Channel Chatter LIVE Captures Zift’s Ever-Elusive CTO

As the host of Channel Chatter LIVE, I’m learning everyone has a favorite podcast. Recent guest Krista Fuller is a big fan of WorkLife with Adam…


The Cost of Inaction: Big Insights from B2BMX 2020

This year’s B2B Marketing Exchange (#B2BMX) was packed with inspirational ideas and speakers. Emmy-Award winning media entrepreneur Elizabeth Giorgi…


The Island of Misfit ChanTech Toys: Scenes from SiriusDecisions Tech Exchange 2019

Most of us have attended a tech tradeshow. Row upon row of nearly identical booths, forced smiles, harsh fluorescent lighting, crazy giveaways, and…


Channel Onboarding, Engagement, & Services: Lessons from Oxford and London

I have longed to visit the UK for years, particularly Oxford and London. These cities are the heart of English language and literature, dream…


Zoned In: Zift’s Strategic Alliance Program is Blooming

We’re growing, like a plant blooming in the sun. With the launch of ZiftONE, we established Enterprise Channel Management as the future of the…


Big Insights from B2BMX

Just back from B2B Marketing Exchange or #B2BMX, one of the most exciting B2B-focused events of the year.  Zift Solutions was instrumental in shaping…


More than Carnival Prizes: Qualities Your Incentives Program Should Shoot For

If there’s one thing people love, it’s rewards. Whether it’s enticing friends to help you move with the offer of free lunch or buy-two-get-one-free…


Square Pegs or Future Icons?

I work closely with industry analysts on a regular basis in my role at Zift -- and I have tremendous respect for their work. It’s their job to survey…


Hurricane Buckets & Boots on the Ground

I live in Wilmington, North Carolina, where Hurricane Florence just took a spin. The damage here and in surrounding areas is serious. With a flick of…


When Trucking Meets B2B Marketing

Breaker one-nine, this here's the Rubber Duck, You got a copy on me Pigpen? C'mon. Ah yeah, ten-four Pigpen, for sure, for sure. By golly, it's clean…