The Season of Giving: Zift’s Annual Holiday Program Returns

My kids are big country music fans. Maybe you’ve heard the Luke Bryan song, “Most People are Good.” I believe that's the case, especially as we get…


Cheers to Our Channel Leaders & A Pint of Partner Engagement

You know me. I’m the Southern guy, who loves pimento cheese, soccer and channel management. Typically, you’ll find me at Zift’s North Carolina-based…


GDPR and the Channel: Three Brands Changing the Marketing Game

  Last time, Laz Gonzalez talked about how marketers need to update their practices and step up to get customers engaged, since email marketing,…


One and Done? Not in Channel Marketing

  As the NCAA Final Four draws to a close with the National Championship tonight, I can’t help but think about some of the great stories. The…


Channel Expertise and a Bite of Pimento Cheese

  I love pimento cheese. Seriously love it. A Southern classic, it’s the taste of my childhood in Raleigh, NC. Being from the South, I “cut” the…


Share the Warmth: Zift’s Annual Holiday Giving Program is Back

As we celebrate the holiday season, the team at Zift has been reflecting on the amazing journey that was 2017.  But, we also know that 2017 wasn't…


3 is a Magic Number: Driving Higher Channel Performance through Integration

If you grew up in the 70s, like me, you learned, "3 is a Magic Number" watching Schoolhouse Rock on Saturday mornings. Hip hop trio De la Sol carried…


SiriusDecisions Summit 2017: Must See Channel Sessions

We just touched down in Vegas and are ready to roll at SiriusDecisions Summit 2017. Each year, this event brings together leaders from across sales,…


Love, Trust & Leads – A Manufacturer’s Channel Story

Trust.  The cornerstone of any good relationship. And as we found in a recent study conducted with the Manufacturers Alliance for Productivity and…


Create a Data-Driven Manufacturing Channel

Recent research from Zift and MAPI shows that nearly 80 percent of manufactures are feeling the pressure to be more data driven. Yet, only 26 percent…