Measuring for Success

How to Identify and Track the Right Metrics Your business thrives when you…


How AI is Revolutionizing Channel Marketing Strategies

  As channel companies seek ways to optimize their marketing strategies and…


Zift Solutions at Channel Focus Virtual 2024

We are proud Platinum sponsor of Channel Focus Virtual 2024, April 17-18! If you…


Unleashing the Power of Custom Objects in ZiftONE: Empowering Channel Partners for Success

Prepare to embark on a journey of unparalleled customization and efficiency within…


How Artificial Intelligence (AI) Has Changed Channel Marketing in 2023

Marketing, and by extension channel marketing, has undergone a radical…


laptop and a hard hat

The Impact of Digital Distribution on Building Materials

The building materials sector is currently experiencing a substantial…


weighing scales

How Technology Investments Can Help Your Partner Program Weather Economic Uncertainty

With rollercoaster inflation and predictions of recession stretching back more than…


How Vendors Can Address Partner Marketing Needs in 2023 with Through-Channel Marketing Automation

Techaisle, a data-driven global SMB IT market research and industry analyst…


Partner Lead Distribution: Benefits, Steps & Software

Forward-thinking partner ecosystems and partner programs can edge out their…


Building materials industry

Building Materials Industry Challenges? Meet Zift Solutions and ZiftONE

We’re thrilled to share our recent feature in the May 15th edition of Engineering…


What Should You Look for in a PRM Software Platform?

The success of a channel program depends heavily on its ability to establish and…


fish swimming in circle

The Power of the Ecosystem in Your Channel Partner Program

At Zift Solutions, we see partner relationship management’s (PRM) role in channel…


hands on laptop view from above

6 Reasons Your Channel Partner Program Needs a PRM Platform

PRM software platforms represent a vendor’s partner program operations,…


lightbulb with metal arms

Seeking a Simpler Channel Program? Use Service Points

To hit revenue goals, channel programs are asked to do a lot without many…


hands pointing to laptop

Zift Solutions Launches Integration Between ZiftONE and Microsoft Dynamics 365

CARY, N.C. – June 15, 2022 – Zift Solutions, a leading provider of partner…


lady holding hands in front of face

Eyeing the C-Suite? Two Questions to Ask Yourself

One day, my fourth-grade teacher asked the class to write an essay about what we…


G2 awards

Zift Solutions Named Number 1 in G2 Through-Channel Marketing Spring Reports

CARY, N.C. – April 4, 2022 – Zift Solutions, a leading provider of partner…


hand holding internet bubble

6 Channel Partner Program Predictions for 2022

Some traditional channel challenges – access to talent, smart budgeting,…


female talking in front of team

The Data-Driven Channel Chief: Choose Your Tools

Being a data-driven channel chief myself, you’ll find me talking about data quite…


female on ipad and male on laptop

Six Channel ROI Dashboard Tips from the Experts

Estimating return-on-investment (ROI) is both vital and challenging for…


female handing paperwork

7 Steps to Build a Channel Partner Management Reporting Framework

The channel is more competitive than it has ever been. Even smaller…


channel partner reporting

10 Channel Partner Reporting Best Practices for B2B Companies

Channel partner reporting is an essential component to managing channel…


strategy engraving

5 Partner Program Metrics That Monitor Pipeline

Carefully tracking partner program metrics can put immense power in vendors’ hands;…


looking up at tall building

How to Identify Vertical Markets in Channel Partner Data

Identifying vertical markets in channel partner data yields one particularly…


sasquatch in the forest

Channel Chatter LIVE Captures Zift’s Ever-Elusive CTO

As the host of Channel Chatter LIVE, I’m learning everyone has a favorite podcast.…


private sign

CALIFORNIA’S GDPR? CCPA, DATA PRIVACY, AND YOU

Not too long ago, data was treated like a house with all the windows open. You had…


screenshot from Calm app of

SHARING MEANS CARING (PARTICULARLY ABOUT GDPR)

Calm Meditation and Sleep App users may be drifting off to dreamland listening to…


converse shoe with ZiftONE logo

Step into the Future of Enterprise Channel Management

What a year for Zift Solutions! Early in 2019, we launched ZiftONE, a…


city skyline at night

Key Insights into the 2020 B2B Channel Landscape

Lewis Carroll once said, “If you don’t know where you’re going, any road will take…


letters on a printing press

ZiftONE is the ECM GOAT! Where’d Those Acronyms Come From, Anyway?

One of my favorite quotes is “You are as young as you feel.” I don’t know who to…


baseball field from above

Covering All the Bases: Zift Receives Frost & Sullivan Award for Innovation Excellence

Unless you’ve canceled your cable subscription and disconnected from wifi, you…


dark spooky forest

It’s Alive! Is Frank Ruining Your Channel Program?

