CARY, N.C. – Sep. 13, 2022 – Zift Solutions, a leading provider of Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) software, today announced an exciting new feature to help companies build out their ecosystem by connecting their channel partners to approved agencies, technology partners, and other service providers specializing in their region and language. 

Through Provider Locator, channel partners can contact approved agencies, technology partners, and service providers that have familiarity with a supplier’s corporate identity. By doing so, suppliers can trust that listed agencies will maintain a foundational understanding of their brand and of the market in which they work. 

Providers can now create their own comprehensive services profile to promote their offerings. In Provider Locator, partners can search for what they need within their geographical area and then connect with the providers that specialize in their language and business practices. Working directly within the supplier’s partner portal, partners can request services.  The supplier is able to track valuable information and data about how many inquiries (leads) are generated for the providers, as well as which partners are reaching out.

“As more global companies embrace partner ecosystems, they are presented with challenges connecting their transacting partners with the right resources–whether that’s marketing agencies, service providers, technology partners, or other companies that can help influence ultimate purchasing decisions,” Gordon Rapkin, CEO of Zift Solutions, said. “At Zift, we’ve recognized the need to support these companies as the definition of a partnership expands and partner programs grow into ecosystems on a global scale.” 

Provider Locator is available now as part of the ZiftONE solution. Current ZiftONE customers are encouraged to contact their Customer Success Manager (CSM) if they are interested in accessing this new feature. 


About Zift Solutions

Founded in 2006, Zift Solutions is the only Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) tool built as one to work as one. The company’s ZiftONE platform manages the flow from onboarding to enablement, lead generation to marketing, all the way through sales. Backed by the most experienced team in the industry, Zift was named the only leader in both Channel Marketing Automation and Partner Relationship Management by Forrester Research and a market leader in Partner Management Software and Through-Channel Marketing Software by G2. For more information, visit Zift Solutions.