Perfecting Your Partner Strategy through Effective Co-Selling
Those who have been in the IT channel long enough will remember channel partners…
How Much Does a PRM Cost?
Pricing for most PRM systems is tied in some way to the number of partners in your…
What Are the Different Types of PRMs?
The term PRM covers a broad range of channel technologies. Just as in the CRM…
What is Partner Relationship Management (PRM)?
When you’re starting to build out a channel program for your business, it’s crucial…
Do the Math: Understanding Your Channel Partner Pipeline
Many see a “pipeline” as a list of opportunities a salesperson is working on.…
The Leading Indicators of Channel ROI from Engaged Partners
Every channel partner represents a set of resources. As with any resource, there is…
How to Create a Channel Partner Engagement Plan in 30/60/90 Days
Channel partner engagement is both essential to – and a…
Increase Program Stickiness with Partner Engagement Best Practices
Keeping partners engaged is vital to building a solid…
How to Improve Your Channel Partner Engagement Strategy
In our latest post, we discussed the five rungs of channel partner engagement.…
Climbing the Ladder: The 5 Rungs of Channel Partner Engagement
The Rungs of Channel Partner Engagement: Improving Channel Partner…
11 Channel Marketing Best Practices to Engage Partners and Earn Mindshare
Ah, channel partners—you gotta love ’em. They bring your company business on a…
How to Create a Repeatable Partner Enablement Framework to Grow Your Partners and Your Channel
In any service or support business, there’s one key question that investors ask…
Earning Partner Mindshare: 9 Channel Enablement Best Practices from Today’s Channel Leaders
I can’t tell you how often channel leaders sign up partners and expect the sales to…
The Rules of Channel Engagement: 5 Tips to Avoid Channel Conflict
“If someone can take a customer away from you, they were never your customer to…
How to Measure Partner Engagement: 5 Metrics That Matter
The best way for a supplier to waste time and money is to go through the extensive…
Automated Partner Onboarding: How to Make Time for the Conversations That Matter
Though it has been credited to many, including Mark Twain, most notably Bob Burg,…
How to Create a Channel Partner Onboarding Program to Gain and Retain Loyal Partners
Your channel managers have been hard at work scouring their contact lists, referral…
What Partners Want from Your Channel Partner Onboarding Program
Context is a necessary element to incorporate when building a successful partner…
Ready to Move Past Recruitment? 9 Partner Onboarding Best Practices to Set Partners Up for Success
Once you’ve buttoned down your strategy for recruiting channel partners,…
Reverse the Interview: What Channel Partner Recruits Want to Know Tells You Everything You Need to Know
Partners, like candidates, know all the typical questions they’ll be encountering…
When Recruiting Partners, Seek Business Model Alignment
There has never been a “one-size-fits-all” definition for “channel partner.” Some…
How to Recruit Channel Partners: 10 Strategies from Channel Leaders to Recruit Partners that Produce
Learning how to recruit channel partners is the holy grail of many tech firms…
Pursuing Prospective Partners in a Pandemic
When recruiting channel partners to represent your products and services you’d…
Your Partners Thrive on Reusable Engagement Models
Value of Services in a SaaS Market - Part 1 Your service provider partners may find…
Proving Your Channel’s Value in 2021 – Your Questions Answered
On December 10th, Zift teamed up with the experts at Vistex & AchieveUnite to…
Full Sales Funnel Management: Dancing Backward — And in Heels
I suppose it goes with the turf, but I have been doing a lot of thinking about…
Healthy Pipeline, Healthy You
Right now, in this COVID-19 era, protecting and preserving health is a community…
How to Amp Up Partner Engagement Now
The channel is always changing. But it’s changing faster than ever (along with the…
SHARING MEANS CARING (PARTICULARLY ABOUT GDPR)
Calm Meditation and Sleep App users may be drifting off to dreamland listening to…
The 3 Cs of To-Partner Communications Amid COVID-19
I learned a new word this week: Infodemic. It’s officially defined as, “An…
The 7 Keys to a Successful Channel Partner Program
We spend a lot of time in the trenches with channel programs -- ask any of our…
5 Key Elements of a Successful Partner Engagement Plan
One common challenge frequently brought up among our customers is partner…
Up Your Partner Enablement Game with EQ Nurturing
According to Forbes, 70% of global revenue is traveling through third-party…
Get Schooled on a Simpler Approach to Channel Management
School’s back in session. Remember the crisp sounds of opening your new textbook…
What Your Partners’ Portal Behavior Reveals
Move Over James Bond -- We’ve Got Partner Behavior in our Sights I came across this…
How Are High-Performing Partners Getting Ahead?
I sat down on the Heads in the Cloud podcast with hosts David Portnowitz and Graham…
Is Your Partner Portal Coming to Play or Win?
