The Season of Giving: Zift’s Annual Holiday Program Returns

My kids are big country music fans. Maybe you’ve heard the Luke Bryan song, “Most…


Cheers to Our Channel Leaders & A Pint of Partner Engagement

You know me. I’m the Southern guy, who loves pimento cheese, soccer and channel…


GDPR and the Channel: Three Brands Changing the Marketing Game

  Last time, Laz Gonzalez talked about how marketers need to update their…


One and Done? Not in Channel Marketing

  As the NCAA Final Four draws to a close with the National Championship…


Channel Expertise and a Bite of Pimento Cheese

  I love pimento cheese. Seriously love it. A Southern classic, it’s the taste…


Share the Warmth: Zift’s Annual Holiday Giving Program is Back

As we celebrate the holiday season, the team at Zift has been reflecting on the…


3 is a Magic Number: Driving Higher Channel Performance through Integration

If you grew up in the 70s, like me, you learned, "3 is a Magic Number" watching…


SiriusDecisions Summit 2017: Must See Channel Sessions

We just touched down in Vegas and are ready to roll at SiriusDecisions Summit 2017.…


Love, Trust & Leads – A Manufacturer’s Channel Story

Trust.  The cornerstone of any good relationship. And as we found in a recent study…


Create a Data-Driven Manufacturing Channel

Recent research from Zift and MAPI shows that nearly 80 percent of manufactures are…


The Manufacturing CMO ‘Must-Do’ List [Infographic]

When you’re already behind the curve, there’s no time for a traditional ‘To-Do’…


Content for Every Stage of the Buying Cycle

Zift and MAPI’s new manufacturing-focused video series continues with a fresh…


In Focus: Manufacturers & The Channel

We’ve learned a lot here at Zift by working with the Manufacturers Alliance for…


Wish List 2017: What’s on Top Channel Leader’s To-Do Lists?

Happy new year!  It’s time to settle back into our grooves and tackle the to-dos…


Tis’ the Season for Giving Once Again

“We make a living by what we get, but we make a life by what we give” -Winston S.…


Manufacturers and Channel Partners: A State of Disconnect [Infographic]

The channel and manufacturer dynamic is in upheaval. Recent research from Zift and…


Automation Fusion: Blending Platforms to Drive Direct and Indirect Channel Revenue

Sometimes the stars align – and they did so last week at Zift. We brought together…


Adapting to Channel Change: The Cisco Story

We are pleased to have Chad Reese, Director of Partner Digital Marketing for Cisco…


The Manufacturers’ Black Hole of Lead Status [Infographic]

Recent research from Zift and MAPI has uncovered a startling reality. While 84% of…


Are Manufacturers Missing Out? New MAPI Study Says YES

Industrial manufacturing is in the midst of significant change with mergers and…


Channel Management Transformation on Tap at Channel Visionaries Event

The recent Channel Visionaries’ Channel Chief Series in Santa Clara served up a…


WANTED: Best Practices from SiriusDecisions Summit

Zift was in Nashville, Tennessee last week as a sponsor of the 2016 SiriusDecisions…


Channel Visions: Measuring Direct ROI with SiriusDecisions’ Maria Chien

Some channel leaders shine particularly bright. There is an undeniable spark as…


Channel Visions: Adapting to Change with SiriusDecisions’ Maria Chien

Some channel leaders shine particularly bright. There is an undeniable spark as…


Channel Visions: Zift Talks Channel Transformation with SiriusDecisions’ Maria Chien

Some channel leaders shine particularly bright. There is an undeniable spark as…


Establishing Authority and Building Value in a Digital World

We're pleased to welcome Matt Slutz, Business Development Executive for MSM…


Making the Old New Again: Barcode Factory Drives Sales and Keeps Messaging Fresh with Zift

We are pleased to have John Dombrowski, Marketing Director of The Barcode Factory,…


How We’re Extending the Season of Sharing & Caring

In the hustle and bustle of the holidays, it’s easy to lose sight of what’s most…


Turning Channel Dreams Into Reality

I’m doing a bit of “California Dreaming” this week while here in San Francisco at…


The Power of Many

We are pleased to have Laurel Burton, Vice President of Marketing at Faction, as a…


Channel Visions: Making Channel Marketing Work with Heather K. Margolis, CEO of Channel Maven (Part 3 of 3)

In Part 3 of this Channel Chatter series, we continue sharing highlights from our…


