What Can Be Done to Activate Inactive Channel Partners?

Vilfredo Pareto first told us that 80% of our success will come from 20% of our…


Ready to Move Past Recruitment? 5 Partner Onboarding Best Practices to Set Partners Up for Success

What is Partner Onboarding? When you were recruiting your channel partner, the…


Seeking a Simpler Channel Program? Use Service Points

To hit revenue goals, channel programs are asked to do a lot without many…


Successful To-Partner Communications Are Easier Than You Think

To-, through-, for-partner communications… In the world of channel marketing, there…


8 Key Elements of a Successful Partner Engagement Plan

8 Key Elements of a Successful Partner Engagement Plan

One question we frequently receive from our customers here at Zift? “How do I…


2022 People's Choice Stevie Awards

Zift Solutions Wins People’s Choice Stevie® Award in 2022 American Business Awards®

CARY, NC – June 1, 2022 – Zift Solutions was named a winner of a People’s Choice…


Become Easy to Love with a Channel Partner Onboarding Template

Every partner who joins your channel program wants to be successful. The easier you…


Zift Solutions Wins Globee® Awards in the 2022 Sales, Marketing, Customer Success, and Operations Awards

CARY, NC – May 11, 2022 – Zift Solutions announced today that The Globee® Awards,…


Gwyn Edwards from Zift Solutions Named on CRN’s 2022 Women of the Channel List

CARY, N.C. – May 9, 2022 – Zift Solutions, a leading provider of partner…


The Benefits of Connecting With Partners On Social Media

The Benefits of Connecting With Partners On Social Media

Social media has forever changed the way we communicate, opening new channels and…


Zift Solutions to Sponsor Alliance of Channel Women

Zift Solutions to Sponsor Alliance of Channel Women Networking Event on the Main…


g2 through-channel marketing automation spring 2022

Zift Solutions Named Number 1 in G2 Through-Channel Marketing Spring Reports

CARY, N.C. – April 4, 2022 – Zift Solutions, a leading provider of partner…


Which Came First? The Question or The Answer?

Ever hear the one about the ice salesman who walked into the igloo, said hello to…


Zift Solutions Celebrates its Sixteenth Anniversary

Today we’re joined by Lionel Farr, Chief Technology Officer here at Zift Solutions.…


2022 Channel Events and Conferences

The Top 2022 Channel Events and Conferences

Attending industry conferences is the best way for evolving companies to access the…


International Women’s Day 2022: Career Advice to Our Younger Selves

It wasn't that long ago that women in senior positions in the technology sector…


How to Build the Most Productive Channel Partner Relationships

How to Build the Most Productive Channel Partner Relationships

There seem to be two “camps” of IT suppliers with opposing perspectives about how…


Partner Experience with Glenn Robertson, Purechannels

Gwyn Edwards, our Director of Partnerships and Alliances, recently sat down with…


Spend More Time with Channel Partners

Save Your Money, Spend More Time with Channel Partners

Expand your budget process this year to include projections of how much time your…


Virtual Events Zift Solutions

Create a New Relationship Avenue with Virtual Events

As we’ve all seen, COVID-19 has drastically changed the landscape of the channel.…


How to Build Your 2022 Forecast_ Go Ask Your Customers! (2)

How to Build Your 2022 Forecast: Go Ask Your Customers!

Picture this: You’re a salesperson. Your sales manager has given you marching…


Speaking of Value Add

Speaking of Value-Add: What Differentiates Your Product

It’s one of the oldest concepts in the channel: Distinguish yourself from the…


The Questions to Ask for Channel Partner Success in 2022 banner image

The Questions to Ask for Channel Partner Success in 2022

Time now for partying, presents, and planning. Holiday season, yes, but also the…


This Quarter’s Top Channel Learning Resources to Educate Your Program (2)

This Quarter’s Top Channel Learning Resources to Educate Your Program

In an October 2015 article in the Harvard Business Review, authors Kenneth…


Success Planning in the Channel

The Importance of Success Planning in the Channel

It was Ben Franklin who said that “a failure to plan is a plan to fail” – and he…


partner strategy

Perfecting Your Partner Strategy through Effective Co-Selling

Those who have been in the IT channel long enough will remember channel partners…


The Key to Your Channel Marketing Strategy? Preparation

The Key to Your Channel Marketing Strategy? Preparation

It’s a four-letter word many people don’t like to hear used, but it’s critical to…


Check Us Out: The ZiftONE Platform Video

We’d like to take a moment to reintroduce ourselves. ZiftONE…


Understanding Your Channel Partner Pipeline

Do the Math: Understanding Your Channel Partner Pipeline

Many see a “pipeline” as a list of opportunities a salesperson is working on.…


leading indicators channel roi

The Leading Indicators of Channel ROI from Engaged Partners

Every channel partner represents a set of resources. As with any resource, there is…


partner program metrics

5 Partner Program Metrics That Monitor Pipeline

Carefully tracking partner program metrics can put immense power in vendors’ hands;…


Identify Vertical Markets in Channel Partner Data

How to Identify Vertical Markets in Channel Partner Data

Identifying vertical markets in channel partner data yields one particularly…


Channel Partner Engagement Strategy

How to Improve Your Channel Partner Engagement Strategy

In our latest post, we discussed the five rungs of channel partner engagement.…


The 5 Rungs of Channel Partner Engagement

Climbing the Ladder: The 5 Rungs of Channel Partner Engagement

The Rungs of Channel Partner Engagement: Improving Channel Partner…


Marketing and Sales Alignment Strategies

Mergers, Not Acquisitions: 5 Marketing and Sales Alignment Strategies

Honing marketing and sales alignment strategies can better serve Chief Revenue…


sales-marketing-alignment

Lead by Example: How to Help Your Partners Achieve Sales and Marketing Alignment

If you aren’t asking it yet, there’s a crucial question to begin raising with your…