Misalignment Mayhem: Defeat Your Channel Challenges

What problems are hitting your channel program hard? Do you feel up against the ropes due to misalignment between Channel Sales and Marketing? Maybe…


Think Again: Using Predictive Analytics and ABM to Your Advantage

How can you implement Account-Based Marketing (ABM) and make smarter, more predictive decisions in your channel program? Bring your program into the…


How Are High-Performing Partners Getting Ahead?

I sat down on the Heads in the Cloud podcast with hosts David Portnowitz and Graham Potter to talk channel shop. The guys on the podcast know what…


5 Marketing Best Practices for Your Channel Program

Recently, I presented at Viavi’s Americas Partner meeting, and I’ll be covering part of what I talked about there in this post. In short, my…


Two Sides, One Reality: Overcoming Branding Changes in the Channel

  Marketing isn’t easy in B2B channels.  Branding efforts can be even tougher. Working with  suppliers over the past 12 years, running thousands…


GDPR and the Channel: We’ve Updated Your Marketing Policies

  “We’ve updated our privacy policy.” How many times have you seen this message in the past month? And how many have you deleted without even a…


Marketing Misalignment in Manufacturing: Lessons Learned from the MAPI Summit

  I recently had the opportunity to lead a series of round-table discussions with a group of approximately fifty sales and marketing leaders…


Zeroing in on the Right Suspects: Where to Look for Partner Recruitment Success

  You're constantly on the hunt for them. Your program can't exist without them. You need quality partners to recruit to your channel. Finding…


Why Channel Technology Must Integrate or Face Extinction

  As our regular readers know, Zift has been focused on the vision of developing and delivering true Channel as a Service offerings for channel…


The Deal on Leads

Lead management and deal registration, two critical components of channel sales and marketing, are often confused and misused among the majority of…