2018 was a huge year for Zift Solutions. Industry analysts, insiders, and channel leaders are taking note of Zift’s superior platform and capabilities, which go well beyond traditional partner relationship marketing, channel marketing, and learning solutions to optimize the entire channel.

We made leaps and bounds in terms of growth and establishing ourselves as the leading Enterprise Channel Management software provider. Let’s go through some of the highlights for 2018, and discuss why we’re excited to welcome what’s coming in 2019.


Inspiring Customers. Impressive Results.

We expanded our customer base, adding more channel-focused organizations like Blancco Technology Group and Telecom leader Star2Star to our client roster. “Launching Zift was a powerful step in providing our partners with the best channel program in the industry,” said David Portnowitz, Chief of Marketing for Star2Star.

But we didn’t just add these impressive companies to our customer list. We achieved goals at an impressively fast rate — Star2Star achieved ROI within its first quarter of use, adding 64K new social media followers via just 12 partners and garnering $192K in Marketing Qualified Leads in under 12 weeks as well as capturing 15-20 hours per week in employee time savings.

We also relaunched our Customer Strategy Sessions this year, where members of the Zift Solutions family work together to drive channel results. We’ve received incredible feedback from attendees like Kerstin Demko, North America Partner Marketing Director at Sage, who noted, “Zift Solutions is a company with channel in their DNA and it’s valuable time spent in the Customer Strategy Session to learn what’s on the leading edge of channel management.”


And the Award Goes To

Truly exciting accolades came our way this past year as well, establishing Zift’s leadership within the field. We were named a “Leader” in The Forrester Wave™: Partner Relationship Management (PRM), Q4 2018 and The Forrester Wave™: Through-Channel Marketing Automation (TCMA), Q2 2018 by Forrester Research, Inc., earning high marks in the criteria of Product Vision, Innovation Roadmap and Supporting Products/Services for both PRM and TCMA. In addition, Zift was named to the Constellation ShortList™ for Partner and Alliance Relationship Management in August and closed out the year being named to CIO Applications Magazines’ Top 10 MarTech Solution Providers 2018. It’s great to receive recognition for our team’s hard work and Zift’s strong vision.


Making Your Life Easier — And Your Data Safer

Another area where the team pulled through is coming up with more ways to make our customers’ professional lives easier. Our investments in innovation include adding Datto’s Autotask Professional Services Automation (PSA) system, ConnectWise and Vistex to our growing list of popular systems and business applications with which we integrate, including Marketing Automation Platforms (MAPs); Customer Relationship Management (CRM) systems; Analytics Packages, Sales Enablement tools and Incentive Management Platforms.

Our IT team also deserves recognition for keeping Zift committed to the highest levels of service and security by completing yet another Service Organization Control (SOC) 2 Type II compliance audit with no exceptions. We’re going forward into 2019 with more customers, more integrations and more secure systems — so where does that leave you?


What’s Up for 2019 — And What’s In It For You

We’ve started off 2019 by adding yet more members to the Zift family — check out the recent news from Seven Corners — and see why we’re excited to help drive their channel success.

Zift’s continuing commitment to providing the only end-to-end Enterprise Channel Management platform on the market defines us. Moving forward, we will continue to refine and expand our offerings with a focus on partner engagement, pipeline visibility and data insight for better business decision-making, and we would love to have you along for the journey.

We’ve become a true standout in the industry at large, and we have more on the way. Let us know in the comments what your 2019 goals and visions are, and how Zift is helping you meet them.