Understanding Your Channel Partner Pipeline

Do the Math: Understanding Your Channel Partner Pipeline

Many see a “pipeline” as a list of opportunities a salesperson is working on.…


leading indicators channel roi

The Leading Indicators of Channel ROI from Engaged Partners

Every channel partner represents a set of resources. As with any resource, there is…


partner program metrics

5 Partner Program Metrics That Monitor Pipeline

Carefully tracking partner program metrics can put immense power in vendors’ hands;…


Identify Vertical Markets in Channel Partner Data

How to Identify Vertical Markets in Channel Partner Data

Identifying vertical markets in channel partner data yields one particularly…


Channel Partner Engagement Strategy

How to Improve Your Channel Partner Engagement Strategy

In our latest post, we discussed the five rungs of channel partner engagement.…


The 5 Rungs of Channel Partner Engagement

Climbing the Ladder: The 5 Rungs of Channel Partner Engagement

The Rungs of Channel Partner Engagement: Improving Channel Partner…


Marketing and Sales Alignment Strategies

Mergers, Not Acquisitions: 5 Marketing and Sales Alignment Strategies

Honing marketing and sales alignment strategies can better serve Chief Revenue…


sales-marketing-alignment

Lead by Example: How to Help Your Partners Achieve Sales and Marketing Alignment

If you aren’t asking it yet, there’s a crucial question to begin raising with your…