Changing the Channel: Zift is Merging with Relayware
July 12 2017
We’ve got some big news: Zift Solutions has just announced our intent to…
One is the Loneliest Number
March 30 2017
At a recent event, I overheard a supplier talking about demand creation and…
Why Partners Don’t Need Another Water Cooler
March 14 2017
Some tech providers and suppliers believe that creating partner communities, where…
Stepping Up to Solve the Integration Challenge
February 15 2017
I don’t like seeing anyone struggle. I feel compelled to help. And, thankfully, so…
Building a Channel Dream Team
August 29 2016
I’m not a big basketball fan. Don’t get me wrong, I enjoy the occasional game, but…
What Channel Marketers Can Learn from Pokémon Go
July 18 2016
Image source: The VergeBehavior is a funny thing. Marketers know this as well as…
How to Measure Return On Channel Investment (ROCI)
April 15 2016
Business-to-business (B2B) organizations have been investing in channel marketing…
The Inside Scoop from Channel Breakthrough Live!
March 18 2016
This week, Zift had the tremendous honor of co-hosting Channel Breakthrough Live,…
Building Momentum Into 2016 and Beyond
February 2 2016
When we launched Zift Solutions, our focus was to empower channel organizations…
Gorilla in the Marketplace
January 15 2016
Recently, I was having a conversation with a customer who heard a competitor refer…
On-Demand Webinar: 5 Key Ingredients For A Positive & Profitable Partner Experience
November 17 2015
I recently had the pleasure of presenting and recording a new webinar with Laz…
Marketing Win-Wins Take Careful Planning and Expert Advice
October 8 2015
One of the hot topics I've been hearing a lot about this year has been how to make…
The Power of Change: Zift’s Forward Momentum and SharedVue Acquisition
September 14 2015
For some, change is stressful. For me and the Zift Solutions team, change is…
High Performance Channel Marketing Secret #6: Work Where Your Partners Work
August 18 2015
Zift’s latest eBook is Unlocking the 6 Secrets of High Performance Channel…
Independent Research Firm gives Zift highest score in Technology category and cites “Deep Integration Capabilities Involving Partners’ Applications”
August 13 2015
Forrester Research has just published The Forrester Wave™: Through-Channel…
High Performance Channel Marketing Secret #5: Count on Measurement
August 6 2015
Zift’s latest eBook is Unlocking the 6 Secrets of High Performance Channel…
High Performance Channel Marketing Secret #4: Provide Campaigns to Existing Base
July 14 2015
Zift’s latest eBook is Unlocking the 6 Secrets of High Performance Channel…
High Performance Channel Marketing Secret #3: Evangelize Modern Marketing
June 25 2015
Zift’s latest eBook is Unlocking the 6 Secrets of High Performance Channel…
High Performance Channel Marketing Secret #2: Support Multi-Tactic Campaigns
June 16 2015
Zift’s latest eBook is Unlocking the 6 Secrets of High Performance Channel…
High Performance Channel Marketing Secret #1: Classify Partners by Potential
June 4 2015
Zift’s latest eBook is Unlocking the 6 Secrets of High Performance Channel…
Focusing on the Future of the Channel
April 24 2015
I’ve been here in Miami this week representing Zift Solutions at Channel Focus…
Overcoming the False Promises of Partner Portals [Infographic]
February 23 2015
Many of today’s suppliers and channel marketers are heavily invested in partner…
One Game-Changing Channel Marketing Trend For 2015
January 19 2015
2015 arrived faster than many of us expected! If you haven’t already done so, now…
Planning for 2015? Focus on Partner and Supplier Sales Activity
November 13 2014
While some are still wrapping up their quarterly reports for Q3, savvy channel…
A New Era for Channel Sales and Marketing
October 30 2014
Our industry is experiencing a new era – and so is Zift Solutions. We recognize…
Putting an End to the Leaky Pipe Syndrome
August 19 2014
Lead generation can be expensive. According to Hubspot, the average cost per lead…
Powering Partner Perspectives with Content Syndication
August 14 2014
Photo by David Blaikie Of course today’s channel partners know that they need…
Content Syndication: A 360-Degree View of the Channel
July 16 2014
With today’s buyers spending nearly 70% of their time doing online research before…
The Balancing Act: Making Global Marketing Work
May 20 2014
Image by Pixabay Last week I participated in the Marketo Marketing Nation virtual…
Do You Have a Clear Line of Site Into Partner Lead Activity? (Part 4 of 4)
March 5 2014
This blog post is the fourth and final part in our series which aims to help…
Rethinking Lead Distribution to Transform Opportunities into Real Revenue (Part 1 of 4)
February 6 2014
It’s time to rethink lead distribution and the importance of partner pipeline…
Navigating the Shift to SaaS and Cloud-Based Services
January 16 2014
Channel Marketer Report recently asked me to share my thoughts on how channel…
Deliver Continued Channel Success through Optimization (Part 4 of 4)
December 15 2013
To deliver the greatest value to channel partners and support their continued…
