Recent research from Zift and MAPI has uncovered a startling reality. While 84% of manufacturers provide leads to their channel partners, two-thirds (65%) have little to no idea of what actually happens with those leads. Dig into the reasons behind ‘The Manufacturers’ Black Hole of Lead Management’ in this fun and informative new infographic.

We’ll show you what happens to manufacturers who still rely on manual processes for lead distribution and status updates. You’ll learn exactly how good leads get lost and why closed-loop visibility can act as a powerful lead life-line. Best of all, we’re sharing a safety checklist you can follow to reach new heights of channel success.

Manufacturing Lead Status Research

Explore the infographic below and get the full research report here to delve deeper into the reasons lead status remains a black hole for most manufacturers.

Zift Manufacterers' Black Hole Infographic