Zift Solutions Featured in G2 Summer 2023 Reports

CARY, N.C. – June 14, 2023 – Zift Solutions, a leading provider of Partner…


How to (Truly) Drive Channel Partner Engagement Through Social Posts

How to (Truly) Drive Channel Partner Engagement Through Social Posts

How do you get channel partners to engage with your social media posts? By posts,…


How to Increase Partner Engagement with ZiftONE

As we all know, partner engagement is one critical aspect of developing a…


Channel Chief Anthony D’Angelo Hired at Zift Solutions as Head of Customer Growth

CARY, N.C. – May 23, 2023 – Zift Solutions, a leading provider of Partner…


Employee Spotlight: Jenine Williams

Welcome to another round of Zift's Employee Spotlight series! We're interviewing…


Zift Solutions Announces Cosmo Mariano as Company’s Chief Customer Officer

CARY, N.C. – Apr. 20, 2023 – Zift Solutions, a leading provider of Partner…


Five Tips for Improving Channel Partner Experience

In case you missed it, Zift Solutions and SpurReply recently teamed up to share…


Zift Solutions Featured in G2 Spring 2023 Reports

CARY, N.C. – Apr. 3, 2023 – Zift Solutions, a leading provider of Partner…


What Are the Stages of Partnership Development

What Are the Stages of Partnership Development?

Developing an indirect sales channel is a smart financial move for most businesses,…


What Should You Look for in a PRM Software Platform?

The success of a channel program depends heavily on its ability to establish and…


International Women’s Day: Career Advice to Our Younger Selves

It wasn't that long ago that women in senior positions in the technology sector…


How Do You Recruit Channel Sales Partners?

There’s not one right way – or even a prevailing method– to recruit channel…


Zift Solutions Receives $70 Million in Funding to Expand Market Leadership

CARY, N.C. – January 23, 2023 – Zift Solutions, a leading provider of Partner…


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The Unsung Heroes of Partner Ecosystems: Non-Transactional Partners

In a few of our recent articles, “What is a Partnership Ecosystem & Why Do…


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How Do Partner Programs Create High-Quality Channel Marketing Programs?

Setting up a channel marketing strategy to successfully motivate partners is one of…


Zift Solutions Featured in G2 Winter 2023 Reports

Zift Solutions Featured in G2 Winter 2023 Reports

CARY, N.C. – Dec. 13, 2022 – Zift Solutions, a leading provider of Partner…


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Zift Solutions Named a Top Channel Marketing Solutions Provider in 2022

CARY, N.C. – Dec. 6, 2022 – Zift Solutions, a leading provider of Partner…


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Why Should Your Partner Program Use a PRM Platform?

The six-fold power of a PRM platform Partner programs should consider using a PRM…


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CRO Heather Tenuto Named to the Top 50 Women Leaders in SaaS of 2022 List

CARY, N.C. – Nov. 15, 2022 – Zift Solutions, a leading provider of Partner…


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Employee Spotlight: Laura Crawford

Welcome to the first of Zift's Employee Spotlight series! We're starting off by…


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Best Practices for Launching Your Partner Portal

You probably already know that a partner portal is a critical place for enabling…


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Zift Solutions Announces Partnership with bChannels to Further Drive Channel Success

CARY, N.C. – Oct. 25, 2022 – Zift Solutions, a leading provider of Partner…


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The Power of the Ecosystem in Your Channel Partner Program

At Zift Solutions, we see partner relationship management’s (PRM) role in channel…


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Zift Solutions Earns a 2022 Tech Cares Award From TrustRadius

CARY, N.C. – Oct. 5, 2022 – Zift Solutions, a leading provider of Partner…


G2 Fall 2022

Zift Solutions Named Industry Leader in G2 Fall 2022 Reports

CARY, N.C. – Sep. 22, 2022 – Zift Solutions, a leading provider of Partner…


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The 5 Partner Engagement Metrics That (Really) Matter

Originally Published: April 12, 2021 The best way for a supplier to…


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ZiftONE Provider Locator Connects Partners with the Right Resources

CARY, N.C. – Sep. 13, 2022 – Zift Solutions, a leading provider of Partner…


Heather Tenuto

Zift Solutions’ Heather Tenuto a Featured Speaker at MSP Summit Women’s Leadership Summit

CARY, N.C. – Sep. 6, 2022 – Zift Solutions, a leading provider of Partner…


Demar DE&I Award

Zift Solutions’ Demar Amacker Named To 2022 Channel Futures DE&I 101 List

CARY, N.C. – Sep. 1, 2022 – Zift Solutions, a leading provider of Partner…


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Zift Solutions Receives $16.5 Million Growth Funding to Expand Market Leadership

CARY, N.C. – Aug. 31, 2022 – Zift Solutions, a leading provider of Partner…


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ZiftONE + Dynamics 365: Streamline Your Marketing Efforts

Are you ready to reduce complexity with a seamless Partner Relationship Management…


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What is Partner Relationship Management (PRM) Software?