How to Secure Your Channel Partners’ Buy-In (Part 3 of 4)
November 18 2013
Even the most powerful multi-tactic marketing campaigns will fail if you don’t have…
3 Key Steps to Building Effective Marketing Campaigns (Part 2 of 4)
October 28 2013
As we shared in our previous post, Times have Changed: The Evolution of the Sales…
Times Have Changed: The Sales Environment Evolution (Part 1 of 4)
October 17 2013
Dramatic shifts in today’s sales environment are driving big changes in channel…
Steps For Becoming Your Channel Partners’ Preferred Vendor
August 8 2013
To lead, channel marketers must commit to change. Our research shows that the…
Treating Channel Partners Like Partners
May 2 2013
i.e. What’s Good For The Goose… Not to get too preachy here, but good partnering is…
And the Winner in Marketing is…
May 1 2013
Winners Who Know How To Combine The Right Stuff Earlier today Gartner and 1to1 gave…
How 2013’s Emphasis on Marketing Effects Partner Programs
January 21 2013
Data Driven Marketing Comes Of Age If you’ve been following the press about…
Marketing Certification: A Best Practice in Channel Marketing
November 2 2012
Is the money you're spending on offering partners a marketing program working…
Communication And Automation Are The Keys To Successful Channel Marketing
October 1 2012
Leveraging Technology to Mobilize Partners Managing channel partnership…
Branding & Profits Through Ad Retargeting
September 7 2012
Bringing Back Interested Prospects When I talk to people about their marketing…
Channel Marketing Programs Need Marketing
August 7 2012
Channel Programs Need Launching This is one of those eat your own dog food things.…
Empowerment Is Key To The Channel Partner Relationship
July 20 2012
Empowering Partners Works The goal of any channel partner relationship is for both…
2012 Best Practices In Channel Marketing
July 2 2012
Partners Can Bolt Faster Than You Think In 2012, it's become clear that channel…
The Importance Of Analytics In A Changing Marketplace
June 5 2012
Picking the Right Partner The channel partnership landscape is changing fast. This…
How Companies Like General Motors Get Value From Facebook
May 21 2012
Are Their Ads Worth It? Social media is the new big thing for companies looking to…
To Bundle or Not to Bundle
May 14 2012
Some Things Work Better in a Bundle As the CEO of Zift Solutions, one of my main…
39 Ways to Make It Easier for Channel Partners to do Business With You
May 1 2012
Last week I was at the Baptie conference (which was great by the way) and I helped…
Track The Metrics That Really Matter
April 23 2012
Right Metric, Right Result While often treated as an expense by the finance…
Megamergers Point Toward The Future Of Channel Marketing
March 29 2012
How Mergers Changed Channel Programs Innovation and adaptation are the two true…
2012 Will Be A Better Year for Marketing Effectiveness
March 14 2012
2012 Marketing Success Requires Leveraging New Developments The statistics on the…
Proactively Manage Brand’s Reputation in Social Media
March 5 2012
Be Careful What You Promote Social media in the B2B channel marketing landscape is…
Sharing: The Key to Successful Channel Marketing
March 1 2012
Sharing the Good Stuff When it comes to channel marketing, we all want to maximize…
Listen To Your Customers To Boost Channel Sales
February 14 2012
A Basic Worth Repeating: The Importance of Listening When it comes to B2B channel…
4 Tips for Active Channel Management
February 10 2012
Keeping Your Channel Program Rolling It takes a lot of time and effort to build up…
Working With Your Channel Marketers On Your Social Media Efforts
February 8 2012
The relationship between social media and channel marketing for the B2B marketplace…
The 7 Keys to a Successful Channel Partner Program
February 3 2012
Channel Partner Programs Working I work with channel programs all the time, so I…
The Most Effective Way For B2B Companies To Build Their Email Lists
February 2 2012
Building an email list is important to any company. Having a way to connect with…
The Case For Email Marketing
January 30 2012
A Few Keys To Making Email Work Email marketing often gets a bad rap. Companies are…
5 B2B Facebook Pages Worth Copying
January 26 2012
This is just a short entry reviewing a post from Jeff Bullas that highlights uses…
Ad Retargeting: An Underused But Powerful Marketing Tool
January 25 2012
Ad Retargeting - Efficient Messaging to Targeted Audience There are many tools out…
Review of IDC Paper: Data.com: The Fuel for High-Performance B2B Marketing and Sales Engines
January 24 2012
Letting You Know The SkyIs Blue Overall: 2/5 stars – marketing 101 information…
Effective Use of Social Media for Small Business [Case Study]
January 18 2012
In this video the owner of River Pools and Spas talks about how social media turned…
The Truth About Content Syndication and SEO
January 10 2012
Occationally questions come up around the effect of content syndication on SEO. We…
Welcome
January 9 2012
As CEO of Zift Solutions, I am constantly working to make channel partners more…