I just spent a great week in Cary, NC, working with the entire Zift Solutions team to take a look back at the bold moves we made in 2017, and focus on our goals and plans for 2018. Last year was big for Zift as we:

  • Became the first and only provider of Enterprise Channel Management with the launch of Channel as a Service
  • Joined forces with Relayware to deliver leading Partner Relationship Management capabilities to our customers and establish the largest channel partner ecosystem worldwide
  • Acquired Elastic Grid to provide superior creative services, broader APAC coverage and global in-country support
  • Expanded our customer base by nearly 50% and increased the number of partner users on our platform by +85%
  • Exceeded 2B in combined data points and partner transactions for use in analyzing and fine-tuning demand gen, partner programs and campaigns for more ROI

Clearly, our focus and follow-through on delivering seamless, end-to-end Enterprise Channel Management is resonating, as more than 80 percent of channel chiefs now rely on Zift.

What’s Next — And What’s in it for You?

According to Forrester, 75% of global commerce is now sold via indirect channels. As channels become more important, more organizations than ever are seeking purpose-built channel software and solutions to capture more revenue and drive greater channel success. With our unique and holistic approach, Zift has become a true channel standout. (Take a look at what Forrester’s Principal Analyst of Global Channels, Jay McBain has to say about this is in his recent blog: Eight Channel Predictions for 2018.)

I believe this is because in addition to the best integrated channel marketing and partner relationship management (CMM + PRM) technology, Our Channel Center Of Excellence delivers unrivaled channel expertise, proven processes, and best practices that we bake into our solutions.  We back it all up with our extensive services and training options.  No one provides more channel-focused solutions, support and insight to drive channel success.

But we’re far from done. Zift is continuing to invest in even more innovation and expansion in the coming year to address the continually evolving channel challenges. We’re expanding our creative services and training offerings. Plus, you’ll see targeted solutions for new, evolving and mature channel programs coming soon via Channel as a Service.

I hope you’ll take a moment to catch up with Zift’s progress and growth trajectory by reading our latest press release here. Then, keep coming back to Channel Chatter throughout 2018 to learn more about Zift’s forward vision and unmatched ability to align and integrate the purpose-built technology, services and strategic insight modern channel leaders need to succeed. We’re always listening and learning from you, too. Let us know in the comments section below what you have planned for 2018 and what you would like to see from Zift to help you achieve your channel-based goals.