What Does a Successful Partnership Development Plan Look Like?

The main goal of any partner program is to recruit an ideal partner and turn them…


7 Best Practices in Managing Global Partner Programs

Global partner programs need to have local points of contact. Global partner…


6 Channel Enablement Best Practices for Partner Programs to Use in 2023

Partner programs should ask partners what enablement they need. Partner programs…


What is a Channel Account Manager & Why Do Channel Partner Programs Need Them?

What is a Channel Account Manager & Why Do Channel Partner Programs Need Them?

Channel account managers aren’t traditional account managers. Channel account…


6 Channel Management Best Practices Necessary for Success

6 Channel Management Best Practices Necessary for Success

Partner programs need top-down channel commitment on realistic ROI timelines.…


2023 numbers hanging from rope

6 Channel Partner Program Predictions for 2023

Customer events will increase in favor over vendor-partner events. Vendors and…


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How Do You Build a Successful Partnership Ecosystem Framework?

Successful partner ecosystem frameworks require a complete infrastructure.…


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How Much Does a PRM Cost?

Pricing for most PRM systems is tied in some way to the number of partners in your…


coral reef

What is a Partnership Ecosystem & Why Do Channel Partner Programs Need Them?

Partner ecosystems foster faster and more effective co-marketing and co-selling.…


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Zift Solutions: Resources to Support Ukraine

We have watched in horror as Ukrainian people have been senselessly attacked and…


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Different Types of PRMs

The term PRM covers a broad range of channel technologies. Just as in the CRM…


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Full Sales Funnel Management: Dancing Backward — And in Heels

I suppose it goes with the turf, but I have been doing a lot of thinking about…


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Back to Boot Camp for the Channel

The COVID-19 pandemic has dramatically changed the channel landscape. Before COVID,…


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Step into the Future of Enterprise Channel Management

What a year for Zift Solutions! Early in 2019, we launched ZiftONE, a…


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Welcome to the Future. Welcome to ZiftONE.

Last week, we officially launched ZiftONE.  ZiftONE embodies years of channel…


The Inside Scoop: What’s Up & What’s Next for Zift Solutions

2018 was a huge year for Zift Solutions. Industry analysts, insiders, and channel…


Forrester PRM Wave

Don’t Just Take Our Word for It

It’s one thing to claim you are a market and industry leader. It’s quite another to…


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How Zift Became the Global ChanTech Standout: What’s Next and What’s In It For You

I just spent a great week in Cary, NC, working with the entire Zift Solutions team…


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Zift Acquires Elastic Grid

As we’ve grown and worked with channel leaders across every industry and hundreds…


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Moving Past the Merger: People, Processes & Partnership

The merger of Zift and Relayware has been an exciting process. We’ve worked hard…