It’s one thing to claim you are a market and industry leader. It’s quite another to have a well-respected third party affirm your position.

We received and shared some great news last week as Zift was recognized as a “Leader” in The Forrester Wave™: Partner Relationship Management, Q4 2018 report by Forrester Research, Inc. The recognition follows Zift also being named a “Leader” earlier this year in The Forrester Wave™: Through-Channel Marketing Automation, Q2 2018.

This makes us an official market leader in both Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA), with the industry leadership position and strength of our  Enterprise Channel Management platform.


Well Beyond PRM

Forrester Wave reports examine a wide range of specific product functionality as well as market position and company strategy. In the PRM Wave, Zift received a 5 out of 5 possible points in the criteria of Product Vision, Innovation Roadmap and Supporting Products/Services. Zift also received high scores (4 of 5) in the Partner Co-Selling/Co-Marketing, Partner Portal/Integrations and Partner Performance/Incentives, and Strategy. In the TCMA Wave (released earlier this year), we captured high scores in the categories of Execution, Product Vision, Innovation Roadmap, Supporting Products and Services, and Partner Ecosystem.

According to the new PRM Wave’s authors (Principal Analyst Jay McBain with Caroline Robertson, Robert Perdoni, and Kara Hartig) , “Zift has created a full-function partner platform that goes beyond PRM to include through-channel marketing and creative/concierge-type services. Its vision is even more extensive and may include other channel software categories in the future.”

The PRM Wave goes on to say:

  • The Zift PRM solution delivers comprehensive functionality on top of a very robust and configurable business rules engine platform
  • Zift’s partner education, training, and certification support capabilities are among the best in this category
  • Zift gets high marks for its global coverage and has significant bases of operations in North America, Europe, and Asia Pacific

We’re happy to get such solid recognition for the solutions, services and support we are absolutely dedicated to providing for our customers.


Still a Siloed Market

While Forrester did an excellent job of capturing the state of the market for PRM and TCMA, these reports remain siloed and each one focused on only one distinct portion of the ChanTech equation. They also work as a snapshot of the market at just one point in time. Zift’s vision and capabilities cover the entire scope of channel sales, marketing and operations functionality. Plus, Zift releases new capabilities every week, and our comprehensive solutions are always evolving and improving.


The Bottom Line

Zift is the only channel technology provider recognized as a Leader in both PRM and TCMA — and capable of delivering end-to-end Enterprise Channel Management. Moreover, Zift is a true global channel technology and services provider, delivering:

Interested to learn more about Zift’s leadership position and expansive PRM capabilities? You can download and read the full Forrester PRM Wave HERE.