Our industry is experiencing a new era – and so is Zift Solutions. We recognize that today’s channel partners face a host of evolving requirements in order to succeed. To enhance our ability to meet those needs we announced this week the acquisition of Marketing Advocate.

Marketing Moves Front and Center

In the past, channel partners were focused entirely on the sales process. However, due to significant changes in the way prospects educate themselves prior to purchasing, the initial steps in today’s sales process are now the responsibility of marketing. In order to support marketing efforts, channel partners require advanced marketing automation capabilities that allow them to use a variety of digital marketing techniques, including web, social media, paid online advertising, telemarketing, email and more, to educate and nurture prospects, and share their unique value in an integrated way.

Zift Solutions provides the strongest platform to support the success of channel partners, allowing OEMs and suppliers the unparalleled capacity to flexibly deliver best-in-class digital marketing capabilities to their channel partners. But even the best marketing automation tools alone aren’t enough.

Marketing Advocate Expands Our Expertise and Capabilities

A fellow Gartner “Cool Vendor” with 14 years of experience in supporting channel marketing, Marketing Advocate has a wealth of channel marketing knowledge to share with our organization and customers. By combining our teams, Zift will be able to provide an unmatched level of expertise along with expanded channel marketing automation capabilities and resources to execute turn-key campaigns for channel partners. We’ve already welcomed Marketing Advocate employees to Zift Solutions. All of our users will soon be able to leverage Marketing Advocate’s workflows and content on top of Zift’s leading platform to drive even better results.

We’ve developed a landing page to share more information about Zift’s acquisition of Marketing Advocate and the benefits it will bring to our customers. I encourage you to visit it here and contact us directly to learn more.