Virtual Events Zift Solutions

Create a New Relationship Avenue with Virtual Events

As we’ve all seen, COVID-19 has drastically changed the landscape of the channel.…


How to Build Your 2022 Forecast_ Go Ask Your Customers! (2)

How to Build Your 2022 Forecast: Go Ask Your Customers!

Picture this: You’re a salesperson. Your sales manager has given you marching…


Speaking of Value Add

Speaking of Value-Add: What Differentiates Your Product

It’s one of the oldest concepts in the channel: Distinguish yourself from the…


The Questions to Ask for Channel Partner Success in 2022 banner image

The Questions to Ask for Channel Partner Success in 2022

Time now for partying, presents, and planning. Holiday season, yes, but also the…


This Quarter’s Top Channel Learning Resources to Educate Your Program (2)

This Quarter’s Top Channel Learning Resources to Educate Your Program

In an October 2015 article in the Harvard Business Review, authors Kenneth…


5 Key Elements of a Successful Partner Engagement Plan

5 Key Elements of a Successful Partner Engagement Plan

One question we frequently receive from our customers here at Zift? “How do I…


Success Planning in the Channel

The Importance of Success Planning in the Channel

It was Ben Franklin who said that “a failure to plan is a plan to fail” – and he…


partner strategy

Perfecting Your Partner Strategy through Effective Co-Selling

Those who have been in the IT channel long enough will remember channel partners…


The Key to Your Channel Marketing Strategy? Preparation

The Key to Your Channel Marketing Strategy? Preparation

It’s a four-letter word many people don’t like to hear used, but it’s critical to…


Check Us Out: The ZiftONE Platform Video

We’d like to take a moment to reintroduce ourselves. ZiftONE…


Understanding Your Channel Partner Pipeline

Do the Math: Understanding Your Channel Partner Pipeline

Many see a “pipeline” as a list of opportunities a salesperson is working on.…


leading indicators channel roi

The Leading Indicators of Channel ROI from Engaged Partners

Every channel partner represents a set of resources. As with any resource, there is…


partner program metrics

5 Partner Program Metrics That Monitor Pipeline

Carefully tracking partner program metrics can put immense power in vendors’ hands;…


Identify Vertical Markets in Channel Partner Data

How to Identify Vertical Markets in Channel Partner Data

Identifying vertical markets in channel partner data yields one particularly…


Channel Partner Engagement Strategy

How to Improve Your Channel Partner Engagement Strategy

In our latest post, we discussed the five rungs of channel partner engagement.…


The 5 Rungs of Channel Partner Engagement

Climbing the Ladder: The 5 Rungs of Channel Partner Engagement

The Rungs of Channel Partner Engagement: Improving Channel Partner…


Marketing and Sales Alignment Strategies

Mergers, Not Acquisitions: 5 Marketing and Sales Alignment Strategies

Honing marketing and sales alignment strategies can better serve Chief Revenue…


sales-marketing-alignment

Lead by Example: How to Help Your Partners Achieve Sales and Marketing Alignment

If you aren’t asking it yet, there’s a crucial question to begin raising with your…