Analyst Firm Cites Zift’s End-to-End Channel Management and Strong Vision

JERSEY CITY, NJ, RESEARCH TRIANGLE PARK, NC and OXFORD, UNITED KINGDOM  April 25, 2018 – Zift Solutions, the Enterprise Channel Management leader, announced today that it was recognized as a “Leader” in The Forrester Wave™: Through-Channel Marketing Automation, Q2 2018 report by Forrester Research, Inc.

“Zift’s vision and approach are unique, and we believe that this is positive acknowledgement from industry analysts regarding our TCMA position as a leader and capacity for end-to-end Enterprise Channel Management via Zift Channel as a Service,” said Gordon Rapkin, CEO of Zift Solutions.

Forrester Research, Inc. determines their ranking based on 25 criteria evaluating each provider’s current offering, strategy and market presence.

The report states that, “Zift is a good fit for companies looking for robust end-to-end channel marketing capabilities from a company with a strong vision.”

Zift received a 4 out of a possible 5 points in the criteria of Execution, Product Vision, Innovation Roadmap, Supporting Products and Services, and Partner Ecosystem.

Zift believes that Forrester’s evaluation captures its unique vision and commitment to delivering the only end-to-end, integrated channel management platform, accompanied by service excellence and best practices, for the largest global partner ecosystem, with more than 500K partners and 2+ billion tracked activities.

According to the report’s author, Forrester analyst Jay McBain, “Zift has robust integrations with most CRM, sales force automation, and marketing automation platforms. The platform provides end-to-end channel management and workflow into a brand’s current technology stack. The TCMA solution provides a comprehensive range of email tactics, automated drip and nurture, co-branded print, online, social media, and syndicated website content.”

The full report, “The Forrester Wave™: Through-Channel Marketing Automation, Q2 2018,” is available for purchase through Forrester.

Learn more about Zift Solutions TCMA, visit and explore Zift’s end-to-end enterprise channel management platform, Channel as a Service.

About Zift Solutions

Zift is the Enterprise Channel Management leader, synchronizing the people, processes and technology organizations require to drive channel success. Relied on by more than 80% of top channel chiefs and more than half a million partners, Zift Channel as a Service enhances channel partner program productivity and profitability by automating marketing, sales and operational processes. Our comprehensive range of applications integrate seamlessly with established systems and infrastructure to speed time-to-sales, engage partners, provide faster ROI and deliver better results. To learn more, visit www.ziftsolutions.com, join the conversation via the blog Channel Chatter and follow us on Twitter @zift.

Press Contact:
Lisa Hyatt
Director of Marketing Communications
Zift Solutions
(919) 271-1472
lisahyatt@ziftsolutions.com