Channel Visions: Measuring Direct ROI with SiriusDecisions’ Maria Chien

Some channel leaders shine particularly bright. There is an undeniable spark as…


Blue and purple sticky notes that say 'Keep it simple!'

Keep it Simple: The 5 Key Ingredients of a Positive & Profitable Partner Experience

While many channel organizations claim that creating and sustaining a rewarding…


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Channel Visions: Adapting to Change with SiriusDecisions’ Maria Chien

Some channel leaders shine particularly bright. There is an undeniable spark as…


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What’s the Secret Recipe For a Profitable Partner Experience?

While many channel organizations claim that creating and sustaining a rewarding…


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How to Increase Partner Activity by 528% In Just 2 Weeks

As Senior Manager of Channel Engagement for Zift, my focus is on understanding a…


Empty test tubes laying in a pile

How to Measure Return On Channel Investment (ROCI)

Business-to-business (B2B) organizations have been investing in channel marketing…


Ocean waves cresting

The Next Wave of Channel Partner Performance and Management

In my previous post, I talked about the marked differences and even overlap between…


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Channel Marketing Success Cornerstone #2: Develop a Partner Engagement Plan

Zift’s latest eBook uncovers The 4 Cornerstones of Channel Marketing Success. In…


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3 Simple Steps for Solving the Partner Content Conundrum

  When channel partners clamor for content, Content Syndication can seem like…


Man working on architectural plans

A Blueprint for Channel Success: Services and Support (Part 4)

Building a successful channel program is a lot like building a house. This blog…


Architectural plans

A Blueprint for Channel Success: Distributors (Part 3)

Building a successful channel program is a lot like building a house. This blog…


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Partner Pride: PureIntegration Inspires

You might think that after working with thousands of channel partners, the details…


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5 Key Elements of a Successful Partner Engagement Plan

As an account manager in the channel marketing space, I work with organizations of…


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A Day in the Life of a Channel Partner

Zift welcomes guest blogger, Lisa Vega, Senior Marketing Manager for…


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Overcoming the False Promises of Partner Portals [Infographic]

Many of today’s suppliers and channel marketers are heavily invested in partner…


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A Clear View of Success

Like most channel partners, Macabe Associates knew that they needed to drive…


Windmills on green field with cloudy blue sky

Powering Partner Perspectives with Content Syndication

Photo by David Blaikie Of course today’s channel partners know that they need…


Arrows painted onto wooden boards

How You Can Drive Better Marketing Results by Selecting the Right Tactical Mix

Are you finding it tougher than ever to transform prospects into customers? That’s…


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Do You Have a Clear Line of Site Into Partner Lead Activity? (Part 4 of 4)

This blog post is the fourth and final part in our series which aims to help…


Rounded green plant

Why Lead Nurturing is Essential to Channel Partner Success (Part 3 of 4)

This blog post is the third part in our series which aims to help suppliers…


Green fields and mountains

How to Introduce and Optimize Automated Lead Distribution (Part 2 of 4)

This blog post is the second part in our series which aims to help suppliers…


Purple checkered wall

How Suppliers Can Maximize Channel Success With Managed Services [Infographic]

Successfully executing multi-touch campaigns requires marketing and sales…


Man packing a brown box

Deliver Continued Channel Success through Optimization (Part 4 of 4)

To deliver the greatest value to channel partners and support their continued…


Metal fence locked with lock and chain

How to Secure Your Channel Partners’ Buy-In (Part 3 of 4)

Even the most powerful multi-tactic marketing campaigns will fail if you don’t have…


Green painted panel wall

Steps For Becoming Your Channel Partners’ Preferred Vendor

To lead, channel marketers must commit to change. Our research shows that the…


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4 Reasons to Leverage Your Supplier’s Brand

Today we would like to welcome Mary Abdian as our guest blogger. Mary is the CEO of…


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SiriusDecisions Day 1: Change, Collaborate and Relationships

Yesterday the 2013 SiriusDecisions Summit kicked off in San Diego. The event…


Two business women talking and smiling

Treating Channel Partners Like Partners

i.e. What’s Good For The Goose… Not to get too preachy here, but good partnering is…


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How 2013’s Emphasis on Marketing Effects Partner Programs

Data Driven Marketing Comes Of Age If you’ve been following the press about…


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Empowerment Is Key To The Channel Partner Relationship

Empowering Partners Works The goal of any channel partner relationship is for both…


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39 Ways to Make It Easier for Channel Partners to do Business With You

Last week I was at the Baptie conference (which was great by the way) and I helped…


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4 Tips for Active Channel Management

Keeping Your Channel Program Rolling It takes a lot of time and effort to build up…


Yellow, orange, and blue painted wall

The 7 Keys to a Successful Channel Partner Program

Channel Partner Programs Working I work with channel programs all the time, so I…