We’re thrilled to share our recent feature in the May 15th edition of Engineering News-Record (ENR) magazine’s Building Materials and Products Today section. ENR’s goal is to share the latest and greatest news about the worldwide construction industry. It is commonly regarded as the industry’s leading voice in analysis and opinion. Zift’s inclusion is an exciting example of the power of Partner Relationship Management (PRM) and its applications across a variety of industries. In the featured ENR article, Zift’s Chief Revenue Officer Heather Tenuto was quoted on the challenges faced by materials providers in the building product manufacturing industry:

“Providers need to be excellent at sending the right message at the right time, be easy to work with and, most importantly, be flexible,” says Tenuto. “We see suppliers taking advantage of automation to strengthen relationships with their dealers and contractors. Relationship management and through-channel marketing automation platforms have come a long way in being one-stop shops for recruiting, enabling, and incenting dealers and contractors to drive more revenue for suppliers.”

This article highlights the importance of innovation and thinking outside the box when uncertain times present challenges. Here at Zift Solutions, we understand the importance of maintaining networks of communication with dealers, contractors, and customers, even in times of flux. Our ZiftONE product gives providers the chance to manage their onboarding, lead generation, and sales and marketing activities in one place. Simply put, all of this makes for a smoother process when providers interact with their many touch points on the road to a sale.

If you’re interested in learning more about the building materials industry and how PRM software can help its leaders, take a look at our full article – linked below! PRM paves the path for contractor, architect, distributor, and dealer success.


We’d love to show you the power of ZiftONE. On average, users experience a 47% increase in overall engagement through our PRM portal. Contact a member of our team at this link and set up a quick conversation today.