female on road with hands on head

Healthy Pipeline, Healthy You

Right now, in this COVID-19 era, protecting and preserving health is a community…


pink cup labeled

Up Your Partner Enablement Game with EQ Nurturing

According to Forbes, 70% of global revenue is traveling through third-party…


Sage's Kerstin Demko speaking in front of a slide that reads

SiriusDecisions Highlights: Leading the Changing Channel

“A leader is one who knows the way, goes the way, and shows the way.” – John C.…


shows Citrix and Cisco won 2019 Program of the Year Award at SiriusDecisions Summit

Views from the Summit: The Best of Channel Marketing

One of the best parts about working at Zift is celebrating our customer successes!…


Team of rowers in a boat

Customer Experience & the Channel: On Being a Customer Experience Advocate

After years of leadership as a product manager and product marketing in software…


Close up of dark green leafy plant

Inside Zift Q&A: Meet Krista Fuller and Her Passion for Product Marketing

What brought you to Zift? Leadership and understanding have always been top of mind…