Zift Solutions was recently named a “Cool Vendor” in Technology Go-to-Market by Gartner, Inc. in a report published on April 17. Needless to say, we’re all very proud of this achievement and excited about the innovations we have planned for our product roadmap.
The report highlights companies who are able to help IT vendors get more from their sales and marketing investments.
What’s Cool About Being a Cool Vendor?
So, why should you even pay attention to Gartner’s report? For almost 10 years, Gartner has evaluated over 1,400 cool vendors, and it’s stamp of approval has been good indicator of a recipient’s future success. Here’s why:
70% of those companies named are still operating today
21% of those companies named have been involved in mergers or acquired
Innovative: It enables users to do things they couldn’t do before. Impactful: It has or will have a business impact; it’s not just a matter of “technology for the sake of technology.” Intriguing: It has caught our interest or curiosity during the past six months or so.