In this video the owner of River Pools and Spas talks about how social media turned around his company. His basic message is that top content is a great way to both get introduced to new clients, and to have these new clients closer to doing business with you.

His two specific suggestions are:

  • Don’t shy away from answering the tough questions
  • Be personal, talking about what has actually happened to you makes the best, most engaging stories

To see how these apply and deliver results, check out the complete video: