A Manifesto for Marvelous Marketing Analytics Reporting

Today’s marketers are swimming in data from multiple sources, including their CRM, Salesforce Automation (SFA) and marketing automation (MA) systems,…


How to Make the Most of Your Customer Relationship Manager (CRM) Tool

In a previous post, we talked about how to tell if your company is desperately in need of a Customer Relationship Management (CRM) system. If you…


7 Signs You Desperately Need a CRM System

Any business that has seen a significant amount of growth will tell you that for all of its perks, it did not come without the inevitable growing…


6 Email Marketing Best Practices to Generate More Leads

Why is my email open rate so low? Why aren’t my email campaigns producing any conversions? What am I doing wrong? These are questions that every…


Earth Day: Reduce, Reuse & Recycle Your Marketing Content

Source Earth Day. A day to think about reducing waste, recycling and thinking of new creative ways to make your world a better place. These practices…


When and How Should You Contact Your Sales Leads?

There’s a fine line between helpful and creepy. A colleague knowing that you were interested in a certain subject and surprising you by bringing a…


4 Ways to Align your Sales and Marketing Teams

Does your organization suffer from a tenuous relationship between your sales and marketing teams? You are not alone. The relationship between these…


What Are Your Website Analytics Telling You?

In today’s digital world, there is data surrounding almost everything you do as a marketer. Analytics allow marketers the opportunity to fuel the…


How to Prove the Value of Social Media Marketing

As a marketer, it can be difficult to prove the value of your social media marketing strategy to your internal stakeholders. Social media is…