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Zift Delivers Innovative and Comprehensive Channel Management Solutions and Services to Channel-Focused Communications Leader

JERSEY CITY, NJ, RESEARCH TRIANGLE PARK, NC and OXFORD, UNITED KINGDOM –  June 13, 2018 – Enterprise Channel Management leader Zift Solutions announced today that Star2Star Communications is using Zift Channel as a Service (CHaaS) to engage and enable its channel partners. 

“With Zift, Star2Star is deploying the most comprehensive and innovative channel management tools available to make our channel partners as successful as they can be,” said David Portnowitz, Chief Marketing Officer at Star2Star. “As the only 100-percent channel-focused company in our space, empowering partners is part of our DNA,” he said. “Launching Zift is one more step in providing our partners with the best channel program in the industry.”

Star2Star provides the world’s most complete, full spectrum communications solutions, including Unified Communications as a Service (UCaaS). Star2Star systems are used by hundreds of thousands of business users, including many large national chains with multi-location footprints, and the company’s solutions are sold globally through a diversified network of partners that includes distributors, master agents, managed service providers and certified installing dealers.

Star2Star chose Zift Solutions over competitors due to broader functionality, ease of use, customer support and advanced Marketing Development Funds (MDF) capabilities.

“We looked for a solution that would provide our partners with more self-service options to customize and co-brand their own materials, manage co-op funds, track leads and run multi-tactic campaigns themselves within a truly modern marketing platform,” said Portnowitz. “Zift offered the most comprehensive channel management features and resources — and the best plan for partner success — within the most cost-effective solution set.”

Zift and Star2Star collaborated to announce the launch of Zift to partners in May, complete with a series of educational webinars and training sessions to ensure partner success and engagement with the Zift platform.

Today, Star2Star is providing Zift Channel Marketing and Management to more than 400 of its channel partners, giving them direct access to Zift Through Partner Marketing Automation (TPMA) to enable high-impact digital marketing , Zift Campaign Marketplace to simplify and optimize the use of MDF across their partner ecosystem, and Zift Expert Services to maximize results and ROI from the platform.

“Star2Star’s selection and implementation of Zift Solutions further validate our ability to provide our customers and their partners with the most innovative and comprehensive channel management solutions available today,” said Gordon Rapkin, CEO of Zift Solutions.

About Star2Star Communications

Founded in 2006 in Sarasota, Florida, Star2Star Communications empowers global business success with a Full Spectrum Communications Solution. With options ranging from Hosted to Hybrid, Star2Star offers unparalleled value, reliability, quality, and scalability. Star2Star unifies business communications including voice, video, fax, mobile, chat, and presence management. Merged with Blueface, the leading pan-European UCaaS provider, Star2Star possesses a global influence and customer base. Blueface’s proprietary cloud voice platform supports businesses of all sizes, ranging from small-to-medium to large enterprises and strategic wholesale customers.  

Star2Star’s award-winning, patented Constellation™ Network overcomes the reliability and quality limitations of other communications technologies and enables companies to choose the deployment methodology that aligns best with their needs. For businesses who require high-quality voice, redundant networks for continuity, and ultra-reliable communications, Star2Star’s Hybrid architecture offers the highest guaranteed SLAs in the industry at an affordable price. Businesses with less complexity, who seek the best communications capabilities for their employees and customers, can consider Star2Star’s Hosted solution the optimal choice.

With a customer retention rate of 99.85%, Star2Star has been recognized by a multitude of leading analysts. In the past seven years, Star2Star was named to the Forbes Most Promising Companies list, the Deloitte Technology Fast 500 five times, and the Inc. 500|5000 seven times. The company was also named by IHS as a Top 10 Hosted Business VoIP/UC Provider and has been in the Gartner Magic Quadrant for UCaaS, Worldwide for the last four years.  Learn more at www.star2star.com.

About Zift Solutions

Zift is the Enterprise Channel Management leader, synchronizing the people, processes and technology organizations require to drive channel success. Relied on by more than 80% of top channel chiefs and more than half a million partners, Zift Channel as a Service enhances channel partner program productivity and profitability by automating marketing, sales and operational processes. Our comprehensive range of applications integrates seamlessly with established systems and infrastructure to speed time-to-sales, engage partners, provide faster ROI and deliver better results. To learn more, visit www.ziftsolutions.com, join the conversation via the blog Channel Chatter and follow us on Twitter @zift.

Press Contacts:
Zift Solutions
Lisa Hyatt, Marketing Communications Director
(919) 271-1472

Star2Star Communications
Les Freed, Director of Communications 
(941) 234-0001 x109