Looking Forward to 2024: Predictions for the IT Channel from the Industry Experts
On a recent Zift Channel Chats webinar, industry leaders Juan Fernandez, Channel…
2024 Success Guide: Top 5 Strategies for Professional Growth in the New Year
Are you ready to make 2024 your most organized and productive year yet? We all…
The Art of Cross-Channel Marketing
Ah, cross-channel marketing – that delightful puzzle where you try to make sure…
Breaking Down Channel Events: Where to Go, What to Do, and How to Make the Most of It
Let's journey back to 1979 when COMDEX (the Computer Dealers Exposition) marked the…
A Guide to Channel Events Execution
An effective event strategy requires careful planning, resource allocation, and…
5 Essential Partner Engagement Metrics for IT Channel Vendors
Peter Drucker once famously said, "What gets measured, gets managed," highlighting…
6 Channel Partner Program Predictions for 2024
It’s hard to believe that yet another year has passed. This has been a big one for…
AI in Channel Marketing: What You Need to Know
The world of channel marketing is on the cusp of a revolution, and the driving…
The MSP Channel: How and Why to Use It
There is little debate that managed service providers (MSPs) have become essential…
The Reseller Channel: How and Why to Use It
With all the talk about MSPs, referral partners, influencer channels, and dozens of…
7 Best Practices for Managing a Partner Program After a Merger or Acquisition
Merger and acquisition (M&A) activity among technology solution providers,…
Unraveling Our Discomfort with Negotiations
Do negotiations make you uneasy? You're in good company. Many of us instinctively…
Evolving With the Ecosystem: Is With-Partner Marketing Up for the Challenge?
We often talk about to-partner marketing, where suppliers create materials and…
The Influencer Channel: How and Why to Use It
Over the past few years, business-to-business (B2B) selling has been changing. In…
10 Things Partners Want Their Channel Leaders to Know
Navigating the intricate landscape of channel partnerships is not just about…
Partner Onboarding 101: Tips for Building Lasting Partnerships
Effective channel partner onboarding is the cornerstone of successful partnerships.…
The 4 Channel Ops Best Practices Every Channel Leader Should Know
Launching or expanding domestic or global partner programs is no small undertaking.…
7 Tips for a Successful Partner Ecosystem Strategy
Partner ecosystems are growing in popularity, with almost a third of total global…
5 Key Metrics for Effective Channel Partner Engagement
When it comes to channel business partnerships, success hinges on more than just…
The Alliance Channel: How and Why to Use It
Channel-driven organizations have traditionally focused on nurturing sales…
The Retention Channel: How and Why to Use It
Customer experience (CX) is king. We've come to accept this oft-repeated mantra as…
Sharing is Caring: The Importance of Data-Driven Collaboration
In our engagements, we often see vendors missing a critical boat: They don’t share…
Let’s Conquer the World: Tips on Going Global with Your Channel
The world is smaller than ever, and opportunities to expand into global markets are…
The Top Complaint from Partners about Vendors is Entirely Avoidable
We’ve said it before, and we’ll say it again: Channel conflict is one of the top…
All Aboard! 10 Best Practices for Channel Partner Onboarding
We all know that channel partners help vendors scale by expanding their reach,…
How Partner Programs Can Ensure Tiering Compliance
Tiered partner programs are a proven channel management strategy for identifying…
A Guide for Partner Training: In-Person Vs. Online
Partner training is a universal requirement for partner programs. However, the…
Evolving Partner Business Models: Empowering Partners in the Subscription Services Era
Change is the steadfast companion of progress. The winds of tech transformation…
What’s Your Channel Operating System?
If your channel organization is like most, it’s come together over time with a…
Easy Registration and Improved Tracking with ZiftONE Partner Events for In-Person Trainings
CARY, N.C. – August 29, 2023 – Zift Solutions, a leading provider of Partner…
CRM Vs. PRM Explained
Startup and growing partner programs with expanding partner ecosystems must make…
Unveiling the Important Lessons: Insights from Women Thriving in the Tech Realm
The rapidly evolving tech sector is no longer a realm dominated solely by men –…
How Artificial Intelligence (AI) Has Changed Channel Marketing in 2023
Marketing, and by extension channel marketing, has undergone a radical…
The Power of Face-to-Face Partner Connections
Welcome to the digital age, where pixels weave our stories and screens serve as our…
Elevating Partner Engagement: Golden Insights from the Channel Focus Webinar
In this whirlwind of ever-changing markets and customer profiles, how we engage and…
Partnering for Success: How Vendors Can Empower Partners Through Transformation
Welcome to the ever-evolving business and technology landscape of 2023, where…
How Technology Investments Can Help Your Partner Program Weather Economic Uncertainty
With rollercoaster inflation and predictions of recession stretching back more than…
Zift Solutions and AchieveUnite Partner to Offer Customers Channel Education and Advisory Services
Announcing AchieveUnite Services Packages Now Sold by Zift Industry-leading PRM and…
