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Enterprise Channel Management Leader Shapes New Channel Marketing Track


Zift Solutions, the Enterprise Channel Management leader, announced today that Chief Strategy Officer Laz Gonzalez and Zift are taking a leading role at the B2B Marketing Exchange (#B2BMX).

Zift is sponsoring #B2BMX, February 19-21 at the Fairmont Princess in Scottsdale, AZ, and will be on-site in Booth 210. The company was instrumental in shaping the new Channel Marketing track, which is designed specifically for channel-based organizations interested in achieving higher performance levels and results from their marketing and sales efforts.

“It has been an absolute honor to be so involved in developing the new Channel Marketing track for B2BMX,” said Gonzalez. “I’m excited to share key strategies and insights to help attendees engage partners and capture more value and return from their channel marketing investments.”  

A well-known industry analyst and established channel thought leader, Gonzalez will discuss ”To-, Through- and For-Partner Marketing,” February 20 at 11:40 am, exploring how each approach offers distinct tactics and delivery options for modern marketers — and why all must work in unison to drive true channel performance.

Gonzalez will also moderate a powerful channel-focused panel discussion at 4:10 pm, “Top-of-Mind Topics for Channel Marketers,” featuring: Jacqueline D. Woods, Chief Marketing Officer, IBM Global Business Partners;  Lisa Penn, Sr. Director, Global Channel Marketing Strategic Initiatives, SAP; Mike Gallagher, Channel Expert and Head of Marketing at Q2E.com; and Matt Hensler, Chief Marketing and Innovation Officer at HomeSmart.

Zift’s B2BMX leadership role and speaking appearances come after an impressive year of growth and innovation. The company scaled impressively in 2017, doubling revenue, expanding its customer base by nearly 50 percent, and increasing the number of users on the Zift Channel as a Service platform by more than 85 percent, creating the largest channel partner ecosystem worldwide.  

Learn more about the new Channel Marketing track at #B2BMX and set up an onsite meeting with Zift here.

About Zift Solutions

Zift is the Enterprise Channel Management leader, synchronizing the people, processes and technology organizations require to drive channel success. Relied on by more than 80% of top channel chiefs and more than half a million partners, Zift Channel as a Service enhances channel partner program productivity and profitability by automating marketing, sales and operational processes. Our comprehensive range of applications integrate seamlessly with established systems and infrastructure to speed time-to-sales, engage partners, provide faster ROI and deliver better results. To learn more, visit www.ziftsolutions.com, join the conversation via the blog Channel Chatter and follow us on Twitter @zift.

Press Contact:
Lisa Hyatt
Director of Marketing Communications
Zift Solutions
(919) 271-1472