Getting the Right Balance: To-, Through-, and For-Partner Channel Marketing Strategies

Originally Published: February 22, 2022 Without a tie-in to overarching…


Why Reading a P&L Matters to Channel Leaders

Here’s something that never changes: People saying the channel is changing. They’re…


Eyeing the C-Suit

Eyeing the C-Suite? Two Questions to Ask Yourself

One day, my fourth-grade teacher asked the class to write an essay about what we…


The Secret to Boosting Channel Partner Enablement

The Secrets to Boosting Channel Partner Enablement

If you’re wondering what the difference between sales training and sales enablement…


The Data-Driven Channel Chief

The Data-Driven Channel Chief: Choose Your Tools

Being a data-driven channel chief myself, you’ll find me talking about data quite…


partner enablement

How to Create a Repeatable Partner Enablement Framework to Grow Your Partners and Your Channel

In any service or support business, there’s one key question that investors ask…


Toll Takers & the Channel: Are You Seeing the Full CX Picture?

In July, The New York Times published an article, The Last Toll Collector, that…


Inside Zift: Meet Channel Leader & Zift’s New CRO Heather Tenuto

Tell us about your professional journey. What led you to Zift? Heather Tenuto,…