CARY, N.C. – August 29, 2023 – Zift Solutions, a leading provider of Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) software, is excited to announce its latest feature, Partner Events, which simplifies the registration for partners attending live events and connects them with existing partner learning paths.

Research shows that physical events build stronger relationships than their virtual counterparts, and ZiftONE Partner Events makes it easy for partners to find, register and attend in-person events, partner summits, training and lunch and learns that are relevant to their business. With ZiftONE Partner Events, all they have to click is register—no extra buttons or forms to fill out since the supplier already has all of their contact information.

ZiftONE Partner Events also makes it easier for suppliers to track who attended. This information can be exported to be used in other systems and is attached to the partner’s ZiftONE Partner Explorer profile. Best of all, because the events can be attached to an existing course or certification in the ZiftONE learning management system, suppliers can seamlessly track who has completed training, whether in-person or online, and reward the partner accordingly.

“Great relationships are built on shared experiences,” said Lionel Farr, Chief Technology Officer at Zift Solutions. “In-person activities are a great way for channel programs to improve engagement with their partners, build relationships with them, and get to know them on a personal level. The interactions and the conversations you share make the relationship richer. The best channel partners participate in these enthusiastically. This feature makes the registration experience easier for partners and the tracking process significantly easier for our customers, leading to more programs embracing in-person training.”

ZiftONE Partner Events has been rolled out to customers as an integrated capability in the powerful ZiftONE platform. It is included in Zift’s top-rated feature set with no additional licensing fee for all new customers. Current ZiftONE customers are encouraged to contact their Customer Success Manager (CSM) if they have questions about this new feature. 


About Zift Solutions

Founded in 2006, Zift Solutions is the only Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) tool built as one to work as one. The company’s ZiftONE platform manages the flow from onboarding to enablement, lead generation to marketing, all the way through sales. Backed by the most experienced team in the industry and fueled by the recent $70M capital investment by Investcorp, Zift has been named the only leader in both Channel Marketing Automation and Partner Relationship Management by Forrester Research and a market leader in Partner Management Software and Through-Channel Marketing Software by G2. For more information, visit