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6 Reasons Your Channel Partner Program Needs a PRM Platform

PRM software platforms represent a vendor’s partner program operations,…


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8 Fundamentals of Through-Channel Marketing Automation

Through-channel marketing is vital to sales partner relationship…


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6 Best Practices for Through-Partner Communications

Partner communications should build trust between the provider and sales…


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9 Best Practices for To-Partner Communications

Channel communications (particularly to-partner communications) are vital…


Reasons your channel partner program needs QBRs

7 Reasons Your Channel Partner Program Needs QBRs in 2022

QBRs remain highly relevant in 2022 as essential, multidimensional tools…


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6 Channel Partner Program Predictions for 2022

Some traditional channel challenges – access to talent, smart budgeting,…


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7 Ways the Best Channel Programs are Budgeting for 2022

Simplified, effective budgeting can be achieved when the right tools power…


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Six Channel ROI Dashboard Tips from the Experts

Estimating return-on-investment (ROI) is both vital and challenging for…


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7 Steps to Build a Channel Partner Management Reporting Framework

The channel is more competitive than it has ever been. Even smaller…


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10 Channel Partner Reporting Best Practices for B2B Companies

Channel partner reporting is an essential component to managing channel…


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How to Create a Channel Partner Engagement Plan in 30/60/90 Days

Channel partner engagement is both essential to – and a…


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Increase Program Stickiness with Partner Engagement Best Practices

Keeping partners engaged is vital to building a solid…


10 Steps to Achieve Channel Marketing and Sales Alignment

10 Steps to Achieve Channel Marketing and Sales Alignment for Your B2B Company

Sales and marketing alignment increases the power of marketing’s…


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Built for Success: Sales and Marketing Alignment Best Practices from Channel Leaders

Sales and marketing alignment is a challenging but worthwhile pursuit…


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How to Create a Channel Partner Marketing Program: 7 Steps to Increase Pipeline

Successful channel marketing doesn’t just happen. It takes planning,…


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11 Channel Marketing Best Practices to Engage Partners and Earn Mindshare

Ah, channel partners—you gotta love ’em. They bring your company business on a…


Channel enablement practices

Earning Partner Mindshare: 9 Channel Enablement Best Practices from Today’s Channel Leaders

I can’t tell you how often channel leaders sign up partners and expect the sales to…


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How to Create a Channel Partner Onboarding Program to Gain and Retain Loyal Partners

Your channel managers have been hard at work scouring their contact lists, referral…


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Ready to Move Past Recruitment? 9 Partner Onboarding Best Practices to Set Partners Up for Success

Once you’ve buttoned down your strategy for recruiting channel partners,…


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How to Recruit Channel Partners: 10 Strategies from Channel Leaders to Recruit Partners that Produce

Learning how to recruit channel partners is the holy grail of many tech firms…


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Your Partners Thrive on Reusable Engagement Models

Value of Services in a SaaS Market - Part 1 Your service provider partners may find…


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What Happens When You Focus on the Last Word in “Channel Account Manager”

It’s easy to get your channel partners to exile your channel account managers (CAM)…


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10 Channel Strategies to Drive Higher Sales & Marketing ROI

There really is no precedent one can draw an analogy from to describe the level of…


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Zift Makes Waves: Hang-10 & Get Barreled in the Channel

It wasn’t until the turn of the 20th Century that surfing caught on around the…


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How to Amp Up Partner Engagement Now

The channel is always changing. But it’s changing faster than ever (along with the…


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No Handshakes, Please! Coronavirus’ Impact on B2B Channel Leaders

If you’re managing a channel program or some aspect of it, you are likely thinking…


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Key Insights into the 2020 B2B Channel Landscape

Lewis Carroll once said, “If you don’t know where you’re going, any road will take…


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The Rise of Modern Marketing in B2B Channels

Not long ago, partner marketing relied on selling a product to a customer with a…


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Covering All the Bases: Zift Receives Frost & Sullivan Award for Innovation Excellence

Unless you’ve canceled your cable subscription and disconnected from wifi, you…


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Rethinking To-Through-For-Channel Marketing

For several years as a research analyst focused on B2B channels, I conducted dozens…


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Necessary Risks? Skydiving for Channel Technology

Skydiving. It’s something people love or hate. You can imagine the expression of a…


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People, Process, and Platform = High-Performance Wins

It’s the season for spring sports. Zifters debate over the Stanley Cup in…


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Measure the Health of Your Channel with Assessments

When something isn't right, whether it's your car, your pet or yourself, you're…


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Misalignment Mayhem: Defeat Your Channel Challenges

What problems are hitting your channel program hard? Do you feel up against the…


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Think Again: Using Predictive Analytics and ABM to Your Advantage

How can you implement Account-Based Marketing (ABM) and make smarter, more…


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How Are High-Performing Partners Getting Ahead?

I sat down on the Heads in the Cloud podcast with hosts David Portnowitz and Graham…


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5 Marketing Best Practices for Your Channel Program

Recently, I presented at Viavi’s Americas Partner meeting, and I’ll be covering…


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Two Sides, One Reality: Overcoming Branding Changes in the Channel

  Marketing isn’t easy in B2B channels.  Branding efforts can be even tougher.…


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GDPR and the Channel: We’ve Updated Your Marketing Policies

  “We’ve updated our privacy policy.” How many times have you seen this…


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Marketing Misalignment in Manufacturing: Lessons Learned from the MAPI Summit

  I recently had the opportunity to lead a series of round-table discussions…


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Zeroing in on the Right Suspects: Where to Look for Partner Recruitment Success

  You're constantly on the hunt for them. Your program can't exist without…


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Why Channel Technology Must Integrate or Face Extinction

  As our regular readers know, Zift has been focused on the vision of…


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The Deal on Leads

Lead management and deal registration, two critical components of channel sales and…


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Dispatches from Dell EMC World 2017 Global Partner Summit: 3 Best Practices for Digital Marketing in the Channel

Photo courtesy Sarah Locke @Social4Sarah This week, I had the privilege of speaking…


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Part 2: Overcoming Account Based Marketing Obstacles in the Channel

In my previous Channel Chatter post, I explained why Account-Based Marketing (ABM)…


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Overcoming Account-Based Marketing Obstacles in the Channel (Part 1 of 2)

The Holy Grail of sales has long been the warm lead. It’s far easier to sell to…


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Aligning Channel Technology with Channel Best Practices

I had the distinct pleasure of reconnecting with an ex-colleague, Maria Chien, who…


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Why Process Should Precede Technology

Zift’s debut of Channel as a Service was met with excitement and a fair share of…


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Demystifying the Digital Advertising Channel

While digital advertising as a viable marketing tool has been around for years now,…


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Capturing Mindshare & Loyalty: Treat Channel Partners like Leads

I recently had the pleasure of serving as speaker and workshop participant at…


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Channel Marketing Enablement: Moving the Herd

In Laz’s latest Channel Chatter post, he highlights key points from his new…


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It’s Time to Check Your Alignment: Key Takeaways From the MAPI Marketing Council

As the chill starts to settle into the Northeast, signaling that autumn has…


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Assessing Channel Marketing at the SiriusDecisions EMEA Summit

Last week, I attended the SiriusDecisions EMEA Summit in London, a two-day event…


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Why Channel Sales Leaders Should Care About Channel Marketing Automation

For the past several years as a research analyst, I had a front-row seat watching…


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The 5 Reasons I Chose Zift Solutions

Like most people, I was looking forward to some downtime this summer. In…