Analyst Firm Recognizes Zift as both a PRM and TCMA Leader in 2018

JERSEY CITY, NJ, RESEARCH TRIANGLE PARK, NC and OXFORD, UNITED KINGDOM October 31, 2018 – Zift Solutions, the Enterprise Channel Management leader, was named as a “Leader” in The Forrester Wave™: Partner Relationship Management, Q4 2018 report by Forrester Research, Inc. The recognition follows Zift being named as a “Leader” in The Forrester Wave™: Through-Channel Marketing Automation, Q2 2018.

“Zift sees both PRM and TCMA as essential elements of our Enterprise Channel Management platform and vital to channel success.  We are honored to have been named a leader in both categories by Forrester Research,” said Gordon Rapkin, CEO of Zift Solutions. “Zift delivers a unique and comprehensive choice to enable organizations to engage partners and optimize their entire channel.”

Forrester Research, Inc. determined their PRM rankings based on 26 criteria evaluating each provider’s current offering, strategy and market presence. Zift received a 5 out of 5 possible points in the criteria of Product Vision, Innovation Roadmap and Supporting Products/Services. Zift also received a 4.3 out of a possible 5 points in the criterion of Partner Co-Selling/Co-Marketing, a 4.4 in the criteria of Partner Portal/Integrations and Partner Performance/Incentives, and a 4.2 in the category of Strategy.

The Q4 2018 Forrester PRM Wave stresses, “End-To-End Partner Management Is Critical To Reach New Buyers.” Zift believes that this aligns with its unique vision of moving beyond traditionally siloed channel technology to deliver the only end-to-end channel management platform coupled with premier services and built-in best practices and workflows for channel marketing, sales and operations.

According to the report, which was written by Forrester Principal Analyst Jay McBain, “Zift has come together with Relayware and Elastic Grid to create a full-function partner platform that goes beyond PRM to include through-channel marketing and creative/concierge-type services. Its vision is even more extensive and may include other channel software categories in the future.”

The report goes on to say, “The PRM solution delivers comprehensive functionality on top of a very robust and configurable business rules engine platform. The partner education, training, and certification support capabilities are also among the best in this category. Zift gets high marks for its global coverage and has significant bases of operations in North America, Europe, and Asia Pacific.”

The complete report is available here.  To learn more about Zift’s vision and commitment to end-to-end Enterprise Channel Management as well as its PRM and TCMA offerings, visit

About Zift Solutions

Zift is the Enterprise Channel Management leader, synchronizing the people, processes and technology organizations require to drive channel success. Relied on by more than 80% of top channel chiefs, Zift enhances channel partner program productivity and profitability by automating marketing, sales and operational processes. Our comprehensive range of applications integrates seamlessly with established systems and infrastructure to speed time-to-sales, engage partners, provide faster ROI and deliver better results. To learn more, visit, join the conversation via the blog Channel Chatter and follow us on Twitter @zift.

Press Contacts
Zift Solutions
Lisa Hyatt, Marketing Communications Director
(919)271.1472 Direct

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