Create a New Relationship Avenue with Virtual Events
As we’ve all seen, COVID-19 has drastically changed the landscape of the channel.…
How to Build Your 2022 Forecast: Go Ask Your Customers!
Picture this: You’re a salesperson. Your sales manager has given you marching…
Speaking of Value-Add: What Differentiates Your Product
It’s one of the oldest concepts in the channel: Distinguish yourself from the…
The Questions to Ask for Channel Partner Success in 2022
Time now for partying, presents, and planning. Holiday season, yes, but also the…
This Quarter’s Top Channel Learning Resources to Educate Your Program
In an October 2015 article in the Harvard Business Review, authors Kenneth…
5 Key Elements of a Successful Partner Engagement Plan
One question we frequently receive from our customers here at Zift? “How do I…
The Importance of Success Planning in the Channel
It was Ben Franklin who said that “a failure to plan is a plan to fail” – and he…
Perfecting Your Partner Strategy through Effective Co-Selling
Those who have been in the IT channel long enough will remember channel partners…
The Key to Your Channel Marketing Strategy? Preparation
It’s a four-letter word many people don’t like to hear used, but it’s critical to…
Check Us Out: The ZiftONE Platform Video
We’d like to take a moment to reintroduce ourselves. ZiftONE…
Do the Math: Understanding Your Channel Partner Pipeline
Many see a “pipeline” as a list of opportunities a salesperson is working on.…
The Leading Indicators of Channel ROI from Engaged Partners
Every channel partner represents a set of resources. As with any resource, there is…
5 Partner Program Metrics That Monitor Pipeline
Carefully tracking partner program metrics can put immense power in vendors’ hands;…
How to Identify Vertical Markets in Channel Partner Data
Identifying vertical markets in channel partner data yields one particularly…
How to Improve Your Channel Partner Engagement Strategy
In our latest post, we discussed the five rungs of channel partner engagement.…
Climbing the Ladder: The 5 Rungs of Channel Partner Engagement
The Rungs of Channel Partner Engagement: Improving Channel Partner…
Mergers, Not Acquisitions: 5 Marketing and Sales Alignment Strategies
Honing marketing and sales alignment strategies can better serve Chief Revenue…
Lead by Example: How to Help Your Partners Achieve Sales and Marketing Alignment
If you aren’t asking it yet, there’s a crucial question to begin raising with your…