Full Sales Funnel Management: Dancing Backward — And in Heels

I suppose it goes with the turf, but I have been doing a lot of thinking about channel management, and lately, my focus has turned to sales funnel…


Back to Boot Camp for the Channel

The COVID-19 pandemic has dramatically changed the channel landscape. Before COVID, the dominant channel partner tactic was events. Channel partners…


Step into the Future of Enterprise Channel Management

What a year for Zift Solutions! Early in 2019, we launched ZiftONE, a groundbreaking fresh approach to Enterprise Channel Management. ZiftONE was…


Welcome to the Future. Welcome to ZiftONE.

Last week, we officially launched ZiftONE.  ZiftONE embodies years of channel experience and dedicated development work in a platform that delivers…


The Inside Scoop: What’s Up & What’s Next for Zift Solutions

2018 was a huge year for Zift Solutions. Industry analysts, insiders, and channel leaders are taking note of Zift’s superior platform and…


Don’t Just Take Our Word for It

It’s one thing to claim you are a market and industry leader. It’s quite another to have a well-respected third party affirm your position. We…


How Zift Became the Global ChanTech Standout: What’s Next and What’s In It For You

I just spent a great week in Cary, NC, working with the entire Zift Solutions team to take a look back at the bold moves we made in 2017, and focus…


Zift Acquires Elastic Grid

As we’ve grown and worked with channel leaders across every industry and hundreds of thousands of partners across the globe, we have developed…


Moving Past the Merger: People, Processes & Partnership

The merger of Zift and Relayware has been an exciting process. We’ve worked hard behind the scenes completing the mountains of paperwork that come…