The Channel Center of Excellence (CCoE) was made with you in mind. It comprises a series of channel services aimed at boosting your channel program’s success, but it’s much more than that.  We look at the core elements of your channel program: people, process and technology.  Personal access to the channel experts with actionable plans for proven results?  How’s that for excellence?

Here’s a taste of what the Zift CCoE can do for your channel program.

Channel Success Plans

How would you measure the success of your channel program? Our Channel Success Plans are designed to the specifications of your channel program. Each Plan is tailored to give you what you need to identify and track key performance indicators (KPIs), maximize results from your program and leverage ZiftONE for optimal results. One of the best aspects of our Channel Success Plans? They are completely free for Zift customers. We’re invested in your success, and we’re following through on it.

Find out more

Channel Readiness Assessment

Want to learn how to make your channel program more successful with proven tactics from a team of channel experts? That’s the Channel Readiness Assessment in a nutshell. The assessment is an exercise to help your team and ours understand where your program is at and what direction you’d like to take it in. After the assessment, you’ll receive a performance scorecard, executive summary and action plan.

Find out more

Zift Training

Zift Training has workshops to fast-track you toward mastering your channel challenges. These training sessions focus on different aspects of channel marketing.  Who doesn’t want to turn their channel program into a high-performing, ROI-building machine? How about more effectively recruiting and onboarding new partners? Whatever help you need, we’ve got a workshop with your name on it. Learn more about Zift’s Training & Workshops.

Find out more

Channel Excellence Personified.Meet Laz Gonzalez

In channel circles, he hardly needs an introduction. Channel expert and Zift’s Chief Strategy Officer Laz Gonzalez heads up the CCoE, bringing with him years of hands on channel experience, most recently at SiriusDecisions where he was the go-to guy for some of the world’s leading B2B channel chiefs and programs. Like some science and data behind your best practices and tactics? Laz has been part of publishing hundreds of research briefs and reports on channel management, partner recruitment, enablement and lead generation programs, while developing frameworks and models, such as the SiriusDecisions Channel Program Model©. Whew. All that and he is an all around great guy. Who’s also known as the best-dressed man in the channel. Who plays the bongos. Go ahead, ask him.

Want to talk to Laz about the opportunities waiting for you with Zift’s CCoE?

Let's Get Started

Related Resources

Training - More Profitable Channel Programs

Find out more

Supercharge Partner Recruitment

Find out more

Supercharge Partner Enablement

Find out more
Get a demo
Ready to grow your channel program?

Already a Zift customer? Contact your customer success manager for more details.