SiriusDecisions Highlights: Leading the Changing Channel

“A leader is one who knows the way, goes the way, and shows the way.” – John C. Maxwell   At SiriusDecisions Summit 2019, I introduced Kerstin…


Views from the Summit: The Best of Channel Marketing

One of the best parts about working at Zift is celebrating our customer successes! My professional commitment to the product disciplines of product…


Customer Experience & the Channel: On Being a Customer Experience Advocate

After years of leadership as a product manager and product marketing in software and tech companies, I’ve concluded that Product Managers might have…


Inside Zift Q&A: Meet Krista Fuller and Her Passion for Product Marketing

What brought you to Zift? Leadership and understanding have always been top of mind for me. I’ve invested my career in product management and product…