Getting the Right Balance: To-, Through-, and For-Partner Channel Marketing Strategies
Originally Published: February 22, 2022 Without a tie-in to overarching…
Why Reading a P&L Matters to Channel Leaders
Here’s something that never changes: People saying the channel is changing. They’re…
Eyeing the C-Suite? Two Questions to Ask Yourself
One day, my fourth-grade teacher asked the class to write an essay about what we…
The Secrets to Boosting Channel Partner Enablement
If you’re wondering what the difference between sales training and sales enablement…
The Data-Driven Channel Chief: Choose Your Tools
Being a data-driven channel chief myself, you’ll find me talking about data quite…
How to Create a Repeatable Partner Enablement Framework to Grow Your Partners and Your Channel
In any service or support business, there’s one key question that investors ask…
Toll Takers & the Channel: Are You Seeing the Full CX Picture?
In July, The New York Times published an article, The Last Toll Collector, that…
Inside Zift: Meet Channel Leader & Zift’s New CRO Heather Tenuto
Tell us about your professional journey. What led you to Zift? Heather Tenuto,…