“Beware, for I am fearless, and therefore powerful.” -- Spoken by the monster in…


Three pink umbrellas on a beach

Vacation Time? Straighten Out Your ChanTech First

Mid-July. We’ve entered what is traditionally known in business as the “slow”…


Cowboy and horses with mountains in the background

GDPR’s One-Year Mark: Wild Wild West No More

It’s been one year since GDPR emerged as the first of several initiatives aimed at…


AICPA SOC Logo

SOC 2 Type II Success: Keeping Data Security Close to Home

Zift Solutions has completed our annual SOC 2 Type II certification under the…


tower of blocks

Keep It Simple: Managing a Stable ChanTech Stack

Remember those towers of blocks where, one by one, you take out supporting blocks…


Pile of Legos

The ChanTech Challenge: Build Vs. Buy

First, I thought it was a rumor. But this topic is popping up in conversations more…


Book floating in bookstore surrounded by other books on shelves

Leaving the Library: Getting the Most Out of Your CMM Platform

Shh! You’re in a library. Or are you? I’ve noticed a trend of suppliers and…


Woman punching man in the face with boxing gloves on

Leaving Money on the Table: A Vendor/MSP Love-Hate Story

I travel constantly. If you don’t already know me, you’ve likely seen me or will…


Close up photo of metal grid

Square Pegs or Future Icons?

I work closely with industry analysts on a regular basis in my role at Zift -- and…


Person holding glasses with blurry street behind them

Channel Visions: Staying Focused on the Partner

Like most of us, I sometimes struggle with focus.   I can feel it, even now as I’m…


Pink and red heart graphics against a black background

I Can See My Future with You

From the moment you saw it, you knew. You clicked around, figured out their pros…


Sunrise over a city

GDPR and the Channel: Three Brands Changing the Marketing Game

  Last time, Laz Gonzalez talked about how marketers need to update their…


Person typing on laptop with cup of tea next to them

GDPR and the Channel: We’ve Updated Your Marketing Policies

  “We’ve updated our privacy policy.” How many times have you seen this…


Check list with boxes where the word yes is checked and the word no is crossed out

GDPR Made Simple

  There are two common reactions to the General Data Protection Regulation:…


Image of office building reflecting blue sky and white clouds against background of blue sky and white clouds

Channel Visions: Channel Technology Built for Growth

Though Gwenn Lazar navigates the channel with ease now, she wasn’t always so…


Underwater shot of wave and surfer

How Zift Became the Global ChanTech Standout: What’s Next and What’s In It For You

I just spent a great week in Cary, NC, working with the entire Zift Solutions team…


Cartoon man holding number 3 surrounded by stars

3 is a Magic Number: Driving Higher Channel Performance through Integration

If you grew up in the 70s, like me, you learned, "3 is a Magic Number" watching…


Photo of Earth at night from outer space

Prepare for Global Domination: Zift Adds WeChat

During the past decade, social media has reshaped the sales landscape along with…


Laptop on glass table displaying data

Aligning Channel Technology with Channel Best Practices

I had the distinct pleasure of reconnecting with an ex-colleague, Maria Chien, who…


Sticky notes against typed plan

Why Process Should Precede Technology

Zift’s debut of Channel as a Service was met with excitement and a fair share of…


Puzzle pieces

Stepping Up to Solve the Integration Challenge

I don’t like seeing anyone struggle. I feel compelled to help. And, thankfully, so…


Hose spraying water for plants in background

Want to Grow Your Leads? Automate, Automate, Automate

Leads are the lifeblood of your business, the fertile soil in which revenue grows.…


Creamer being poured into coffee

Automation Fusion: Blending Platforms to Drive Direct and Indirect Channel Revenue

Sometimes the stars align – and they did so last week at Zift. We brought together…


Calendar with pins in it

6 Steps to Consider Before Purchasing & Implementing a TCMA Solution

At Zift, I get the opportunity to work closely with organizations interested in…


Graphic of magnifying glass hovering over illustrated icon of man in business suit out of a large group of people

How to Make the Most of Your Customer Relationship Manager (CRM) Tool

In a previous post, we talked about how to tell if your company is desperately in…


A hand reaching out of tall grass with the sunset behind it

The Big Question: Do I Really Need CMM If I Already Have PRM or CRM?

Customers often ask me about the differences between Zift’s Channel Marketing and…


Various black and white photos from a city strung up

Get The Most From Technology: Seeing The Bigger Picture

For those that think finding and implementing the right technology will solve all…


Circuit board

How Automation Can Transform Channel Partner Sales

Gil Cargill (Principal of Cargill Consulting Group) authored a Channel Pro magazine…


Blue sky with fluffy white clouds

Navigating the Shift to SaaS and Cloud-Based Services

Channel Marketer Report recently asked me to share my thoughts on how channel…