What’s the main difference between any old partner portal and a partner portal…
More than Carnival Prizes: Qualities Your Incentives Program Should Shoot For
If there’s one thing people love, it’s rewards. Whether it’s enticing friends to…
Not So Dazed and Confused: Refining Your Messaging to Partners and Customers
We’ve all received a text and immediately thought to ourselves, “What?” Just that:…
Solving for Success: How to Streamline Partner Onboarding & Speed Time to Sales
It’s the eternal equation: Suppliers + Channel Partners + X = Faster Onboarding…
Lost in Translation: Connecting with International Partners
During a recent trip to Mexico to attend a friend’s wedding, an animated…
Don’t Just Take Our Word for It
It’s one thing to claim you are a market and industry leader. It’s quite another to…
Reaching the Peak of Partner Engagement
Exactly how are you inspiring your channel partners to reach higher and go further…
5 Examples of Click-worthy Trends for Partner Communications
Writing content partners will actually engage with is harder than it sounds,…
Missed Opportunities: The Importance of Partner Onboarding
A better partner onboarding experience will: Create an immediate positive…
Think You Know What Your Partners Want? Think Again
People are people, and we tend to be stubborn when it comes to what we think is…
Superpowered Capabilities in Purpose-Built Portals
Your partners may need a hero. Sure, there’s no burning building or cat stuck in a…
Turn the Page for Partner-Friendly Campaigns
You walk into a bookstore. You aren’t sure what you’re looking for, but you know…
Channel Visions: Three Investments for Happy Partners
The internet loves a good list. I'm as guilty of this as the next person online. A…
Channel Visions: What Partners Need to Succeed
One of the biggest pieces of advice we’ve seen offered to channel programs…
Channel Visions: Partner Engagement & ROI
If there’s one thing marketers are passionate about, it’s data to back up…
Channel Visions: Creating the Perfect Partner Experience
The one thing that can be counted on in the channel is change. Whether it’s…
Channel Visions: Creating a World Class Channel Program
If you’re running a partner program, you know how much work it takes to keep…
Three Tips to Navigate the Changing Channel
If you’ve been in channel marketing for more than a couple of years, you’ve…
Channel Visions: It’s a Matter of Trust
Trust is one of the most important facets of any working business relationship.…
Zeroing in on the Right Suspects: Where to Look for Partner Recruitment Success
You're constantly on the hunt for them. Your program can't exist without…
Pamper Your Partners by Putting Them First
One of the toughest aspects of managing a channel marketing program is…
Rules of Engagement: Getting and Keeping Partners Engaged
There exists a type of partner that companies dream of working with - the…
5 (More) Reasons to Automate your Channel Now
If your organization has built a successful and growing channel program, you…
Who Ya Gonna Call? Ghostbusters, PRM, and You
I love Halloween movies. If Tim Burton directed it, you will find me watching it…
3 is a Magic Number: Driving Higher Channel Performance through Integration
If you grew up in the 70s, like me, you learned, "3 is a Magic Number" watching…
Pillars to Build a Successful Channel Strategy
Bradford Giles, vice president of channel marketing for Cayan is back in a second…
Channel Visions: Becoming a Better Business Partner in the Channel
The point of sales (POS) systems market is growing more competitive. As a…
Channel Breakthrough: Tapping into the Power of Partner Currency
At the recent Channel Breakthrough LIVE event in Boston, I learned a few things…
Adapt or Fail: Evolving with Today’s Channel
As the channel landscape continues to evolve, suppliers and their channel partners…
Watch Your Partnerships & ROI Bloom with PRM
If you haven’t already, it’s time to shed those winter coats and take a peek…
Create a Data-Driven Manufacturing Channel
Recent research from Zift and MAPI shows that nearly 80 percent of manufactures are…
Why Partners Don’t Need Another Water Cooler
Some tech providers and suppliers believe that creating partner communities, where…
Driving Channel Adoption and Sales Pipeline through Partner Marketing
In today’s oversaturated channel environment, suppliers must enable partners…
Why Process Should Precede Technology
Zift’s debut of Channel as a Service was met with excitement and a fair share of…
Content for Every Stage of the Buying Cycle
Zift and MAPI’s new manufacturing-focused video series continues with a fresh…
Wish List 2017: What’s on Top Channel Leader’s To-Do Lists?