Originally Published: September 21, 2021 When you start to build out…


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What Can Be Done to Activate Inactive Channel Partners?

Vilfredo Pareto first told us that 80% of our success will come from 20% of our…


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Ready to Move Past Recruitment? 5 Partner Onboarding Best Practices to Set Partners Up for Success

What is Partner Onboarding? When you were recruiting your channel partner, the…


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Seeking a Simpler Channel Program? Use Service Points

To hit revenue goals, channel programs are asked to do a lot without many…


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Successful To-Partner Communications Are Easier Than You Think

To-, through-, for-partner communications… In the world of channel marketing, there…


Dice

8 Key Elements of a Successful Partner Engagement Plan

One question we frequently receive from our customers here at Zift? “How do I…


2022 People's Choice Stevie Awards

Zift Solutions Wins People’s Choice Stevie® Award in 2022 American Business Awards®

CARY, NC – June 1, 2022 – Zift Solutions was named a winner of a People’s Choice…


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Become Easy to Love with a Channel Partner Onboarding Template

Every partner who joins your channel program wants to be successful. The easier you…


Spring-Summer 22 award

Zift Solutions Wins Globee® Awards in the 2022 Sales, Marketing, Customer Success, and Operations Awards

CARY, NC – May 11, 2022 – Zift Solutions announced today that The Globee® Awards,…


Channel CO women of 2022

Gwyn Edwards from Zift Solutions Named on CRN’s 2022 Women of the Channel List

CARY, N.C. – May 9, 2022 – Zift Solutions, a leading provider of partner…


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The Benefits of Connecting With Partners On Social Media

Social media has forever changed the way we communicate, opening new channels and…


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Zift Solutions to Sponsor Alliance of Channel Women

Zift Solutions to Sponsor Alliance of Channel Women Networking Event on the Main…


G2 awards

Zift Solutions Named Number 1 in G2 Through-Channel Marketing Spring Reports

CARY, N.C. – April 4, 2022 – Zift Solutions, a leading provider of partner…


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Which Came First? The Question or The Answer?

Ever hear the one about the ice salesman who walked into the igloo, said hello to…


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Zift Solutions Celebrates its Sixteenth Anniversary

Today we’re joined by Lionel Farr, Chief Technology Officer here at Zift Solutions.…


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The Top 2022 Channel Events and Conferences

Attending industry conferences is the best way for evolving companies to access the…


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How to Build the Most Productive Channel Partner Relationships

There seem to be two “camps” of IT suppliers with opposing perspectives about how…


partner experience

Partner Experience with Glenn Robertson, Purechannels

Gwyn Edwards, our Director of Partnerships and Alliances, recently sat down with…


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Save Your Money, Spend More Time with Channel Partners

Expand your budget process this year to include projections of how much time your…


Virtual Events Zift Solutions

Create a New Relationship Avenue with Virtual Events

As we’ve all seen, COVID-19 has drastically changed the landscape of the channel.…


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How to Build Your 2022 Forecast: Go Ask Your Customers!

Picture this: You’re a salesperson. Your sales manager has given you marching…


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Speaking of Value-Add: What Differentiates Your Product

It’s one of the oldest concepts in the channel: Distinguish yourself from the…


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The Questions to Ask for Channel Partner Success in 2022

Time now for partying, presents, and planning. Holiday season, yes, but also the…


Success Planning in the Channel

The Importance of Success Planning in the Channel

It was Ben Franklin who said that “a failure to plan is a plan to fail” – and he…


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Perfecting Your Partner Strategy through Effective Co-Selling

Those who have been in the IT channel long enough will remember channel partners…


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The Key to Your Channel Marketing Strategy? Preparation

It’s a four-letter word many people don’t like to hear used, but it’s critical to…


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Check Us Out: The ZiftONE Platform Video

We’d like to take a moment to reintroduce ourselves. ZiftONE…


Understanding Your Channel Partner Pipeline

Do the Math: Understanding Your Channel Partner Pipeline

Many see a “pipeline” as a list of opportunities a salesperson is working on.…


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The Leading Indicators of Channel ROI from Engaged Partners

Every channel partner represents a set of resources. As with any resource, there is…


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5 Partner Program Metrics That Monitor Pipeline

Carefully tracking partner program metrics can put immense power in vendors’ hands;…


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How to Identify Vertical Markets in Channel Partner Data

Identifying vertical markets in channel partner data yields one particularly…


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How to Improve Your Channel Partner Engagement Strategy

In our latest post, we discussed the five rungs of channel partner engagement.…


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Climbing the Ladder: The 5 Rungs of Channel Partner Engagement

The Rungs of Channel Partner Engagement: Improving Channel Partner…


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Mergers, Not Acquisitions: 5 Marketing and Sales Alignment Strategies

Honing marketing and sales alignment strategies can better serve Chief Revenue…


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Lead by Example: How to Help Your Partners Achieve Sales and Marketing Alignment

If you aren’t asking it yet, there’s a crucial question to begin raising with your…