CIOs Find Comprehensive Solutions, Security and Seamless Scalability in Zift Platform

JERSEY CITY, NJ, RESEARCH TRIANGLE PARK, NC and OXFORD, UNITED KINGDOM –  December 21, 2018 – Enterprise Channel Management leader Zift Solutions was named one of 2018’s Top 10 Marketing Technology (MarTech) Solutions Providers by CIO Applications Magazine, an independent technology magazine specializing in enterprise solutions. Vendors included in the magazine’s Martech Top 10 List for 2018 deliver superior technology and services to automate and enable high-performance and multi-tactic marketing for mid- to large-scale enterprises.

“We are honored to be recognized by CIO Applications as a company at the forefront of providing MarTech solutions now impacting the marketplace,” said Gordon Rapkin, Zift Solutions CEO. “With Zift, channel partners get the tech they demand for high-touch digital marketing and sales. Suppliers get a comprehensive 360-degree view of their entire channel program. And CIOs get to say ‘Yes,’ without worrying about data security, scalability, compliance or their established infrastructure.”

In an era when companies can simply stick features on websites, decision makers need clear guidance on implementing and maximizing the value of core technology innovations, CIO Applications serves as a neutral source for qualified technology decision makers to fulfill their business IT solutions needs.

“We are glad to announce Zift Solutions as one of the Top 10 Martech Solution Providers – 2018. Zift Solutions has been a leading player in Advanced Channel Marketing Automation, Social Media Syndication, Co-Branded Marketing, Shared Analytics, and their progress and advancement in providing Martech Solutions is impressive. We are pleased to recognize Zift Solutions for their cloud-based platform to automate co-branded marketing, empower collaborative selling and measure results with powerful analytics,” said Joe Phillip, Managing Editor of CIO Applications.

This award follows Zift’s recent recognition by independent analyst firm Forrester Research as both a Through Channel Marketing Automation (TCMA) and Partner Relationship Management (PRM) Leader in 2018 as well as being named to the 2018 Constellation Shortlist™ for Partner and Alliance Relationship Management.

A two-page Q&A with Zift Solutions’ CEO Gordon Rapkin dives deeper into the challenges that plague the channel marketing, sales and technology space and discusses how Zift is alleviating them with Enterprise Channel Management (ECM). Read the full Zift Solutions story in CIO Applications HERE.

About Zift Solutions
Zift Solutions is the Enterprise Channel Management leader, synchronizing the people, processes and technology organizations require to drive channel success. Relied on by more than 80% of top channel chiefs, Zift enhances channel partner program productivity and profitability by automating marketing, sales and operational processes. Our comprehensive range of applications integrates seamlessly with established systems and infrastructure to speed time-to-sales, engage partners, provide faster ROI and deliver better results. To learn more, visit www.ziftsolutions.com, join the conversation via the blog Channel Chatter and follow us on Twitter @zift.

About CIO Applications
CIO Applications is a technology magazine, published from Silicon Valley, CA, that is a prime platform for CIOs to discuss and ponder about innovative enterprise solutions. It is a medium that helps upcoming enterprise IT vendors to engage and showcase their solutions for enterprises. CIO Applications helps technology leaders by providing analysis on new technologies and gives a better understanding of the role that enterprise solutions play in achieving the business goals. For more info: http://www.cioapplications.com/