Do the Math: Understanding Your Channel Partner Pipeline
Many see a “pipeline” as a list of opportunities a salesperson is working on.…
The Leading Indicators of Channel ROI from Engaged Partners
Every channel partner represents a set of resources. As with any resource, there is…
5 Partner Program Metrics That Monitor Pipeline
Carefully tracking partner program metrics can put immense power in vendors’ hands;…
How to Identify Vertical Markets in Channel Partner Data
Identifying vertical markets in channel partner data yields one particularly…
How to Improve Your Channel Partner Engagement Strategy
In our latest post, we discussed the five rungs of channel partner engagement.…
Climbing the Ladder: The 5 Rungs of Channel Partner Engagement
The Rungs of Channel Partner Engagement: Improving Channel Partner…
Mergers, Not Acquisitions: 5 Marketing and Sales Alignment Strategies
Honing marketing and sales alignment strategies can better serve Chief Revenue…
Lead by Example: How to Help Your Partners Achieve Sales and Marketing Alignment
If you aren’t asking it yet, there’s a crucial question to begin raising with your…