Changing the Channel: Zift is Merging with Relayware
We’ve got some big news: Zift Solutions has just announced our intent to…
One is the Loneliest Number
At a recent event, I overheard a supplier talking about demand creation and…
Why Partners Don’t Need Another Water Cooler
Some tech providers and suppliers believe that creating partner communities, where…
Stepping Up to Solve the Integration Challenge
I don’t like seeing anyone struggle. I feel compelled to help. And, thankfully, so…
Building a Channel Dream Team
I’m not a big basketball fan. Don’t get me wrong, I enjoy the occasional game, but…
What Channel Marketers Can Learn from Pokémon Go
Image source: The VergeBehavior is a funny thing. Marketers know this as well as…
How to Measure Return On Channel Investment (ROCI)
Business-to-business (B2B) organizations have been investing in channel marketing…
The Inside Scoop from Channel Breakthrough Live!
This week, Zift had the tremendous honor of co-hosting Channel Breakthrough Live,…
Building Momentum Into 2016 and Beyond
When we launched Zift Solutions, our focus was to empower channel organizations…
Gorilla in the Marketplace
Recently, I was having a conversation with a customer who heard a competitor refer…
On-Demand Webinar: 5 Key Ingredients For A Positive & Profitable Partner Experience
I recently had the pleasure of presenting and recording a new webinar with Laz…
Marketing Win-Wins Take Careful Planning and Expert Advice
One of the hot topics I've been hearing a lot about this year has been how to make…
The Power of Change: Zift’s Forward Momentum and SharedVue Acquisition
For some, change is stressful. For me and the Zift Solutions team, change is…
High Performance Channel Marketing Secret #6: Work Where Your Partners Work
Zift’s latest eBook is Unlocking the 6 Secrets of High Performance Channel…
Independent Research Firm gives Zift highest score in Technology category and cites “Deep Integration Capabilities Involving Partners’ Applications”
Forrester Research has just published The Forrester Wave™: Through-Channel…
High Performance Channel Marketing Secret #5: Count on Measurement
Zift’s latest eBook is Unlocking the 6 Secrets of High Performance Channel…
High Performance Channel Marketing Secret #4: Provide Campaigns to Existing Base
Zift’s latest eBook is Unlocking the 6 Secrets of High Performance Channel…
High Performance Channel Marketing Secret #3: Evangelize Modern Marketing
Zift’s latest eBook is Unlocking the 6 Secrets of High Performance Channel…
High Performance Channel Marketing Secret #2: Support Multi-Tactic Campaigns
Zift’s latest eBook is Unlocking the 6 Secrets of High Performance Channel…
High Performance Channel Marketing Secret #1: Classify Partners by Potential
Zift’s latest eBook is Unlocking the 6 Secrets of High Performance Channel…
Focusing on the Future of the Channel
I’ve been here in Miami this week representing Zift Solutions at Channel Focus…
Overcoming the False Promises of Partner Portals [Infographic]
Many of today’s suppliers and channel marketers are heavily invested in partner…
A New Era for Channel Sales and Marketing
Our industry is experiencing a new era – and so is Zift Solutions. We recognize…
Putting an End to the Leaky Pipe Syndrome
Lead generation can be expensive.
by Ken Romley
Content Syndication: A 360-Degree View of the Channel
With today’s buyers spending nearly 70% of their time doing online research before…
Do You Have a Clear Line of Site Into Partner Lead Activity? (Part 4 of 4)
This blog post is the fourth and final part in our series which aims to help…
Navigating the Shift to SaaS and Cloud-Based Services
Channel Marketer Report recently asked me to share my thoughts on how channel…
Deliver Continued Channel Success through Optimization (Part 4 of 4)
To deliver the greatest value to channel partners and support their continued…
How to Secure Your Channel Partners’ Buy-In (Part 3 of 4)
Even the most powerful multi-tactic marketing campaigns will fail if you don’t have…
3 Key Steps to Building Effective Marketing Campaigns (Part 2 of 4)
As we shared in our previous post, Times have Changed: The Evolution of the Sales…
Times Have Changed: The Sales Environment Evolution (Part 1 of 4)
Dramatic shifts in today’s sales environment are driving big changes in channel…
Treating Channel Partners Like Partners
i.e. What’s Good For The Goose… Not to get too preachy here, but good partnering is…
39 Ways to Make It Easier for Channel Partners to do Business With You
Last week I was at the Baptie conference (which was great by the way) and I helped…
The Most Effective Way For B2B Companies To Build Their Email Lists
Building an email list is important to any company. Having a way to connect with…
5 B2B Facebook Pages Worth Copying
This is just a short entry reviewing a post from Jeff Bullas that highlights uses…
Effective Use of Social Media for Small Business [Case Study]
In this video the owner of River Pools and Spas talks about how social media turned…
The Truth About Content Syndication and SEO
Occationally questions come up around the effect of content syndication on SEO. We…
