Not So Dazed and Confused: Refining Your Messaging to Partners and Customers
We’ve all received a text and immediately thought to ourselves, “What?” Just that:…
5 Examples of Click-worthy Trends for Partner Communications
Writing content partners will actually engage with is harder than it sounds,…
Top 10 Channel Chatters of 2017
There was plenty to chat about in the channel this year. Check out the most…
5 (More) Reasons to Automate your Channel Now
If your organization has built a successful and growing channel program, you…
Pillars to Build a Successful Channel Strategy
Bradford Giles, vice president of channel marketing for Cayan is back in a second…
Channel Visions: Becoming a Better Business Partner in the Channel
The point of sales (POS) systems market is growing more competitive. As a…
Channel Breakthrough: Tapping into the Power of Partner Currency
At the recent Channel Breakthrough LIVE event in Boston, I learned a few things…
Adapt or Fail: Evolving with Today’s Channel
As the channel landscape continues to evolve, suppliers and their channel partners…
Time is Money: Why Channel Tools Matter
Tegile Systems knows how to build and sustain strong channel partner relationships…
Watch Your Partnerships & ROI Bloom with PRM
If you haven’t already, it’s time to shed those winter coats and take a peek…
Zift Solutions – Spring has Sprung World Tour 2017
Event season is in full bloom and Zift Solutions will be hitting the road to meet…
Blending the Art & Science of Digital Marketing
Blending the art and the science of digital media marketing means staying ahead of…
Want to Grow Your Leads? Automate, Automate, Automate
Leads are the lifeblood of your business, the fertile soil in which revenue grows.…
Channel Chatter Countdown: The Top 10 Posts of 2016
It's countdown season again with a "best of the best" list almost everywhere you…
Three Mantras for Channel Sales Managers
Channel sales leaders face a unique set of challenges on a daily basis. Managing…
Writers of the Lost Art: Email Subject Lines
The email subject line. It’s what stands between you and your beloved reader.…
The Shrinking Sales Cycle: How to Win the Online Content Game
The beloved sales cycle -- the time it takes someone to move from the Awareness…
Content Marketing & The Buyer’s Journey
What if you could target each of your partners' customers -- not just based on…
What Makes Them Click? Digital Ads in a Noisy World
Eighty percent of smartphone owners check their phones each morning before brushing…
3 Steps to Start Driving Channel Sales
Did you know that indirect channels make up nearly 70% of all technology sales,…
Zifters Go Back to Class
Summer vacation is over, and school is back in session. As the kids (and some of…
Does Blogging Still Fit in Today’s Marketing Mix?
Blogging was one of the first digital marketing tactics to really take off. In…
Successful Channel Marketing Begins with an Effective Marketing Campaign & Collaboration
While the lion's share of pressure to generate sales typically falls to the channel…
5 Reasons Your Marketing Should Be Denied a Summer Vacation
While we hope your marketing team is enjoying some deserved vacation time this…
5 Most Memorable Social Media Campaigns of All Time
Every once in awhile, a social media campaign turns into something truly…
Channel Organizations: Why You Need to Market Your Marketing
In both B2B and B2C marketing arenas, channel marketers often have to work with a…
More Social Media Savvy: The Other Content that Drives Results
Mixing up the types of content you use can be an effective way to re-energize your…
How to Maximize Your Social Media Channel Efforts
Choosing the right social media channel for your marketing efforts involves…
Channel Data: Tracking Partner Program Performance
Today’s B2B channel program managers have access to more advanced resources,…
What’s Hot Now in the Channel [Infographic]
The channel is turning up the heat. As more channel marketing organizations…
Your Backstage Pass for Zift’s Spring Tour
Forget Coachella, Burning Man and Bonaroo. The must-see shows of the season are…
