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Zift Delivers Technology, Partner-First Services and Support as Blancco Builds on World Class Partner Program


JERSEY CITY, NJ, RESEARCH TRIANGLE PARK, NC and OXFORD, UNITED KINGDOM  March 20, 2018 – Zift Solutions, the Enterprise Channel Management leader, announced today that Blancco Technology Group has launched and is using Zift Channel as a Service to support partners and streamline its robust, global channel program.

“With Zift, Blancco can deliver a world-class partner experience to our VARs and Distributors working around the world — and have closed-loop visibility to measure results” said Matt Sturges, VP of North America and Global Channel Sales at Blancco Technology Group. “Zift delivered the technology, best practices and support to build our channel program with confidence, along with superior partner-first services to ensure success from the start.”

Blancco Technology Group is a leading global provider of mobile device diagnostics and secure data erasure solutions. Blancco data erasure solutions provide certified, secure data erasure solutions for a range of IT assets, including laptops, mobile devices, LUNs, virtual machines, files and more. Headquartered in Alpharetta, GA, the company has global partners across the U.S., EMEA and APAC, many of which require resources and support to educate customers and generate enterprise sales. Using Zift Channel Marketing and Management solutions, Blancco is making it much easier for its partners to market and sell more Blancco solutions within their individual regions.

With help from Zift, Blancco is providing its partners with an array of integrated Through Partner Marketing Automation (TPMA) capabilities to enable high-performance channel marketing, including Email for Channel Partners, Content Syndication, Social Media Syndication and Customized/Co-Branded Collateral. Single Sign On (SSO) and seamless integration with Salesforce.com is already boosting engagement, as Blancco partners can access and leverage Zift features and functionality within the systems they are already using on a daily basis. Blancco is planning to add additional Zift capabilities, including Lead Distribution Management with two-way integration into SFDC Communities in the coming months.

“We are pleased to provide Blancco with the technology, channel insight, services and support they require to become a true channel leader and see ROI faster from their channel partners,” said Gordon Rapkin, CEO of Zift.

About Blancco Technology Group

Blancco Technology Group (AIM: BLTG) is the de facto standard in data erasure and mobile device diagnostics. The Blancco Data Eraser solutions provide thousands of organizations with an absolute line of defense against costly security breaches, as well as verification of regulatory compliance through a 100% tamper-proof audit trail. Our data erasure solutions have been tested, certified, approved and recommended by 18 governing bodies around the world. No other security firm can boast this level of compliance with the most rigorous requirements set by government agencies, legal authorities and independent testing laboratories.

The Blancco Mobile Diagnostics solutions enable mobile network operators, retailers and insurers to easily, quickly and accurately identify and resolve performance issues on their customers’ mobile devices. As a result, mobile service providers can spend less time dealing with technical issues and, in turn, reduce the quantity of NTF returns, save on operational costs and increase customer satisfaction.

For more information, visit www.blancco.com.

About Zift Solutions

Zift is the Enterprise Channel Management leader, synchronizing the people, processes and technology organizations require to drive channel success. Relied on by more than 80% of top channel chiefs and more than half a million partners, Zift Channel as a Service enhances channel partner program productivity and profitability by automating marketing, sales and operational processes. Our comprehensive range of applications integrate seamlessly with established systems and infrastructure to speed time-to-sales, engage partners, provide faster ROI and deliver better results.

To learn more, visit www.ziftsolutions.com, join the conversation via the blog Channel Chatter and follow us on Twitter @zift.

Press Contact:
Lisa Hyatt
Director of Marketing Communications
Zift Solutions
(919) 271-1472