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Not So Dazed and Confused: Refining Your Messaging to Partners and Customers

We’ve all received a text and immediately thought to ourselves, “What?” Just that:…


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One Voice

Scroll up, scroll down, scroll all around this blog and it’s obvious we love to…


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5 Examples of Click-worthy Trends for Partner Communications

Writing content partners will actually engage with is harder than it sounds,…


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5 (More) Reasons to Automate your Channel Now

  If your organization has built a successful and growing channel program, you…


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Pillars to Build a Successful Channel Strategy

Bradford Giles, vice president of channel marketing for Cayan is back in a second…


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Channel Visions: Becoming a Better Business Partner in the Channel

The point of sales (POS) systems market is growing more competitive.   As a…


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Channel Breakthrough: Tapping into the Power of Partner Currency

At the recent Channel Breakthrough LIVE event in Boston, I learned a few things…


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Adapt or Fail: Evolving with Today’s Channel

As the channel landscape continues to evolve, suppliers and their channel partners…


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Time is Money: Why Channel Tools Matter

Tegile Systems knows how to build and sustain strong channel partner relationships…


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Watch Your Partnerships & ROI Bloom with PRM

If you haven’t already, it’s time to shed those winter coats and take a peek…


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Zift Solutions – Spring has Sprung World Tour 2017

Event season is in full bloom and Zift Solutions will be hitting the road to meet…


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Blending the Art & Science of Digital Marketing

Blending the art and the science of digital media marketing means staying ahead of…


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Want to Grow Your Leads? Automate, Automate, Automate

Leads are the lifeblood of your business, the fertile soil in which revenue grows.…


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Channel Chatter Countdown: The Top 10 Posts of 2016

It's countdown season again with a "best of the best" list almost everywhere you…


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Three Mantras for Channel Sales Managers

Channel sales leaders face a unique set of challenges on a daily basis.  Managing…


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Writers of the Lost Art: Email Subject Lines

The email subject line.  It’s what stands between you and your beloved reader.…


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The Shrinking Sales Cycle: How to Win the Online Content Game

The beloved sales cycle -- the time it takes someone to move from the Awareness…


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Content Marketing & The Buyer’s Journey

What if you could target each of your partners' customers -- not just based on…


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What Makes Them Click? Digital Ads in a Noisy World

Eighty percent of smartphone owners check their phones each morning before brushing…


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Zifters Give Thanks

On a recent flight, I came across a line of copy in some Southwest Airlines…


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3 Steps to Start Driving Channel Sales

Did you know that indirect channels make up nearly 70% of all technology sales,…


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Zifters Go Back to Class

Summer vacation is over, and school is back in session.  As the kids (and some of…


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Does Blogging Still Fit in Today’s Marketing Mix?

Blogging was one of the first digital marketing tactics to really take off. In…


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Successful Channel Marketing Begins with an Effective Marketing Campaign & Collaboration

While the lion's share of pressure to generate sales typically falls to the channel…


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5 Reasons Your Marketing Should Be Denied a Summer Vacation

While we hope your marketing team is enjoying some deserved vacation time this…


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5 Most Memorable Social Media Campaigns of All Time

Every once in awhile, a social media campaign turns into something truly…


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Channel Organizations: Why You Need to Market Your Marketing

In both B2B and B2C marketing arenas, channel marketers often have to work with a…


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More Social Media Savvy: The Other Content that Drives Results

Mixing up the types of content you use can be an effective way to re-energize your…


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How to Maximize Your Social Media Channel Efforts

Choosing the right social media channel for your marketing efforts involves…


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Channel Data: Tracking Partner Program Performance

Today’s B2B channel program managers have access to more advanced resources,…


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What’s Hot Now in the Channel [Infographic]

The channel is turning up the heat. As more channel marketing organizations…


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Your Backstage Pass for Zift’s Spring Tour

Forget Coachella, Burning Man and Bonaroo. The must-see shows of the season are…