We just touched down in Vegas and are ready to roll at SiriusDecisions Summit 2017. Each year, this event brings together leaders from across sales, marketing and product disciplines to talk best practices and innovation in the B2B space.  

The networking at Summit is top notch, and the social events are always a blast. But the two things that always stand out most to me about this event are the high quality learning and focus on data. This year is no exception.

If you’re a channel marketing or sales professional and haven’t planned your agenda for the event, here are a few channel specific sessions you won’t want to miss:

Programs of the Year: Third-Party Channels
Wednesday – 3:40
We all love a good case study, but it’s not everyday you can get up close and ask your own questions of winning channel programs. Learn what works (and what doesn’t) from the channel programs recognized as best-in-class.

Partner Enablement: Building Fluency in B-to-B Channels
Wednesday – 4:30 & Thursday – 4:00
I’ve had the pleasure of working with Maria Chien over the past several years, and look forward to seeing her present on new ways to give channel partners the training and processes needed to successfully drive brand equity and revenue. I’m particularly interested in seeing the new SiriusDecisions framework for meeting the varying enablement requirements of partners and learning new approaches for partner enablement.

The SiriusDecisions Channel Partner Segmentation Model
Thursday – 1:10
This session promises to show some new SiriusDecisions methodology to help develop a partner segmentation strategy that works. While partner segmentation is not a new topic, it certainly is a hot topic these days. This session covers the ever challenging balancing act of partner relationships. How do you keep your top channel partners rockin’ while focusing energy on those partners who have the “right stuff” to really break out if you just had the right engagement program in place? Should be insightful.

Editor’s Note: Zift Solutions is proud to be part of the Marketplace at SiriusDecisions Summit. Stop by booth #122 for more information on Channel as a Service (CHaaS)an easy-to-use, integrated software as a service platform that automates channel sales, marketing and operational processes.   CHaaS integrates all of the multiple, and traditionally disparate, applications modern channel organizations require, making it easier for suppliers to generate revenue from their channel by simplifying planning, partner recruitment, partner enablement, demand generation, customer transactions and lifecycle management.