types of prms

What Are the Different Types of PRMs?

The term PRM covers a broad range of channel technologies. Just as in the CRM…


what is prm

What is Partner Relationship Management (PRM)?

When you’re starting to build out a channel program for your business, it’s crucial…


Full Sales Funnel Management: Dancing Backward — And in Heels

I suppose it goes with the turf, but I have been doing a lot of thinking about…


Back to Bootcamp for the Channel

Back to Boot Camp for the Channel

The COVID-19 pandemic has dramatically changed the channel landscape. Before COVID,…


Step into the Future of Enterprise Channel Management

What a year for Zift Solutions! Early in 2019, we launched ZiftONE, a…


White ZiftONE sneaker in front of box

Welcome to the Future. Welcome to ZiftONE.

Last week, we officially launched ZiftONE.  ZiftONE embodies years of channel…


The Inside Scoop: What’s Up & What’s Next for Zift Solutions

2018 was a huge year for Zift Solutions. Industry analysts, insiders, and channel…


Forrester PRM Wave

Don’t Just Take Our Word for It

It’s one thing to claim you are a market and industry leader. It’s quite another to…


Underwater shot of wave and surfer

How Zift Became the Global ChanTech Standout: What’s Next and What’s In It For You

I just spent a great week in Cary, NC, working with the entire Zift Solutions team…


Road and desert against a blue sky with clouds

Zift Acquires Elastic Grid

As we’ve grown and worked with channel leaders across every industry and hundreds…


Birdseye view of many people walking on a gray tile floor

Moving Past the Merger: People, Processes & Partnership

The merger of Zift and Relayware has been an exciting process. We’ve worked hard…