Happy new year! It’s time to settle back into our grooves and tackle the to-dos…
Manufacturers and Channel Partners: A State of Disconnect [Infographic]
The channel and manufacturer dynamic is in upheaval. Recent research from Zift and…
Adapting to Channel Change: The Cisco Story
We are pleased to have Chad Reese, Director of Partner Digital Marketing for Cisco…
Capturing Mindshare & Loyalty: Treat Channel Partners like Leads
I recently had the pleasure of serving as speaker and workshop participant at…
Channel Marketing Enablement: Moving the Herd
In Laz’s latest Channel Chatter post, he highlights key points from his new…
Your Email Marketing Journey and the Danger of Being Blacklisted [Infographic]
Cisco recently published the infographic “What’s Your Online Health and…
Sharing Is Caring: 5 Key Ingredients of a Positive & Profitable Partner Experience
While many channel organizations claim that creating and sustaining a rewarding…
Channel Management Transformation on Tap at Channel Visionaries Event
The recent Channel Visionaries’ Channel Chief Series in Santa Clara served up a…
Channel Data: Tracking Partner Program Performance
Today’s B2B channel program managers have access to more advanced resources,…
Channel Visions: Measuring Direct ROI with SiriusDecisions’ Maria Chien
Some channel leaders shine particularly bright. There is an undeniable spark as…
Keep it Simple: The 5 Key Ingredients of a Positive & Profitable Partner Experience
While many channel organizations claim that creating and sustaining a rewarding…
Channel Visions: Adapting to Change with SiriusDecisions’ Maria Chien
Some channel leaders shine particularly bright. There is an undeniable spark as…
What’s the Secret Recipe For a Profitable Partner Experience?
While many channel organizations claim that creating and sustaining a rewarding…
How to Increase Partner Activity by 528% In Just 2 Weeks
As Senior Manager of Channel Engagement for Zift, my focus is on understanding a…
How to Measure Return On Channel Investment (ROCI)
Business-to-business (B2B) organizations have been investing in channel marketing…
The Next Wave of Channel Partner Performance and Management
In my previous post, I talked about the marked differences and even overlap between…
Channel Marketing Success Cornerstone #2: Develop a Partner Engagement Plan
Zift’s latest eBook uncovers The 4 Cornerstones of Channel Marketing Success. In…
3 Simple Steps for Solving the Partner Content Conundrum
When channel partners clamor for content, Content Syndication can seem like…
A Blueprint for Channel Success: Services and Support (Part 4)
Building a successful channel program is a lot like building a house. This blog…
A Blueprint for Channel Success: Distributors (Part 3)
Building a successful channel program is a lot like building a house. This blog…
Partner Pride: PureIntegration Inspires
You might think that after working with thousands of channel partners, the details…
5 Key Elements of a Successful Partner Engagement Plan
As an account manager in the channel marketing space, I work with organizations of…
A Day in the Life of a Channel Partner
Zift welcomes guest blogger, Lisa Vega, Senior Marketing Manager for…
Overcoming the False Promises of Partner Portals [Infographic]
Many of today’s suppliers and channel marketers are heavily invested in partner…
A Clear View of Success
Like most channel partners, Macabe Associates knew that they needed to drive…
Powering Partner Perspectives with Content Syndication
Photo by David Blaikie Of course today’s channel partners know that they need…
How You Can Drive Better Marketing Results by Selecting the Right Tactical Mix
Are you finding it tougher than ever to transform prospects into customers? That’s…
Do You Have a Clear Line of Site Into Partner Lead Activity? (Part 4 of 4)
This blog post is the fourth and final part in our series which aims to help…
Why Lead Nurturing is Essential to Channel Partner Success (Part 3 of 4)
This blog post is the third part in our series which aims to help suppliers…
How to Introduce and Optimize Automated Lead Distribution (Part 2 of 4)
This blog post is the second part in our series which aims to help suppliers…
How Suppliers Can Maximize Channel Success With Managed Services [Infographic]
Successfully executing multi-touch campaigns requires marketing and sales…
Deliver Continued Channel Success through Optimization (Part 4 of 4)
To deliver the greatest value to channel partners and support their continued…
How to Secure Your Channel Partners’ Buy-In (Part 3 of 4)
Even the most powerful multi-tactic marketing campaigns will fail if you don’t have…
Steps For Becoming Your Channel Partners’ Preferred Vendor
To lead, channel marketers must commit to change. Our research shows that the…
4 Reasons to Leverage Your Supplier’s Brand
Today we would like to welcome Mary Abdian as our guest blogger. Mary is the CEO of…
SiriusDecisions Day 1: Change, Collaborate and Relationships
Yesterday the 2013 SiriusDecisions Summit kicked off in San Diego. The event…
Treating Channel Partners Like Partners
i.e. What’s Good For The Goose… Not to get too preachy here, but good partnering is…
How 2013’s Emphasis on Marketing Effects Partner Programs
Data Driven Marketing Comes Of Age If you’ve been following the press about…
Empowerment Is Key To The Channel Partner Relationship
Empowering Partners Works The goal of any channel partner relationship is for both…
39 Ways to Make It Easier for Channel Partners to do Business With You
Last week I was at the Baptie conference (which was great by the way) and I helped…
4 Tips for Active Channel Management
Keeping Your Channel Program Rolling It takes a lot of time and effort to build up…
The 7 Keys to a Successful Channel Partner Program
Channel Partner Programs Working I work with channel programs all the time, so I…