Acquisition Strengthens and Expands Zift Solutions’ Ability to Help Channel Sales and Marketing Organizations Capture More Revenue
Research Triangle Park, NC – October 28, 2014
Zift Solutions, a leading provider of channel marketing automation solutions, today announced that it has acquired Marketing Advocate (a Teakwood Capital Company), a fellow Gartner “Cool Vendor” and longtime innovator in the channel marketing and Through Partner Marketing Automation (TPMA) space. The acquisition accelerates Zift Solutions’ commitment to delivering the most comprehensive and compelling solutions for increasing channel sales by supporting collaborative sales and marketing initiatives.
“As Marketing Advocate has been working with channel organizations for nearly 10 years supporting Through Partner Marketing campaign design and implementation, we strongly believe that combining the best of both solutions into one cohesive organization will provide customers with expanded product functionality and capabilities, as well as a larger global support team to meet key goals and drive more channel revenue,” said Ken Romley, CEO of Zift Solutions.
Zift Solutions will extend its operations with the addition of the Marketing Advocate team and office in Centerville, Massachusetts. The Marketing Advocate brand will be consolidated into Zift Solutions, with all products and services known as Zift Solutions moving forward.
“Zift Solutions has established itself as a truly innovative industry leader at the forefront of Channel Marketing Management and Marketing Advocate is confident that combining the companies will significantly increase the value we deliver to our customers,” said Michael Roseman, CEO of Marketing Advocate.
“Channel marketing and management solutions are no longer enhancements to the marketing mix, they are a must have for any organization looking to grow their channel revenue” says SiriusDecisions’ Channel Service Director Laz Gonzalez. “We’ve been tracking both companies (Marketing Advocate and Zift Solutions) for years now, and feel this space is maturing as leading b-to-b suppliers are placing an emphasis on becoming more “partner-led” in their marketing efforts, requiring technologies such as Zift Solutions to enable their partner’s limited marketing capabilities.”
Zift Solutions increases channel sales and boosts marketing impact with a superior technology platform, a complete channel marketing success framework and global customer care. Leading channel driven organizations around the world leverage Zift Solutions’ cloud-based platform to automate co-branded marketing, empower collaborative selling and measure results with powerful analytics. To learn more join the conversation via the blog Channel Chatter and follow us on Twitter @zift.