Channel Chatter LIVE Captures Zift’s Ever-Elusive CTO

As the host of Channel Chatter LIVE, I’m learning everyone has a favorite podcast.…


CALIFORNIA’S GDPR? CCPA, DATA PRIVACY, AND YOU

Not too long ago, data was treated like a house with all the windows open. You had…


SHARING MEANS CARING (PARTICULARLY ABOUT GDPR)

Calm Meditation and Sleep App users may be drifting off to dreamland listening to…


Step into the Future of Enterprise Channel Management

What a year for Zift Solutions! Early in 2019, we launched ZiftONE, a…


Key Insights into the 2020 B2B Channel Landscape

Lewis Carroll once said, “If you don’t know where you’re going, any road will take…


ZiftONE is the ECM GOAT! Where’d Those Acronyms Come From, Anyway?

One of my favorite quotes is “You are as young as you feel.” I don’t know who to…


Covering All the Bases: Zift Receives Frost & Sullivan Award for Innovation Excellence

Unless you’ve canceled your cable subscription and disconnected from wifi, you…


It’s Alive! Is Frank Ruining Your Channel Program?

“Beware, for I am fearless, and therefore powerful.” -- Spoken by the monster in…


Vacation Time? Straighten Out Your ChanTech First

Mid-July. We’ve entered what is traditionally known in business as the “slow”…


GDPR’s One-Year Mark: Wild Wild West No More

It’s been one year since GDPR emerged as the first of several initiatives aimed at…


SOC 2 Type II Success: Keeping Data Security Close to Home

Zift Solutions has completed our annual SOC 2 Type II certification under the…


Keep It Simple: Managing a Stable ChanTech Stack

Remember those towers of blocks where, one by one, you take out supporting blocks…


The ChanTech Challenge: Build Vs. Buy

First, I thought it was a rumor. But this topic is popping up in conversations more…


Leaving the Library: Getting the Most Out of Your CMM Platform

Shh! You’re in a library. Or are you? I’ve noticed a trend of suppliers and…


Leaving Money on the Table: A Vendor/MSP Love-Hate Story

I travel constantly. If you don’t already know me, you’ve likely seen me or will…


Square Pegs or Future Icons?

I work closely with industry analysts on a regular basis in my role at Zift -- and…


Channel Visions: Staying Focused on the Partner

Like most of us, I sometimes struggle with focus.   I can feel it, even now as I’m…


I Can See My Future with You

From the moment you saw it, you knew. You clicked around, figured out their pros…


GDPR and the Channel: Three Brands Changing the Marketing Game

  Last time, Laz Gonzalez talked about how marketers need to update their…


GDPR and the Channel: We’ve Updated Your Marketing Policies

  “We’ve updated our privacy policy.” How many times have you seen this…


GDPR Made Simple

  There are two common reactions to the General Data Protection Regulation:…


Channel Visions: Channel Technology Built for Growth

Though Gwenn Lazar navigates the channel with ease now, she wasn’t always so…


How Zift Became the Global ChanTech Standout: What’s Next and What’s In It For You

I just spent a great week in Cary, NC, working with the entire Zift Solutions team…


3 is a Magic Number: Driving Higher Channel Performance through Integration

If you grew up in the 70s, like me, you learned, "3 is a Magic Number" watching…


Prepare for Global Domination: Zift Adds WeChat

During the past decade, social media has reshaped the sales landscape along with…


Aligning Channel Technology with Channel Best Practices

I had the distinct pleasure of reconnecting with an ex-colleague, Maria Chien, who…


Why Process Should Precede Technology

Zift’s debut of Channel as a Service was met with excitement and a fair share of…


Stepping Up to Solve the Integration Challenge

I don’t like seeing anyone struggle. I feel compelled to help. And, thankfully, so…


Want to Grow Your Leads? Automate, Automate, Automate

Leads are the lifeblood of your business, the fertile soil in which revenue grows.…


Automation Fusion: Blending Platforms to Drive Direct and Indirect Channel Revenue

Sometimes the stars align – and they did so last week at Zift. We brought together…


6 Steps to Consider Before Purchasing & Implementing a TCMA Solution

At Zift, I get the opportunity to work closely with organizations interested in…


How to Make the Most of Your Customer Relationship Manager (CRM) Tool

In a previous post, we talked about how to tell if your company is desperately in…


7 Signs You Desperately Need a CRM System

Any business that has seen a significant amount of growth will tell you that for…


The Big Question: Do I Really Need CMM If I Already Have PRM or CRM?

Customers often ask me about the differences between Zift’s Channel Marketing and…


Get The Most From Technology: Seeing The Bigger Picture

For those that think finding and implementing the right technology will solve all…


How Automation Can Transform Channel Partner Sales

Gil Cargill (Principal of Cargill Consulting Group) authored a Channel Pro magazine…


Embracing the New Era of End-to-End Channel Automation

Join us in welcoming guest blogger, Chris Becwar, Director of Marketing and…


Marketo Matters: Choosing the Right Partner

As a longstanding Marketo partner and certified Marketo Integrated LaunchPoint…


Navigating the Shift to SaaS and Cloud-Based Services

Channel Marketer Report recently asked me to share my thoughts on how channel…


3 Ways Shared Analytics Helps Gain Control & Visibility into Your Channel

Gain Insight Into Your Channel Not too long ago, the direct sales teams, internal…


Marketing Automation Opens New Distribution Doors

Partner Enablement Can Be The Key To Promoting Effective Use Of Your Products Today…


Communication And Automation Are The Keys To Successful Channel Marketing

Leveraging Technology to Mobilize Partners Managing channel partnership…


The Importance Of Analytics In A Changing Marketplace

Picking the Right Partner The channel partnership landscape is changing fast. This…


How Companies Like General Motors Get Value From Facebook

Are Their Ads Worth It? Social media is the new big thing for companies looking to…


To Bundle or Not to Bundle

Some Things Work Better in a Bundle As the CEO of Zift Solutions, one of my main…