Changing the Channel: Zift is Merging with Relayware

  We’ve got some big news: Zift Solutions has just announced our intent to merge with Relayware. What exactly does that mean? Quite a lot.…


One is the Loneliest Number

  At a recent event, I overheard a supplier talking about demand creation and lead development. They were adamant that Content Syndication does…


Why Partners Don’t Need Another Water Cooler

Some tech providers and suppliers believe that creating partner communities, where partners can participate in online discussions, chat rooms and…


Stepping Up to Solve the Integration Challenge

I don’t like seeing anyone struggle. I feel compelled to help. And, thankfully, so does my team here at Zift. Over the past decade, Zift has led the…


Building a Channel Dream Team

I’m not a big basketball fan. Don’t get me wrong, I enjoy the occasional game, but it just isn’t a sport I follow closely. But like most, I was…


What Channel Marketers Can Learn from Pokémon Go

Image source: The VergeBehavior is a funny thing. Marketers know this as well as anyone, if not better. You take an idea about a product and design,…


How to Measure Return On Channel Investment (ROCI)

Business-to-business (B2B) organizations have been investing in channel marketing programs for some time. Whether they are responding to the call…


The Inside Scoop from Channel Breakthrough Live!

This week, Zift had the tremendous honor of co-hosting Channel Breakthrough Live, at Google’s stunning headquarters in Mountain View, California. An…


Building Momentum Into 2016 and Beyond

When we launched Zift Solutions, our focus was to empower channel organizations with leading-edge technology and processes that would allow them to…


Gorilla in the Marketplace

Recently, I was having a conversation with a customer who heard a competitor refer to Zift as the “gorilla in the marketplace.” My first reaction was…