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Enhanced User Interface Increases Channel Partner Engagement and Collaboration, Powers Prescriptive Marketing and is Optimized for Mobile Use

Research Triangle Park, NC – January 21, 2015

Zift Solutions, a leading provider of channel marketing automation solutions, today unveiled a new user interface (UI) designed to increase channel partner engagement, enhance mobility and power prescriptive marketing to drive more channel sales.  The clean and simple user interface enhances navigation across desktop and mobile platforms.  Built-In, step-by-step guides, video tutorials, checklists and collaborative marketing calendars provide strategic marketing guidance and best practices to improve campaign efficacy, drive productivity and ensure brand compliance.  Enhanced visibility, analytics and reporting capabilities streamline collaboration and make it easy to track marketing ROI.

“All of our new UI enhancements are driven by customer and user feedback, demonstrating Zift Solutions’ longstanding commitment to understanding and addressing the needs of our clients and the channel sales and marketing community,” said Ken Romley, CEO of Zift Solutions. “The new UI not only delivers direct marketing guidance to promote self-service for channel suppliers and their partners, but also provides strong foundation to support global growth and future product enhancements, further establishing Zift Solutions as a channel marketing automation leader.”

Zift Solutions’ new UI was designed to increase channel partner adoption and usage and is optimized for mobile as well as desktop use.  New functionality notifications will guide users through the UI upgrades, which include:

  • Turnkey marketing plans with built-in recommendations; checklists and video tutorials that help channel partners define their objectives, plan and launch brand-compliant campaigns.
  • Integrated marketing calendars to view, prioritize and manage multiple marketing activities, campaigns and social media.
  • Streamlined lead distribution and messaging with the ability to assign and respond to leads via email or directly within partners’ sales force automation (SFA) system.
  • Improved reporting and detailed analytics regarding how assets and campaigns are performing, allowing suppliers and partners to easily measure campaign success, social media reach and demand generation efforts.

Zift has already begun rolling out the new UI and will be transitioning all existing customers to the enhanced system throughout the coming months. New customers will begin their Zift Solutions experience with the new UI.

About Zift Solutions

Zift Solutions increases channel sales and boosts marketing impact with a superior technology platform, a complete channel marketing success framework and global customer care. Leading channel driven organizations around the world leverage Zift Solutions’ cloud-based platform to automate co-branded marketing, empower collaborative selling and measure results with powerful analytics. To learn more join the conversation via the blog Channel Chatter and follow us on Twitter @zift.