Sharing is Caring: The Importance of Data-Driven Collaboration

In our engagements, we often see vendors missing a critical boat: They don’t share…


Let’s Conquer the World: Tips on Going Global with Your Channel

The world is smaller than ever, and opportunities to expand into global markets are…


The Top Complaint from Partners about Vendors is Entirely Avoidable

We’ve said it before, and we’ll say it again: Channel conflict is one of the top…


All Aboard! 10 Best Practices for Channel Partner Onboarding

We all know that channel partners help vendors scale by expanding their reach,…


How Partner Programs Can Ensure Tiering Compliance

Tiered partner programs are a proven channel management strategy for identifying…


A Guide for Partner Training: In-Person Vs. Online

Partner training is a universal requirement for partner programs. However, the…


Evolving Partner Business Models: Empowering Partners in the Subscription Services Era

Change is the steadfast companion of progress. The winds of tech transformation…


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What’s Your Channel Operating System?

If your channel organization is like most, it’s come together over time with a…


Easy Registration and Improved Tracking with ZiftONE Partner Events for In-Person Trainings

CARY, N.C. – August 29, 2023 – Zift Solutions, a leading provider of Partner…


weighing scales

CRM Vs. PRM Explained

Startup and growing partner programs with expanding partner ecosystems must make…


Unveiling the Important Lessons: Insights from Women Thriving in the Tech Realm

The rapidly evolving tech sector is no longer a realm dominated solely by men –…


How Artificial Intelligence (AI) Has Changed Channel Marketing in 2023

Marketing, and by extension channel marketing, has undergone a radical…


Rear view of casual businesswoman raising her arm while attending a training class in board room.

The Power of Face-to-Face Partner Connections

Welcome to the digital age, where pixels weave our stories and screens serve as our…


5 people fist bumping over laptops on a table

Elevating Partner Engagement: Golden Insights from the Channel Focus Webinar

In this whirlwind of ever-changing markets and customer profiles, how we engage and…


Partnering for Success: How Vendors Can Empower Partners Through Transformation

Welcome to the ever-evolving business and technology landscape of 2023, where…


weighing scales

How Technology Investments Can Help Your Partner Program Weather Economic Uncertainty

With rollercoaster inflation and predictions of recession stretching back more than…


Zift Solutions and AchieveUnite Partner to Offer Customers Channel Education and Advisory Services

Announcing AchieveUnite Services Packages Now Sold by Zift Industry-leading PRM and…