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Forward Vision, End-to-End Solutions and Growing Footprint Establish Zift as Channel Standout


Zift Solutions, the Enterprise Channel Management leader, announced today that it is well-positioned for continued growth and innovation in 2018.

“Our focus and follow-through on delivering end-to-end Enterprise Channel Management is clearly resonating with and driving success for channel leaders and their partners across the globe, which is fueling Zift’s forward momentum,” said Gordon Rapkin, CEO of Zift Solutions.

Zift scaled impressively in 2017, doubling revenue, expanding its customer base by nearly 50 percent and increasing the number of partner users on the Zift platform by more than 85 percent. Growth was driven by the 2017 launch of Zift Channel as a Service, adding new customers, expanding current relationships, and combining forces with previous competitors, Relayware and Elastic Grid.

A Different Approach to Channel Success
Zift debuted Channel as a Service in early 2017, integrating the traditionally siloed solutions channel organizations need for sales, marketing and operations, into one purpose-built yet easy-to-use platform.

The subsequent merger with Relayware and acquisition of Elastic Grid expanded Zift’s presence on a global scale, secured its leadership position in the channel marketplace, and enabled Zift to deliver on its promise of true end-to-end Enterprise Channel Management, which goes well beyond technology.

Combined with the resources of Relayware and Elastic Grid, Zift now serves more than 80 percent of the top channel chiefs, has the largest global partner ecosystem, tracks more than 2 billion data points and offers extensive services to round out its Channel as a Service offerings, and drive channel success for customers. A deeper development bench will continue its work on integration and innovation in 2018, refining current solutions and engineering leading-edge channel-focused technologies to address the constantly shifting challenges of today’s channel landscape. Zift is also set to launch more extensive training offerings in the coming year along with solutions engineered for new and evolving channel programs.

“Today’s channel leaders want more, and Zift is delivering on our promise,” said Laz Gonzalez, noted channel expert and Chief Strategy Officer for Zift. “From integrated channel applications that help run your channel program to flexible service and training options that drive success, no one is putting all the pieces of the channel puzzle together like Zift and it shows in our growth trajectory.”

About Zift Solutions
Zift is the Enterprise Channel Management leader, synchronizing the people, processes and technology organizations require to drive channel success. Relied on by more than 80 percent of top channel chiefs and more than half a million partners, Zift Channel as a Service enhances channel partner program productivity and profitability by automating marketing, sales and operational processes. Our comprehensive range of applications integrate seamlessly with established systems and infrastructure to speed time-to-sales, engage partners, provide faster ROI and deliver better results.

Learn more or join the conversation via the blog Channel Chatter and follow us on Twitter @zift.

Press Contact:
Lisa Hyatt
Director of Marketing Communications
Zift Solutions
(919) 271-1472