Channel Visions: Making Channel Marketing Work with Heather K. Margolis, CEO of Channel Maven (Part 2 of 3)

In Part 2 of this Channel Chatter series, we continue sharing highlights from our…


Channel Visions: Making Channel Marketing Work with Heather K. Margolis, CEO of Channel Maven (Part 1 of 3)

In this Channel Chatter series, we’ll deliver highlights from our recent interview…


Video Brings Channel Marketing to Life

Online video has moved front and center into the daily lives of nearly everyone –…


Channel Visions: Zift Sits Down With Sal Patalano

As part of our exclusive Channel Visions video series, I recently had the…


New Zift App for Hootsuite™ Makes Social Media Hum

OEMs, Suppliers and Distributors around the globe are using Zift Solutions to…


5 Ways to Take the Guesswork Out of Your Sales Process

Zift welcomes guest blogger, Amanda Kahlow, CEO and founder of 6Sense. On July 8…


Handing Over the Keys

Zift is handing over the keys to success with a new eBook: Unlocking the 6 Secrets…


Channel Visions: Zift Sits Down With Red Hat’s Kimason Brown

I recently sat down with Kimason Brown, Global Partner Programs Manager for Red…


The Channel Goes Country at SiriusDecisions Summit 2015

World famous for its honky tonks, dive bars and dance halls, Nashville, Tennessee…


Making the Connection (New Video)

Channel success really comes down to partner engagement and connections. Without…


California Dreaming: A Look Inside Channel Visionaries 2015

I’m in California this week, attending the 2015 Channel Visionaries Event and…


Partner Pride: PureIntegration Inspires

You might think that after working with thousands of channel partners, the details…


A Day in the Life of a Channel Partner

Zift welcomes guest blogger, Lisa Vega, Senior Marketing Manager for…


What Matters Most for High Performance Channel Marketing

I’m pleased to introduce Service Director of Channel Management Strategies for…


Make the Season a Little Brighter

As the holidays draw near, you’re likely spending a bit more time than usual…


How Many Tactics Does it Take to Secure a Deal?

I’ll admit it. I’m a 1970s kid. If you are as well, then you likely remember that…


What Tops Your Channel Marketing To-Do List for 2015?

As 2014 draws to a close and planning ramps up for 2015, channel marketing leaders…


Stretching Content Out: The Benefits of Repurposing

Stretch Armstrong! We all know the buying process has changed and research shows…


A Clear View of Success

Like most channel partners, Macabe Associates knew that they needed to drive…


3 Proven First Steps For Increasing Lead Generation in the Channel

We are excited to have guest blogger, Heather Margolis, Founder and President at…


Embracing the New Era of End-to-End Channel Automation

Join us in welcoming guest blogger, Chris Becwar, Director of Marketing and…


How Canada’s Anti Spam Legislation (CASL) Affects You!

If you haven’t heard by now, the new Canadian Anti-Spam Legislation (CASL) goes…


Email Marketing: Kick Through the Noise

So, I will admit it. I’m a huge soccer (err, football or futbol) fan and there is…


One Size Does NOT Fit All: The Vital Importance of Email List Segmentation

Your product or service is the best on the market. You've got a large email…


SiriusDecisions Channel Program of the Year

I’ve been in Orlando this week participating in the SiriusDecisions Summit.  For…


Stop Trying to Boil the Ocean!

A former colleague of mine used to always say, “It’s impossible to boil the ocean!”…


How You Can Drive Better Marketing Results by Selecting the Right Tactical Mix

Are you finding it tougher than ever to transform prospects into customers? That’s…


Stop the Marketing Madness!

"March Madness” may work wonders for basketball fans, but the same can’t be said…


When You Are The Leader…

They say imitation is the sincerest form of flattery. So, when we saw a…


How Suppliers Can Maximize Channel Success With Managed Services [Infographic]

Successfully executing multi-touch campaigns requires marketing and sales…


6 Critical Areas to Ensure Partner Marketing Success

Think you're doing a great job providing channel partners with the marketing assets…


SiriusDecisions Day 1: Change, Collaborate and Relationships

Yesterday the 2013 SiriusDecisions Summit kicked off in San Diego. The event…


Channel Focus Conference: Day Two

It was another busy day at the Channel Focus North America with Latin America…


Channel Focus Conference: Day One

It was a jammed, packed day at the Channel Focus North America with Latin America…